Retailers Forum Magazine July 2022

retailers
VOL. 42 NO. 3
JULY 2022
Retailers
Celebrate Their
Independence
Connecting Wholesalers and Retailers Since 1981
Connecting Wholesalers and Retailers Since 1981

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Page 2 JULY 2022 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #06 on page 11 • www.Vendor411.com

Want More Info? Circle #07 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | JULY 2022 Page 3

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Page 4 JULY 2022 | RETAILERS FORUM MAGAZINE

This is a Buying Guide for
RETAIL STORE OWNERS
Presented within the pages are the latest offerings from the country’s
leading merchandise wholesalers. The advertisers herein sell strictly
wholesale and require that you purchase with the intent of reselling
through retail channels.
HOW TO USE THIS DIRECTORY
☛ Locate the products that interest you.
See our product directory located on
pages 6 & 7.
☛ Make direct contact with advertiser.
Most will have catalogs and price lists
for you.
☛ Order your merchandise, which will be
shipped directly to your store.
CLICK ON BANNERS
IN SELECT ADS
Want More Info? Circle #09 on page 11 • www.Vendor411.com
TO GET FREE CATALOGS/PRICING
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
RETAILERS FORUM MAGAZINE | JULY 2022 Page 5

Sell to over 60,000
stores through Forum
631/754-5000
DRESS UP FOR
PROFITS!
Every Day’s A Treat!
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!
WHOLESALE
Costume Club
100’S IN STOCK
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Flat Rate Delivery
ADVERTISERS INDEX
PLEASE PATRONIZE THE LEADING WHOLESALERS
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
ADVERTISING
FORUM AD RATES .......... 09
RAMSONS IMPORTS ........ 03
SWEET WHOLESALERS ...... 15
TOP TEN WHOLESALE ....... 85
www.USACostumers
See our USACostumers.com
ad on page 20
Light Up Without
Lighting Up!
Full Service Wholesaler • We Ship Worldwide
LOGIC • WHOLESALE
Kits
• E-Liquids
• Disposables
• Atomizers
see our ad on page 57
H2 E-Cig Round
Mouth Atomizer
$1.85
Electronic
Cigarettes
5mL Bottle
E- Liquid E-Juice
for E-Cig $1.30
• E-Cig Batteries
E-Case w/2
Cigarettes + 1 USB
Charger $10.50
Always Be
Fashionable
E-Cig kit Includes 1 cig,
10cartridges, Wall, USB,
Car Chargers $6.50
FASHIONABLE
SALES
Round Mouth E-Cig
3.5ml Atomizer Set
w/Coil Heads $3.83
• E-Cig Accessories
See our ad on Pg 25
BLING IT ON!
HipWholesale.com
SHISHA Zero
Nicotine Disposable
E-Cig $3.45
www.Lightecig.com
We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE
SNEAKY SAVINGS ON SNEAKERS
See Our Ad on Page 41
JULY 2022
APPAREL
1 STOP WHOLESALE ........ 63
BLANK TEES. ............... 22
BOUTIQUE CLOSEOUTS. ..... 19
CLOTHINGWARE ........... 77
DD BULK ................... 46
FASHIONABLE SALES. ....... 25
FLIRTY WHOLESALE ........ 26
HEAVENLY SUITS ........... 18
SCARF WAREHOUSE ........ 49
STYLISH PLUS .............. 31
T SHIRT REP ................ 67
UIN DEALS ................. 39
UNIVERSE WHOLESALE. ..... 65
USACOSTUMERS.COM ...... 20
BOOKS
AUCTION BOOK ............ 84
BUYERS CONTACTS ......... 79
CLOSEOUT DIRECTORY ..... 82
HIDDEN WEALTH ........... 80
TRADE PUBLICATIONS ...88-94
WHOLESALE SOURCES ...... 86
CANDY
SWEET WHOLESALERS ...... 15
CELLULAR
CELLCITY.BIZ .............. 04
WHOLE-CELL .............. 78
Start.
Grow. See our ad on Page 59
Repair.
SMALL
BUSINESS
CONSULTING
ForumBA.com
Our specialty is helping small and
mid-sized businesses achieve success.
Contact us for free consultation.
1-800-433-7002
info@ForumBA.com • www.ForumBA.com
Ad on Page 26
Does anybody
read these?
CALL 631-754-5000 and
you’ll get a FREE 3-mo.
subscription!
Congratulations to
MODERN FARMHOUSE
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ASSORTED ITEMS
AUCTION FINDER ........... 58
BEAN WHOLESALERS ....... 24
DINO DROPSHIP . . . . . . . . . . . . 71
DOBA DROPSHIP ........... 45
EVERYTHING CLOSEOUTS ... 50
EZ DROPSHIP. .............. 76
FIND IT ASIA. ............... 87
MEGA UBID ................ 40
COMPUTERS
REFURB SHOPS ............. 60
CONSUMER ELECT.
FIND IT CHINA .............. 73
CREDIT CARD
PROCESSING
EXP MERCHANT ............ 75

#1
BUYING GUIDE
FOR RETAIL STORES!
DISPLAY/SUPPLIES
& SERVICES
AVVO .....................44
CC WAREHOUSE . . . . . . . . . . . . 81
E-STORE BUILDERS .........42
E STORE SIGNS .............51
E-STORE SITES .............68
FB CAMPAIGNS .............18
FORUM ADVISORS . . . . . . . . . . 26
FUNDING OFFICES ..........30
KWIK INC ..................52
PAYROLL HELPER ..........63
PROMOTIONAL REWARDS...32
PROTECTION PLANS ........62
RETAILERS BANK ...........72
SALES GROUP BAGS. ........24
SETON SIGNAGE ............83
WHOLESALESOURCES.COM ...
INSIDE BACK COVER
DROPSHIPPERS
DINO DROPSHIP . . . . . . . . . . . . 71
DOBA DROPSHIP ...........45
EZ DROPSHIP. ..............54
E-CIGARETTES &
SMOKE SHOP ITEMS
3’x5’Embroidered Flags $14.00 Each
ANYTIME CBD ..............02
View our 148 page Catalog online !
www.RIOhio.com
LIGHT E CIG ................57
LOGIC WHOLESALE .........69
Hat Pins $6.00 dz
Metal Signs
$5.50 Each
Belt Buckles
$36.00 dz
$9.00 dz
Playing Cards
$18.00 dz
$24.00 dz
3’x5’Embroidered Flags
$21.00 dz
$14.00 Each
$18.00 dz
USA VAPE DEALS ...........35
FOOTWEAR
5” Patches $36.00 dz
$39.00 dz
Tri-Fold
SNEAKER $36.00 dz CLEARANCE. $5.00 Each ......41
HANDBAGS
Leather Wallets $5.50 each
Garden Flags WindSocks
48.00 dz $48.00 dz
$18.00 dz
$21.00 dz
BAG $36.00 CLOSEOUTS ut 72 pcs ...........21
Magnets 3”x8” $18.00 dz
BAG VENDORS .............70
Garden $48.00 Flags
HEALTH dz
& BEAUTY
ZION HEALTH...............13
HOME & HOUSEWARE
DAKOTA STEEL ART ......16/17
MERCHANDISE REP .........48
RUG PROFITS...............53
RUSH SUPPLIERS ...........74
JEWELRY/
ACCESSORIES
BLING WHOLESALER ...BACK CVR
BODY CANDY HQ ...........37
BUND JEWELRY.............61
CLOSEOUTS FOR SALE. ......47
CUBIC ZIRCONIA ...........18
HEAVENLY WHOLESALE .....36
HIP WHOLESALE............59
JEWEL CLEARANCE .........22
JEWELRY MINERS...........55
SHAKE WHOLESALE. ........54
Min.Order
$150.00
Metal Sign
$4.75 each
$48.00 dz
$4.50 Each
NOVELTIES
3pc Magnet
$5.25 Each
CARTOON CONCEPTS ....... 56
$42.00 dz
Metal Plates
$27.00 dz
$15.50 Each
COOL GLOWING ............ 33
NOVELTY SELLER ........... 43
PPE SUPPLIES
PPE STOCKROOM. .......... 34
R/C & TOYS
8” x 12” Metal Signs
$39.00 dz
RC VARIETY ................ 27
$4.00 each
$30.00 dz 8” x 12” Parking Sign $18.00 dz
SOARING RC ............... 66
Leather Bracelet $18.00 dz
SPECIAL FEATURES
Patches $18.00 dz
Belt Buckles
WHAT’S HOT ............... $36.00 dz
1ut/5 dz Mood Rings $33.00 unit 12
Advertise in
Metal Sign
12”X18” $5.75 Each
See Page 9
12”x18” Metal Sign $5.25 each
BUSINESS BOOKS
www.BizBooks.org
Ring...Ring...
$36.00 ut/72pcs
Savings
for
Cell
$15.00 dz
$6.00 dz
See our Hat Ad Pins on Also Page 04
sold by the
Gigantic dozen! Selection
of Variety Goods
12” Metal Signs
12”x18” Metal Signs $5.00 Each
$5.50 Each
$15.00 dz
36 pcBiker Ring
FORUM WORKSHOP $24.00 ........ dz
Best Friend
28
Necklace
RAMSON’S
$39.00 unit
$24.00 dz/sets
Belt Buckles
See our Ad on Page 03
$7.00 Each
$42.00 dz
READER RESPONSE ......... 11
RETAILING NEWS ........... 14
TRADE SHOWS
ASD MARKET WEEK ......... 29
WATCHES & CLOCKS
TIME WHOLESALERS ........ 23
WATCH DEALERS ........... 38
WEDDING ITEMS
SMARTEST BARGAIN . . . . . . . . 20
WELCOME NEW
READERS!
ENJOY THIS ISSUE
DROPSHIP TO PROFITS!
Tri- Color Necklace $18.00 dz
1000’s of Items
See our ad on Page 45
WHOLESALERS:
Increase Your Sales
By Advertising Here!
631-754-5000
WIND SPINNERS
Sells Like
A Breeze!
DAKOTA STEEL
See Our Ad on Pgs. 16/17
VISIT FORUM ON
THE INTERNET
View our latest books at
www.bizbooks.org
WE HAVE BUYERS
Databases for ALL Industries
www.BuyersContacts.com

ADVERTISING INFORMATION
www.retailersforum.com
VOL 28 NO. 2
JUNE 2008
MARKETING TIPS!
MERCHANDISE SOURCES
RETAILING TIPS
SELL LIKE AN
EGYPTIAN!
Reach Active Buyers with our Print Readership
Plus over 265,000+ Page Views Monthly Online
✔ Apparel and Accessory Stores
✔ Card and Gift Stores
✔ Discount and Dollar Stores
✔ Distributors and Jobbers
✔ General Merchandise Stores
✔ Internet On Line Stores
✔ Mail Order Catalog Sales
✔ Novelty and Toy Stores
✔ On Line Stores
✔ Resort and Souvenir Stores
✔ Sporting Goods Stores
✔ Variety Merchandise Stores
✔ Wholesalers
ESTABLISHED IN 1981 as a buying source for store
owners and wholesalers, Retailers Forum offers advertisers
a large national circulation to showcase their products
and services. Many of our readers are located in rural
areas where access to merchandise is difficult, making our
magazine indispensable to their buyers.
Through our unique direct mail and trade show
circulation we constantly rotate our mailing lists, adding
new stores monthly enabling us to deliver new, fresh
buyers each and every month you advertise with us.
In addition to your print ad, your company will be
featured in our digital on line monthly version at
www.RFmagazine.com. Our online magazine produces
over 265,000+ page views monthly for our advertisers,
which is in addition to our print and mail distribution.
Your online ad will link to your website and email
address and we provide unlimited transfers from our
readers into your website 24/7.
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
Page 8 JULY 2022 | RETAILERS FORUM MAGAZINE

retailers
ADVERTISING RATES
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES
1⁄8 Page $400 $300 $275 $250
¼ Page $525 $425 $400 $350
½ Page $625 $525 $500 $450
Full Page $850 $750 $700 $650
2 Pages $1,350 $1,250 $1,150 $1,050
Prices shown per month, above rates include full color printing
ADVERTISING SPECS
1⁄8 Page: 2¼" high x 3¼" wide
¼ Page: 4‚" high x 3¼" wide
½ Page:
Full Page:
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred
PDF format in CMYK color, 300 dpi resolution only
✔ Monthly print and mail magazine
✔ Online magazine and search marketing
✔ Distribution at top trade shows
4‚" high x 7" wide or
9½" high x 3¼" wide
9½" high x 7" wide
FULL MARKETING PROGRAM INCLUDED >>
Printed Magazine
• Your ad is featured in our
printed magazine circulated to
buyers across the USA. Includes
distribution at industry’s top trade
shows.
Complete Digital Magazine
• Your ad runs on-line at
www.RFmagazine.com
• Over 265,000+ monthly
page views
• Active link to your website
Phone APP
• Your company included in our free
iPhone and Android APP. Imagine
YOUR company right
on the buyers phones!
Reader Response
• Generates leads from buyers interested
in your products through a
code placed in
your ad and on-line at
www.vendor411.com. Free for
all half and full-page ads.
Search Marketing
• Your company included in the
industry’s leading search engine:
www.supplier411.com
• Saturation marketing coverage on
our new wholesale portal: www.
wholesalesources.com
TOP INDUSTRY TRADE SHOWS 2022
JANUARY
Atlanta Gift Fair
Los Angeles Market Week
Philadelphia Gift & Variety Show
Seattle Gift Show
The Merchandise Center, IL
FEBRUARY
ASD Marketplace Las Vegas Show
Louisville Gift Show
Magic Sourcing Show
New York Toy Fair
Off Price Specialist Show
Rocky Mountain Gift Show
MARCH
Atlanta Spring Gift Show
California Marketplace
Dallas Apparel & Accessories Show
Greensboro Gift & Jewelry Show
The Merchandise Center, IL
APRIL
Hawaii Merchandise Expo
The Merchandise Center, IL
MAY
Las Vegas Licensing Show
New Orleans Gift & Jewelry Show
Northern Michigan Gift & Souvenir Show
Off Price Show NY TBD
The Merchandise Center, IL
JUNE
Dallas Gift & Variety Show
Greensboro Gift & Jewelry Show
LA Fashion Market
JULY
Atlanta Gift & Home Furnishings
California Marketplace
Philadelphia Gift & Variety Show
The Merchandise Center, IL
AUGUST
ASD Market Week
Biloxi Wholesale Show
Louisville Gift Show
Off Price Specialist Show
New Orleans Gift & Jewelry Show
Rocky Mountain Gift Show TBD
St. Louis Gift Show
SEPTEMBER
Asia America Wholesale Show
Dallas Home & Gift Show
Greensboro Gfit & Jewelry Show
Hawaii Gift Show
Norton’s Gift & Variety Show
Philadelphia Candy & Gift Show
The Merchandise Center, IL
OCTOBER
Dallas Apparel & Accessories Show
Las Vegas Souvenir & Gift Show
The Merchandise Center, IL
NOVEMBER
Gatlinburg Gift Show
Hawaii Merchandise Expo
New Orleans Gift & Jewelry Show
Smoky Mountain Variety
DECEMBER
Grand Strand Gift & Variety Show
Greensboro Gift & Jewelry Show
The Merchandise Center, IL
Our Large Holiday Issue Hits The Mails Before Thanksgiving to
Maximize Advertisers Results!
We provide physical magazines at shows or email free
digital magazine to attendees using Attendee database lists.
* Show schedules are subject to change without notice.

From the
PUBLISHER
Surging Your Summertime Sales
SUMMER is finally getting into gear
and it is always an exceptional good time
for retailers that specialize in fun-in-thesub
merchandise at their stores.
THOSE who sell recreational
equipment and supplies, summer
clothing and accessories and pool items
tend to do very well during this season.
And after a lengthy winter and damp
spring shoppers are looking for a great
shopping experience.
NOT withstanding the elephant in
the room: Inflation, retailers should still
have a decent season depending on what
their price points are. With consumer
confidence dipping we will see shoppers
buying less and they will definitely be
looking to stretch their buying power.
This is good news for discounters, flea
market vendors and mass merchandisers.
FOR those businesses whose sales are
not fueled by the season, this is the
perfect time to start working on your
holiday strategy. This year more than
ever we will need to get ahead of our
purchase orders as supply chain issues
and rising prices are indeed a real thing.
UNLIKE past years when you promised
to use your downtime to prepare for
the holidays, spend some time this
summer to develop ideas and practices
that will make your holiday season
profitable. Scout out new merchandise
and new suppliers to invigorate your
merchandise offerings. Use this time to
pre-write purchase orders and shop for
better pricing.
>> ON-LINE SOURCING
IF you just can’t get your head
into planning ahead then how about
creating ways to attract new shoppers
into your store now, rather than just
sitting watching an empty sales floor.
Create a reason to bring shoppers into
your store or on your website. A little
ingenuity could increase your sales. Your
store is open, using utilities, payroll and
overhead so make it pay!
WHY not add a small line of summer
fun merchandise into your store? No
matter what you sell you could add
some colorful seasonal goods into your
window displays and sales floor to attract
seasonal buyers. Shoppers will have
money to spend this summer and if
you add impulse items like pool toys,
water noodles, swim goods, shovel and
pails (you get the idea) you can increase
your profits and bring in new customers
during your off season.
THE best part of adding these items are
that they are inexpensive and you can
blow out any unsold goods at the end of
the season with a 50% off sale to capture
back your investment. Or you can donate
them to charity or send them back to
your stockroom for next year.
IN closing, we’d like to wish everyone
a happy and safe Independence Day
as well as extend our special thanks
and appreciation to all of the dedicated
service men and women who make our
freedom and independence profitable.
God Bless America.
The entire issue of
Retailers Forum Magazine
is posted on-line at
www.RetailersForum.com
Includes: Website Links *
E-Mail Links * Printable PDF’s
ACCESS OUR MAGAZINE
FROM ANYWHERE 24/7
RETAILERS
FORUM
SALES & MARKETING
Gregory Brown
Tom Richards
Scott Savitt
Martin Stevens
OFFICE MANAGER
Leah C.
PRODUCTION
Lisa Maresca-Smith
CREDIT DEPARTMENT
Kristine Hines
CIRCULATION
Discount Reading Svc.
LITERARY STAFF
Patricia Luebke
Jason Meyers
Rachel Spearman
COLOR PRODUCTION
Anchor Imaging
PRINTING
Composing Room
ART DIRECTION
Gregory Stevens
Martin Stevens
OVERSEAS OFFICE
Trade Channel
N.W. Guineastr 30
2022 PA Haarlem
Netherlands
+31-23-531-90-22
Published Monthly by:
Forum Publishing Co.
383 East Main Street
Centerport, NY 11721
Tel: 631/754-5000
Fax: 631/754-0630
forumpublishing@gmail.com
www.retailersforum.com
41 Years
1981-2022
RETAILERS FORUM is published monthly at $75/year USA,
$125/year foreign.
Entire contents copyright ©2022 by Forum Publishing.
Publisher assumes no responsibility for contents herein.
First and third class postage paid at Centerport, NY. Bulk
mail paid at NY, Brookfield, WI and Hooksett, NH under
private mail indicia via publication mailing.

retailers
READER RESPONSE
FAST
FASTER
SUPER FAST
MAIL
Return This Form By Mail to:
FORUM READER SERVICE
383 East Main Street
Centerport, NY 11721
FAX
Complete & FAX
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Receive FREE Information on Products & Services in this Issue
ADVERTISER INDEX
BUSINESS SERVICES
HEALTH & BEAUTY
❑ All Advertisers in BUSINESS SERVICES
❑ 24. Forum Business Advisors
CREDIT CARD PROCESSING
❑ All Advertisers in CREDIT CARD PROCESSING
❑ 68. EXP Merchant
❑ 38.
EXS Credit
E-CIG/SMOKE
❑ All Advertisers in E-CIG/SMOKE
❑
➥
06. Anytime CBD
GENERAL & VARIETY
❑ All Advertisers in GENERAL & VARIETY
❑ 15. Palletfly
❑ 07. Ramsons
Look For Reader Response Banner in Our ADS!
Want More Info? Circle #00 on page 00 • www.Vendor411.com
❑ All Advertisers in HEALTH & BEAUTY
❑
08. Zion Health
HOME & HOUSE
❑ All Advertisers in HOME & HOUSE
❑ 23. Dakota Steel Art
JEWELRY & ACCESSORIES
❑ All Advertisers in HOME & HOUSE
❑ 05. Cubic Zirconia
WESTERN ACCESSORIES
❑ All Advertisers in
WESTERN ACCESSORIES
❑ 33. JR Palacios
FREE INFORMATION REQUEST FORM:
Fax: 631-754-0630 • On-Line: www.Vendor411.com
Mail: Forum Publishing Co., 383 E. Main Street, Centerport, NY 11721
Your Name ____________________________________________ Type of Business ____________________________________
Company Name ____________________________________________________________________________________________
Address ___________________________________________________________________________________________________
City ___________________________________________________State _____________________ Zip ______________________
E-Mail: ________________________________________________Tel _______________________ Fax ______________________
➥

WHAT’S HOT
For more information, contact:
www.LogicWholesale.com
SMOK ARCFOX 230W Starter Kit With TFV18 Sub-Ohm Tank
$ 54.95
For more information, contact:
www.RCvariety.com
S89 RC Drone RC Aircraft Mini Folding Altitude Hold
Quadcopter RC Toy Drone with Headless Mode
$ 39.64
For more information, contact:
www.Forum123.com
Tel: 1-631-754-5000
Page 12 JULY 2022 | RETAILERS FORUM MAGAZINE
EVERYTHING E-CIG
THE electronic cigarette industry is here to stay! Many dealers have been slow to
move on these products because there was concern about regulations
and such, however we see now that the products are stable and the
customer base has grown tremendously over the last few years.
WHILE there are many great companies in this space (many of
them advertise in this magazine!) we’d like to introduce you to Logic
Wholesale, a trusted provider in this space since 2011. The company
welcomes wholesalers and offers fast worldwide shipping from their
USA headquarters.
THIS month’s special offer is the SMOK ARCFOX 230W starter kit
with a tank for just $54.95.
CHECK out the company’s huge line of eliquids as well as all types
of parts, accessories and kits that will sell quickly at your store or
online shop.
DRONE ON...MAKE MONEY
RC VARIETY is your #1 resource for everything remote control! With
the nice weather everywhere more people will be outdoors and
there is nothing more fun than radio controlled cars, trucks,
boats and planes.
WITH special new deals every week you will be the hit for
your shoppers when you’re able to offer them the latest goods
at the best prices. The company has hundreds of fast selling
items in stock as well as parts and supplies for all enthusiasts.
THIS month’s special is their incredible RC Drone Aircraft
Quadcopter with Headless Mode (that’s a mouthful!) This top
quality constructed hobbyist toy is only $39.64 while they last
and will make great additions to your store, flea market booth
or online site. Your customers will also enjoy the countless
other items at RC.
CLOSEOUTS MEAN CASH
AS retailers, whether we are selling in a physical location or online
we need to have the most wanted goods at the best prices. The
problem these days is that goods have been costing more and our
margins have been shrinking.
THIS is why we all need to add closeout merchandise into our mix.
Closeouts are simply goods that have been overbought, packaging
changed or from a business that ceased. You can buy first quality
items for pennies on the dollar...WHEN you know where to buy them.
Our CLOSEOUT DIRECTORY shows you where with our listings of
100’s of closeout dealers. Just $29.95 book or PDF.

Here at Zion Health we believe in the
Earth’s ability to heal. Made with 100%
pure Ionic Clay Minerals, our products
harness the powerof 57 trace minerals.
CLAY DRY
DEODORANTS
VOTED
NUMBER
ONE
Healing from the Earth
www.zionhealth.com
(650) 520-4313
info@zionhealth.com
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 13

RETAILING NEWS
Importance of Connecting with Gen Z
CONSUMER expectations are rising as has been the importance of shared brand values, Qualtrics
company surveyed 9000 consumers across several age brackets to measure the importance on various
aspects of shopping. The data showed that Gen Z is the most likely to be upset by a negative interaction
with a company. Of course this group also gave the highest ratings to social media and retail stores.
HERE is the thing, whether you like social media or not, Gen Z consumers have grown up with it. It has
shaped much of their buying habits and perceptions. We may not like it, but the reality is that they are
particular shoppers who expect retailers to meet their specific needs. They also have the means and
willingness to publicly criticize a company due to negative interactions as well as switch to competitors
at the drop of a hat.
ISN’T this great for all of us retailers? These buyers have increased expectations around customer
service and response. They also place a lot of emphasis on brand values (potentially a real side effect
of the social media era). Apparently if you want to capture this audience you need to be on board with
social issues and connect your brand with them.
FOR Gen Z’ers maintaining a social media presence was the second highest way for brands to
maintain relevance with them. No other generation ranked social media this high. This alone dictates
that if you want to sell and keep the Gen Z buyers you need to step up your social media and perhaps
social causes game.
OR if you are like me you’d rather pass over this demographic rather than pander to them and focus
on shoppers who have loyalty, appreciate customer service and fair prices and keep their social issues
to themselves. Just saying!
Amazon Continues to Dominate
AS with many fellow retailers I am no fan of Amazon. I just never was. The warehouse shopping
“experience” is far from it. The continuous beat down of independent retailers who find it impossible to
complete against a company who doesn’t really care if they’re not all that profitable as long as they
can disrupt the competitors. But I digress. Whether you or I like them or not, they continue to overtake
more categories of the retail landscape.
AMAZON is now expected to pass Walmart as the largest U.S. retailer within the next two years. This is
a prediction by a leading analyst in the retailing industry and based on the exponential growth Amazon
has quarter after quarter.
ALL of this comes even during the inflationary times and supply chain problems we are having.
Amazon will soon hold almost 15% of retail share in the United States shrinking shares from Walmart and
Costco, and of course the independent retailers.
IN addition to growing the retail segments, Amazon has also overtaken much of the country’s
grocery business between their Fresh Brands and Whole Foods segments.
THEIR online grocery business has also been steadily growing its market share with sales volume gains
well over 100% over the last few years. Right now Walmart controls over 50% of grocery sales in the U.S.
but Amazon has been closing in rapidly and is destined to trim that number over the next few years.
For Late-Breaking Industry News Visit: www.RetailersForum.com
If It Affects Retailing We Report On It!
Page 14 JULY 2022 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JULY 2022 Page 15

Page 16 JULY 2022 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 17

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Page 18
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 19

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JULY 2022 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JULY 2022 Page 21

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Page 22 JULY 2022 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JULY 2022 Page 23

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Page 24 JULY 2022 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JULY 2022 Page 25

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Page 26 JULY 2022 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JULY 2022 Page 27

Sometimes a line in a motion picture says it all.
For this article, the film is The Natural. Robert
Redford stars as Roy Hobbs, a baseball player
of rare ability whose life did not turn out as he
expected. In an opening scene, it is a spring day
in rural 1920s America. Roy is a school boy
growing up on the family farm, and his dad is
teaching him how to play baseball. His father
realizes, during a game of catch by the barn,
that Roy could be the greatest baseball star of
all time. The father, who expects to die soon,
wonders what to tell Roy to prepare him for the
rough journey ahead. He gives him this fatherly
advice: “You got a gift, Roy. But it’s not
enough. You got to develop yourself. Rely too
much on your gift and you will fail.”
forumworkshop
FORUM WORKSHOP
M A R K E T I N G S E C R E T S
MARKETING SECRETS
Making Your
Name Known with
Making Your Name Known with Self-Marketing
HOW TO POSITION YOURSELF FOR SUCCESS
SELF-MARKETING
My Niche is Better than Your Niche
How to Position Yourself for Success ❤ My Niche is Better than Your Niche
We are happy to confess that none of the strategies
in this article is our own. As wise King
Solomon said twenty-five centuries ago, there
is nothing new under the sun. This is not the
product of original thinking, it is something
better. What we have done is study the strategies
that savvy megabuck marketing departments
use to position their corporations above
the competition. We then took these proven
ideas and gave them a new twist. We applied
that research to the individual – be it a professional,
an entrepreneur, or a small businessperson.
All ideas were then tested for more than five
years. We used the self-marketing concepts to
attract clients to our respective marketing consulting
firms, and we used the strategies to win
customers for our clients. We did this through
the following: extensive consulting, conducting
seminars, and speaking to professional groups.
Here is a list of some who have profited:
Here is our pitch to you. If you have a service or
skill to sell, being gifted is not enough. If you
rely too much on being good at what you do,
you will fail. Gaining recognition is the way to
win new clients. It is essential to have an image
and a reputation that attract referrals, recommendations,
and results. Self-Marketing Secrets
will show you how.
Page 28 JULY 2022 | RETAILERS FORUM MAGAZINE
accountants, agents, architects, authors,
bankers, brokers, builders, consultants, contractors,
dentists, designers, doctors, engineers, entrepreneurs,
financial planners, insurance
agents, inventors, lawyers, photographers, psychiatrists,
psychologists, real estate agents,
sales consultants, speakers, store owners, tax
preparers, etc.
Over and over professionals tell us, “I’m good
at what I do, but I don’t know marketing. What
can I do to win more new business?” We know
it isn’t easy, because we face the same challenges.
continued...

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RETAILERS FORUM MAGAZINE | JULY 2022 Page 29

forumworkshop
FORUM WORKSHOP
How do you do good work for the clients you
have and still find time to land more clients?
Plus, after you pay the bills, there’s no money
left for marketing. But there is an answer. We
will show you how with our 15-step Self-Marketing
Formula. Before we discuss the steps, we
need to examine the philosophy behind Self-
Marketing Secrets.
Debunking the Good Work Myth
A myth is a traditional story that concerns supernatural
events. Almighty Zeus, rewarding
good and punishing evil from his court on
Mount Olympus, was one myth the ancient
Greeks used to explain their world. Myths are
different from legends, which are about human
actions, and different from fairy tales, which are
inventions to amuse or to teach. Myths explain
what can’t be explained.
For many professionals, what attracts clients
can’t be explained, which is understandable.
Most are not formally educated in marketing.
If they are, this type of marketing is rarely covered
in college courses. Marketing a service is
different from marketing a product. For one
thing, profit margins are smaller and don’t
leave much room for marketing budgets. Even
if there is money, typical advertising sends out
the wrong messages. For many service firms,
hard-sell advertising just doesn’t look professional.
continued...
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 31

When co-author Henry DeVries began to work
for a public relations agency, he wondered why
the firm was so successful. It was one of the
largest independent public relations agencies
in America. When Henry asked the president
why they won so many new clients, he was
told, “We do very good work. New business
just keeps landing on our doorstep.”
On the surface, this makes a lot of sense. Even
the Bible’s Book of Proverbs says, “Have you
seen a man skillful in his work? Before kings is
where he will station himself.” But doing a
great job will take you only so far. There is no
reliable source of information about who is the
best attorney, accountant, architect, and so on.
The best are not always in demand. People
don’t clamor for their services.
forumworkshop
FORUM WORKSHOP
Word-of-mouth advertising,
which we are told is
the best way to promote
your business, is very
logical. It explains things.
But it’s just not true. For
years, Hershey’s executives
bragged that wordof-mouth
was the only
marketing they needed to
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 33

The Good Work Myth
It Is A Myth That If You Do Good Work,
New Business Will Land On Your Doorstep.
This myth assumes that quality of work is the
only factor. Yes, you should work hard at being
very good. You can’t use our Self-Marketing
Formula unless you are good. But how do people
judge quality?
To Know Me Is To Like Me
Based on classic persuasion research and practical
studies (commissioned for Henry DeVries’
clients), we believe that most people judge professionals
based on whether they have heard of
them or not. As long as what they have heard is
forumworkshop
FORUM WORKSHOP
positive or neutral, and not
negative, then recognition
is what counts.
Henry recently left consulting
to work fulltime with
an organization that has
just such a problem. Their
challenge illustrates the point we want to make.
The group is a not-for-profit, fraternal benefit
society called the Independent Order of
Foresters (IOF), and some of the examples in
this article are from this organization.
Interestingly, these Foresters have nothing to
do with trees. The name originated in medieval
England when a group of people who worked
in the forest banded together to help each
other’s families.
continued...
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 35

FORUM WORKSHOP
forumworkshop
Established in 1874, IOF is a membership organization
that helps families. Only about five
percent of the population has heard about it because
the organization has never advertised or
promoted itself. The group hosts social activities,
participates in community projects, and
helps members in time of need.
For a family, joining
the IOF is a good
deal. But, remember,
being good isn’t good
enough. The IOF has
more than 1 million
members and $2 billion
in assets but faces
a major challenge in
recruiting new members.
When all of the
benefits for a family are explained and the
prospective members are told how little it costs
to join, this is what they say: “This is too good
to be true. If there was something this good out
there, I would have heard about it.” However,
the more they have heard about it, the more
willingly they are to join. This is called the
recognition factor.
The Recognition Factor
This Is How People Think: If I Have Not
Heard Of You, You Can’t Be Very Good.
Most businesses or consultants do gain a good
share of their work through referrals. People
recommend two types of professionals: those
they have worked with, and those whose
names they have heard a lot.
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 37

forumworkshop
FORUM WORKSHOP
The converse to the recognition factor is also
true: If I have heard a lot about you, you must
be good. Remember though, it has to be positive
or at least neutral. If they have heard a lot
about you because you were just indicted for
tax evasion, that won’t help you!
People Hire People, Not Firms
About three years after he joined a big public
relations agency, Henry wanted to start a firm
of his own. He worried about how he would
get new business. Henry knew that there was
more to it than just doing good work. He had
an acute case of what teaching professionals
call “a need to know.” When your college professor
recommended a book, you probably
never read it. But when the professor said tomorrow’s
final exam would be based solely on
that same book, suddenly
you wanted to
read it very badly.
Or learning how to
sky dive might not
hold much appeal to
you, unless you
have a parachute
and your plane just
ran out of fuel.
That’s what is called
a need to know.
So Henry carefully analyzed his employer. It
was true the firm never promoted itself
through advertising, direct mail, or cold sales
calls. However, it consistently did other activities
to attract clients.
continued...
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Page 38
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 39

forumworkshop
FORUM WORKSHOP
• The president had risen to the top ranks of
leadership in the local chamber of commerce.
• The senior vice president and partner was
appointed to a high-ranking county commission.
• Both principals were quoted extensively in
the media as industry experts.
• Both principals gave speeches to business groups.
• Winning awards was a high priority for the firm.
So doing good work was important, but
equally important was being recognized as a
leader in the profession. Henry then looked at
other firms and other professions. What was
different about this type of marketing over
product marketing? Traditional marketing
looks at the four P’s: promotion, place, price,
and product. One part of the company makes
the product and the other part of the business
sells the product. But what is the product of
service marketing?
It is people, namely
the principals of the
firm. A service firm
is of the product, by
the product, and for
the product.
A quote from author and cartoonist James
Thurber illustrates this point. A woman once
approached Thurber at a party and asked how
things were. “Things, madam, will take care of
themselves. It’s people who concern me.” And
it is the people who do the work that concern
the prospects. It is the coauthors’ opinion that,
even if you have twenty people working for
you, you have to sell yourself and not the firm.
This is what Self-Marketing Secrets is all about.
continued...
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 41

forumworkshop
FORUM WORKSHOP
The Self-Marketing Secret
People Hire People, Not Firms.
You must Market Yourself As The Expert.
This is not a theoretical article. If anything, we
sacrifice explaining why self-marketing works
in favor of giving you more examples of how it
works. Perhaps when it comes to self-marketing
we are like the subject of Isaac Asimov’s
joke about Pierre Simon Laplace, the great
French mathematician and astronomer of
Napoleon’s day. In his book, Isaac Asimov’s
Treasury of Humor, Asimov describes what
“obvious” means to a scientist like Laplace.
“A professor of physics, deriving some profound
point of theory for the class, scribbled an
equation on the board and said, ‘From this, it is
Build Your Own
obvious that we can proceed to write the following
relationship,’ and he scribbled a second
equation on the board.
“Then he paused. He stared hard at the two
equations and said, ‘Wait awhile. I may be
wrong.’
“He sat down, seized a
pad and started to write
furiously. He paused for
thought, crossed out
what he had written,
and began over. In this
fashion, half an hour
passed while the class
held its breath and sat in
absolute silence.”
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 43

forumworkshop
FORUM WORKSHOP
“Finally, the professor rose with an air of satisfaction
and said, ‘Yes, I was right in the first
place. It is obvious that the second equation follows
the first.’“ (From Treasury of Humor by
Isaac Asimov. Copyright 1971 by Asaac Asimov.
Reprinted by permission of Houghton
Mifflin Co.)
Laplace often wrote in Celestial Mechanics, his
five-volume book on how the universe functioned,
a mathematical equation followed by
the line, “From this it is easy to see,” and then
moved on to the next equation. But it was not
all that easy for the readers to see.
We hope it will be obvious why the Self-Marketing
Formula works. Diane used this formula
to found her public relations firm, the Gage
Group. In eight years the firm has grown from
Page 44 JULY 2022 | RETAILERS FORUM MAGAZINE
just Diane at her
kitchen table to eight
employees in a riverfront
office building. Instead
of forming his
own firm when he left
the big public relations
agency, Henry joined
an advertising and public
relations firm that
specialized in handling
home builders. His mission was to use the formula
to diversify the firm. When he left six
years later, he was executive vice president and
the client list included Marriott, Sunkist, and
the Super Bowl. He helped the agency grow
from just over $4 million in billings and 10 employees
to more than $10 million in billings and
30 employees.
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FORUM WORKSHOP
forumworkshop
For all fifteen points in the formula, the authors
speak from experience. We have helped clients
put these steps into action, and we have done
them all ourselves. When we recommend that
you get published, we know that you can because
we have written books and hundreds of
magazines articles. We have spoken before
thousands at national conventions, extended
studies courses, chamber of commerce seminars,
and even the
local Lions Club.
We have worked
out way into the
boards of directors
of important organizations.
Yes, it is
hard work. But it is
worth it. And you
can do it too.
The Self-Marketing Formula
1) Research a target market
2) Determine positioning
3) Maximize memberships
4) Win awards
5) Become a quoted media authority
6) Become friends with the media
7) Publicize your name
8) Get published
9) Speak before prospects
10) Do charitable work
11) Form bonds through letters
12) Utilize direct mail
13) Try gimmicks
14) Use guerrilla advertising when needed
15) Have a plan
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 47

FORUM WORKSHOP
forumworkshop
Target Marketing
When You’re Low on Ammunition
Target marketing, where self-marketing really
begins, means research. And research means
doing your homework. You need to determine
your Who, What and How: exactly Who your
clients are going to be, What you will offer that
will interest them, and How you will reach
them.
Harvey Mackay, in Swim with the Sharks without
Being Eaten Alive, says the Japanese have a simple
way of describing the typical American
marketing plan. “Ready? Fire! Aim!” We just go
out and do it, then we try to figure out what
went wrong. First we develop the product or
service, then we try to figure out who needs it.
Or maybe we try to create a need for it.
Most target marketing books and articles will
tell you to research what the clients want, then
tailor your service to meet those needs. For selfmarketing,
we say you must go even farther.
You need to make yourself an expert on the
subject; this research opens the door for all of
the self-marketing avenues.
Here is a case in point. Sales
trainer Tony Alessandra says
that “most people aim at nothing
and hit it with amazing accuracy.”
When he was a
university professor, he decided
to go into the sales training business.
Although he had been very successful
selling products door to door, Alessandra had
never taken a course in sales. But he did know
how to do research.
continued...
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 49

FORUM WORKSHOP
forumworkshop
From reading and talking to salespeople,
Alessandra determined that there was a need
for an “honest approach to selling.” This was
the basis for his courses and subsequent book,
Non-Manipulative Selling. He did not limit his
research to what others had written about sales
training. He went far a field to other disciplines
like psychology. He found that most of the current
sales training information was based on
behavioral psychology of people like Pavlov
and B.F. Skinner, which uses psychology
against the buyer. Alessandra advocated a
more humanistic approach based on the teachings
of such people as Carl Rogers, which suggests
working with the buyer.
Today Alessandra is not only an expert sales
trainer, commanding fees of several thousand
dollars for a one-hour talk, he also is an expert
on how to develop a celebrity profile. He has
spoken at various meetings of the National
Speakers Association on the topic of how to use
writing, speaking, and serving as a media expert
to promote yourself.
Research Gives You the Edge
Starring in the film When Harry
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his date on why it takes her longer to order a
meal than it does to eat it. Sally explains, “I
want it the way I want it.” continued...
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 51

FORUM WORKSHOP
forumworkshop
That says it all for target marketing research.
Find out who your clients should be, and find
out how they want it. This is called nichemanship.
Look at things like: age, sex, race, occupation,
education, income, activities, interests,
beliefs, & frequency of use of your service.
Then watch for
trends that concern
your niche of the
market by being an
avid consumer of information.
Segment
one particular specialty
and call it your
own. Promote yourself
as the specialist,
the expert, the authority.
Today’s consumers
demand more and more choices. Look
back 75 years ago and this just wasn’t so. Henry
Ford was a pioneer automaker. His assembly
line production set the market standard for efficiency.
But he did nothing for market research.
“You can have a Model T in any color
you want,” he used to say. “As long as it’s
black.”
The term market research scares a lot of professionals.
One objection is that they can’t afford it.
A second objection is that even if it is affordable,
you can never really know what people
want.
Let’s dismiss the second objection first. Some
question the reliability of surveys. How can we
base decisions on what a few hundred randomly
selected people say?
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 53

forumworkshop
FORUM WORKSHOP
For a discussion of how sampling works, we
refer you to Glen Broom and Dave Dozier’s
book Using Research in Public Relations. But in
short, for people who challenge sampling, we
suggest that the next time they go in for a blood
test they demand that the doctor remove all of
their blood.
Others object that research cannot tell everything.
This is true. At best, research is a dim
nightlight that helps us grope our way through
the dark. It is like the true story about the
champion blind golfer who is willing to bet
money he can beat any pro golfer on the men’s
tour. He just wants to know what day at midnight
they want to tee off. A lot of professionals
approach marketing like golfing in the dark.
Wouldn’t it be to your advantage if you could
see better than the competition?
Page 54 JULY 2022 | RETAILERS FORUM MAGAZINE
The first objection about price is easy to overcome.
We live in an information age. Investing
time in a trip to a good university library can
give you more information than you will ever
need. Read everything you can on your subject
and then analyze your findings, in writing, in
what market researchers call an analysis of secondary
research. In high school you called it a
term paper.
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FORUM WORKSHOP
forumworkshop
Let’s say your target market is families and
your profession is the law. First, what do families
want today? A review of the Reader’s
Guide to Periodical Literature reveals 46 articles
in the last 5 years. Some of these include:
• “Parenthood: A Special Report on Families
Today” Ladies Home Journal, June 1990
• “The Future of the Family
(Results of a Survey),” Parents, January 1990
• “This Is What You Thought: 93% Say Strong
Family Ties Bring Happiness,”
Glamour, February 1989
• “Children of the Future
(Attitudes of Baby Boomers), Rolling Stone,
May 5, 1988
Next comes a review of books written on the
subject. You need to go to 2 places: a university
library and a well-stocked bookstore. On the
subject of family, for instance, a University of
California library lists 1,108 books with the
word “family” in the title. Most are at least 5
years old. For newer material, a trip to the
bookstore is in order.
The 3rd thing to
continually research
is the law
and how it impacts
families. We live in
a rapidly changing
world. New legislation,
court decisions,
and government policy can have
profound effects. You need to be a consumer
educator on what families need to know about
the law. Your industry’s trade journals have
everything you need.
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 57

FORUM WORKSHOP
forumworkshop
Finding the information is not the challenge. In
fact we heard it said that the experience is more
like trying to get a sip of water from an open
fire hydrant. The hard part is making sense of
it. You must do the tough job of analyzing the
information and putting it in terms people can
easily understand.
Positioning in the Prospect’s Mind
If you haven’t already, read Positioning: The Battle
for Your Mind and Marketing Warfare by Al
Reis and Jack Trout. For a good summation of
positioning, we refer you to the classic text:
Contemporary Advertising by Courtland Bovee
and William Arens. Positioning has become a
buzzword in marketing and advertising circles.
The authors demonstrate the concept by asking
a few simple questions. Who was the first person
to fly solo across the Atlantic? Charles
Lindbergh, of course. But who was the second?
Not so easy. Who was the first person to walk
on the moon? Neil Armstrong made that one
small step for man, one giant leap for mankind.
But who was the second man to walk on the
moon? The first person to occupy a position in
the prospect’s mind is going to be hard to dislodge.
Reis and Trout compare the mind to a memory
bank, with slots and positions for every bit of
information to retain. But unlike a computer,
which has to retain information fed to it, the
mind does not. As a defense mechanism, the
mind screens and rejects the flood of information.
The mind keeps what agrees with its prior
experiences and filters out the rest.
continued...
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 59

FORUM WORKSHOP
forumworkshop
To store the information, the mind ranks products
and brands. Visualize a series of ladders.
Say computers, and people think of IBM on the
top rung. For electronics, it’s Sony; for automobiles,
it’s Mercedes.
For self-marketing, it is critical that you earn
enough recognition to make it onto the ladder
for your category. The mind does not have
room for things new and different, so you must
relate them to the old. This is where nichemanship
comes in. As an architect, you will be put
on the architectural ladder. Frank Lloyd Wright
is probably on the top rung. But you can be
known as the architect who specializes in designing
1990s versions of Victorian homes.
Let’s take law as an example. For years the top
rung probably belonged to Melvin Belli, the attorney
known as the “King of Torts.” In her
book Expose Yourself, former journalist turned
public relations consultant Melba Beals describes
how she
helped create this positioning.
But there is
lots of room on the
ladder. Describing
yourself as the
Melvin Belli of sexual
harassment cases
is not a bad strategy.
A good example of this is Dr. Joyce Rebhun, a
former IRS tax attorney who calls herself a tax
therapist. “I knew from studying marketing in
college you have to differentiate yourself,” says
Rebhun. “There is already a glut on the market
of tax attorneys.”
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 61

FORUM WORKSHOP
forumworkshop
Rebhun decided her target market would be
those who have emergency tax problems with
the IRS. Because she only handles crisis cases,
she has been featured in numerous newspapers
and magazines articles, as well as on TV
news shows. She runs ads in newspapers with
her photo and headlines that read “You Don’t
Need to Lose Your Job – Family – Sanity Because
of the IRS.” Her phone number is
1–800–000–0000. She may be on the crowded
lawyer ladder, but she definitely has clearly defined
her own rung. Even in
her promotion, she never
forgets positioning. She is
starting a syndicated newspaper
column called “Ask
Dr. Joyce,” which she describes
as the “Dear Abby of
the tax world.”
Positioning Strategies to Consider
Each positioning strategy must be special. This
will be the mental hook your prospective
clients and the media use to attach you to the
ladder in their minds. Here are several strategies
to consider as you do your homework:
• Service expert – the Nordstrom of ...
• High-quality expert – the Rolls Royce of ...
• Low-price expert – the Rent-a-Wreck of ...
• Fitness expert – the Jane Fonda of ...
• Educated expert – the Harvard of ...
• Low-calorie expert – the Lean Cuisine of ...
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FORUM WORKSHOP
forumworkshop
You also can position by single or combined demographic
group. You can be the women’s expert,
the senior citizen expert, the Asian expert,
or even the Asian women’s senior citizen expert.
Geographic considerations like the Gulf
Coast expert or Seattle expert, or industry considerations
like the hotel expert or auto-wrecking
yard expert should also be considered in
your positioning.
An important final point – a positioning statement
has to be brief. “Light, tight, and bright”
is how one magazine editor describes it. Your
positioning statement will not
define the total you. We are all
complex creatures, and volumes
would not do us justice.
Don’t worry, you can and probably
will need to handle other
types of business and clients. However, the positioning
is the slot that will get your name remembered
in the prospect’s mind.
Top Self-Marketing Secrets
HOW TO POSITION YOURSELF FOR SUCCESS
1. Don’t believe the myth that if you do good
work, new business will land on your doorstep.
2. People only believe you are good
if they have heard of you.
3. People hire people,
so you must market yourself.
4. Do your homework to find out
who you should market to and
what they want from your profession.
5. Determine a positioning strategy
that will differentiate you from
everyone else in your service category.
continued...
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 65

forumworkshop
FORUM WORKSHOP
Don’t Join Any Club That Would
Have You As A Member
SEVEN PRINCIPLES FOR MAXIMIZING
MEMBERSHIP OPPORTUNITIES
Page 66 JULY 2022 | RETAILERS FORUM MAGAZINE
How much do you expect to get from the membership
dues you pay to join a business club?
One man got $200,000 and enough linkages to
launch a business. He was
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evolving throughout the country
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jobs, and service providers such as attorneys,
business plan consultants, and
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capital club meetings.
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the right committee. Do some homework before
volunteering. Determine the chairpersons
and members of various committees, then join
those comprised of people with whom you
want to form linkages.
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 67

FORUM WORKSHOP
forumworkshop
Committees give you a chance to show your
stuff (not just swap business cards), plus an opportunity
to get to know all of the members.
Use your status as a group member to seek advice
from key players inside and outside the organization.
Here are some recommendations to
accomplish all that and more.
Principle One:
Aspire Higher When Joining Up
Try to join groups in which you are one of the
few representatives from your profession or
corporate rank, rather than organizations comprised
solely of professional colleagues.
It was Groucho Marx who sent the telegram,
“Please accept my resignation. I don’t want to
belong to any club that would accept me as a
Page 68 JULY 2022 | RETAILERS FORUM MAGAZINE
member.” We don’t recommend being that
snobbish, but it pays to aim above your station
in selecting groups to join. If you know almost
everyone in a group, or everyone flocks to meet
you like a hungry car salesman when you arrive,
it is time to investigate other groups.
If you are a female marketing professional who
represents health care firms, it might be wise to
join a group of health care communicators. But
your time might be even better invested by
joining women in health care administration
so that you can get
to know, on a personal level, the
decision makers. You’ll learn the
hot spots within their organizations
that affect whether or not
there is the need or the budget to
contract for outside marketing.
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 69

FORUM WORKSHOP
forumworkshop
And when you find a group to join outside
your profession, don’t always sit on committees
made up of others in your field. As a financial
expert, you won’t meet many you can
market your services to if you volunteer for the
finance committee – comprised of all the other
financial bigwigs in town. Instead, why not join
planning or program development and meet
others who may some day want to hire you?
Principle Two:
Let Someone Convince You to Join
Personal contacts made through these groups
prove to be invaluable assets to both your career
and your company or cause. So before you
sign up, put on your Sherlock Holmes hat and
do some sleuthing.
Set up an informational interview
with the head of
the organization or the
membership committee
chair to see how you will
best fit in. Ask colleagues
and industry leaders for
their opinions of the group.
When one public relations professional wanted
to move in new circles, she knew she should become
involved in the chamber of commerce.
Rather than joining the obvious – the marketing
committee – she set up an informational interview
with one of the chamber’s vice presidents.
During their 45 minutes, she explained her
goals to more aggressively position herself and
her company and to learn more about her city
and its business community.
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RETAILERS FORUM MAGAZINE | JULY 2022 Page 71

FORUM WORKSHOP
forumworkshop
The time they spent together gave the vice president
a chance to get to know the potential volunteer
on a personal level. A week later she
called back and asked her to serve on a new
committee that would provide a grant to an upand-coming
woman-owned business. Serving
on the committee were extremely well-known
women in the community – just the type of
leaders the public relations professional
wanted to meet.
When you are checking out a group,
some key points to determine are:
size of membership; image within the
community or industry; “known activists”
within the organization in leadership
positions; your ability to obtain high visibility
If the group appears
worth your
time and energy,
proceed to the 2nd
step. Attend a meeting
and approach
one of the group’s
friendlier leaders.
Tell the leader you are impressed by the good
things you have heard about the group. Then
ask if it is a good group to join. Let the leader
sell you on joining the group. When you join,
tell the membership people that this leader convinced
you to join. This serves 2 purposes. It allows
you to break the ice with a key leader.
Then when you join, the leader feels responsibility
toward you. After all, it was thanks to the
leader that you joined the club.
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RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JULY 2022 Page 73

FORUM WORKSHOP
forumworkshop
Principle Three:
Mingle, Mingle, Mingle!
It is more important to attend a club’s social
hour than the meeting itself. When pressed for
time, you’ll make more contacts and perhaps
even learn more if you arrive promptly for the
social period and cut out before the speaker.
What is the best way to work a room?
Make a sport of it. The following
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Make a “beat-the-Clock”
game out of mingling and
see how many potential
alliances you can make at
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You can introduce each other to potential linkages.
4. Use zone coverage. If several people from
the same company attend an event, spread out
at various tables. This forces you to meet more
people. Often a company will “buy a table” of
8 or 10 seats. It is fine to symbolically buy the
table, but ask to distribute the people to different
tables.
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Want More Info? Circle #68 on page RETAILERS 11 • www.Vendor411.com FORUM MAGAZINE | JULY 2022 Page 75

FORUM WORKSHOP
forumworkshop
5. Go head-to-head. When seating is unassigned,
choose your table with purpose. Read
the room as if you were San Francisco 49ers
Quarterback Joe Montana studying the defense.
Size up the people sitting at the various
tables and choose the table with the most potential
alliances. Even be “sly” – just happening
to sit with someone you have been wanting
to meet.
6. Take rookies under
your wing. Appoint yourself
unofficial welcome
wagon. Watch for newcomers,
visitors, and other
disoriented folks. Greet
them and make them feel
at home. You probably will
make some friends for life.
Page 76 JULY 2022 | RETAILERS FORUM MAGAZINE
Principle Four:
Let a Staffer Be yOur Guide
Do your homework before joining a group by
forming a linkage with the key staff person.
Large, established groups often pay someone
to handle logistics and finances. This person
can be a valuable ally, because he or she can
suggest which committees would be beneficial
and which to avoid. A staff person also can get
you quick information you desire about club
members and programs. Plus, if your name is
on the staff person’s mind, you may be recommended
when others are seeking information
in your area of specialization.
continued in next issue ...
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1000’s of Accessories for Cell Phones • All Makes • All Models
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Bamboo
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Page 78 JULY 2022 | RETAILERS FORUM MAGAZINE

WE HAVE BUYERS!
Forum Publishing has been connecting
wholesalers & manufacturers with BUYERS since 1981.
• Men’s & Boys Wear
• Womens Wear & Accessories
• Gift Store Buyers
• Home Goods Buyers
• Mass Merchandise Stores
• Sporting Goods Buyers
• Smoke Shops
• Convenience Stores
• Grocery Stores
• 100’s of Industries!
INSTANTLY CONNECT
WITH BUYERS!
• Contact Names
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• Phone Numbers
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Additional Premium Services:
TRADE SHOW EXHBITOR LISTS
Over 2,500 Shows Available
FACEBOOK DATABASES
We Can Compile 25-100 Mile Searches
CUSTOM DATABASES
ANY INDUSTRY ~ ANY STATE
www.BuyersContacts.com
1-800-635-7654 • forumpublishing@gmail.com
RETAILERS FORUM MAGAZINE | JULY 2022 Page 79

Start Your Own
Surplus & Liquidation Business
Professional liquidator reveals how to find, buy, sell and broker surplus
goods in his best-selling book HIDDEN WEALTH
Everything you need to know and succeed in this
high-profit business is right here.
Work full-time or part-time, even from your own home.
• Surplus Business Equipment
• Failed Business Inventories
• Manufacturers Mistakes
• Discontinued Inventories
• Seized Merchandise
• Salvaged Goods
• Bankruptcies & Closeouts
This is a practical hands-on training guide to starting your business with little or no money. Today there are
more opportunities than ever to succeed in this industry when you have the right resources. Nothing is held
back – the author is a retired liquidator who is now sharing his well-protected secrets to help others succeed.
Limited supply of copies of this 196 page will be sold at special price of $39.95 on first-come basis. Order today
and start your new business tomorrow!
❏ Hidden Wealth
$39.95 + $7.00 ship = $ 46 95
❏ PDF Version: $39.95
Your Name
Company Name
Type of Business:
Address City State Zip
Email:
Tel:
❏ Special Combo
Hidden Wealth PLUS
USA Closeout Directory
$49.95 + $7.00 ship = $ 69 95
Mail or Fax Your Order to:
FORUM PUBLISHING CO • 383 E. MAIN ST • CENTERPORT, NY 11721 • Credit Cards: 631-754-5000 • Fax: 631-754-0630

Secure
Your BuSineSS!
Your direct source for
• Surveillance cameras • Security Monitors
• Hidden cameras • Loss Prevention
www.ccwarehouse.com
RETAILERS FORUM MAGAZINE | JULY 2022 Page 81

BUY ALL YOUR
MERCHANDISE
FOR 1/2
REGULAR
BRAND
NEW!
WHOLESALE
COST!
SMART BUYERS OFTEN PAY 10¢ ON THE DOLLAR FOR THEIR MERCHANDISE!
HOW THEY DO THIS HAS BEEN A CLOSED SECRET FOR YEARS. NOW, FOR THE FIRST TIME,
FIND OUT HOW TO BUY THESE BARGAINS. CLOSEOUT SOURCE BOOK CONTAINS THE VALUABLE INFORMATION:
* BASIC INFORMATION ABOUT THE BUSINESS
* CLOSEOUT PUBLICATIONS & ASSOCIATIONS
* CLOSEOUT SHOWS
* GENERAL CLOSEOUT DEALERS
* FREE CLOSEOUTS (BARTER)
* BEST RETAIL CLOSEOUT STORES
* BASIC INFORMATION ON SURPLUS
CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout
merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how
to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items
that won’t sell...many closeouts come from manufacturing changes and are perfectly good quality. You could spend years
digging up the information on these sources and it would cost a small fortune...BUT now you don’t have to spend your
time and money because everything you need to know is contained in this book. In this economy, it is essential for
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& SOURCEBOOK
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SEND ORDERS TO:
FORUM PUBLISHING COMPANY • 383 East Main Street • Centerport, NY 11721
( ) Send Printed Book $29.95 + $7 Shipping=$36.95 ( ) Send PDF via email = $29.95
Checks must be clear before shipping
Card Number:__________________________ Exp. ______
Email Address: ___________________________________
NAME: __________________________________________
ADDRESS: ________________________________________
CITY/STATE/ZIP:____________________________________
Order Online: www.forum123.com FAX : 631/754-0630 • CALL: 800/635-7654
Page 82 JULY 2022 | RETAILERS FORUM MAGAZINE

Seton
Signage.com
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Tear Off Combo
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TapeS
PVC Tape
2.0 mil
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SafeTy/
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Locks
Mirrors
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Signs & Tags
Design your own on-Line • 100% guarantee
Everything for your Store or Warehouse
www.SetonSignage.com
RETAILERS FORUM MAGAZINE | JULY 2022 Page 83

The Complete Guide to Making Money at Auctions!
AUCTION
SOURCES
REVEALED!
The Auction Buyers Directory
providing Names, Addresses, Phone numbers and ALL the Information You Need
to locate Auctions throughout all 50 states
Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous
backup of inventory, government and private auctions liquidate billions of dollars in property, luxury
vehicles, boats and even airplanes for pennies on the dollar. Knowing where and when these auctions
are held is the key. Auction Buyers Directory gives you the key to these auctions!
➫ Vehicle Auctions
➫ U.S Marshal Auctions
➫ IRS Auctions
➫ State Surplus Auctions
➫ U.S. Customs Auctions
➫ U.S. Postal Auctions
➫ County Sheriff Auctions
➫ SBA Auctions
➫ FDIC Auctions
➫ Urban Housing Auctions
➫ Land Management Auctions
➫ Private Auctions
This comprehensive directory offers tips and tools of the trade designed to make your auction buying profi table. Whether you’re buying
for your own use or for resale, this directory offers guides to make your bidding successful. This directory gives you all the information and
sources you will need. Once you have the sources you can use them over and over, and there are never any additional charges.
ORDER TODAY TO CHANGE YOUR LIFE TOMORROW!
$39.95 + $7.00 postage = $46.95
www.Forum123.com
Page 84 JULY 2022 | RETAILERS FORUM MAGAZINE

RETAILERS FORUM MAGAZINE | JULY 2022 Page 85

The Retailers
Source Guide
for Products!
THE BEST WHOLESALE SOURCE GUIDE
RETAILERS RESOURCE GUIDE
Thousands Of Suppliers At Your Fingertips!
• Apparel
• Defense Products
• Electronics
• Fragrances
• General Goods
NOW YOU CAN OWN
AVAILABLE!
HELPS YOU LOCATE THOUSANDS OF SUPPLIERS
AND PRODUCTS ACROSS THE UNITED STATES!
• Sports Items
• Sunglasses
• T-shirts
• Toys
• Watches
CALL TOLL FREE: 800-635-7654
• Gift Items
• Housewares
• Leather
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• Novelties
Mail Check or Money Order to: FORUM PUBLISHING • 383 E. MAIN ST. • CENTERPORT, NY 11721
ORDER NO. W-1 $29.95 + $7.00 Shipping = $36.95 * NYS Residents must add 8.75% sales tax
YOUR NAME______________________________________________ CHECK ( ) MONEY ORDER ( )______________
COMPANY NAME__________________________________________ CREDIT CARD# ____________________________
STREET ADDRESS ________________________________________ EXP. DATE ________________________________
CITY/STATE_____________________________ ZIP______________ SIGNATURE________________________________
Page 86 JULY 2022 | RETAILERS FORUM MAGAZINE

Your
Direct
China Source
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your one-stop-shop for wholesale products online!
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Free Membership Instant Purchasing Safe, Escrow Protection
Small Quantities Delivered to your Door Paypal Accepted
APPArEl ElEctronIcS coMPutErS JEwElry
wAtchES hAnDbAgS hbA toyS ShoES
Direct from the factory!
www.finditasia.com
RETAILERS FORUM MAGAZINE | JULY 2022 Page 87

This MonTh’s
Book Specials
New Titles Just Arrived in our Warehouse ~ Limited Quantities
Streetwise Business Series
SMALL BUSINESS
SUCCESS KIT
Book & CD gives
insider secrets and
strategies to start a
successful business.
includes forms,
legal advice and
schedules.
order no. 1-58062-
367-9 ... $24.95
BUSINESS
MANAGEMENT
Lay your foundation,
build your team and
manage your money
with this 350-page
business guide.
Covers every aspect
of management.
order no. 1-58062-
540-1 $19.95
BUSINESS
VALUATION
Proven methods to
easily determine the
true value of your
business or one
you are wishing to
buy! simple ways to
value AnY business.
order no. 1-58062-
952-0 $19.95
Internet
11 LAWS OF INTERNET
BRANDING
Be fast, be first to be
successful online. how
to build your company,
product or service into a hot,
profitable brand online!
order no. 0-06-019621-1
$21.00
MAKING MILLIONS ON THE
INTERNET
Complete idiot’s Guide
makes it easy and fun to
make REAL money on the
internet. includes tips and
tricks in simple language.
order no. 0-7897-2298-4
$18.95
FRANCHISE BIBLE
how to Buy one, or Franchise Your own business. over
300 pages written by a specialist that will save you
$1000’s in legal and research fee.
order no. 1-55571-367-X $24.95
SOLVE ALL YOUR MONEY PROBLEMS FOREVER
Achieve financial freedom with this life-changing
plan that will take away your money problems
forever -- and help you start a new life of ease
and comfort.
order no. 0-399-52378-2 $14.95
HOW TO ACHIEVE TOTAL SUCCESS
Master your mind to achieve everything
you desire. Win consistently with this
practical self-improvement book.
order no. 0-940398-19-2 $11.00
THE COPYRIGHT GUIDE
A friendly guide to
protecting and profiting
from copyrights. This
is a definitive guide to avoid
costly mistakes.
order no. 1-880559-43-9
$18.95
Closeout of the Month
SMALL BUSINESS LEGAL KIT AND DISK
over 400 pages of practical legal info, forms and agreements
for all size businesses. We bought closeout of these books
(c) 1995, but still loaded with relevant info. Disk is 3.5 floppy,
pages are slightly yellowed. Use just onE form and pay for
the book 3x over! Published at 19.95.
order no. 1-55850-701-9 $10.00
sPECiAL: Buy any other book on this page and take this one
for $5.00! LiMiT 5 CoPiEs to single buyer.
Page 88
Page 88 JULY 2022 | RETAILERS FORUM MAGAZINE

Trade
MaGaZINeS
Trade Magazines
Swap Meet
This exciting monthly magazine
connects flea market vendors with
wholesalers across the United
States who specialize in supplying
merchandise and services to
flea marketers and swap meeters.
It provides excellent resources for
merchandise and each issue contains
a bonus Directory of Flea
Markets throughout the United
States, listed by state order and
includes full addresses, days of operation,
and details of each market.
Order No. SM-S ...Swap Sample ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
www.WholesaleSources.com
ADVERTISING SPACE AVAILABLE
Closeout News/
Wholesale
Merchandise
ADVERTISING SPACE AVAILABLE
The Leading
Monthly Source
for Closeouts
and Surplus
Merchandise!
A long-time leader in the
closeout industry, this
monthly newspaper brings
you the BEST closeouts
and overruns on the market.
By using this powerful
buying tool, every month,
you will gain access to hundreds of new suppliers
who offer the finest selection of closeout (below wholesale) merchandise
available anywhere!
Find Apparel, HBA and Cosmetics, Electronics, Home and
Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys,
Videos and DVDs, and more. For larger discounts, many dealers
sell pallet truckloads that will make you even more profits.
Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00
Retailers Forum
SoloMayoreo
“I Can Get
It For You
Wholesale”
Written in Spanish,
this big monthly
newspaper is the
best thing to happen
to Hispanic retailers!
Sources abound for
variety merchandise of all
kinds to fill store shelves
and flea market booths.
No. SOLO-S ...(Sample Copy) ...$7.50
No. SOLO-SUB..(12 Issues) ...$60.00
ADVERTISING SPACE AVAILABLE
Retailers Forum was established
out of the need for product
sources among small retail
merchandisers. Each month,
Forum’s advertising pages feature
merchandise offerings
from the country’s !eading
wholesalers, manufacturers,
and jobbers.
Don’t confuse this
magazine with some
of the “opportunitytype”
publications offering
products that are outdated
and way over-priced.
These are real rock-bottom
wholesalers offering prices like
Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.
Buy where the retailing giants buy! The advertisers are professionals in
their fields, offering you variety, service, monthly specials, closeout specials,
and the lowest prices available. Best of all, they will ship UPS no
matter where in the United States your business is located. Minimum
orders are as low as $50.00 with many wholesalers. Many advertisers
offer further reduced rates for bulk buying at enormous savings to you.
Order No. RF-S - Sample Copy ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
www.WholesaleSources.com
ADVERTISING SPACE AVAILABLE
Monthly
Newspaper
for Hispanic
Retailers
www.bizbooks.org
Page 89 89
RETAILERS FORUM MAGAZINE | JULY 2022 Page 89

USA Closeout Directory
Now, more than ever, it is essential for the success of your merchandising business to
buy goods at the lowest prices possible. Our bestselling
USA Closeout Directo-ry shows you how
and most importantly, WHERE. Hundreds of
closeout dealers specializing in selling goods
often priced as low as 10¢ on the dollar are
listed. Re-tailers, flea marketers, home party
plan sellers ...anyone who sells merchandise
needs this directory! Clothing • Electronics
• Jewelry • Toys • Watches • More!
Order No. 4 -
Closeout Directory - $29.95
Dollar Store
Merchandise Guide
The most complete directory of
wholesalers and manufacturers
in the USA specializing in dollar
store merchandise. Hundreds
of companies are listed with
complete contact information,
including the type of products
they sell. If you have a dollar
store, or are planning to open
one, this new directory is a must!
Order No. DSM • Dollar Store
$29.95
Toy Importers & Wholesalers
a s
This is the definitive guide for
finding toy suppliers. Features
over 156 pages of listings of both
importers and manufacturers.
Included are names, addresses,
phone and fax numbers as well
company websites and e-mail
addresses and descriptions of
lines carried.
Order No. TOY
$29.95
Directory of Smoke Shops
Our EXCEL Directory contains over 7,000
Smoke Shops/Head Shops in the U.S.
It includes key buyer’s names, personal e-mails
and phone numbers. This directory
is emailed to you in Excel format and is
updated regularly.
DIRECTORY INCLUDES:
• 7,000 Smoke Shops/Head Shops
• Phone Numbers
• Over 60% Have Personal E-Mails
• U.S and Canada
• Company Addresses
Order No. SSDB (Excel)
$399.00
Independent Sales Rep. Directory
The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000
independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers
and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable
information such as market focus, price points, territories served, number of locations, rep type, and specific brands
canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address.
Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in
printed book format or Excel.
Order No. SGREP-B Printed Book $359.00
Order No. SGREP-E Excel emailed to you $499.00
1-800-635-7654
Page 90
Page 90 JULY 2022 | RETAILERS FORUM MAGAZINE
Business Directories

Imagine
a book
putting
1000’s of
wholesalers
at your
fingertips!
This is the
most accurate
and useful resource guide you’ll ever
own and refer to daily!
• Apparel • Electronics • Fragrances • General
goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses
• Watches • Toys and more!
No. W1 Wholesale Sources $29.95
Auction Directory
Wholesale Sources
Jam-packed
with 1000’s
of wholesale
sources across
the USA
This is THE definitive guide to auctions!
It not only tells you WHERE
all the auctions are (all 50 states) but
also HOW to participate in the auction
process. Cash in on all government
auctions, housing auctions, jewelry,
cars, boats and more. Up-to-date
information gives you names, addresses
and phone numbers! And, unlike other
auction websites or programs that require
you to purchase updates or subscribe
to monthly or weekly pay-per-listing services, once you have
this book - You need to buy nothing else! It’s an incredible book you
can use minutes after you receive it. Change your life today. Buy a
home, car, or indulge in jewelry.
Order No. AUC- Auction Directory - $39.95
How to Find,
Sell and Broker
Surplus and
Liquidated
Goods
Hidden Wealth
With this authoritive Directory, you will
learn to turn pennies into dollars and get
goods dirt cheap ...even free! Written by a
retired liquidator, the author shares his well
protected secrets and workings of this extremely profitable industry.
Learn why those in the business have kept it confidential. You can now
have a piece of it.
Discover the proven techniques and see why there is no better
information anywhere at any price. Everything you need to succeed in
this high profit business is right here. Work full/part time from home!
Order No. 1-88422-24-2 Hidden Wealth $39.95
Jewelry Wholesalers
& Manufacturers
This exquisite directory will bring the
world’s finest jewelers directly to you! Featuring
fine jewelry of all types including:
• Beads • Diamonds • Gemstones • Gold
• Silver • Much More! The suppliers list
their names, addresses, websites and specialties.
All feature high-end quality jewelry that is
sold wholesale for resale. You would have to travel the world over to
view the thousands of suppliers listed in this brand new directory. If
you are in the jewelry business and looking for new, high quality suppliers,
you must order this directory!
Order No. FJ $29.95
Business Directories
Hobby & Craft
Suppliers Guide
The crafts industry is one of the hottest-growing
segments in the marketplace
today. Scrap-booking, painting,
needle-crafts and sewing are hobbies
that are sweeping the nation. We have
compiled the ultimate directory of
wholesale suppliers furnishing materials
for this huge industry.
• Art Materials • Baskets • Beads/
Trim • Ceramics • Dolls • Fabrics •
Floral • Holiday • Paint • More!
Order No. AC $29.95
Holiday Merchandise
Wholesalers
& Manufacturers
Introducing our newest directory that puts
the country’s largest suppliers of holiday
merchandise at your fingertips. Seasonal
merchandise is a mainstay of the industry,
but up until now it was hard to locate the
thousands of suppliers scattered across the country. We have ended
your searching with one directory which includes all types of wholesale
merchandise: • Bows • Candles • Cards • Costumes • More
Order No. HM $29.95
www.bizbooks.org
Page 91
RETAILERS FORUM MAGAZINE | JULY 2022 Page 91

Wholesale Gift Guide
A Great resource to locate higher end
decorative merchandise. This gigantic
400 page guide is the definitive resource
guide to finding suppliers for gift products.
Listed by category, over 4,000
leading wholesalers and manufacturers
servicing the gift industry are included.
• Accessories
• Collectibles
• Floral
• Gifts
• Home/House
You’ll refer to this on a daily basis to
find new suppliers for products.
Order No. GG Gift Guide $39.95
Annual Guide to the
Licensing World
Here is an incredible Directory that
guides you through the world of Licensed
prod-uct merchandising. Need to know
who owns a license? Who to contact to
distrib-ute a licensed product? This book
has all the answers and covers the entire
world! Licensors: Listing of companies
that are the agents and license holders.
These are the sources that you would
apply to if you wish to obtain a license to
manufacture
merchandise. Licensees listed here you will find the companies who
distribute licensed merchandise. Full listings include categories of
merchandise each company handles. Contact these companies to buy
the licensed merchandise that they have manufactured. The licensed
merchandising industry moves billions of dollars of products every
year and is one of the fastest growing segments of retailing.
Order No. 321 $249.00
USA Mail Order Catalogs
New for this year is a compilation of BOTH
consumer mail order catalogs in addition to
business-to-business catalogs in one huge
volume! Part one of this incredible collection
of mail order catalogs provides the
most comprehensive look at the consumer
catalog in the industry available anywhere.
Over 7,000 consumer catalog companies
are listed under 44 various product chapters
from Animals to Toys and Games.
Catalog size, number of catalogs mailed,
sales volume and key executive names are provided for ease in marketing
your products to these catalogs.
The second part of this directory provides details on suppliers
of everything from computers to laboratory supplies; office products
to office design; marketing resources to safety equipment. Just about
every kind of product or service that a business needs to operate is
covered.
Order No. 159237-156-6 1,900 pages $450.00
BUCKS FOR BLING
Sourcing For Jewelry
Makers Directory
Up-to-date and easy-to-use directory
solving your jewelry materials sourcing,
production and contracting needs.
If you are considering your own line
of jewelry items this is a must-have
in locating materials and factories to
produce it.
Accessories
Sourcing Directory
The comprehensive directory provides
you with direct sources for the designing
and manufacturing of bags, belts,
hats, shoes, gloves. You will find the top
companies to help you produce your merchandise
directly at their factories.
Order No. 121 $150.00
Order No. 122 $100.00
1-800-635-7654 Page 92
Business Directories

APPAREL
BUSINESS DIRECTORIES
Fabrics, Services, Trims
This up-to-date directory solves your
production sourcing and contracting
needs in the Americas. The sourcebook
includes: sewing, cut-n-sew, and finishing
contractors and apparel production
services from within the U.S., Canada
and South and Central America. All
factories are sorted by clothing classification
and by U.S. state or by country.
This directory will help you put your
own designs into production.
Order No. 0971486743 $125.00
A complete and updated guide listing
over 2,600 nationwide suppliers of all
types of domestic and imported fabrics,
trims and notions, plus forecast
services, swatch design studios and
more for the apparel and design industries.
Listings include sales manager’s
name, price points, minimums,
etc. Fabric and trim manufacturers,
converters, jobbers and reps are
listed. This sourcebook provides you
with MATERIALS and sources to
make your own goods.
Order No. 0971486735 $135.00
Apparel Contractors (USA Edition)
1-800-635-7654 Page 93
Directory of Brand Name Apparel
Manufacturers
Updated and easy-to-use directory
listing brand-name label manufacturers
and importers in the women’s,
men’s, children’s and accessory markets.
Developed and targeted for store
and catalog buyers to shop the apparel
and accessory markets easily, there are
over 2,800 brand name labels listed,
broken down by types of apparel classifications.
If you are looking for the
SOURCES for brand name goods,
this directory is for you.
Order No. 0971486751 $135.00
RN & WPL Encyclopedia
A comprehensive listing of every Registered
Number and Wool Product Label
ever issued by the Federal Trade Commission
to identify all sorts of goods imported,
manufactured and/ or sold in the U.S. Over
126,500 records including contact information
for more than 31,500 manufacturers,
importers and wholesalers of apparel
and textile goods. Listings include where
available: RN or WPL number, contact
names & titles, street addresses, phone &
fax numbers, website & e-mail addresses,
type of business and product information.
Order No. RN8. Directory $285
Order No. RN8C Directory/CD Combo $475
The Small Design Company's Guide to
Wholesale Fabrics & Trims
Upj-to-date guide created specifically for the smaller design houses and home sewing
businesses. Directory lists fabric and trim companies that will sell to businesses that
require 0 to 500 yards as a production order. Book lists low-minimum and in-stock
fabric suppliers and all their contact information.
Order No. A-106 $65.00
Apparel Business Directories
RETAILERS FORUM MAGAZINE | JULY 2022 Page 93

FORUM PUBLISHING CO.
383 E. Main St. Centerport, N.Y. 11721
T: 631-754-5000
F: 631-754-0630
E: ForumPublishing@aol.com
Credit Card ORDERS: 800/635-7654
FAX ORDERS: 631/754-0630
INQUIRIES: 631/754-5000
Website: www.bizbooks.org
Order by phone
1-800-635-7654
You’ll save time ordering by phone instead
of mail. Speak with our knowledgeable
salespeople who will assist
you in placing your credit card order. If
you have questions about our products,
call Customer Service: (631)754-5000
Mon-Fri 10am-5pm EST.
Your Name and Address
Order by mail
Please complete all information so we
can fill your order promptly. We gladly
accept checks, money orders and
major credit cards. If charging from
your credit card, please SIgn the order
form where indicated and supply
your complete number and expiration
date. Sorry we do not accept C.O.D
or stamps. Checks must clear bank
before orders can be shipped.
Order by Fax
631-754-0630
When charging purchases to your
credit card, it is easy to send us your
completed order form via Fax
Delivery Information
Books and cassette programs will be
shipped within 1-5 working days.
Allow 6-8 weeks for magazine subscriptions
Order Online
www.bizbooks.org
We download orders hourly and
process within 24 hours.
Sales Policy
Books and Cassette programs are
sold as information only and are
guaranteed as represented in this
catalog. All items in this catalog
are sold on a non-refundable basis.
NAME _________________________________________________________________________________________________
ADDRESS_________________________________________________________________________________________________
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