VANG MAG JUNE 2022

VANS MAGAZINE
5th issue // 2022

WELCOME LETTER
THE NUMBERS GAME
KNOW YOUR PRODUCT – RETAIL
VANS FAMILY UPDATE
New van dorens
NEW OPENING
MARKET VISIT
COVENT GARDEN’S STYLE
STRAIGHT FROM THE FIELD
Vans 66
Eci
pss

I know that some of you thought (I hope so!) «where’s May Vans Magazine?»
As you will see in this issued, the last weeks have been INSANE!
Steve van doren in Emea, the Opening of Orefici and other many things....
However natalie found the time to write this special message to all!
We love creating impressions, long-lasting impressions, and we’re a creative brand, with a bunch of the
coolest people around that we proudly call Family.
However, there’s one person who’s by far the coolest and doesn’t just create impressions,
he creates a legacy.
So imagine how super-stoked we all were when we found out that Steve Van Doren would be visiting
EMEA for a tour of our market.
Steve started in Milan and for some of us, it was the first time we got to meet SVD face-to-face.
In a world full of zoom and Teams meetings, there’s still nothing better than that human interaction,
nothing better than looking someone in their eye and saying, ‘Hi, it’s great to meet you!!’
There’s also that part of your mind thinking would he live up to your expectations and more importantly
would you live up to his. With Steve, this isn’t something anyone needs to think about, and certainly not
worry. One of the most humble people you could ever meet, it quickly became evident why Vans is such
a people driven business. We visited 3 stores on the first day and each one felt like the first store Steve
had ever visited.
His passion, enthusiasm and genuine interest in the teams was evident from the first
minute and his legendary stories kept everyone smiling and engaged, like it was the first
time the story was being told.
The day ended as it had started, with smiles, laughter and enthusiasm.
I think everyone learnt a lot from Steve in such a
short period of time, and people also learnt a lot
about the Vans culture. Steve IS the DNA.
He represents everything that we all strive for
and everything that we try and instil into
ourselves, our teams and OUR brand.
So thanks Steve, thanks for everything, thanks for
being you. Let’s be inspired and let’s inspire
others to be the best they can be. We are lucky
enough to work for one of the coolest brands on
the planet, with one of the coolest cultures.
Embrace it, live it, shout from the rooftops about
it, after all, isn’t that what Steve would do?

Top performers
UPT WINNERS CR WINNERS ATV WINNERS
LUGANO 2,22
ANTWERP KAMMENSTR. 1,80
COPENHAGEN 1,80
ROTTERDAM 1,68
ANTWERP WIJENEGEM 1,65
LYON 34,87
PARIS BASTILLE 26,17
BILBAO 23,36
LUGANO 21,34
LEEDS 20,02
LUGANO 86,57
COVENT GARDEN 65,83
VIENNA 65,48
COPENHAGEN 65,37
ANTWERP KAMMENSTR. 62,61
CR
UPT
12,07% 1,52
UPT WINNERS CR WINNERS ATV WINNERS
LUGANO 2,09
ANTWERP KAMMENSTR 1,79
COPENHAGEN 1,77
ANTWERP WJINEGEM 1,70
MILAN OREFICI 1,67
BILBAO 29,43
PARIS BASTILLE 26,96
LUGANO 24,61
LEEDS 21,87
MARSEILLE 20,84
LUGANO 80,07
COPENHAGEN 65,48
VIENNA 63,22
BERLIN BUTCHER 62,82
BERLIN BIKINI 62,80
CR
UPT
13,49% 1,45
Apr & may 22

Top performers
UPT WINNERS CR WINNERS ATV WINNERS
ALCOCHETE 2,10
AGIRA 2,00
MENDRISIO 1,98
ROERMOND 1,93
SAN MARINO 1,91
CASTEL ROMANO 28,01
NOVENTA DI PIAVE 22,96
FRANCIACORTA 20,53
SCALO MILANO 20,05
CASTELGUELFO 19,90
SAN MARINO 46,95
ROERMOND 45,21
MENDRISIO 44,40
ZWEIBRUCKEN 42,46
PARIS ONE NATION 41,34
CR
UPT
15,26% 1,72
UPT WINNERS CR WINNERS ATV WINNERS
ALCOCHETE 1,98
SAN MARINO 1,90
MENDRISIO 1,89
ROERMOND 1,88
AGIRA 1,79
CASTEL ROMANO 24,78
FRANCIACORTA 21,21
NOVENTA DI PIAVE 20,91
SCALO MILANO 19,05
CASTELGUELFO 18,52
SAN MARINO 46,38
MENDRISIO 43,51
ROERMOND 42,89
ZWEIBRUCKEN 41,85
BICESTER 40,62
CR
UPT
15,63% 1,69
Apr & may 22

RESULTS
1 st Ultrarange
2 nd PLATFORM
3 rd COMFYCUSH
4 th T-SHIRT
5 th Sk8-hi
CR AOV UPT
2,03%
(-22,70%)
€ 72,34
(+12,80%)
1,64
(+3,20%)
FOOTFALL -24,20%
CR AOV UPT
1,83%
(-22,50%)
€ 71,39
(+13,90%)
1,45
(+3,20%)
FOOTFALL -16,70%
Apr & may 22

FULL PRICE

COLLECTION BACKGROUND INFO
For this year’s Pride/OTW Gallery collection,
we have teamed up with with 3 global artists. Ashley Lukashevsky from NORA,
Kaitlin Chan from APAC and Sara Lorusso from EMEA.
With their support, we want to celebrate gender equality and inclusion through art.
ASHLEY
LUKASHEVSKY
KAITLIN
CHAN
SARA
LORUSSO

ASHLEY
LUKASHEVSKY
Ashley is creating beautiful Queer Minhwa* art, which is what
we used for our collection. She uses illustrations and visual
art as a tool to strengthen social movements for racial
justice, immigrant justice, climate justice, mental health and
LGBTQIA+ liberation. Her artwork features two queer lovers
embracing and floating. At the bottom of the artwork you can
see a Korean white folk tiger protecting the couple. The
artwork features also butterflies which represent
transformation and evolution. The artwork can be found
throughout this year’s Pride collection.
*Minhwa literally means "painting of the
people" or "popular painting". This type of
painting was often the work of anonymous
craftsmen who faithfully adhered to the styles,
canons and genres inherited from the past.
Minhwa also involved a magical dimension.
They were believed to possess beneficial
virtues and to protect the owner and his family
from evil forces.

Kaitlin
chan
The second artist chosen for our
Pride collection is Kaitlin Chan.
Kaitlin is a cartoonist and cultural
worker based in Hong Kong. Her
comics, zines and other projects
help support and shed light on the
LGBTQ+ community in Hong Kong
while keeping her connected to the
youth culture through creative
expression. Her work has appeared
in the iconic “The New Yorker” &
Vogue, amongst others. In 2018,
Kaitlin co-founded Queer Reads
Library.. a mobile collection of
books and independently published
zines centered around queer
subjectivity. They collaborate with
activists and artists to facilitate
discussions around gender equality
and inclusion.
The elements we used throughout
the collection are custom artworks
that Features a "Chosen Family“
quote, a common phrase used in the
LGBTQ community referring to the
family one chooses as a support
network.
Chosen families play an important
role in the lives of queer people,
as 39% of queer adults have faced
rejection from their birth families.
Chosen families can fulfill survival
functions as well as emotional
ones; 40% of homeless youth are
LGBTQ, and these families can
sometimes help find someone a place
to stay.
For these people, Chosen Families
are a group of helpful people
providing unconditional support
“Chosen families play an important role in the
lives of queer people, as39% of queer adults have
faced rejectionfrom their birth families. Chosen
families can fulfill survival functions as well as
emotional ones; 40% of homeless youth are LGBTQ,
and these families can sometimes help find
someone a place to stay.”

SARA
LORUSSO
Last but nor least, for EMEA we have teamed up
with Sara Lorusso.. a Photographer and Visual
Artist based in Milan, Italy.
Since she first approached photography as her
medium for art, Sara has always tried to spread
a message of inclusion and equality.
Her work has appeared in several media outlets
such as Vogue Italy, I.D. Italy, Nomas magazine
and more SKY Arte also released a documentary
called “Fotografe”, where they will be
capturing the lives and work of Italian Women
Photographers. Sara’s is one of those artists to
be featured in the documentary.
And lastly, she’s the co-founder & Editor in chief
of Mulieris Magazine, an independent magazine
based in Milan, that wants to have an open
dialogue on gender equality and inclusion
through art.
Sara’s photos will be printed on our collection
as well as handwritten “Love can save us” or
“kiss” quotes.

FOOTWEAR
ACCESSORIES

APPAREL

WHY ANIME IS SO HOT RIGHT NOW?
Anime market is now valued at 24 Billion dollars (2020)
Growing number of film and music producers –
increased popularity during the pandemic
Great storytelling across all genders
Passionate fan-base

Everyone in Kevin Peraza’s family rides BMX. Well, except his mom. Kevin’s dad was a pioneer of BMX back in Sonora,
Mexico, and he’s passed his passion on to Kevin and his three brothers. Papa Peraza’s influence also has a lot to do with
Kevin’s rare hybrid ability to ride street, dirt, and ramp extremely well. In fact, Kevin managed to win an X Games gold
medal in dirt in 2016, follow it up with a gold in park in 2017, and he rounded out 2018 by competing in X Games streetonly
video part competition, Real BMX. While Kevin’s able to ride everything, his style is all his own: a combination of wild
box jump tricks, tweaked 360 variations, technical nose manuals, superman seat grabs, front flips—truly a mixed bag of
tricks with the ever-present Peraza smile. His riding style and skill are only matched by his infectious and gracious
attitude. Kevin Peraza is a real-life Vans BMX action figure, and that’s the reason why he has a BMX-specific shoe and
signature colorway of the Vans Old Skool Pro with the WaffleCup BMX sole.
Print is artwork from Kevin!
• BMX WaffleCup construction
with new ST rubber compound
for increased grip
• Wrap-around toe cap & heel clip
for increased rigidity &
protection
• Medial arch patch for increased
support & protection
• New BMX specific branding

KEY FEATURES
INFLUENCED BY
ELEVATED
MATERIALS
&
PRINT
• FIT • FUNCTION • STYLE
TRANSCLUENT
OUTSOLE
EXP

ELIJAH BERLE

BACKGROUND INFO
In F22 one of our great stories is our collab with skater Elijah Berle.
Eli has been on an absolute tear in 2021 – after his part in our video ‘Alright Ok’ and
footage for Fucking Awesome he was in the running for Skater of the Year as well
as landing a Thrasher Cover.
For this season Eli has decided to walk away from his
signature shoe in favour of working on multiple other
stories in Skate Classics. His personal style and absolute
Vans DNA make him the perfect candidate to make some
incredibly subversive and creative Skate Classics and
apparel for this season.
Eli has worked on 3 Skate classics inspired by west
coast motorcycle, surf and tattoo culture which are
perfectly on trend for the throwback graphics and
styles working in skate at the moment. The hero product
of the collab is a Skate Half Cab which is in line with
our support for this growing style and its 30th
anniversary story.
COLLECTION OVERVIEW
We partnered with Elijah Berle to build a collection of Skate Classics that speaks to his
passion for classic tattoo art, motorcycle culture, retro surf, and mid-century fashion.
With embellishments ranging from embroideries, to outsole prints, to removable Velcro
patches, the shoes pay homage to Elijah’s elevated taste level and iconic style.
This half cab khaki sued shoe with black outsole has a barbed wire
embroidery on the heel. This is supported by blacked out old skool
with flames –which we have seen incredible commercial success
on –as well as a barbed wire side stripe and lastly the amazing
Skate SK8-Hi, with the full Velcro quarter and removable art
patches.
Elijah has also worked on Apparel component to
create a full H2T collection. Staying true
himself everything here screams Eli.
Expanding the graphics found on footwear on
fleece, vintage dye tees, vintage style bowling
shirt, embroidered patch accessories and these
incredible 12 oz oxford canvas carpenter pant.

THE LATEST FROM THE FAM!

We are so thankful to our
Vans Family members.
In April, from 25th to 29th,
we showed them our love
with an exclusive 30% off
almost on everything online
and in selected stores.
And the results are
amazing!!!
And above all....
31K NEW MEMBERS
15K CLICKS ON THE TILE ACROSS 6 COUNTRIES

IT HAS BEEN RAINING POINTS AT VANS
FAMILY!
BETWEEN FEBRUARY AND MAY WE GAVE AWAY
DOUBLE POINTS FOR EACH PAIR OF OLD SKOOL, BOTH
ONLINE AND IN STORE.
WE ALSO PROMOTED EACH WEEK ONE OF OUR
ICONIC CLASSICS ON VANS FAMILY.
ENGAGEMENT
CLICKS ON 2X TILE:
UK: 11,346
GERMANY: 5,986
FRANCE: 4,271
THE NETHERLANDS: 2,432
SPAIN: 10,208
ITALY: 9,506

IN LIGHT OF PRIDE MONTH,
THIS YEAR VANS HAS PARTNERED AGAIN WITH WHERE LOVE IS ILLEGAL,
AND WE AS A FAMILY NEED TO MAKE OUR PART.
WE HAVE ASKED OUR MEMBERS TO DONATE 100 POINTS,
WHICH WE HAVE TRANSFORMED INTO A €10 DONATION THAT WILL CONTRIBUTE TO THE
LAUNCH OF WHERE LOVE IS ILLEGAL’S FIRST FELLOWSHIP,
WHICH HAS AWARDED THREE LGBTQI+ PHOTOGRAPHERS TO DOCUMENT STORIES FROM QUEER
COMMUNITIES.
IN THE END WE COLLECTED A SMASHING RESULT
OF 15.000 POINTS,
AND WE WILL DONATE 15K
TO WHERE LOVE IS ILLEGAL!

Van dorens!
It’s all about vans’ people
A new section dedicated to our teams.
We will try to add all the new employee and the new roles in our
EMEA stores.
For the NEW ROLE SECTION, we have 2
new entries in the outlet store of
Castel Guelfo, in Italy.
The outlet is
behind the pasta
Make some noise for.... Micheal and
Mirko, SM and ASM store manager of our
store not far from Bologna (not the italian
sausage, but the birth place of Spaghetti
alla Bolognese).
Hi family!
I'm Michael, new SM of Castel Guelfo
Outlet. I've worked in several brands before
Vans (Prenatal, Levis, Rifle, Skechers) and my
last experience as an SM was with Gamestop.
My entry into Vans was together with an
extraordinary person, Tina from Rome who,
together with the enthusiasm of DM Roxi,
welcomed me warmly. With the great help
of Mirco, the ASM, also new to Vans, we
are doing our best to learn everything and
give the shop a new spark.
I'm confident you'll hear about us!
Michael
Hello people!
I'm Mirco, the new ASM from Vans Castel Guelfo outlet. I
started my journey a month ago and I am happy to have finally
found a company with a strong sense of relationships and
communication between everyone, that I have been
missing a little in past experiences.
I come from a 12 years long working relationship from another
company and I hope to mix what I have learned with everything
there is to discover for an exciting journey with you!
I have to absolutely thank Tina from Via del Corso Roma was here in support who made
my insertion perfect, Rossana, DM, and Elisa,HR, for the warm welcome.
Thanks for everything and i look forward to seeing you in the next episodes....

Share with us your passions, talents and creative
expressions!
C’mon it’s time to Show everyone
what you’re worth!
CREATIVITY TAKES COURAGE!
HEY GUYS, DON’T FORGET THAT IT’S A
BRAND INITIATIVE, SO PLEASE MAKE SURE
YOU WEAR VANS!

The big day has arrived!
On May 18th, Vans has officially inaugurate our Vans-tastic store in
Milan city centre.
In the store, the customer has the chance to embrace the real brand experience,
full of creativity, style and a huge skate pool in the middle of the store.
Vans store
milan orefici
And yes, this is
Milan Cathedral...
Just a few steps from
the store.
Milan Cathedral, the “Duomo” is:
• The most ancient gothic church in the
world;
• On the facade, you can find the first
real Statue of liberty, built in the 1810
• It has more than 3500 statues on it.
Let’s start the visit of the store...

Daniele usai, dm of italy north, wants to share with us some thoughts on this
experience...
Ciao FAMILY!
A new amazing store has been opened as of May 18 th in the heart of Milan!
I could start talking about how the store looks, which is really amazing by the way, but this new store
opening really means a lot to me and to all of us, considering the tough period we’ve been walking
through in the last couple of years.
VANS OREFICI means a new step forward for our EMEA family and our local community as well .
It’s like starting a new chapter of our journey after all the challenges we faced together, by
adapting our habits and behaviors to make both our customers and staff members experience
remarkable, no matter the storm we had to walk through …and let me take the chance to say that I
can’t never stop being so grateful for your great deal of work done and your resilience over these
years!
So, as I was mentioning, Orefici means more than a new store opening to me. It’s the best way to
host our community by expressing our values, creativity and, more than ever, having an
inclusive place where everybody can express their true self, finding out our brand foundation
and enhancing, once again, the crucial role of our physical stores all over the world.
It's so exciting to be part of this journey and I hope to have the chance to share my positive vibes with
you in person, sooner or later

Market visit
As you certainly know, our ops team is around europe for visiting our stores.
Soon or later they will arrive in each city..
In the meantime, alessio scotto, one of our regional manager, dedicated a few
lines to his last visit to
spain!
Ciao Family! You all right?
It was a while ago last time that Yvonne asked me to write something for the Vans Mag. When couple
of weeks ago she came to me asking it again…how could I refrain from accepting??

Every time, regardless of when it is (and couple of times I even
went there the day before the Super Thursday in the outlets and
once right after the black Friday!!!), they are just incredible. The
energy and the atmosphere you breath in the stores is
unbelievable. Every single person is super committed. Every
single person row in the same direction to elevate the brand and
offer the best customer experience.
Doesn’t matter when or who goes to these store, an
amazing experience is always granted!
So, please allow me to say thank you to Marta, Cristina, Paula,
Nerea, Maryna and Marc and all their teams. YOU guys really
rock, and this is what makes me feel proud of doing the job I do!!
I also want to extend my congratulations to Telmo, for leading
such a district.
For everyone else, reading this letter…please make sure you pass
by the stores if you are planning to visit to Barcelona or Madrid.
You will be enthusiast!
Still wondered why Iberia is achieving year over year such
amazing results?

I don’t have a template for these pages, because it’s a beautiful surprise also for me,
a big present from london, from our team of
Vans covent garden boutique!
Let’s discover it together!
Here in the Vans Covent Garden Boutique we have some of the crème de la
crème of vans footwear and apparel that can only be found in 6 other Vans
stores in the world.
We the team have been challenged with creating a look that they feel
expresses their individuality using a core item from the knew Alex Knost and
Lee Ann Curren collection currently in all retail stores across the globe.
The collection is designed with progression and inclusivity at the forefront
and every single item is intended to be completely genderless making it a
collection accessible for everyone regardless of gender or sexual
orientation.
MANDATORY:
As a team we chose to use the
OVERSIZED KNOST ORANGE SWEATSHIRT.
Let’s meet the team and see what the collection means to them!
This is Konstantinos, he has been with Vans for almost three years
now and is also studying psychology at the university of West London.
He matched the Knost Sweatshirt with the reversable bucket and chose
the leopard print side. “I chose the leopard print bucket hat as it’s not
something you traditionally would see a man wearing in my home
country Greece, I want to show myself and customers that men can
wear anything they want too and feel comfortable regardless of
gender”.
Kosta is wearing the relaxed authentic chino in Demitasse
(VN0A5FJ93N1) with the orange socks from the celadon green 3
pack of crew (VN000XTTYSJ). He also has on the style 36 Alex
Knost shoes (VN0A5HYRB97), Kosta said they are his favorite pair
of Vans he owns. The only exception to his head to toe Vans look is
his reworked vintage shirt from BDG jeans.
I asked Kosta what fashion means to him and he answered:
“Fashion to me is self expression,
it’s how I want the world to see
me, sometimes I notice strange
looks from people on the
underground and I reply to them
with a smile.”
3
4

Meet Emma, the woman who runs the show here in Covent Garden.
Emma is the store manager and has been for just over a year now. Emma is
pictured wearing the SK8-Hi reissue positive vibes (VN0A5EE3AZB1) that are
fresh from the Vault collection and of course the grey socks from the classic
crew colours (VN0A49ZFYRT).
matching the Knost sweatshirt perfectly
while rocking a pair of Zara’s sparkly
green short shorts, another bold colour
that is in the Knost collection.
Emma is often in the brightest and most joyful with clothes in store.
I asked Emma what fashion means to her and this is what she said:
“Fashion to me is everything, it’s life. I love that Vans allows me to be my
true self. I can express my emotions and how I feel on just by the colour I
put on in the morning. I have worked for multiple companies and none have
ever let me express my individuality the way Vans have. Coming to work in
Covent Garden every day is so joyful because everyone here dresses
uniquely, not just the team in store but the customers too. Everyone is
unique in their own way. I wish that could happen everywhere and not just
London.”
This is Moses, he is relatively new to Vans, he has only been in
Covent Garden for three months and is loving every second of it.
Not only does Moses work for Vans but he is also a part time model
and co owns his own social media management business. Moses says
he takes fashion inspiration from people like Rick James, Tyler the
Creator and Prince, but not only this he also has a strong love for
Japanese street fashion. Moses says “the baggier the better”
when it comes to his clothes.
“The fashion industry can be very sizeist when it comes to modelling
and I want to break down those unobtainable beauty standards that
the media constantly push upon us”.
Here Moses is pictured wearing the authentic chino in corduroy in the
relaxed fit(VN0A5FK3YEH) and of course the OG Style 36 LX in
leather blue and true white(VN0A4BVE21B1). “I like to keep things
simple, I have about 20 pairs of differently branded white shoes.
There’s something about a white trainer that just does it for me.”

This is Dexter, he’s been working for Vans for three years in
November and Covent Garden is now the third Vans store he’s worked
in. He one day hopes to be travelling the world with Vans as part of the
Marketing team. Dexter kept it simple and is pictured here wearing the
Alex Knost loose cropped chinos (VN0A7S58BLK1) with the women’s
white such a trip tee(VN0A7TK6WHT) and a platform old skool in
white(VN0A5FK3YEH).
Dexter identifies as non-binary and is often in a mix of
men’s and women’s clothes. Dexter said “I hate that most
if not all retailers’ separate clothes by gender, society is so
obsessed with labels and I see a future where labels that
separate us will no longer exist.
I shop in the women’s section not only because I feel
comfortable in the clothes but because I want to inspire
more people to do the same and feel comfortable in their
own skin. I’m from a small town in Essex where wearing a
dress isn’t socially acceptable but since moving to London I
seize every opportunity I get to dress as my true authentic
self.“
Editor’s note:
Dear Covent Garden team,
I want to be completely honest on this piece.
I started working on it directly on the Vans Magazine, without reading it before, and ... I’m
amazed!
The photos, the styles and, over all your words and contents: everything is so beautiful
and inspiring.
You highlighted many complex themes, like beauy standards, gender definition, creative and
slef expression in a such «natural» way that can hit every single reader of this mag.
From the beginning, our purpose was to raise your voices, to give to the chance to have a
free space where express yourself, share your ideas, results and story... And you embraced
everything in a unique way.
I’m speachless and so PROUD of you all... So just a huge thank you for your effort and
beatiful job!
With love,
Yvonne de cotiis
p.s. I already shared it with our pride team. I know that they will appreciate even more!
3
6

...STRAIGHT
FROM THE FIELD!
Just to maintain a little of tradition, let’s start from Lugano,
where the team has always something for us
And for this month we had the return in pole position of our
queen Giada with her big-tickets from 413 CHF by 11 items;
accompanied by our super boss Lorenzo and his big-tickets
from 423 by 10 items.
To finish our new recruit, Claudio, never denies and collect
another big-ticket from
490 CHF and 7 items.
CLAUDIO
LORENZO and GIADA
But we have more…this month on the deck of our sailing
ship of the bigger sales we have also:
MARTINA and SILVIA
Our captain Jack with his ticket
from 343 CHF and 10 items
together with another crew
member Marta and her 2 big
tickets from 331 CHF by 8
items and 383 CHF by 9
items…
Our dazzling mermaids
contributed with great results:
Martina with her big tickets
from 444 CHF and 17 items
and Silvia with her 2 tickets
from 485 CHF by 10 items and
another one from 600CHF by
7 items, SUPER BOOTY, CREW!
JACK and MARTA

It’s now time to flight to MAASTRICHT,
Where a “strange couple” reached great results!
Bente & Guy from Maastricht
did great sales of respectievely €592,- and €465,-.
They're just as tall
(if Bente stands on a stool

Vans 66
FROM OUR STOREs WE RECEIVED always CONFIRMATION OF HOW MUCH OUR
CUSTOMERS LOVE THE VANS FAMILY PROGRAMME!
This month, IN THIS SECTION YOU CAN FIND A «DIFFERENT» WAY TO USE A SLIP-ON 66!
LITTLE HINT:
BUT LET’S START FROM THIS
YOUNG GUY FROM BENELUX,
ALEX!
Alex Van Os is just 9 years old, he was lined
up with our brand, he got really excited for
receiving this gift.
His mum said that finally his obsession with
our brand had a recompense haha!
As you see in the picture he was very happy
with his huge shoe!
P.S. LOOK HOW COOL IT IS WITH THE SLIP-ON
HE WEARS!
But now it’s time to discover how this couple, Sue and John, used the huge
Slip-on during their… WEDDING DAY!!!!
Read below the mail from Sue, a customer of our store
in Swindon.
“Here is a photo of our Wonderful vans shoe, it got so
many admiring looks and my bouquet fitted beautifully.
Once again thank you so much for your kindness
Hug
Sue Newell xxx”
Who could have said that our SLIP-ON 66
is the perfect place for a wedding
bouquet?!

CONCESSIONS

76%
StorE
RESULTS
A CORUNA +76%
SOL +44%
LISBOA +17%
* 2022 VS 2021
Top performers
44%
17%
A CORUNA SOL LISBOA
UPT WINNERS MULTIPLE SALES ATV WINNERS
LAS PALMAS 1,38
SIETE PALMAS 1,35
LMARBELLA 1,27
A CORUNA 1,25
PORTAL DEL ANGEL 1,24
SIETE PALMAS 29,8%
LAS PALMAS 29,1%
MARBELLA 25,1%
A CORUNA 24,6%
POZUELO 23,8%
SOL 69,40
OPORTO 65,40
PORTAL DEL ANGEL 64,50
DIAGONAL 62,80
CASTELLANA 62,10
ATV SALES COMP UPT
€ 55,20 +26% 1,10
may 22

Sku results
1 st UA OLD SKOOL BLACK/WHITE
2 nd UA OLD SKOOL NAVY
3 rd UA CLASSIC SLIP-ON B/W CHECKERBOARD
4 th UA OLD SKOOL GUM SOLE BLACK MEDIUM GUM
5 th Ua ULTRARANGE EXO BLACK
N° ops MS avt UPT
3080 20,2% €61,40 1,28
may 22

PSS
WE ARE SUPER HAPPY THAT ERIKA AND VIOLA CONTINUE TO SHARE WITH US
CONTENTS FROM OUR ITALIAN PSS STORES.
I hope to «expand» this session as soon as possible,
with photos and stories from other countries.
molfetta
VIP spotted in our Vans Store in Molfetta!
PIOTR DURKA could not miss a visit during
his tour in Puglia.
Editor’s note:
Visit Puglia.. One of the most beautiful region
Italy!
Great food, crystalline sea and beautiful cities!
A real melting pot of different cultures!
verona
IT’S TIME TO MOVE TO THE NORTH OF ITALY.
VERONA, CITY OF LOVERS (WHO KNOWS ROMEO
AND JULIET?)
Look at this beautiful smile!!!
Martina shows us a HUGE ticket of
530 euros!!!
MARTINA

4
4