Innovatech Awards
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INNOVATECH<br />
AWARDS<br />
2022
COMPLIANCE SOFTWARE<br />
United States<br />
“The law is<br />
complicated.<br />
SixFifty makes<br />
it easy.”
CONTENTS<br />
06<br />
Retail &<br />
Hospitality<br />
14<br />
Legal &<br />
Corporate<br />
26<br />
Marketing<br />
36<br />
Development<br />
44<br />
Medical<br />
48<br />
Blockchain<br />
8 Retail<br />
Management<br />
Software<br />
10 Digital Stamp<br />
Cards |<br />
Excellence in<br />
Innovation<br />
12 Magic Stamp<br />
16 Legal<br />
Technology<br />
Trends<br />
18 Legal and<br />
Corporate<br />
SoftwareOur<br />
Picks<br />
22 SixFifty<br />
24 n2uitive<br />
28 How to<br />
Choose the<br />
Right Content<br />
Marketing<br />
Software for you<br />
30 The Future<br />
of Marketing<br />
Software<br />
32 ecoWeb<br />
34 CampaignTrackly<br />
38 The Software<br />
Development Life<br />
Cycle<br />
42 Maveryx<br />
46 Medical<br />
Software<br />
Innovation<br />
50 How<br />
Blockchain is<br />
Changing the<br />
World
RETAIL &<br />
HOSPITALITY<br />
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Retail<br />
Management<br />
Software<br />
Retail management software helps<br />
store owners’ aggregate sales<br />
performance, in-demand products,<br />
and measure consumer behavior<br />
through digital footprints. The entire<br />
retail process, from production to<br />
buying from wholesalers right through<br />
to returns, can now be digitized,<br />
away from traditional reliance on<br />
physical management. Meaning retail<br />
management software should really<br />
be a non-negotiable for any modern<br />
retail business.<br />
What is Retail<br />
Management Software?<br />
Retail Management Software (RMS) refers<br />
to any application that benefits a business<br />
at any stage of the retail process. RMS<br />
application assists retailers in tracking<br />
inventories, order new stock, build sales<br />
reports, market products, and logistics<br />
Benefits of Retail Management Systems<br />
1<br />
RMS applications provide real-time inventory checks as they<br />
automatically update store data to reflect sold units and product<br />
availability. This reduces the time spent on taking physical inventory<br />
and the probability of human error in taking stock.<br />
2<br />
EFFICIENT INVENTORY MANAGEMENT<br />
GAUGING CONSUMER BEHAVIOR<br />
The Point-of-Sale integrations on RMS allows retailers to gather<br />
data on their best-selling products and make informed business<br />
decisions in terms of buying and marketing<br />
3<br />
CUSTOMER SATISFACTION<br />
One of the major drivers of retail growth is customer satisfaction<br />
or loyalty. Allowing your customers to browse through available<br />
product units, specifications, and place orders online enhances<br />
their shopping experience while building a bridge for brick-andmortar<br />
retailers to tap into the ever-expanding world of eCommerce.<br />
RMS also enables retailers to maintain digital records of customers and implement programs<br />
to reward loyalty. Retail management systems fulfill the roles of an assistant seamlessly and<br />
can ultimately help scale businesses.<br />
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What are Digital<br />
Stamp Cards?<br />
Benefits<br />
Digital<br />
Digital stamp cards are a loyalty<br />
reward program that businesses use<br />
to retain customers. Like traditional<br />
stamp cards, they serve as loyalty<br />
points issued to customers when<br />
making purchases. This program<br />
demonstrates customer loyalty as a<br />
collection of digital stamps that can be<br />
redeemed for a complimentary item or<br />
discount.<br />
For a long time, many types of<br />
businesses have used physical stamp<br />
cards as part of their loyalty reward<br />
program. However, going digital has<br />
proven to be more efficient, cost<br />
effective, and insightful. All customers<br />
need to do is download the necessary<br />
stamp card app on their smartphone<br />
or mobile device.<br />
User-Friendly<br />
Physical stamp cards are more likely to be lost or left at<br />
home, and reissuing stamp cards can be discouraging<br />
as many customers are unwilling to go through the<br />
reissuing process to rebuild loyalty points, on top<br />
of this there is the added cost to the business. With<br />
digital stamp cards, customers no longer have to worry<br />
about missing out on loyalty points, all they need to do<br />
is whip out their phones and scan QR codes at the<br />
point of purchase.<br />
Stamp Cards<br />
Excellence in<br />
Cost Effective<br />
Printing, maintaining, and setting up a physical stamp<br />
card program can be expensive. Digital stamp cards<br />
are a much cheaper alternative, aside from the initial<br />
set-up cost there isn’t much more to it.<br />
Innovation<br />
Promotional<br />
and Marketing<br />
Tool<br />
By using digital stamp cards, businesses can directly<br />
target loyal customers by offering regular discounts<br />
and offers. This presents the opportunity to measure<br />
and assess customer engagement meaning<br />
businesses can adapt products and services when<br />
necessary.<br />
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THE STAMP<br />
THE APP<br />
Magic Stamp<br />
Digital Loyalty Card<br />
United Kingdom<br />
Loyalty Cards Made Digital<br />
MOST OF US love popping into our favourite coffee shop or restaurant with our<br />
stamp card in hand knowing full well in time there is a reward of a complimentary<br />
beverage or more to be had. While this may seem like a modern invention the history<br />
of loyalty programs actually goes back over 200 years. Innovation is imperative for<br />
any practice to survive and for stamp cards this comes in the form of Magic Stamp.<br />
Magic Stamp is a mobile app designed to give you access to a digital stamp card. In essence, all the benefits of a<br />
stamp card in a handy user-friendly app without any of the drawbacks, such as risk of losing or damaging stamp<br />
cards which means starting again or the issue of space that may arise when you have multiple cards.<br />
The process is simple, you start by downloading the app and signing up for a stamp card for your favourite<br />
café, shop, or business. When in store simply present the stamp card on your phone. Complete the stamp cards<br />
to unlock rewards for your loyalty. It really is that easy! The is of course the added benefit of regular in-app<br />
promotions and should you order online, worry not, as Magic Stamp has you covered with codes sent remotely.<br />
THE PORTAL<br />
For businesses, Magic Stamp offers an environmentally friendly alternative to traditional paper stamp cards.<br />
There’s no complex tech, expensive integrations, or QR codes involved. Just a handy stamp and simple sign<br />
up. The app also offers a unique insight into customer behaviours and allows businesses to track activity, target<br />
promotions, and incentivise regulars even further.<br />
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13
LEGAL &<br />
CORPORATE
One undeniable fact about the<br />
21st century is the prevalence of<br />
technology intertwined in our daily<br />
lives. Technology has infiltrated all<br />
aspects of our lives, that’s obvious<br />
when you think about it, however, one<br />
area that it’s maybe less obvious is<br />
the legal industry. Oftentimes when<br />
we think of the legal profession it’s<br />
lawmakers, solicitors, and courts.<br />
But it’s so much more than that from<br />
electronic signatures to legal analytics<br />
and virtual law firms; Legal technology<br />
is in fact a thriving industry.<br />
Here is, our list noticeable trends in the legal tech space.<br />
Electronic Filing and Serving<br />
Several courts across the United States<br />
and Europe now allow parties to download<br />
forms, enter info, and submit them via an<br />
online portal. Similarly, you can serve court<br />
papers via email and other messaging<br />
platforms.<br />
Teleconferencing<br />
This is perhaps one of the biggest wins<br />
in the legal tech space. Before now, all<br />
parties, including witnesses and lawyers,<br />
had to be together physically. However,<br />
with teleconferencing applications, these<br />
meetings are now held via a teleconference<br />
regardless of respective geographical<br />
locations.<br />
Legal<br />
Technology<br />
Trends<br />
Legal technology refers to computer<br />
applications and software that simplify<br />
access to and render legal services.<br />
These vary from DIY apps that help<br />
you draw up simple contracts to more<br />
complex ones that enable electronic<br />
filing of court papers and trial<br />
teleconferencing.<br />
While legal technology has been around<br />
for a while, 2020’s covid lockdown<br />
saw an acceleration in the adoption of<br />
legal technology. Court hearings, legal<br />
consultations, and client meetings<br />
occurred online, with many law firms<br />
realizing the importance of an online<br />
presence.<br />
Legal Research Tools<br />
Many traditional ideas of law revolve<br />
around voluminous books and documents.<br />
This is changing as law reports, journals,<br />
and vital documents are now online and<br />
easily accessible. Leading to a reduction in<br />
the time spent scouring through books or<br />
physical journals. Lawyers can now, with a<br />
few clicks, log onto websites to view cases,<br />
developments, and legislations on specific<br />
areas of law.<br />
Outsourcing Network<br />
A decade ago, you probably had to visit a<br />
law office to get legal advice. Nowadays,<br />
several online platforms allow you to get<br />
legal advice or hire a legal practitioner to<br />
handle your case. With the added caveat of<br />
online reviews, you can make sure you’re<br />
getting the right professional for your<br />
needs.<br />
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17
Legal and<br />
Corporate<br />
Software<br />
Our Picks<br />
The use of technology in law firms<br />
and corporations has evolved<br />
beyond mere administrative and<br />
communicative tasks. Technology<br />
allows these organizations to build<br />
and render products online, keep<br />
track of their clientele, and manage<br />
projects seamlessly. This has improved<br />
service rendering and enhanced the<br />
accessibility of legal services.<br />
Legal and corporate software<br />
are web-based platforms that<br />
enhance practice management<br />
and automation of services. These<br />
range from time tracking and billing<br />
solutions to document automation<br />
and transcription. Some legal and<br />
corporate software also helps<br />
businesses in bookkeeping and<br />
regulatory compliance.<br />
Why Legal Corporate Software?<br />
The purpose of legal and corporate<br />
software is to ease the delivery of legal<br />
services and break the accessibility<br />
barriers of costs and time. Lawyers,<br />
organizations, and prospective clients<br />
can quickly surf through several<br />
complex issues through research,<br />
automation, and document review<br />
applications.<br />
Some other benefits are -<br />
• It reduces the possibility of data<br />
breaches associated with third<br />
party compliance offices<br />
• Keys into the new norm of remote<br />
work<br />
• Saves considerable time in drawing<br />
up and reviewing documents<br />
• It helps organizations say bye to<br />
huge piles of paperwork<br />
• Increases employee productivity<br />
In the software world, functionality reigns supreme. As the digitization gospel spreads, more<br />
solutions are pumped into the market. This makes finding the right software solution for your<br />
business difficult. To help we’ve scoured the market and drawn up a list of notable legal-corp<br />
software.<br />
Sixfifty<br />
Sixfifty is a legal software that prioritizes<br />
the accessibility and affordability of<br />
legal services. It achieves these goals by<br />
providing a document automation platform<br />
that lets you customise contracts, privacy<br />
policies, and even employee handbooks.<br />
Sixfifty is backed by Wilson Sansoni, an<br />
American law firm that provides research<br />
and the necessary human input to keep<br />
the platform’s services in tune with the<br />
latest developments.<br />
Luminance<br />
Luminance is a contract drafting and<br />
document review software that allows<br />
lawyers and businesses to go through<br />
documents in Microsoft Word. The software<br />
illuminates contractual segments that are<br />
non-compliant with state laws or different<br />
from previously agreed terms. Luminance<br />
also helps lawyers in legal drafting by<br />
displaying precedents for varying types of<br />
contracts.<br />
OneTrust<br />
OneTrust is a privacy and security software<br />
that enables businesses to track how<br />
personal data is used, stored, and shared. It<br />
also provides templates for privacy policies<br />
and regulatory compliance training for staff<br />
and employees on GDPR, CCPA, and LPGD<br />
requirements.<br />
Casetext<br />
Legal research is the bane of a lawyer’s<br />
work, and this is what Casetext seeks<br />
to simplify. Casetext provides an online<br />
repository of statutes and recently decided<br />
cases on diverse areas of law, thereby<br />
reducing the time spent on research. It<br />
also has an advanced search feature that<br />
helps you discover cases with similar facts<br />
and disputes to your current brief.<br />
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n2record<br />
Adobe Sign<br />
Notion<br />
Practical Law<br />
n2record is a comprehensive, secure,<br />
easy-to-use web-based solution that<br />
streamlines and standardises the entire<br />
claims processing workflow for recorded<br />
statements. Using any phone, digital<br />
recorder or, n2record mobile, the n2record<br />
iPhone app, you can capture, store, share,<br />
and transcribe statements from one unified<br />
platform.<br />
Arguably one of the most important legal<br />
and corporate software tools, Adobe Sign<br />
provides an electronic signing option<br />
on documents. The esignature feature<br />
reduces the need for hard copies and<br />
physical mailing of documents.<br />
Notion is a virtual workspace built to<br />
improve collaboration and remote working.<br />
Notion gives organizations full control over<br />
the workspace with custom templates and<br />
boards for tracking project status, sharing<br />
files, onboarding, and communicating with<br />
team members.<br />
Practical law is an online legal research<br />
assistant that groups resources according<br />
to practice areas. The platform is built for<br />
lawyers to gain access to specific questions<br />
of law.<br />
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SixFifty<br />
Compliance Software<br />
United States<br />
THE LAW IS complicated. SixFifty makes it easy.<br />
If you’ve ever had to create a compliance document or<br />
any sort of employment legal paperwork then you know<br />
the process can be long, complex, and expensive. There<br />
is a lot to consider and unfortunately a “one size fits<br />
all” model can’t be applied as every business and their<br />
needs are different. On top of this laws and rules change<br />
meaning flexibility and adaptability are key elements to<br />
contemplate. All this can add up to a lot leaving only the<br />
wealthiest businesses with access to best legal work.<br />
This needn’t be an issue anymore however thanks to<br />
Sixfifty and their innovative technology system that is<br />
designed to write up advanced legal documents for a<br />
fraction of the cost.<br />
Headquartered in the Silicon Slopes of Utah and powered<br />
by highly accomplished law firm Wilson Sonsini, SixFifty<br />
is a technology company that brings the expertise of the<br />
top legal minds to your fingertips. The ultimate mission<br />
is to build top quality legal products that make the law<br />
much more affordable and accessible. The technology<br />
is programmed to take on complex legal issues by<br />
providing customized contracts, policies, and documents<br />
to everyday individuals and businesses. With the human<br />
expertise behind the scenes, you can guarantee that<br />
SixfFifty continuously and competently monitor dynamic<br />
areas of the law to update tools and solutions in real time.<br />
It doesn’t matter whether you’re<br />
an established company, a local<br />
grocery or retail store, or an<br />
individual in need of urgent legal<br />
assistance, Sixfifty aim to help<br />
you create vital legal documents<br />
without breaking the bank.<br />
To date the technology has helped tens of<br />
thousands of people and businesses create<br />
top-tier contracts, policies, notices, demand<br />
letters, responses, and more in key areas of<br />
law such as Privacy and Security, Asylum,<br />
Start-ups, and Employment Law.<br />
Contact Information<br />
7050 S Union Park Ave<br />
Suite 400 A<br />
Midvale, Utah<br />
84047, United States<br />
Tel +1 833-749-3438<br />
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n2uitive<br />
Claims Processing Software<br />
United States<br />
WITH A STRONG TEAM, years of experience, and a fresh innovative approach, it’s fair<br />
to say n2uitive is set up to fully understand the day-to-day of claims professionals in<br />
the Property & Casualty (P&C) insurance industry. Equipped with this unique insight,<br />
n2uitive designed innovative software to improve decision support, advance best<br />
practices, and facilitate robust collaboration across whole organisations – all in an<br />
efficient and cost-effective manner.<br />
The company’s flagship solution – n2record – serves the needs of many adjusters, with n2record mobile<br />
capabilities and integrations with telephony providers and claims solutions software.<br />
To enable adjusters to take recorded statements<br />
from anywhere in the field, n2record’s mobile<br />
capabilities ensures recordings taken from the<br />
adjuster’s phone are automatically uploaded to<br />
n2record, receipt validated, and then wiped from<br />
the mobile device. This purpose-built mobile app<br />
is comprehensive, user friendly, and provides the<br />
high security & reliability<br />
In addition to supporting mobile operations,<br />
n2uitive has embarked on a journey to offer<br />
industry-best integrations for solutions ranging<br />
from single sign-on (SSO) to connectivity with<br />
claims management solutions. n2uitive recently<br />
released its Guidewire accelerator, which further<br />
simplifies the claims interview and recorded<br />
statement process with integrated, on-demand<br />
call initiation and statement recording done<br />
entirely within Guidewire ClaimCenter.<br />
n2record<br />
n2record is a comprehensive, secure, easy-to-use web-based solution that streamlines and standardises the<br />
entire recorded statement workflow. Using any phone from anywhere, adjusters can capture, store, share, and<br />
transcribe statements from one unified platform.<br />
Contact Information<br />
1818 Westlake Ave, Suite 201<br />
Seattle, Washington 98109 USA<br />
Tel +877 294-3846<br />
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MARKETING<br />
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Content management offers a great<br />
way of bringing your business services<br />
closer to your target audience. The<br />
digitization of goods and services has<br />
made content management essential<br />
for any business worth its salt.<br />
Yes, Content is King – but how do<br />
you connect your king to your target<br />
audience without breaking the bank?<br />
That is where content management<br />
software (CMS) comes in. The right<br />
content management platform should<br />
be able to help you achieve the<br />
following:<br />
1<br />
WHAT IS YOUR BUDGET?<br />
You have to consider<br />
the purchase cost of the<br />
software and additional<br />
costs of using features or<br />
keeping it running.<br />
2<br />
DOES IT SUPPORT THE INTEGRATION<br />
OF EXISTING SOFTWARE?<br />
If you have existing software that you<br />
use in your management strategy,<br />
it should be compatible with the<br />
new CMS.<br />
How to<br />
Choose the<br />
Right Content<br />
Marketing<br />
Software for you<br />
• Create an editorial calendar for a<br />
better content schedule.<br />
• Improve team communication and<br />
collaboration.<br />
• Content distribution across relevant<br />
channels.<br />
• Track leads generated.<br />
• Obtain data from campaigns for<br />
insight.<br />
• Increase the efficiency of your work<br />
There are lots of content<br />
management software systems<br />
available. However, choosing<br />
the right content management<br />
software depends on your<br />
management goals, budget, and<br />
ease of integrating them into your<br />
current operations.<br />
Generally, the following things are<br />
worth considering when picking<br />
the right content management<br />
platform:<br />
6<br />
WILL IT PROVIDE THE NEEDED<br />
REPORTS AND ANALYTICS?<br />
A great content management<br />
software must provide relevant data.<br />
It helps to see what you’re doing<br />
right and the areas where you need<br />
to improve.<br />
5<br />
REVIEWS & FEEDBACK?<br />
You can get an idea of the software’s<br />
performance by reading feedback from<br />
clients. It’s always best to check a third<br />
party review site for this.<br />
3<br />
IS IT COMPLEX TO USE?<br />
There is always an adjustments period<br />
but ultimately the software should be<br />
easy to use for you and your team.<br />
4<br />
ARE THERE CONSTANT<br />
UPDATES?<br />
You need a platform that<br />
follows the recent trends in<br />
management. Your audience<br />
will evolve, and you need<br />
innovative strategies to<br />
retain them.<br />
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The Future<br />
of Marketing<br />
Software<br />
The Rise…<br />
The past few years we have seen a<br />
global shift in marketing strategies.<br />
The importance of data, customer<br />
engagement, and brand awareness<br />
has never been more apparent.<br />
Marketing campaigns have become<br />
increasingly centered on bridging<br />
the gap between brand values and<br />
consumer satisfaction. It is never an<br />
easy job crafting content for a wide<br />
range of people. It was only a matter of<br />
time before harmonizing the interests<br />
and preferences of diverse customers<br />
became a marketing problem.<br />
Thankfully, the popularity of social<br />
media has long presented a great<br />
way to create brand awareness and<br />
gauge customer interests. However,<br />
building personalised and targeted<br />
content goes beyond likes or retweets<br />
and companies are now encouraged<br />
to explore the benefits of marketing<br />
software.<br />
Marketing software refers to digital<br />
solutions that help businesses reach<br />
and engage their target audience.<br />
These applications enable businesses<br />
to collect insightful data, track the<br />
effectiveness of their marketing<br />
strategies, and distribute content.<br />
These include email marketing<br />
campaigns, online surveys, social<br />
media marketing, and analytics.<br />
Currently, personalised emails seem<br />
to be the strongest lead generator<br />
for modern-day marketing. This is<br />
because it enables businesses to<br />
generate user-specific email content<br />
with reference to each customer’s age,<br />
interests, location, and even gender.<br />
The Future…<br />
Context determines the success or<br />
otherwise of content marketing. The future<br />
of marketing software rests largely on<br />
creating accurate contextual insights for<br />
businesses to tap into while treading the<br />
fine lines of data privacy regulations.<br />
We expect to see AI and machine learning<br />
deployed towards understanding online<br />
consumer behavior and creating data<br />
guides for marketing teams. Increased<br />
mobile optimisation is a no-brainer as<br />
smartphone penetration increases rapidly.<br />
Smartphones are now an integral part of<br />
our lives and will continue to drive realtime<br />
user engagement. Instant messaging<br />
and social networks live and breathe in our<br />
palms, making poorly optimised marketing<br />
content a recipe for disaster.<br />
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ecoWeb CMS from Deskspace<br />
The micro-responsive web site builder<br />
Site open Control Panel Editor<br />
auto build<br />
Control Panel<br />
ecoWeb<br />
Content Management Software<br />
United Kingdom<br />
search site<br />
current page- tap<br />
or click to open<br />
close ecoWeb<br />
new page or para<br />
mode selector<br />
open tools<br />
actions<br />
tools and more...<br />
delete page<br />
What Is It?<br />
WEBSITE CONTENT MANAGEMENT can<br />
be a tricky exercise, even for the best of<br />
us. Preparing text, sizing images, applying<br />
your own unique brand can be difficult<br />
especially if all you want is to upload quickly<br />
and easily edit. For this there is a solution,<br />
ecoWeb! It is one of the most efficient,<br />
and probably the fastest, website content<br />
management systems currently available.<br />
This innovative software application is fully responsive,<br />
and one that you can run locally on any modern MacOS,<br />
Windows PC or iOS device or it can be hosted remotely<br />
on a cloud server for distributed shared use. So you can<br />
create and edit your site on an iPhone or an iPad.<br />
ecoWeb was originally developed for professional use<br />
and has now been made available for anyone who wants<br />
to take control of their own web-site.<br />
It will automatically take your pasted in text and convert<br />
it into paragraphs in a simple markdown format which<br />
you can then edit as you wish.<br />
The system is set up to take any page content that you<br />
have written to create a html web page (an html text<br />
file) automatically in a few hundredths of a second,<br />
outputting straight onto your computer or automatically<br />
uploading to your designated web server - ready to go<br />
live, immediately.<br />
Because ecoWeb creates smaller faster web sites it<br />
means your sites use less resources, e.g. less electricity<br />
for storage, transmission and display then most other<br />
site management systems.<br />
How Do I Use It?<br />
YOU SIMPLY PREPARE your content<br />
on the app, whether it is copy and<br />
pasted or composed directly on there.<br />
Once your content is finalised a page is<br />
automatically created. It is then displayed<br />
so you can review how it looks and make<br />
any necessary amendments before it is<br />
uploaded to your web server.<br />
Images can seamlessly be included on the page either<br />
in full width, in two columns or in rows of as many<br />
images as you wish which all scale automatically to fit<br />
your page or screen perfectly on any device’s browser.<br />
To finish up you “mark-up” your text to instruct the App<br />
how to handle it. ecoWeb is extremely easy to use and<br />
fairly straight forward. You are in complete control and<br />
are welcome to select any theme that suits you and<br />
your brand. You can select colours, fonts, type sizes,<br />
padding, boxes etc. Each theme is ultimately made up<br />
of fifteen text styles each of which you can customise<br />
to suit your own design and then apply to your content.<br />
You instantly see the result and can then change the<br />
style if it isn’t to your liking.<br />
Using ecoWeb automatically creates your own unique<br />
website on deskspacecloud and you can direct your<br />
site pages to your own web-server, wherever that is.<br />
It really is as simple as that!<br />
Style tools<br />
United Kingdom<br />
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33<br />
Address<br />
07973 518513<br />
111 Cambridge Road<br />
Great Shelford<br />
Cambridge CB22 5JJ
CampaignTrackly<br />
Integration is another key facet<br />
of the platform which is built to<br />
flawlessly integrate, code-free,<br />
with google analytics (multiple<br />
accounts in one dashboard),<br />
Bitly, chrome extension, Buffer,<br />
Facebook, Linkedin, Twitter,<br />
and so much more.<br />
Link Building Platform<br />
USA<br />
So Much More Than Your Average UTM Tagging App!<br />
BUILT BY MARKETERS FOR MARKETERS, CampaignTrackly is quite simply the<br />
ultimate platform for UTM link building and management. No manual work or<br />
coding required, CampaignTrackly produces your UTM tracking links, short links, and<br />
spreadsheets.<br />
Automation is at the heart of the platform; users can expect over 35 automation features. The platform is cost<br />
effective, offering an array of individual and team plans, while at the same time including fast adoption. The<br />
centralised nature of campaign tracking means it’s easy to streamline and implement the most efficient link<br />
building processes with reduced touch points, and minimal hassle. The consistent and accurate link tracking<br />
paves the way for clearer insights into marketing decision making, budget spend, and ROI.<br />
Operational Benefits include:<br />
• Simplified Tagging with Link Grabber<br />
• The Ability to Process Multiple Links in One Go<br />
• Error Prevention via a Reliable Link Checker<br />
• No More Memorising or Entering Tags<br />
• Decreased Hopping Between Tools to Shorten Links<br />
• Gone are the days of Juggling Files & Places to Tag Multiple Links<br />
• Export Tag Links in a .csv File<br />
• Stay on Top with Tagged Links Tracker<br />
• Store and Edit Tagged Campaigns<br />
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35<br />
Address<br />
90 East Halsey Road Ste. 333<br />
#218 Parsippany, New Jersey<br />
United States, 07054
DEVELOPMENT<br />
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Software products have become<br />
a part of our everyday lives, with<br />
some so essential it’s almost like<br />
the developer read our minds. The<br />
software development life cycle entails<br />
the necessary steps to delivering a<br />
quality software product. Each phase<br />
is crucial to the product’s success<br />
and may be performed by different<br />
professionals. There are eight stages<br />
in the software development life cycle.<br />
01<br />
PLANNING<br />
The planning stage defines the terms of the<br />
project. Planning involves identifying the goals and<br />
objectives of the project. The product manager creates<br />
the roadmap and onboards team members with the necessary skill<br />
set to achieve the project’s goals. Feasibility studies regarding the<br />
cost and timeline of the project are also carried out to ensure total<br />
readiness.<br />
The Software<br />
Development<br />
Stages in the Software<br />
Development Life Cycle<br />
The software development life cycle<br />
is sequential, although you may do it<br />
simultaneously if your team is large<br />
enough. The lifecycle oversees a<br />
software product from its inception to<br />
its final delivery and use.<br />
02<br />
GATHERING REQUIREMENTS<br />
Gathering requirements involves getting feedback<br />
from the intended users and stakeholders to<br />
understand what will be built. At this stage, assigned<br />
team members carry out user-centered research to identify the<br />
solutions you and I need. It is necessary to provide a clear insight<br />
into what the users consider valuable to ensure those functionalities<br />
are incorporated into the software development. The users’ wants,<br />
must match the purpose of the software product.<br />
Life Cycle<br />
DEFINE REQUIREMENTS<br />
03<br />
Upon gathering requirements, the next phase is to<br />
define them. The information gathered is documented<br />
to identify essential features. Typically, the stories<br />
compiled during the gathering requirements stage are translated<br />
into technical terms for the team to understand. A product<br />
requirement is created to explain what the product should do, and<br />
the features required. Armed with this, team members can deduce<br />
how to perform their roles.<br />
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DESIGNING THE SOFTWARE<br />
SOFTWARE DEPLOYMENT<br />
04<br />
The design stage is important because it prescribes<br />
how the software will function and appear. This<br />
is where product designers come in. This team is<br />
responsible for making the software appealing and user friendly,<br />
usually by creating a design plan. A review of the design plan and<br />
feedback are necessary to ensure that the plan aligns with the<br />
project’s goal. It also determines how users are likely to interact<br />
with the software.<br />
07<br />
Upon confirmation that the software works well, it<br />
will be delivered to the targeted users. The product<br />
is ready to use in this phase. However, organisations are<br />
responsible for choosing how to deploy their software products any<br />
marketing that may be necessary. This could be a portal to process<br />
an action, an application available on a device, or a webpage.<br />
MAINTENANCE<br />
05<br />
SOFTWARE DEVELOPMENT<br />
Software developers are responsible for the success<br />
of this phase. Developers are responsible for writing<br />
codes and building the software. A major part of the<br />
job is ensuring that they stick to the software requirements and<br />
eliminate any errors they encounter.<br />
08<br />
This is the post-development stage where the<br />
software has been released and is in use. Maintenance<br />
is essential to ensure that the software remains efficient<br />
and valuable to users. The goal of the maintenance stage is to fix<br />
errors not detected during testing and to innovate.<br />
TESTING STAGE<br />
06<br />
The code written by the developers is tested to<br />
ensure they correlate with the software requirements.<br />
Testing is done to ensure that the software does what it<br />
was intended for. Testing allows for the detection and elimination<br />
of any bugs and/or other technical glitches<br />
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Maveryx<br />
Automation Testing Tool<br />
Europe<br />
Additional Services<br />
Test it Simple!<br />
MAVERYX IS A world leader when it comes to automation solutions. Founded and<br />
based in Italy, Maveryx has been delivering solid, dependable testing frameworks for<br />
almost ten years, and with continued innovations and advances, there’s no sign of<br />
slowing down anytime soon.<br />
Maveryx ® offers a wide array of<br />
additional services to support<br />
and enhance your experience.<br />
This includes technical<br />
support, consulting, update<br />
assistance, regular upgrades,<br />
and customised training.<br />
The ultimate mission at Maveryx is to innovate test automation for everyone leading to the delivery of simple<br />
and easy-to-use solutions that establish trustworthy relationships with customers. The aim of the game is<br />
automation, but the focus is on people.<br />
The Framework<br />
The Maveryx testing automation framework provides automated testing capabilities for functional UI testing,<br />
regression testing, codeless testing (no-code and low-code), and data-driven testing of a wide range of desktop<br />
and Web technologies.<br />
Customers can expect inspection and recognition at actual run time, meaning no more time wasted in recording<br />
and maintaining actions, maps, objects, repositories, etc.<br />
Ultimately test managers receive:<br />
• One script to test them all: Desktop and Web<br />
• More time to invest in quality and improve overall performances<br />
• A Multi-Platform Maveryx tool that essentially operates as a senior human tester granted with machine<br />
capacity<br />
The no-code approach allows testers to write automated scripts using Excel (for example) by choosing from<br />
200+ built-in keywords. Alternatively, users can write tests by MBlockly, a visual editor for blocks programming,<br />
using a low-code method.<br />
Benefits<br />
• Time – Without recording and maintaining GUI Maps or Objects Repository, testers can save a lot of time,<br />
thus reducing the software release time.<br />
• Quality – With a considerable amount of time saved, testers can write more tests increasing test coverage<br />
and product quality.<br />
• Saving money – The Maveryx system grows, as does the complexity of your software. With reduced personhours<br />
required for testing, there is potential to cut extra costs.<br />
Contact Information<br />
+39 333 30 72 597<br />
+39 351 87 85 706<br />
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MEDICAL<br />
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While innovation in medical technology<br />
has always been common especially in<br />
treatment, this hasn’t traditionally been<br />
the case in management software.<br />
In fact, when it comes to medical<br />
software it’s only in recent times there<br />
has been vast improvements.<br />
The reason? Technology. Our<br />
smartphones and watches are now<br />
equipped with medical software that<br />
tracks so much of our health such<br />
our blood pressure, heart rate, and<br />
blood sugar levels. While this helps<br />
patients keep tabs on their health it’s<br />
also massively useful for practitioners,<br />
nurses, and emergency medical<br />
personnel.<br />
Medical software innovation is now allowing healthcare professionals to keep records of patients’<br />
data and make better diagnoses. Software deployment in healthcare has been shown to ensure<br />
easier access to treatments, reduce bureaucratic delays, and ease information recovery.<br />
Medical software is broadly divided into Electronic Health Records and Practice Management<br />
applications. However, developers are now fusing both functions to suit the needs of caregivers<br />
and hospitals. Some of the recent medical software innovations include:<br />
Patient Portal: This software allows patients to access their medical records, schedule<br />
appointments with physicians, and even make online payments. Some patient interaction<br />
features allow for audiovisual calls and instant messaging to facilitate online consultations. This<br />
helps to declutter practitioner schedules and allow more efficient appointments.<br />
Kareo: Kareo is a hybrid software that allows medical practices to store patient information<br />
online, create medical forms and billing cycles, and manage patient appointments. It also<br />
allows physicians to exchange patient records securely, especially when referring a patient to a<br />
specialist.<br />
Medical<br />
Software<br />
Innovation<br />
Emergency Services Software: Wearable devices such as your Apple Watch use this<br />
software to help detect an emergency and send an SOS signal. In fact, most modern<br />
smart phones equipped with emergency SOS features.<br />
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BLOCKCHAIN<br />
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How Blockchain<br />
is Changing the<br />
World<br />
Blockchain has revolutionized the way<br />
we process information. For personal<br />
reasons or business, information<br />
moves between people and entities<br />
in transactions, payments, or records.<br />
Blockchain technology enables<br />
the digital storage of transactional<br />
records in groups called blocks.<br />
When the storage capacity of a block<br />
is exhausted, it is linked to other<br />
information-filled blocks to make up<br />
the blockchain system.<br />
Blockchain allows the swift, digital<br />
distribution of information such that it<br />
cannot be tampered with. Compared<br />
to the traditional database, blockchain<br />
guarantees that data stays secured<br />
exactly how it was created.<br />
Because of the decentralisation<br />
of the blockchain system, there is<br />
transparency, and it is easy to track<br />
transactions. Recorded information<br />
on the blockchain is publicly<br />
accessible to participants of the<br />
blockchain platform. The technology<br />
makes it almost impossible to amend<br />
information because other nodes will<br />
cross-reference an alteration with the<br />
original data on its system and expose<br />
the falsified data.<br />
It is a no-brainer that the global<br />
business ecosystem is adopting<br />
blockchain technology due to the<br />
decentralised security and accuracy<br />
of the database.<br />
The Use of Blockchain in Different Sectors<br />
The popularity of blockchain technology has been explosive in recent years due to the multiple<br />
benefits that many industries derive from incorporating it into their operations.<br />
Usually, business transactions involve many parties, and the handling of record-keeping on<br />
information by third-party can be costly or take time to conclude. Blockchain eliminates such<br />
limitations and facilitates faster transactions and accurate data storage.<br />
There are many forms that different sectors can implement blockchain technology:<br />
Finance<br />
In practice, the finance sector<br />
currently benefits the most from<br />
using blockchain. Incorporating<br />
blockchain technology in financial<br />
activities has proven to be very<br />
efficient. Financial institutions<br />
process many monetary transactions<br />
daily, and there may be delays in<br />
verifying some transactions, such<br />
as a check. Integrating blockchain<br />
in financial operations will allow<br />
transactions to reflect faster, and all<br />
parties can easily confirm it.<br />
Currency<br />
Cryptocurrencies like Bitcoin operate using blockchain technology. Unlike normal currencies,<br />
the decentralized nature of blockchain cryptocurrency functions without subjecting it to<br />
a central authority that dictates the terms of operation. The system creates a more stable<br />
currency suitable for global use. Cryptocurrency also uses blockchain to record a ledger of<br />
monetary transactions that are publicly accessible due to the transparency of the technology.<br />
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Real Estate<br />
Marketing<br />
Real estate or property records are usually<br />
stored by custodians working in a local<br />
government office. Property deeds have to<br />
be recorded and entered into the database<br />
provided by the office to the public. The<br />
process of recording deeds or obtaining<br />
records is usually inefficient and timeconsuming.<br />
The office may only operate<br />
during business hours on weekdays, limiting<br />
the time the records are available to you.<br />
In places without proper government<br />
structures, proving property ownership<br />
can be difficult if there are multiple claims.<br />
Storing the proof of property ownership on<br />
blockchain will eliminate any inefficiencies<br />
of the current practice. Deeds are kept safer<br />
and can be authenticated easily. Public<br />
access also makes it easy for interested<br />
persons to inspect anytime.<br />
Blockchain can impact and change the<br />
way we navigate marketing online. In a<br />
blockchain-based marketing ecosystem,<br />
there is bound to be trust and transparency<br />
between businesses and customers. The<br />
immutability of information passed across<br />
by brands will promote the integrity<br />
of businesses and allow marketing<br />
transactions in a more secure ecosystem.<br />
Blockchain in the marketing ecosystem<br />
also increases the protection of<br />
customers’ data. Nowadays, there are<br />
many discourses about the intrusion<br />
on privacy online, like data gathering<br />
by website cookies. Online privacy will<br />
be encouraged in a blockchain-based<br />
marketing ecosystem. Clients can choose<br />
to be anonymous while interacting with<br />
a business but will be verified on the<br />
blockchain.<br />
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DIGITAL LOYALTY CARD<br />
UNITED KINGDOM<br />
Loyalty<br />
Cards Made<br />
Digital