06.06.2022 Views

The Trumpet Newspaper Issue 570 (May 4 - 17 2022)

Africa must prepare for inevitable global food crisis

Africa must prepare for inevitable global food crisis

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>The</strong><strong>Trumpet</strong><br />

Africans now have a voice... Founded in 1995<br />

V O L 28 N O <strong>570</strong> M AY 4 - <strong>17</strong> <strong>2022</strong><br />

PEER & CO<br />

IMMIGRATION SPECIALISTS<br />

15 Years experience with UK<br />

Immigration, Appeals,<br />

Deportations, and Removal cases.<br />

* Judicial Review. * Prison and<br />

Detention Centre Legal Visits.<br />

* British Citizenship Applications.<br />

* Visas and more...<br />

Free Initial Consultation and Competitive Legal Fees<br />

Birmingham: 0121 554 0565<br />

London: 020 7183 3706<br />

Watford: 01923 901150<br />

Emergency: 07833 675415<br />

Email: shiraz@peerandco.com<br />

Head Office: 420 Witton Road,<br />

Aston, Birmingham B6 6PP<br />

More men<br />

urged to<br />

screen for<br />

bowel<br />

cancer<br />

Dr Akinwumi A. Adesina (Credits - AfDB)<br />

Africa must<br />

prepare for<br />

inevitable global<br />

food crisis<br />

- AfDB President<br />

Akinwumi Adesina<br />

Continued on Page 2><br />

Rt Hon Sajid Javid MP<br />

Health and Social Care Secretary -<br />

Sajid Javid and the NHS are<br />

calling on men over the age of 60<br />

to come forward for bowel cancer<br />

screening in a bid to prevent thousands of<br />

lives being lost to cancer.<br />

In an interview with <strong>Trumpet</strong> as part<br />

of Bowel Cancer Awareness Month,<br />

Javid said: “we have new test kits which<br />

started just a few years ago. <strong>The</strong>y are<br />

called FIT kit tests and they are take-athome<br />

tests, they’re very simple because<br />

you give a stool sample you send it off<br />

and it will be assessed. <strong>The</strong>y’re very<br />

worthwhile, they can be very accurate<br />

and anyone over the age of 60 should be<br />

taking these tests every 2 years. <strong>The</strong> NHS<br />

can automatically send them and couldn’t<br />

make it simpler for you to get tested and<br />

protected.”<br />

A home testing kit called the Faecal<br />

Immunochemical Test (FIT) is<br />

automatically sent to people aged 60-74<br />

every two years and is quick to use,<br />

meaning patients do not need to go to<br />

hospital for screening. If the test finds<br />

anything unusual, people may be asked<br />

to have further tests to confirm or rule out<br />

cancer.<br />

Javid said the Bowel Cancer<br />

Awareness Month is “an opportunity to<br />

Continued on Page 6


Page2 <strong>The</strong><strong>Trumpet</strong> MAY 4 - <strong>17</strong> <strong>2022</strong><br />

News<br />

Africa must prepare for inevitable<br />

global food crisis<br />

- AfDB President Akinwumi Adesina<br />

Adesina warns that the tripling costs of fertilizer, rising energy prices, and<br />

rising costs of food baskets, could worsen in Africa in the coming months.<br />

Continued from Page 1<<br />

President of the African<br />

Development Bank Group<br />

President (www.AfDB.org) - Dr<br />

Akinwumi Adesina has said “Africa<br />

must prepare for the inevitability of a<br />

global food crisis.” He was speaking<br />

about Africa’s priorities, as a guest at the<br />

Atlantic Council’s Africa Center on.<br />

Fielding questions from the Council’s<br />

Africa Center Chair, Ambassador Rama<br />

Yade; Senior Fellow Aubrey Hruby; and<br />

Washington/UN correspondent for<br />

Jeune Afrique and <strong>The</strong> Africa Report,<br />

Julian Pecquet, the Bank chief called for<br />

an increased sense of urgency amid<br />

what he described as a once-in-acentury<br />

convergence of global<br />

challenges for Africa.<br />

According to Adesina, the<br />

continent’s most vulnerable countries<br />

had been hit hardest by conflict, climate<br />

change and the Covid-19 pandemic,<br />

which had upended economic and<br />

development progress in Africa. He said<br />

Africa, with the lowest GDP growth<br />

rates, had lost as many as 30 million<br />

jobs on account of the pandemic.<br />

Speaking about the impact of the<br />

Russia-Ukraine war, Adesina expressed<br />

sympathy for the people of Ukraine,<br />

describing their suffering as<br />

unimaginable. He said the war’s<br />

ramifications spread far beyond Ukraine<br />

to other parts of the world, including<br />

Africa. He explained that Russia and<br />

Ukraine supply 30% of global wheat<br />

exports, the price of which has surged<br />

by almost 50% globally, reaching<br />

identical levels as during the 2008<br />

global food crisis. He added that<br />

fertilizer prices had tripled, and energy<br />

prices had increased, all fueling<br />

inflation.<br />

Adesina warned that the tripling<br />

costs of fertilizer, rising energy prices,<br />

and rising costs of food baskets, could<br />

worsen in Africa in the coming months.<br />

He noted that 90% of Russia’s $4 billion<br />

exports to Africa in 2020 was made up<br />

of wheat; and 48% of Ukraine’s near<br />

$3 billion exports to the continent was<br />

made of wheat and 31% of maize.<br />

Adesina cautioned that to fend off a<br />

food crisis, Africa must rapidly expand<br />

its food production. “<strong>The</strong> African<br />

Development Bank is already active in<br />

mitigating the effects of a food crisis<br />

through the African Food Crisis<br />

Response and Emergency Facility – a<br />

dedicated facility being considered by<br />

the Bank to provide African countries<br />

with the resources needed to raise local<br />

food production and procure fertilizer.<br />

“My basic principle,” Adesina said, “is<br />

that Africa should not be begging. We<br />

must solve our own challenges<br />

ourselves without depending on<br />

others…” <strong>The</strong> Bank chief spoke about<br />

early successes through the Bank’s<br />

innovative flagship initiative,<br />

Technologies for African Agricultural<br />

Transformation (TAAT) program, a<br />

program operating across nine food<br />

commodities in more than 30 African<br />

countries.<br />

Adesina said TAAT has helped to<br />

rapidly boost food production at scale<br />

on the continent, including the<br />

production of wheat, rice and other<br />

cereal crops: “We are putting our money<br />

where our mouth is. We are producing<br />

more and more of our own food. Our<br />

Africa Emergency Food Production<br />

Plan will produce 38 million metric tons<br />

of food.” He said TAAT had already<br />

delivered “heat-tolerant varieties of<br />

wheat to 1.8 million farmers in seven<br />

countries, increasing wheat production<br />

by over 1.4 million metric tons and a<br />

value of $291 million.”<br />

According to Adesina, heat-tolerant<br />

varieties were now being planted across<br />

hundreds of thousands of hectares in<br />

Ethiopia and Sudan, with extraordinary<br />

results. In Ethiopia, where the<br />

LAND FOR SALE<br />

at Isoko<br />

Estates<br />

Nigeria<br />

government has put the TAAT program<br />

to work in a 200,000-hectare lowland<br />

irrigated wheat program, farmers are<br />

reporting yields of 4.5 to five times per<br />

hectare. He said TAAT’s climate-smart<br />

seeds were also thriving in Sudan, which<br />

recorded its largest wheat harvest ever –<br />

1.1 million tons of wheat – in the 2019-<br />

2020 season.<br />

He added that TAAT came to the<br />

rescue during the drought in southern<br />

Africa in 2018 and 2019, deploying<br />

heat-tolerant maize varieties which were<br />

cultivated by 5.2 million households on<br />

841 thousand hectares. As a result, he<br />

said, farmers survived the drought in<br />

Continued on Page 4<<br />

1) ONE (1) Acre of Land (6 Plots) at OKUSHU in OKO-AFO close to AGBARA<br />

and ATAN to ADO-ODO, off BADAGRY Express way. This is an upcoming<br />

residential developing area.<br />

<strong>The</strong> electricity supply from the national grid, is through Agbara. Very dry soil,<br />

Not flood plain (NO FLOOD PROBLEMS) PRICE: N1.5 MILLION.<br />

2) 2 Plots of Land for Sale at ERUKU - OKO-AFO; AGBARA AREA, also, ATAN,<br />

and ADO-ODO, through Badagry Express way, and it also benefits from good<br />

transport systems and national grid is through Agbara and ATAN area.<br />

PRICE: N900,000. Nine Hundred Thousand Naira.<br />

All the above properties are recommended for early grab as we are inaundated<br />

with enquiries, therefore, first come, first served.<br />

PLEASE CALL :- +44 (0)7802 575486 - JOE<br />

PEER & CO<br />

IMMIGRATION SPECIALISTS<br />

15 Years experience with UK<br />

Immigration, Appeals,<br />

Deportations, and Removal cases.<br />

* Judicial Review. * Prison and<br />

Detention Centre Legal Visits.<br />

* British Citizenship Applications.<br />

* Visas and more...<br />

Free Initial Consultation and Competitive Legal Fees<br />

Birmingham: 0121 554 0565<br />

London: 020 7183 3706<br />

Watford: 01923 901150<br />

Emergency: 07833 675415<br />

Email: shiraz@peerandco.com<br />

Head Office: 420 Witton Road,<br />

Aston, Birmingham B6 6PP


MAY 4 - <strong>17</strong> <strong>2022</strong><br />

<strong>The</strong><strong>Trumpet</strong><br />

Page3<br />

When you think you need A&E,<br />

contact NHS 111 online first<br />

<strong>The</strong> NHS is encouraging the public to use NHS<br />

111 online to get urgent medical advice<br />

quickly – in addition to existing services –<br />

ahead of what England’s top doctor has said will<br />

be a ‘winter like no other.’<br />

With more people predicted to suffer from flu<br />

this year and hospitals already treating an<br />

increased number of COVID-19 patients, NHS 111<br />

online offers an alternative way to get immediate<br />

medical advice.<br />

Data from September showed that the NHS<br />

was already experiencing record demand for<br />

emergency services, with ambulances responding<br />

to 76,000 life-threatening incidents and call<br />

handlers taking more than one million 999 calls.<br />

<strong>The</strong> NHS 111 phone service also saw record<br />

demand, with a call being taken every seven seconds.<br />

It’s recommended that if you have an urgent<br />

but not life-threatening medical need, you should<br />

visit NHS 111 online first rather than going<br />

straight to A&E. You can access the service by<br />

visiting the website 111.nhs.uk.<br />

People use the online 111 service for a range<br />

of reasons, including to check their symptoms and<br />

if an injury or illness requires further investigation,<br />

to get information on mental health support<br />

services available, or to seek advice on how to take<br />

a medication.<br />

<strong>The</strong> service is also able to arrange for you to<br />

be seen at an Urgent Treatment Centre, GP<br />

surgery, pharmacy, emergency dental services<br />

or A&E should you need it.<br />

If you or your loved one have a life-threatening<br />

illness or injury then you should always use 999.<br />

Just think 111 first.<br />

When you think you need A&E,<br />

go to NHS 111 online 111.nhs.uk<br />

or call 111.


Page4<br />

<strong>The</strong><strong>Trumpet</strong><br />

MAY 4 - <strong>17</strong> <strong>2022</strong><br />

<strong>The</strong><strong>Trumpet</strong> Group<br />

Field: 07956 385 604<br />

E-mail:<br />

info@the-trumpet.com<br />

News<br />

Africa must prepare for<br />

inevitable global food crisis<br />

- AfDB President Akinwumi Adesina<br />

Continued from Page 1<<br />

<strong>The</strong><strong>Trumpet</strong>Team<br />

PUBLISHER / EDITOR-IN-CHIEF:<br />

’Femi Okutubo<br />

CONTRIBUTORS:<br />

Moji Idowu, Ayo Odumade,<br />

Steve Mulindwa<br />

SPECIAL PROJECTS:<br />

Odafe Atogun<br />

John-Brown Adegunsoye (Abuja)<br />

DESIGN:<br />

Xandydesigns@gmail.com<br />

ATLANTA BUREAU CHIEF:<br />

Uko-Bendi Udo<br />

3695 F Cascade Road #2140 Atlanta,<br />

GA 30331 USA<br />

Tel: +1 404 889 3613<br />

E-mail: uudo1@hotmail.com<br />

BOARD OF CONSULTANTS<br />

CHAIRMAN:<br />

Pastor Kolade Adebayo-Oke<br />

MEMBERS:<br />

Tunde Ajasa-Alashe<br />

Allison Shoyombo, Peter Osuhon<br />

<strong>The</strong><strong>Trumpet</strong> (ISSN: 1477-3392)<br />

is published in London fortnightly<br />

THINKING<br />

OF<br />

WRITING<br />

A BUSINESS<br />

PLAN?<br />

We can help you develop a<br />

professional business plan<br />

from only £250.<br />

For more information, contact us<br />

at 07402792146 or email us at:<br />

tolu.oyewole@consultant.com<br />

Zimbabwe, Malawi and Zambia,<br />

allowing maize production to expand by<br />

631,000 metric tons to a value of<br />

$107 million.<br />

Adesina also spoke about the urgent<br />

and timely need for a strong<br />

replenishment of the African<br />

Development Fund – the Bank Group’s<br />

concessional lending arm that supports<br />

Bubble In Christ Music Band<br />

For your Music band with<br />

classic rendition for all<br />

occasions, with traditional,<br />

contemporary African<br />

international and Gospel filled<br />

with professional decent<br />

Presentation.<br />

More Musicians, Singers,<br />

Instrumentalists, handy men,<br />

Music directors band coordinators,<br />

Audio and/or video<br />

technicians, Drivers,<br />

Marketing Personnel are<br />

welcome.<br />

Contact: Olugbenga on<br />

07438 264613<br />

low-income African countries. He said<br />

the Fund has connected 15.5 million<br />

people to electricity and supported 74<br />

million people with improved<br />

agriculture; it has provided 50 million<br />

people with access to transport; built<br />

8,700 kilometers of roads; and provided<br />

42 million people with upgraded water<br />

and sanitation facilities.<br />

<strong>The</strong> Bank chief said there were three<br />

lessons to be learned for Africa from the<br />

challenges Africa is facing: first, that the<br />

continent could no longer leave the<br />

health security of its people to the<br />

benevolence of others; second, that it<br />

must look at health investments<br />

differently, and make the development<br />

of a health defense system a priority -<br />

investing in quality health infrastructure<br />

as a must - and third, that economies -<br />

which were already turning around -<br />

must create fiscal space to deal with<br />

debt challenges.<br />

Asked about the outcomes for Africa<br />

of the global climate summit, COP26, in<br />

Glasgow last November, and how he<br />

foresaw prospects for success at COP27<br />

in Sharm El Sheikh, Egypt in <strong>2022</strong>,<br />

Adesina expressed optimism. He said it<br />

was important for developed countries<br />

to make good on their promise to<br />

provide Africa with the $100 billion a<br />

year required for climate adaptation.<br />

Adesina said: “Our challenge is<br />

adaptation because we didn’t cause the<br />

problem. In Africa, we are adapting to<br />

climate change.”<br />

He explained that the African<br />

Development Bank, together with its<br />

partner the Global Center for<br />

Adaptation, was mobilizing 25 billion<br />

dollars to support climate adaptation in<br />

Africa.<br />

<strong>The</strong> African Development Bank<br />

chief highlighted the importance of the<br />

technology sector as a driver for growth<br />

in Africa, and prospects for young<br />

people on the continent. Adesina<br />

described Africa’s youth as one of its<br />

greatest assets. He lauded the<br />

contributions of young entrepreneurs in<br />

the fintech, digital, creative arts and<br />

entertainment industries. He said the<br />

need by young entrepreneurs for<br />

innovative financing is why the Bank is<br />

exploring with stakeholders the<br />

establishment of specialized youth<br />

entrepreneurship investment banks to<br />

unlock potential and economic growth.<br />

CHERUBIM & SERAPHIM MOVEMENT CHURCH<br />

Amazing Grace District -London Branch 2<br />

God’s Promises<br />

never fail:<br />

* Before they call I<br />

will answer; while<br />

they are still<br />

speaking I will hear<br />

(Isaiah 65: 24)<br />

From left - Rama Yade, Akinwumi A. Adesina, Julian Pecquet and Aubrey Hruby<br />

WEEKLY DELIVERANCE SERVICE<br />

Deliverance: Every Wednesday<br />

Time: 6.30pm – 7pm (Individual Prayer & Counselling)<br />

Midweek Church Service: 7pm – 9pm<br />

Venue: Orange Room, Albany <strong>The</strong>atre, Douglas Way,<br />

London SE8 4AG<br />

Other Service: Sunday Thanks giving 11am – 1.30pm<br />

* He will call upon me and I<br />

will answer him: I will be<br />

with him in trouble, I will<br />

deliver him and honour him<br />

(Psalm 91: 15)<br />

For further information, contact - Church Secretary: S/M/I/I (Dr) I Oni-Owoyemi 07788 745231 Or<br />

Church Elders: S/A T Owoyemi 07956 996689 or / M/S/A W Ojomo 07939 836499 or / Apostle T Gbolasere 07484 243990<br />

Email: amazinggracebranch2@gmail.com


MAY 4 - <strong>17</strong> <strong>2022</strong> <strong>The</strong><strong>Trumpet</strong><br />

Page5


Page6 <strong>The</strong><strong>Trumpet</strong> MAY 4 - <strong>17</strong> <strong>2022</strong><br />

News<br />

More men urged to screen<br />

for bowel cancer<br />

Continued from Page 1<<br />

remind everyone this is a very serious disease.<br />

I sadly lost my own father to it 10 years ago.<br />

I keep looking back thinking if he had taken<br />

an early test then maybe he’d be with us today<br />

and I want to encourage people to come<br />

forward especially men. It affects more men<br />

than women and especially those from ethnic<br />

minority backgrounds where we have fewer<br />

people taking these tests.<br />

“As well as launching a 10-year Cancer<br />

Plan to deliver world-leading cancer care, I<br />

want to see more eligible people coming<br />

forward for bowel cancer screening, which<br />

saves at least 2,500 lives every year.”<br />

Nearly 43,000 people are diagnosed with<br />

bowel cancer in the UK each year and 16,500<br />

sadly die from it, making it one of the most<br />

common cancers in England. Yet, just 1 in 20<br />

Brits would go to the doctor if they had<br />

symptoms of bowel cancer, including<br />

constipation, blood in faeces, stomach<br />

cramps, excess gas and bloating.<br />

<strong>The</strong> government is investing £2.3 billion<br />

to roll out 160 Community Diagnostic<br />

Centres, 81 of which have already opened.<br />

<strong>The</strong>y offer patients rapid access to clinical<br />

tests and life-saving checks close to their<br />

home. <strong>The</strong> centres have already delivered<br />

775,000 additional tests and by 2025, the<br />

NHS will be able to carry out 9 million<br />

additional diagnostic tests. This will help us<br />

reduce waiting times so that 95% of patients<br />

needing a diagnostic test receive it within six<br />

weeks by March 2025.<br />

This will be supported by the Health and<br />

Social Care Levy, which will raise £36 billion<br />

over the next three years to speed up<br />

diagnoses and patient waiting times. <strong>The</strong><br />

funding will permit around 30% more elective<br />

activity in three years’ time than before the<br />

pandemic and <strong>17</strong> million more diagnostic<br />

tests over the next three years.<br />

While some aspects of the bowel cancer<br />

screening programme were paused during the<br />

first wave of the pandemic, screening centres<br />

are now sending out invitations at rates over<br />

100% of pre-Covid levels and pre-pandemic<br />

performance has been restored.<br />

Asked about how uptake of screening<br />

among ethnic minorities compares to rest of<br />

the country, Javid said: “If you look in<br />

London for instance where as you know that<br />

it’s a very ethnically diverse part of the UK,<br />

the take up rate of the bowel cancer test has<br />

been as low as 41% compared with 56% in<br />

other parts of the country. It has been<br />

substantially lower than the rest of the country<br />

and we know that so many people when they<br />

get tested and if they’re diagnosed early on,<br />

that is the best opportunity to make an<br />

intervention.<br />

“I often get asked why people from ethnic<br />

minority backgrounds might take up less of<br />

the opportunity. I know a lot about Asian<br />

families and sometimes there is a fear of the<br />

‘c word’ - the cancer word and people<br />

sometimes therefore don’t take the<br />

opportunity.”<br />

To address the disparities in screening,<br />

Javid said: “We are taking every opportunity,<br />

especially during bowel cancer awareness<br />

month, to promote the tests that are available<br />

to encourage people to come forward.<br />

“We are also working with GPs across the<br />

country not just encouraging tests but also<br />

people to go and speak to their GP about<br />

potential symptoms. <strong>May</strong>be blood in their<br />

stool or other signs, it’s important to work<br />

with GPs and get that done.<br />

“Separately, across all cancers we want to<br />

make sure that we’re investing more in<br />

workforce, tackling inequalities, and<br />

investing in new treatments. That’s why I<br />

launched a new call for evidence where we<br />

ask the public to come forward, including<br />

readers of the <strong>Trumpet</strong>, and give us their own<br />

experiences so that we can have a new 10 year<br />

cancer plan, so that we can do everything we<br />

can to make the UK one of the leaders in<br />

cancer healthcare.”<br />

<strong>The</strong> Health and Social Care Secretary<br />

warned that: “<strong>The</strong> older you are, the more<br />

likely you are to be at risk. We have started<br />

screening 56 year olds. <strong>The</strong> most important<br />

thing is to come forward get a test kit and then<br />

take the test. Femi, you said you have a kit -<br />

have you used it? What are you waiting for?<br />

Promise me by this time next week, I want to<br />

make sure you’ve used your test. You’ve set a<br />

really good example, thank you so much.”<br />

Attesting to the importance of screening,<br />

Jennifer who has been treated by the NHS<br />

recalled that: “I have always had a tendency<br />

to have stomach upsets but they reached a<br />

point where they became more frequent. And<br />

the abdominal pain increased to several times<br />

a week. So when the bowel cancer screening<br />

kit arrived on my doorstep, I returned it the<br />

very next day. It’s such a simple test and<br />

presented in such a way that it is easy and<br />

“clean” to perform.<br />

“I was surprised when I had the letter<br />

confirming the test was positive and inviting<br />

me for a follow up colonoscopy. <strong>The</strong> doctor<br />

took small samples of tumour tissue – it didn’t<br />

hurt at all! And the doctor told me straight<br />

Continued on Page 8


MAY 4 - <strong>17</strong> <strong>2022</strong> <strong>The</strong><strong>Trumpet</strong><br />

Page7


News<br />

Page8 <strong>The</strong><strong>Trumpet</strong> MAY 4 - <strong>17</strong> <strong>2022</strong><br />

Serial rapist jailed for life<br />

Aman who committed a string of<br />

serious sexual offences against<br />

women in Camden has been jailed<br />

for life.<br />

Francis Mukendi, 27 (29.08.94), of<br />

Finsbury Park Road, N4 was sentenced to<br />

life with a minimum term of 15 years’<br />

imprisonment at Wood Green Crown<br />

Court on Friday, 29 April.<br />

He was found guilty, following a sixweek<br />

trial, of four counts of rape, three<br />

counts of attempted rape, two counts of<br />

sexual assault and four counts of<br />

possession of a bladed article at the same<br />

court on Tuesday, 22 March.<br />

He committed offences against six<br />

women, aged between 20 and 32. <strong>The</strong>y all<br />

lived around the Camden area.<br />

Chief Superintendent Andy Carter,<br />

responsible for local policing in<br />

Camden, said: “I would like to thank the<br />

victims for their continued bravery and<br />

commitment to support this investigation<br />

over a considerable period of time. I would<br />

like to pay tribute to them for providing<br />

crucial evidence to ensure Mukendi cannot<br />

subject others to such horrific attacks.<br />

“He is an extremely dangerous<br />

offender who targeted these women as<br />

they walked home alone in the dark,<br />

waiting for the most opportune of<br />

moments before making his attacks. <strong>The</strong>y<br />

have been left traumatised by what has<br />

happened to them.”<br />

<strong>The</strong> court heard that Mukendi carried<br />

out the attacks over a two-year period,<br />

between 21 September 20<strong>17</strong> and 16<br />

December 2019. He followed each of his<br />

victims late at night and when they were<br />

alone as they walked home in the Camden<br />

area.<br />

<strong>The</strong> attacks took place once the victims<br />

reached their doorsteps or communal<br />

stairwells. Whilst distracted when getting<br />

their keys out, Mukendi would approach<br />

them from behind with a weapon – on one<br />

occasion with a hammer and on others<br />

with a knife. He would then force them to<br />

perform oral sex on him.<br />

Once he had finished, or was<br />

interrupted, he would run away. All the<br />

victims reported the attacks to police<br />

immediately.<br />

Each attack was within a short walk of<br />

each other and a short distance from<br />

Mukendi’s home address.<br />

Following the first attack on 21<br />

September 20<strong>17</strong> detectives launched an<br />

investigation. <strong>The</strong> team completed<br />

extensive enquiries but to no avail. <strong>The</strong>re<br />

were then further similar attacks in 2018<br />

and again despite a thorough investigation<br />

a suspect was not apprehended. A<br />

breakthrough came when officers released<br />

the CCTV image captured of the suspect<br />

to the media on 21 December 2020. On<br />

seeing his own image, Mukendi handed<br />

himself into police the following day.<br />

When detectives searched Mukendi’s<br />

home address, they found clothing which<br />

Francis Mukend<br />

matched that seen being worn by the<br />

suspect in the CCTV. A laptop was also<br />

seized and later examined by forensic<br />

experts. Mukendi was digitally aware and<br />

had attempted to delete video footage he<br />

recorded of the attack on 21 September<br />

20<strong>17</strong>, but this was recovered.<br />

A zombie knife and a lock knife<br />

believed to be used in the attacks were also<br />

recovered from his home address.<br />

Mukendi was subsequently charged and<br />

remanded in custody.<br />

Chief Superintendent Carter added:<br />

“<strong>The</strong> Met is absolutely committed to doing<br />

everything we can to keep women and<br />

girls safe, and to ensure they feel safe.<br />

Working with our partners across the<br />

criminal justice system, we are determined<br />

to bring offenders to justice. We will<br />

prioritise action against sexual and violent,<br />

predatory offenders.<br />

“We would continue to urge anyone<br />

who has been a victim of a similar attack<br />

to speak to us directly by quoting<br />

CAD1639/21MAR22. We have specially<br />

trained officers who will help and support<br />

you.<br />

“Alternatively contact us through a<br />

third party support group such as <strong>The</strong><br />

Havens or London Survivors Gateway<br />

who offer a 24/7 urgent advice number if<br />

you need to speak with someone for the<br />

first time.”<br />

If you need to report a crime, you can<br />

do so by contacting police on 101 or<br />

reporting online. Always call 999 in an<br />

emergency.<br />

To speak to <strong>The</strong> Haven call 0203 299<br />

6900 – for more information visit<br />

www.thehavens.org.uk<br />

To speak to London Survivors<br />

Gateway call 0808 801 0860 – for more<br />

information<br />

visit<br />

https://survivorsgateway.london/<br />

If you have been a victim of sexual<br />

assault or rape or you have information<br />

about an offender, contact police on 101 or<br />

999 in an emergency – there are specially<br />

trained officers who will listen and<br />

investigate where needed.<br />

More men urged to screen<br />

for bowel cancer<br />

Continued from Page 6<<br />

away I had cancer. I only had to wait six days<br />

for the test results and it was confirmed to be<br />

malignant cancer.<br />

“Since then I have had half of my large<br />

intestine removed and had open abdominal<br />

surgery as the tumour was attached to other<br />

tissues. It had spread to my lymph nodes as<br />

well so I was diagnosed with stage 3 cancer. I<br />

am currently undergoing adjuvant<br />

chemotherapy to help prevent the cancer<br />

spreading.<br />

“I am so grateful that I received such<br />

prompt treatment by the NHS. <strong>The</strong> moral of<br />

my story is “listen” to your body, you will<br />

know if your bowel function is not right. If so,<br />

don’t make excuses and explain it away to<br />

yourself – find out what is wrong. Please<br />

don’t be shy, send back your bowel cancer<br />

screening test as soon as you can, it really<br />

could save your life.”<br />

On a similar note, Rob recalled that: “I<br />

was diagnosed with bowel cancer about six<br />

years ago. I was having bowel movements<br />

that were a bit different and I didn’t think it<br />

was anything sinister. <strong>The</strong>n one day I thought<br />

- something’s not right here – so I did an athome<br />

screening test and sent it off.<br />

“I was then asked to come into hospital<br />

for a colonoscopy and the doctor found a<br />

tumour, which they quickly identified as<br />

cancer. It was a shock to hear.<br />

“Within a month, I had an operation to<br />

remove the tumour and I made a really good<br />

recovery. <strong>The</strong>y caught it pretty quickly but I<br />

could’ve gone to the doctor earlier when my<br />

symptoms first started. I feel very lucky to<br />

have made a good recovery and I’m thankful<br />

to the NHS and the two surgeons who<br />

operated on me.<br />

“My message to anyone reading this - if<br />

you have any blood in your stool or any<br />

symptoms, go see your doctor. And when the<br />

routine tests come through the door – do the<br />

test, don’t put it away in a draw.”<br />

Professor Peter Johnson, National Clinical<br />

Director for Cancer, said: “Bowel cancer can<br />

develop without people being aware of it, so<br />

sending in a screening test could make all the<br />

difference if it means your bowel cancer can<br />

be picked up at an early stage when it is most<br />

likely to be curable.<br />

“<strong>The</strong> NHS FIT kits can be done quickly<br />

and conveniently at home and really could<br />

save your life.”<br />

Dr Lisa Wilde, Director of Research and<br />

External Affairs at Bowel Cancer UK, said:<br />

“Bowel cancer remains the UK’s second<br />

biggest cancer killer, and it’s shocking that the<br />

many people wouldn’t visit their GP if they<br />

had symptoms.<br />

“Nearly everyone diagnosed at the earliest<br />

stage will survive bowel cancer but this drops<br />

significantly as the disease develops.<br />

Knowing the key symptoms and visiting your<br />

GP if you have any of them, or if things don’t<br />

feel right, can help increase the chances of an<br />

<strong>The</strong> NHS FIT kit for Bowel Cancer screening<br />

early diagnosis.<br />

“Also if you are of eligible age and<br />

receive a bowel screening kit in the post<br />

please take part. Bowel screening<br />

programmes are by far the best route to early<br />

diagnosis. Screening can detect bowel cancer<br />

before symptoms appear, so don’t ignore the<br />

test as it could save your life.”


MAY 4 - <strong>17</strong> <strong>2022</strong><br />

<strong>The</strong><strong>Trumpet</strong><br />

Page9<br />

“It’s an<br />

MICHAEL LAWAL<br />

FOUNDER, SENDIT.MONEY<br />

Meet the founders<br />

defying the odds and<br />

shaping the future.<br />

Watch Black Futures on Barclays UK YouTube


Page10 <strong>The</strong><strong>Trumpet</strong> MAY 4 - <strong>17</strong> <strong>2022</strong><br />

Healthy Heart Tip:<br />

Health<br />

Influencing children’s eating habits<br />

Reward and punishment<br />

Eating is so messy<br />

Every parent or guardian has their own<br />

style of child-rearing, but ultimately<br />

every family has the same goal, which<br />

is to raise a healthy and happy child. With a<br />

little intention and the right tools, we can do<br />

a lot to help our little ones thrive as good<br />

eaters! Here we explore some of the ways you<br />

can encourage your child to adopt healthy<br />

eating habits.<br />

Reward and punishment<br />

· We have all been there; we just want our<br />

little people to eat something! But parents<br />

and carers should carefully consider the<br />

use of food as a reward or punishment.<br />

· Children have a natural ability to regulate<br />

their eating and using foods as a reward<br />

or punishment can undermine healthy<br />

eating habits, as it encourages them to eat<br />

when they are not hungry.<br />

· Why not offer children non-edible objects<br />

or experiences as rewards, rather than<br />

food? For example, you could offer<br />

stickers or a trip to the park, as an<br />

alternative treat. Also don’t underestimate<br />

the power of verbal praise!<br />

‘Clean your plate’<br />

· Pressuring children to ‘clean their plate’<br />

may work in the short term, but it doesn’t<br />

promote long term healthy eating. It can<br />

also lead to a distaste for those nutritious<br />

foods they are being forced to eat.<br />

· Instead, help a child to feel supported,<br />

safe, and relaxed at the dinner table, by<br />

creating positive interactions with food.<br />

When a child feels safe, they are much<br />

more likely to want to eat and try new<br />

foods!<br />

Offering choice<br />

· As parents, we can’t give our kids<br />

complete control over food, but we can<br />

guide them on making healthy choices.<br />

· For young children, you may give them to<br />

2 or 3 options to choose from e.g., ‘would<br />

you like either toast or cereal for<br />

breakfast?’ Guided choices can be helpful<br />

as they enable a child to feel like they<br />

have their say and a degree of control,<br />

without feeling overwhelmed.<br />

Eating is so messy!<br />

· Unfortunately, as much as we hate the<br />

mess, letting your kids get messy with<br />

food can be a big positive in relation to<br />

their eating habits.<br />

· Being messy with food, gives children the<br />

opportunity to learn about new foods<br />

using all their senses. Children who feel<br />

safe to touch, squash and play with their<br />

Offering choice<br />

food become more familiar with the food<br />

and are more likely to snack on this later.<br />

· <strong>May</strong>be consider if you can embrace the<br />

mess at mealtimes, or alternatively<br />

consider dedicated ‘food playtime’.<br />

We hope this article has given you some ‘food<br />

for thought’ about your food parenting<br />

behaviours.<br />

STALLIONS AIR<br />

Ipanema Travel Ltd<br />

AFRICA FLIGHTS<br />

SPECIALISTS<br />

LAGOS fr £477<br />

(2 Bags)<br />

020 7580 5999<br />

07979 861 455<br />

Call AMIT / ALEX<br />

73 WELLS ST, W1T 3QG<br />

All Fares Seasonal<br />

ATOL 9<strong>17</strong>9<br />

- Written by the Health Promotion and<br />

Education Team at Heart Research UK<br />

- For more tips on how to stay healthy,<br />

sign up for our weekly healthy tips<br />

at www.heartresearch.org.uk/healthy-tips<br />

- To help keep your heart healthy, why not<br />

try out some of our Healthy Heart recipes<br />

from our<br />

website: https://heartresearch.org.uk/heartresearch-uk-recipes-2/<br />

- Or have a look through our Healthy Heart<br />

cookbook filled with recipes from top chefs,<br />

celebrities and food bloggers:<br />

https://heartresearch.org.uk/heart-researchuk-cookbook/


<strong>The</strong>Arts<br />

MAY 4 - <strong>17</strong> <strong>2022</strong> <strong>The</strong><strong>Trumpet</strong><br />

Avalanche Kaito: Burkinabe urban<br />

Page11<br />

griot meets exhilarating noise punk<br />

Emerging from an original dimension in<br />

sound, the polygenesis Avalanche<br />

Kaito redefine what it is to talk with<br />

the ancients whilst leaping forth into a<br />

futuristic chaos of noise on their debut album<br />

journey. A palpable experience with each<br />

sonic blast, each layer a revelation, this<br />

simultaneously taut but expansive universe,<br />

in which the oral traditions of the West<br />

African griot converge with Belgium postpunk,<br />

exists in its own space.<br />

Urban griot and multi-instrumentalist<br />

Kaito Winse (vocals, tama, peul flutes,<br />

mouth bow) fortuitously collided with<br />

Brussels noise punk musicians Benjamin<br />

Chaval (drums, electronics) and Arnaud<br />

Paquotte (bass) from the group Le Jour du<br />

Seigneur, after a friend of theirs in Burkina<br />

Faso played Kaito some of the duo’s<br />

pummeling music. Through a twisting<br />

sequence of events, the trio eventually met<br />

and began developing the soundworld of<br />

ancestral proverbs and dataist inspired<br />

technology that defines the album.<br />

Although the album is being released six<br />

months after the debut ‘Dabalomuni’ EP<br />

showcase, the guitarist from that<br />

extraordinary otherworldly session, Nico<br />

Gitto is now part of the transformed setup;<br />

not so much replacing Paquotte as expanding<br />

the sound into another direction.<br />

<strong>The</strong> ‘Dabalomuni’ EP was just a small<br />

window into a greater universe of animalistic<br />

symbolism and allegorical stories, wildly<br />

vociferated and loquaciously delivered under<br />

a rich exotic canopy or, echoed out into the<br />

ether. With the help of the visual language<br />

programme PureData (an open-source<br />

apparatus for creating interactive computer<br />

music and multimedia works)<br />

and his<br />

pummeling, rattled<br />

d r u m m i n g ,<br />

Benjamin and his<br />

sinewy bassist foil<br />

Arnaud create an<br />

effective torque and<br />

tumult for Kaito’s<br />

commune with his<br />

roots and life in a<br />

very different bush of<br />

ghosts. Within that<br />

space, you’ll not only<br />

hear super charged<br />

traces of post-punk but<br />

the tribal, free jazz,<br />

prog, and industrial-electronica as well.<br />

In a recent interview for the Trial & Error<br />

Collective site, Kaito expanded upon his role,<br />

his voice and unique lyrical proverb themes:<br />

“All these proverbs already exist. <strong>The</strong>y are<br />

tools for teaching. <strong>The</strong>y are intended to make<br />

people think without hitting them head on. In<br />

Burkina Faso, we use proverbs. In my village<br />

the griots use proverbs. We prefer that people<br />

think for themselves rather than doing it for<br />

them. <strong>The</strong>y go and discuss with the help of<br />

proverbs around a coffee or at the water’s<br />

edge. <strong>The</strong>y use their own brain. If the proverb<br />

is nice to listen to, they will remember it. We<br />

don’t like it when people talk a lot. Tradition<br />

has used this so that people retain the<br />

proverbs and when a situation arises they will<br />

understand and use them. <strong>The</strong> proverb also<br />

makes the link between nature and humans.”<br />

Kaito’s griot ancestry and the band’s<br />

Avalanche Kaito Picture by Davide Belotti<br />

motivation is a spontaneous escape from the<br />

addiction of the online world, a reconnection<br />

with the ritual of a live performance. You<br />

could call it an interaction between flesh and<br />

blood people.<br />

Although created in a studio setting, that<br />

live in the moment feeling and dynamism is<br />

authentically recreated on this album. In that<br />

same interview Benjamin outlines the group’s<br />

process, noting that in addition to the<br />

meticulously arranged song structures: “<strong>The</strong>re<br />

was an improvised stage in the studio with<br />

Kaito and me, and then this material was<br />

worked on, it went into the digital mixer, to<br />

be enriched with computational sourdough.”<br />

Avalanche Kaito - by Davide Belotti<br />

In practice, that blows up and out into the<br />

inter-dimensional slackened bass stalk of<br />

“Sunguru”, and the wilder hysterics and<br />

danger of the progressive deconstruction<br />

“Douaga”. In that post-punk mode, a Jah<br />

Wobble-like throbbed esoteric bass converges<br />

with more celestial manifestations on<br />

“Goomde”, whilst “Eya” features a certain<br />

Scott Walker atmospheric gloom and earthy<br />

soul tumbling drums. At any one-time, this<br />

trio are snarling yet hypnotic, willowy but<br />

thickened with a brooding menace.<br />

All of this comes alive to create a<br />

mysterious matrix that echoes disparate (but<br />

strangely compatible) strands: deep griot<br />

traditions, Fugazi, Can, 70s era Zappa, Black<br />

Midi, the full throttle rush of Nyege Nyege<br />

Tapes.<br />

Magnetic in straddling multiple worlds,<br />

Avalanche Kaito are metal and flesh, blood<br />

and biometrics, tradition and transition, all<br />

wrapped up on a chaotic road trip. <strong>The</strong> open<br />

road, pathway from Kaito’s village home of<br />

Lankoé in landlocked Burkina Faso to<br />

Brussels proves infinitely more important,<br />

radical and creative than the destination.<br />

Track-listing:<br />

1. Sunguru<br />

2. Lebere<br />

3. Douaga<br />

4. Goomde<br />

5. Bow<br />

6. Eya<br />

7. Toulele<br />

8. Le Grand – Père<br />

Weblinks:<br />

Avalanche Kaito<br />

Facebook & Instagram:<br />

@AvalancheKaito<br />

Glitterbeat Records<br />

www.glitterbeat.com<br />

Facebook: @Glitterbeat / Instagram:<br />

@glitterbeat_records / Twitter:<br />

@Glitterbeat_Rec


Page12 <strong>The</strong><strong>Trumpet</strong> MAY 4 - <strong>17</strong> <strong>2022</strong><br />

Earn money as a <strong>Trumpet</strong> Ambassador<br />

campaign.<br />

Sale of Banner Adverts, ‘Highlights’ and<br />

Mail-shots our in Email Newsletters.<br />

With rates ranging from £100 to £500 per<br />

insertion, we pay Ambassadors a 15%<br />

Commission.<br />

Sale of Advertising on our Social Media<br />

channels.<br />

With rates ranging between £100 to £200<br />

per channel per post, we pay a 15%<br />

Commission.<br />

Sale of Sponsorship, Advertising,<br />

Exhibition spaces and Tickets for GAB<br />

Awards and <strong>Trumpet</strong> Connect.<br />

With most products and services ranging<br />

between £100 and £20,000, we pay a 15%<br />

Commission.<br />

Engagement Status<br />

Our freelance Ambassadors run their own<br />

business, work from their own home or<br />

office, and choose the amount of time<br />

they devote to the programme. <strong>The</strong>y work<br />

towards the amount they want to earn.<br />

<strong>The</strong>y choose their legal status in terms of<br />

whether they operate as a Self-Employed<br />

individual or a Limited Company or any<br />

other appropriate status depending on the<br />

country they operate, but we suggest you<br />

take professional advice on this.<br />

Ambassadors are fully responsible for<br />

ensuring their tax affairs and other related<br />

issues fulfil the legal requirements of their<br />

country of operation.<br />

Incentives<br />

From time to time, to incentivise our<br />

Ambassadors, we may run special<br />

promotions, or reward achievements,<br />

milestones and introduction of other<br />

Ambassadors to the programme through<br />

cash or advert credits.<br />

About Us<br />

<strong>Trumpet</strong> Media Group is an<br />

international media organisation with<br />

various media products, services and<br />

events targeting Africa, Africans and Friends<br />

of Africa in the Diaspora and on the<br />

Continent.<br />

Its first media venture - <strong>Trumpet</strong> <strong>Newspaper</strong><br />

started 23 years ago - in 1995, closely<br />

followed by the founding of the prestigious<br />

Gathering of Africa’s Best (GAB) Awards in<br />

1999. <strong>The</strong>re are a number of other niche<br />

products, services and events - with plans to<br />

grow our portfolio over the coming months<br />

and years.<br />

Sales Ambassadors<br />

Our planned future growth has given rise to<br />

the need to take on talented and ambitious<br />

Sales Ambassadors who share our vision of:<br />

promoting the positive image of Africa and<br />

Africans, and are able to sell some (or all) of<br />

our growing number of products and services<br />

on a freelance basis.<br />

Products and Services<br />

We are introducing our portfolio of products,<br />

services, and events below on to the <strong>Trumpet</strong><br />

Ambassadors Programme (TAP) in phases.<br />

Print <strong>Newspaper</strong>s: <strong>The</strong> <strong>Trumpet</strong> <strong>Newspaper</strong><br />

and <strong>Trumpet</strong> Ghana <strong>Newspaper</strong>.<br />

Website: www.<strong>Trumpet</strong>MediaGroup.com<br />

Email Newsletters: <strong>Trumpet</strong> Newsbreaker,<br />

<strong>Trumpet</strong> Kenya, <strong>Trumpet</strong> Nigeria, <strong>Trumpet</strong><br />

Sierra Leone, <strong>Trumpet</strong> Gambia, <strong>Trumpet</strong><br />

Ghana<br />

Social Media: Facebook, Twitter, Instagram,<br />

Pinterest, LinkedIn, Google+ and WhatsApp.<br />

Events: GAB Awards and <strong>Trumpet</strong> Connect.<br />

<strong>The</strong> Opportunities<br />

Opportunities to earn revenue through<br />

Commissions are currently available by<br />

way of:<br />

Sale of Subscriptions to any (or both) of<br />

our Print <strong>Newspaper</strong>s.<br />

With Annual Subscriptions starting from<br />

£60, we pay a 10% Commission.<br />

Distribution and Sales of bulk copies our<br />

<strong>Newspaper</strong>s.<br />

We pay a 35% Commission - split between<br />

the Ambassador and the Sales Outlet.<br />

(Outlets will usually take between 15%<br />

and 25% depending on its type and your<br />

negotiating skills.)<br />

Ambassadors may choose to sell directly<br />

to their clientele or at events and keep the<br />

entire 35% Commission.<br />

Sale of Advertising Spaces in our Print<br />

<strong>Newspaper</strong>s.<br />

With most Advert Spaces ranging from<br />

£80 to £4500 per edition, we pay a 15%<br />

Commission. You receive a Commission<br />

on all editions in the campaign in line<br />

with the Client’s payment - for example, if<br />

an advertiser books and pays for six<br />

editions, you get a Commission on all six<br />

editions.<br />

Sale of Banner Adverts on Website<br />

With Banner Adverts ranging between<br />

£50 and £200 per week, we pay a 15%<br />

Commission for the length of the<br />

Payments<br />

Commission Payments to Ambassadors<br />

are made by the 15th day of the month<br />

following payment of Clients - For<br />

example, Commission on Clients’<br />

payments in January will be paid by 15th<br />

February.<br />

Distribution and Sales of bulk copies of<br />

<strong>Newspaper</strong>s (4.3) are excluded from the<br />

payment arrangement above (7.1).<br />

An Ambassador buys and pays for bulk<br />

copies in advance at a discounted rate<br />

with the TAP Commission deducted upfront.<br />

For example, if an Ambassador<br />

orders bulk copies worth £100 in advance,<br />

the Ambassador only pays us £65<br />

(deducting the 35% Commission upfront).<br />

We operate a No-Returns policy on<br />

<strong>Newspaper</strong> Sales.<br />

Joining the Programme<br />

It currently costs £100 per annum to join<br />

the <strong>Trumpet</strong> Ambassadors Programme<br />

(TAP).<br />

Introductory Offer - Join the programme<br />

by 31 August 2018 and accumulate sales<br />

of at least £1000 across any or all of our<br />

products by 30 September 2018; and we<br />

will reward you with 100 TAP Points<br />

worth £100 - which you can spend on any<br />

of our opportunities (4.2) - (4.8).<br />

To join the programme, please request the<br />

<strong>Trumpet</strong> Ambassadors Programme Form<br />

and via email: info@the-trumpet.com


Sport<br />

MAY 4 - <strong>17</strong> <strong>2022</strong><br />

Mukuru announces new<br />

sponsorships including EPL’s<br />

Crystal Palace<br />

<strong>The</strong><strong>Trumpet</strong><br />

Page13<br />

Andy Jury - CEO, Mukuru<br />

Next-generation financial<br />

services platform catering to<br />

Africa’s emerging consumer -<br />

Mukuru (www.Mukuru.com), has<br />

announced a series of sports<br />

sponsorship deals aimed at boosting<br />

brand awareness while demonstrating<br />

the company’s commitment to<br />

excellence, as well as its recognition of<br />

Africa’s rising global stature in both<br />

fintech and sport.<br />

Mukuru will be a shirt sleeve<br />

sponsor of English Premier League side<br />

Crystal Palace for the <strong>2022</strong>/23 season,<br />

while it simultaneously struck a naming<br />

rights deal for the top Malawi Super<br />

League Team, <strong>The</strong> Mighty Wanderers<br />

FC, and a sponsorship arrangement<br />

with Springbok legend Tendai “<strong>The</strong><br />

Beast” Mtawarira.<br />

Mukuru, which has built a<br />

formidable business serving<br />

remittances for expatriate Africans, has<br />

more than ten million customers and<br />

has completed more than 100-million<br />

transactions since its inception in 2004.<br />

Mukuru’s core business was built by<br />

offering international money transfers<br />

and, from this base, Mukuru developed<br />

a set of services to address the broader<br />

financial needs of its customers around<br />

the world.<br />

<strong>The</strong> English Premier League is one<br />

of the most-watched soccer leagues in<br />

the world, with a massive following<br />

across Africa and the African diaspora.<br />

Palace’s squad boasts several key<br />

players who represent African<br />

countries, including Wilf Zaha, Jordan<br />

Ayew, Jeff Schlupp, and African Cup of<br />

Nations winner Cheikhou Kouyate. <strong>The</strong><br />

sleeve sponsorship will bring the<br />

Mukuru name onto the television<br />

screens of millions of Africans around<br />

the world.<br />

Mukuru CEO - Andy Jury says:<br />

“<strong>The</strong> Premier League is home to a wide<br />

range of very talented African players<br />

who have left their home country to<br />

pursue their dreams elsewhere. This<br />

inspires the Mukuru customer to<br />

continue to pursue their dreams and<br />

fills them with the belief that their<br />

journey from their home country in<br />

pursuit of a better life can result in<br />

something beautiful.”<br />

Continued on Page 14 ><br />

Tel: +44 (0) 7956 385 604<br />

We are recruiting:<br />

Independent Sales Consultants<br />

<strong>Trumpet</strong> Media Group - an<br />

international media<br />

organisation targeting Africa,<br />

Africans and Friends of Africa<br />

in the Diaspora and on the<br />

Continent was founded 24<br />

years ago - in 1995.<br />

Our growth has given rise to the need to engage the services<br />

of self-employed Independent Sales Consultants and<br />

organisations to sell some (or all) of our growing number of<br />

products and services on a Commission-only basis.<br />

<strong>The</strong> Opportunities<br />

Opportunities to earn revenue through Commissions are<br />

currently available by way of:<br />

· Sale of Subscriptions to our Print <strong>Newspaper</strong>s.<br />

· Distribution and Sales of bulk copies our <strong>Newspaper</strong>s.<br />

· Sale of Advertising Spaces in our Print <strong>Newspaper</strong>s.<br />

· Sale of Banner Adverts on Website.<br />

· Sale of Banner Adverts, ‘Highlights’ and Mail-shots in Email<br />

Newsletters.<br />

· Sale of Advertising posts on our Social Media channels.<br />

· Sale of Sponsorship, Advertising, Exhibition spaces and<br />

Tickets for GAB Awards and other events.<br />

To apply, please email: info@the-trumpet.com


Page14 <strong>The</strong><strong>Trumpet</strong> MAY 4 - <strong>17</strong> <strong>2022</strong><br />

Sport<br />

Mukuru announces new<br />

sponsorships including<br />

EPL’s Crystal Palace<br />

Continued from Page 13<<br />

However, Africa’s love for soccer<br />

extends beyond the premier league, and<br />

the continent itself is host to passionate<br />

leagues, teams and fans. “We are<br />

excited to have struck a deal, in<br />

consultation with the Football<br />

Association of Malawi, with one of<br />

Malawi’s top Super League teams, the<br />

Mighty Wanderers, and with the<br />

naming rights, they will be called the<br />

Mighty Mukuru Wanderers,” he says.<br />

“Mukuru is a business that puts the<br />

customer at the centre of everything we<br />

do. Our essence and passion lie in<br />

helping to solve problems for Africa’s<br />

emerging consumers and uniting people<br />

across the world. This passion drives<br />

the way we do business, the way we<br />

communicate with our customers and<br />

the way we choose partnerships.<br />

“Soccer is the most supported sport<br />

on the African continent, uniting people<br />

globally, and our customers identified<br />

Crystal Palace as one of the teams they<br />

support. A team with several African<br />

players and an iconic African coach,<br />

Patrick Viera, who our Mukuru<br />

customers look up to and resonate with.<br />

We are excited to be associated with<br />

Crystal Palace, a well-respected and<br />

prestigious premier league team. <strong>The</strong><br />

sponsorship places Mukuru on an<br />

international stage, further entrenching<br />

our global presence, operating in over<br />

50 countries around the world.<br />

Barry Webber, Commercial Director<br />

of Crystal Palace, says, “This is a really<br />

exciting partnership for Crystal Palace,<br />

and we’re thrilled to welcome Mukuru<br />

on board. “As a club, we are incredibly<br />

proud of our links with the African<br />

continent, which were encapsulated by<br />

midfielder Cheikhou Kouyate winning<br />

the African Cup of Nations earlier this<br />

year. This partnership will help us to<br />

continue to expand our international<br />

fanbase, and Mukuru joins us at a<br />

fantastically exciting time for the club,<br />

both on the pitch and off of it.”<br />

Beyond the Crystal Palace deal,<br />

Mukuru wanted to demonstrate that<br />

even though the English Premier<br />

League represents the pinnacle of<br />

soccer achievement, local leagues on<br />

the African continent are also home to<br />

incredibly passionate and proud players<br />

and fans. “Malawi, which is one such<br />

example, also happens to be an<br />

important market for Mukuru, as<br />

Malawian expatriates all around the<br />

world use the service to send money<br />

home to their loved ones. Malawi is<br />

home to millions of passionate soccer<br />

fans, and the opportunity to sponsor a<br />

Malawian team came at the right time<br />

to demonstrate our passion for homegrown<br />

success stories. We are excited<br />

at the prospect of having our name soar<br />

in the Malawian Super League,” says<br />

Jury<br />

Outside of soccer, sports of all types<br />

are important to Africans, and sport is<br />

often seen as a stepping stone to a better<br />

future. Mtawarira was born in Harare in<br />

1985 and attended Churchill School for<br />

five years before being spotted by the<br />

Peterhouse Boys School scouts and<br />

being offered a rugby scholarship. His<br />

playing career in Zimbabwe saw him<br />

shine, including in the popular Rugby<br />

Sevens code.<br />

His talent landed him in South<br />

Africa, where he played for the Sharks<br />

in Durban. He made his Springbok<br />

debut in 2008 against Wales and is<br />

today a naturalised South African<br />

citizen. His career culminated with a<br />

standout performance in the triumphant<br />

2019 Rugby World Cup final against<br />

England. From humble beginnings, at a<br />

time when the Zimbabwean economy<br />

was under huge pressure, Mtawarira<br />

went on to become a highly respected<br />

global star and Roc Nation Sports<br />

Mukuru - shirt sleeve sponsor of English Premier<br />

League side Crystal Palace for the <strong>2022</strong>-23 season<br />

International client. “<strong>The</strong> Beast”, as he<br />

is affectionately known around the<br />

world, is a hero figure and role model<br />

of unity, power and commitment, all<br />

underpinned by sporting excellence,<br />

says Jury.<br />

“Mukuru started in my homeland in<br />

Zimbabwe and what this brand does is<br />

amazing in the way it connects Africans<br />

all around the globe, giving them the<br />

ability to provide for their families back<br />

home. I remember a certain time when<br />

I was trying to provide for my mom and<br />

family back home in Zim and Mukuru<br />

is that solution, making it easy to send<br />

money back home. Another thing that I<br />

love about the Mukuru brand is that it<br />

has a Pan-African approach, as I<br />

identify as a Pan-Africanist at heart<br />

myself. This brand is truly something<br />

special” says Beast.<br />

According to Andy, “Beasts’<br />

journey resonates with many who<br />

believe anything is possible with a<br />

commitment to excellence and access<br />

to opportunity.”


MAY 4 - <strong>17</strong> <strong>2022</strong> <strong>The</strong><strong>Trumpet</strong><br />

Page15


Page16 <strong>The</strong><strong>Trumpet</strong> MAY 4 - <strong>17</strong> <strong>2022</strong><br />

<strong>The</strong><strong>Trumpet</strong> is published in London fortnightly by <strong>Trumpet</strong><br />

Field: 07956 385 604 E-mail: info@the-trumpet.com (ISSN: 1477-3392)

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!