Camping Trade World – Issue 08

BASE CAMP
99 PROBLEMS BUT A CAMPSITE AIN’T ONE
■ay-Z. Love him or hate him (or as both companies experience record
maybe you have no opinion), you growth: Hipcamp, backed by Jay-Z, has
J
definitely know who he is. Well, seen a 460 per cent increase in bookings
now the well-known rap artist is bringing since 2019, while the number of stays
one of the USA’s best-known providers of booked via Cool Camping increased 340
outdoor stays to Europe… sort of. Jay-Z per cent during the same period.
backs Hipcamp, a fully remote company “It’s a hugely exciting moment as
that helps farmers, ranchers, vintners, and we join forces with Hipcamp – our
other landowners generate new revenue spiritual cousins internationally,” said
streams to conserve their land and keep it Cool Camping founder Jonathan
wild by offering it out as places to camp Knight. “We’re proud of the trust that
and RV. Now people in the UK will be Cool Camping has built up with our
able to book through Hipcamp.com after community during the past 15 years, and
the company acquired Tripadee Ltd, a
deal which includes the full integration of
its popular Cool Camping brand into the
Hipcamp platform. The acquisition comes
as we now adopt the Hipcamp brand in
the UK, we look forward to continuing to
build on that trust. Our entire community
will benefit from the Hipcamp platform
- which makes getting outside at a
moment’s notice easier than ever.”
Jonathan will now serve as UK country
manager for Hipcamp.
“One of our core beliefs is that getting
outside should be simple,” said Hipcamp
founder and CEO Alyssa Ravasio.
“Jonathan and his team have done so much
great work to make that mission possible in
the UK. I’m excited to further our shared
mission of getting more people outside
and inspiring a new love for nature.” Learn
more online at www.hipcamp.com
Photo: Hipcamp
CARAVAN SALON HAS
PULLING POWER
Caravan Salon is without
doubt the epicentre of a lot of
what happens in our industry.
So much so, that it often
attracts companies on the
fringes of caravanning and
camping looking to get a firmer
foothold with the customer
base. One such example is
Krug Expedition, an Austrian
manufacturer of high-end
expedition vehicles that has
placed Caravan Salon at the
top of its list of important trade
shows for 2022. The company
has highlighted Caravan Salon
in Dusseldorf as one of the
main events it will be present
at, and it is inviting people to
make appointments to view its
latest innovations. As well as
showcasing its Project Rhino
Mercedes-Benz Atego 1023 in
a new lightweight version, it
will also be showing a surprise
vehicle that it top secret until
the exhibition begins.
A statement from Krug
explained: “Both the impact of
COVID-19, which has caused
a domino effect of pressure on
supply chains and a crucial parts
shortage over the past years,
and the impact of the war in
Ukraine have had a noticeable
impact on the way we run our
day-to-day business.
“We believe in quality in every
detail. With great intention
and care, we used the past
few months to strengthen the
production of our tried-andtested
range of Series Modules.
The production capacities were
expanded within Austria and at
other locations within the EU,
and our warehousing was thus
able to be massively expanded.
The goal being that we can
keep our delivery promises
06 | www.campingtradeworld.com