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EXHIBITION EXPERIENCE BECOME A BETTER BUSINESS<br />
TOP TIPS<br />
© Landesmesse Stuttgart GmbH<br />
TO HAVE A<br />
GREAT<br />
SHOW<br />
01 02 03<br />
PROMOTE YOURSELF<br />
To make the most of any appearance<br />
at an exhibition, it really helps to<br />
promote yourself to the audience<br />
before the show starts. Make people<br />
aware you are going to be there, get<br />
them excited about why they should<br />
come and visit you, try to make your<br />
stand unmissable. No matter how<br />
big your presence at a show, there’s a<br />
chance people might miss you in the<br />
hustle and bustle. By using methods<br />
such as email marketing, social<br />
media posts and press releases, you<br />
can make sure that your company’s<br />
name and logo is firmly in the minds<br />
of attendees to a show <strong>–</strong> whether<br />
end consumers or B2B visitors.<br />
GET READY TO ENGAGE<br />
Being at a show is only the first<br />
piece in the jigsaw of making it a<br />
success. To really make the most<br />
of it, you need to be engaging and<br />
welcoming towards passers-by. Too<br />
many times we have walked the<br />
halls of shows and seen staff sitting<br />
on stands looking bored or fed up<br />
and barely making eye contact when<br />
we come close. Exhibitions are hard<br />
work, they’re tiring, and there are<br />
always dull moments, but you have<br />
to try and keep your game face on as<br />
much as possible. Say ‘hi’ to people,<br />
welcome them, ask them how they<br />
are, you never know who you might<br />
be speaking to next.<br />
TEAMWORK PAYS OFF<br />
As just mentioned, shows can be<br />
hard work. Because of that, you need<br />
the right team for the occasion. Try<br />
to get as many people at the show<br />
as you can afford to and make sure<br />
they are the people who have the<br />
personalities that will come across<br />
best <strong>–</strong> everyone on your stand is a<br />
living, breathing representation of<br />
your company. Having a solid team<br />
will help with camaraderie and also<br />
allow you to give people decent<br />
breaks and downtime, which will<br />
boost your overall performance at<br />
the event.<br />
56 | www.campingtradeworld.com
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