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ISABELLA COMPANY PROFILE<br />
timeline<br />
1950s 1960s 1970s 1980s<br />
Søren Odgaard sews his first<br />
ridge tent in the basement<br />
of his home. He begins by<br />
renting tents for one Danish<br />
Krone per day. Soon the young<br />
entrepreneur starts production<br />
of his first villa tent the Capri.<br />
In 1964, Isabella produced its<br />
very first awning designed to<br />
fit the two-holiday homes that<br />
were prevalent on the market.<br />
Søren Odgaard also developed<br />
the A-measurement system for<br />
caravans.<br />
As camping begins to grow<br />
in popularity, more durable<br />
awnings are required. Isabella<br />
steps up to the plate by<br />
developing the first with acrylic<br />
canvas and polyester coated<br />
roof to replace cotton.<br />
An increase in the mobility<br />
of caravans leads Isabella to<br />
develop a revolutionary new<br />
fibreglass frame system: the<br />
IXL. These new frames are far<br />
lighter than ever before and<br />
allow caravanners to take them<br />
on their trips more easily.<br />
46 | www.campingtradeworld.com
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