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COMPANY PROFILE KOA<br />
Pic © KoA Will Page<br />
Pic © KoA Micah & Jenna Kvidt<br />
Pic © KoA Dan Armstrong<br />
Pic © KoA Micah & Jenna Kvidt<br />
Pic © KoA<br />
momentum that will continue<br />
to propel KOA forward.”<br />
A LEAP FORWARD<br />
By the 1980s, KOA was a<br />
publicly traded company, but<br />
one of its most significant<br />
stockholders, Oscar Tang,<br />
decided he wanted to make<br />
a move. He purchased KOA<br />
in its entirety and returned<br />
it to private ownership <strong>–</strong> his<br />
values of fostering business and<br />
connecting people are reflected<br />
across the company today.<br />
“KOA provides places where<br />
campers can make memories,<br />
and small business owners can<br />
build their dreams,” said Oscar.<br />
“Over my four decades of<br />
owning KOA, I am proud of<br />
our work that has positively<br />
affected millions of people<br />
across the U.S. and Canada. It’s<br />
exciting to look forward and see<br />
endless opportunities within<br />
the camping, outdoor, and travel<br />
industry.”<br />
Today, KOA includes 525<br />
franchised and owned locations<br />
across the USA and Canada, it<br />
also owns 44 properties after<br />
expanding the campground<br />
portfolio by 15 further locations<br />
in last year alone. Further, KOA<br />
recently launched a new luxury<br />
brand, Terramor Outdoor<br />
Resort, which finished its<br />
first full season at its flagship<br />
property in Bar Harbor, Maine,<br />
at 80 per cent occupancy. The<br />
company is actively developing<br />
more Terramor locations across<br />
the country.<br />
KOA is now arguably the<br />
leading name in campgrounds<br />
in North America and continues<br />
to evolve its business to meet<br />
the needs of American and<br />
Canadian campers and RV<br />
users via the development<br />
of proprietary campground<br />
management software, access to<br />
industry-leading campground<br />
design professionals and bestin-class<br />
staff training.<br />
A BRAND FOR TODAY<br />
AND TOMORROW<br />
One of the ways in which<br />
KOA is planning to celebrate<br />
and build upon its 60 years of<br />
success is with a new corporate<br />
headquarters. The company<br />
has broken ground on a new<br />
facility in Billings, just a few<br />
short miles from the location of<br />
its spiritual home and first ever<br />
campsite. KOA says that the new<br />
building will represent both its<br />
rich history and also its bright<br />
and ambitious future, with the<br />
overarching them being to help<br />
connect Americans with the<br />
great outdoors.<br />
Another way that KOA<br />
plans to build on its long<br />
history of innovation is the<br />
implementation of a partnership<br />
with Jamestown Advanced<br />
Products, that will see Level<br />
2 EV chargers installed at<br />
campsites across the United<br />
States and Canada. Fans of<br />
KOA can also expect new main<br />
campground building designs<br />
and many other moves that<br />
will increase the company’s<br />
overall modernisation and<br />
sustainability.<br />
Toby O’Rourke added:<br />
“The real story of our 60th<br />
anniversary is that we are just<br />
getting started. With initiatives<br />
like the Campground of the<br />
Future, focusing on integrating<br />
emerging technologies like<br />
solar and electric charging<br />
and empowering our franchise<br />
owners to innovate, we are<br />
eagerly taking on the next 60<br />
years.”<br />
Learn more about KOA at<br />
www.koa.com<br />
www.campingtradeworld.com | 43
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