Camping Trade World – Issue 08

INDUSTRY VIEWS MARKUS HERINGER
Photos: © Truma
WHO ARE YOU?
▲ Markus believes that consumers will continue to long for the freedom that camping provides.
is music to our industry’s
ears. Provided we face the
challenges associated with
the technological change
and convert them into
opportunities, as well as think
and act with the future in mind,
then the industry certainly has
the potential to grow.
What is the most important
product category for Truma and
why? Has this changed? Do
you envisage it changing in the
future?
Truma’s objective is to
make camping safer and
more comfortable with
continuous innovations. This
is the basis for all our products
from heating systems, air
conditioning systems and
manoeuvring systems, to
water or gas supply, through
to the new Truma iNet X. We
consider ourselves not just as
a mere device manufacturer
but rather as a systems and
solutions provider. Indeed, the
new Truma iNet X controls the
devices installed in the vehicle
via a central control panel or
app and in doing so connects
the entire system. The open
interface also enables new
products and systems to be
subsequently connected as well
as regular updates via the cloud.
This means it can be flexibly
adjusted to the individual
future of caravanning. We are
continuously extending our
product range and designing
sustainable and thus futureproof
solutions.
How important is the trend of
the environment/sustainability
for Truma and the industry as a
whole?
Caravanning and a passion
for nature belong together.
Environmentally conscious,
sustainable action is also
becoming increasingly
important. We are certified
in energy and environmental
management and don’t take
our responsibility lightly.
Where possible, we use
alternative energy sources in
the production process and
have set a goal of low emission
manufacturing.
What are the future plans for
the company? Let us know what
we can look forward to.
At Truma, innovation has been,
is and will continue to be a
vital part of our DNA. In close
communication with customers
and partners, we are striving
to continue this process, to
set international standards
and be at the head of our field
as a connected solutions and
systems provider.
Company: Truma
Gerätetechnik GmbH & Co.
KG
Founded: 1949
Location: Headquartered
in Putzbrunn, Germany,
the Truma Group has
other branches in the UK,
Sweden, Italy, the United
States, China and Australia.
Products: Maker of coolers,
leisure vehicle heating and
cooling systems, caravan
movers, water systems
and more, the company
also makes smart control
systems.
Other: The company has
become a serious global
player in the industry
with a 98 per cent brand
recognition level in the
European market. The
Truma Group employs
more than 1,000 people.
www.truma.com
www.campingtradeworld.com | 41