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MARKUS HERINGER INDUSTRY VIEWS<br />
▲ The iNet X System is one of Truma’s most recent innovations <strong>–</strong> Markus says it will help shape the future of caravanning.<br />
“Truma’s objective is to make camping safer and more comfortable<br />
with continuous innovations.”<br />
MARKUS HERINGER <strong>–</strong> MANAGING DIRECTOR COMMERCIAL AT TRUMA GERÄTETECHNIK GMBH & CO. KG<br />
are sustainable and durable.<br />
Within the scope of our<br />
own certified energy and<br />
environmental management<br />
system, we have set a goal<br />
of significantly reducing our<br />
emissions by 2026 as well as<br />
producing a large proportion of<br />
our own energy requirements<br />
locally in a climate-friendly<br />
manner by means of<br />
photovoltaics, among other<br />
sources.<br />
How have things fared at Truma<br />
over the past two years? What<br />
challenges did you face during<br />
the pandemic and how did you<br />
overcome them?<br />
The pandemic and its impact<br />
caused us to reconsider how<br />
both our work and home<br />
lives operate. This was of<br />
course tricky to begin with.<br />
Nevertheless, new ideas provide<br />
new momentum and new<br />
impetus. Due to restrictions<br />
placed on package tourism,<br />
lots of people decided to<br />
give camping a go and the<br />
industry flourished. Over<br />
the past two years, we have<br />
witnessed plenty of changes<br />
internally, predominantly in<br />
terms of digitalisation and<br />
internationalisation.<br />
What are the greatest<br />
opportunities for the camping<br />
and recreational vehicle market<br />
right now?<br />
I believe the greatest<br />
opportunity and at the same<br />
time the greatest challenge is<br />
in the technological change we<br />
are currently undergoing, which<br />
the sector is currently involved<br />
in and will continue to focus<br />
on for years to come. Indeed,<br />
recreational vehicles of the<br />
future will be fully connected,<br />
for instance. This development<br />
to create a smart RV and<br />
new technologies naturally<br />
means that things will need<br />
to change. On the other hand,<br />
they provide a starting point<br />
for further innovative products<br />
and solutions <strong>–</strong> in particular the<br />
increasing trend of individual<br />
trips and the associated growth<br />
of the market.<br />
Do you think that the current<br />
boom in the camping industry<br />
will continue? How can we as an<br />
industry ensure that it continues?<br />
In future, the world will<br />
become even more digital<br />
and fast-moving. With this<br />
in mind, people will long for<br />
independence, freedom, the<br />
natural world and individual<br />
breaks more than ever.<br />
Considerably fewer long-haul<br />
journeys will take place due<br />
to the climate crisis. This<br />
40 | www.campingtradeworld.com
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