Camping Trade World – Issue 08

INDUSTRY VIEWS MARKUS HERINGER
Photos: © Truma
▲ Truma’s products aim to seamlessly fit into every camping lifestyle and make it more comfortable and safer.
Can you tell us something about
the ethos at Truma? What are the
values of the company?
Truma was founded over 73
years ago as a family business,
which specialised in providing
an unforgettable camping
experience, thanks to its
endless innovations. This
DNA is still at the heart of
our company today and we are
constantly growing based on
an abundance of – sometimes
revolutionary inventions –
which have played their part in
making Truma what it is today:
an international consortium
of progressive companies in
Germany, the UK, the USA,
China, Sweden, Italy and
Australia, which pursue the
goal of making travelling in
recreational vehicles safer and
more comfortable. We are
always keeping the company’s
values in mind, in every step
we take: the first is competence
– Truma has developed many
innovations, thus setting new
standards – for example the
first liquid gas heater and the
first manoeuvring assistant for
caravans. Most recently, we
have played our role in shaping
the future of caravanning with
the Truma iNet X System:
various products and services
from different manufacturers
can be centrally controlled via a
single control panel or app.
Next is product quality
– Truma counts on state-ofthe-art
production facilities
and manufactures products,
which are among the most
effective on the market – as
they are highly reliable, durable
and extremely efficient. This
explains why the trade press
regularly rates Truma as the
best accessory brand in various
product categories.
Another important value
is service quality – no matter
whether you contact the help
line or the Service Centre in
Putzbrunn: all service staff
are able to put themselves
in the customer’s shoes and
provide them with competent
assistance. Truma service
technicians with their service
vehicles, travelling throughout
Germany guarantee fast on-site
help. We also have an extensive
network of Service Partners. It
is not just our end customers,
who benefit from our swift,
outstanding service, but our
Partners too and we are proud
to have received awards on a
regular basis – most recently
the LUPO 2021.
We also place emphasis
on customer proximity –
wherever the customer may
be: an extensive sales network
of specialist dealerships and
Service Partners ensures that
customers receive professional
advice and can obtain spare
parts, retrofit products and
practical accessories regardless
of their location. In more than
30 countries.
Another key value is family
– we consider ourselves as a
company which forms part of
the camping community. We
always develop our products
and services in line with the
demands and needs of our
global “family”. A friendly and
informal working atmosphere
and a social company culture
are very important within
the company to Truma. This
produces a strong feeling of
identification among all of our
employees – in production and
in administration.
Lastly, there’s sustainability
– immersed in nature outdoors
is what camping is all about.
As such, it is particularly
important to the community
and the company to develop
products and solutions which
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