Camping Trade World – Issue 08

CAMPFIRE GROUP THE DETAIL
A future of unity
Campfire Group, the Dutch company that owns trailer tent brands Holtkamper and Easy
Caravanning, has opened a brand new manufacturing facility in Emmen, the Netherlands,
that centralises its operations and improves overall efficiency and profitability.
C
■ampfire Group, the
Dutch company that
owns trailer tent
brands Holtkamper and Easy
Caravanning, has opened a
brand new manufacturing
facility in Emmen, the
Netherlands. The facility will
be known as the company’s
Tent Trailer Center Basecamp
and will allow the company
to centralise its activities and
become more efficient. As well
as a manufacturing centre, the
new location will also host the
company’s marketing, sales,
service, purchasing, warehouse,
engineering and administration
activities, as well as the tent
workshop.
Maarten de Roos, managing
director of the Campfire Group,
said: “The centralisation of
our activities in Northern
Netherlands is the next step in
rolling out our growth strategy at
home and abroad.
“With start-up Easy
Caravanning now in the scaleup
phase, it was a logical next
step to bring together the three
locations for the assembly
of our two own brands and
the showroom and service
workshop. This way, we can
realise maximum synergy in both
front and back-office activities.
The Holtkamper assembly
line (in close co-operation
with manufacturing partner
Technologies Added) is located
within walking distance at the
Kapitein Grantstraat.”
Campfire Group’s maneger
of operations, Niels Gerrits,
▲ The new home of Holtkamper and Easy Caravanning in Emmen, in the north Netherlands.
added: “The popularity for
camping has further increased
over the past few years - partly
due to the influence of the
corona pandemic. Light compact
camping concepts are gaining
popularity as today’s tow vehicles
are more and more equipped
with smaller energy efficient
engines and/or fully electric
drive trains. As Campfire Group,
we have seen our growth further
increase with the introduction
of our 2nd own brand Easy
Caravanning at the end of 2019.
Several new projects are also
in the pipeline for the coming
years to further strengthen this
strategy. It was therefore time,
also from a capacity point of
view, to move to a new larger
location.”
The new Emmen facility
will have eight workstations in
its production line, each with
separate cells for subassembly,
prototype construction and
woodworking.
After entering the factory,
visitors walk through a corridor
to the showroom. In the corridor,
a small history exhibition looks
back at the development of both
trailer tent brands. In a time
of increasing consolidation of
manufacturers in the camping
industry by European or global
groups of manufacturers, with
this new factory, the Netherlands
has gained a unique independent
manufacturer of top-of-therange
trailer tents.
Learn more at
www.holtkamper.nl and
www.easycaravanning.com
14 | www.campingtradeworld.com