Retailers Forum Magazine June 2022
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
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etailers<br />
VOL. 42 NO. 2<br />
JUNE <strong>2022</strong><br />
Connecting Wholesalers and <strong>Retailers</strong> Since 1981<br />
Connecting Wholesalers and <strong>Retailers</strong> Since 1981
Top Selling Designer Collections<br />
TODAY’S LOOKS AT CLOSEOUT PRICES<br />
ALBERTA FERRETTI<br />
Tan Cotton Jacket<br />
Rebecca Taylor<br />
Tory Burch<br />
Kate Spade<br />
Parker<br />
Joie<br />
Dozens of Top Designers<br />
Alice & Olivia<br />
Diane von Furstenberg<br />
Nanette Lepore<br />
Marc Jacobs<br />
St. John<br />
Chanel<br />
Gucci<br />
Burberry<br />
Dolce & Gabbana<br />
Alexander Wang<br />
3.1 Phillip Lim<br />
Manolo Blahnik<br />
Tiffany & Co.<br />
Yves Saint Laurent<br />
Chloe<br />
WE HAVE IT ALL....<br />
DRESSES, SKIRTS, BLOUSES, TOPS, SWEATERS,<br />
CYNTHIA STEFFE<br />
Lime Textured Cotton<br />
PANTS, OUTERWEAR, SHOES, ACCESSORIES & MORE!<br />
$<br />
21 99 Jacket with Silver Trim<br />
SHOP THE TREND....<br />
$<br />
29 49<br />
PRE-LOVED GEMS at a fraction of the price.<br />
Gucci<br />
Brown Monogram<br />
“Jackie” Handbag<br />
$<br />
360<br />
Dooney<br />
&<br />
Bourke<br />
Gold Metallic Leather<br />
Shoulder Bag<br />
Lanvin<br />
Taupe Suede<br />
Striped Purse<br />
$<br />
319 99<br />
$<br />
60 95 Kate Spade<br />
LaROK<br />
Asian-Inspired Silk Blouse<br />
SHOSHANNA<br />
Grey Wool Sleeveless Dress<br />
$ Coach<br />
Kate Spade<br />
36 99 $<br />
36 99<br />
Aubergine<br />
Smooth<br />
Leather<br />
Snap Wallet<br />
$<br />
43 99<br />
Black Textured<br />
Leather<br />
Crossbody Wallet<br />
$<br />
55 95<br />
Mini Teal Patent<br />
Leather Wallet<br />
$<br />
55 95<br />
MENBUR BADGLEY MISCHKA ELIZABETH & JAMES<br />
Gray Suede W/ Floral Gold & Silver<br />
Manic Platform<br />
NICOLE MILLER<br />
Detail Lace-Up Heels Metallic Pumps Gladiator Sandals<br />
Bright Blue Patterned<br />
$<br />
$<br />
36 99 Cut-Out Sleeves Dress<br />
48 99 $<br />
48 99 $<br />
62 99 $<br />
85 99<br />
$<br />
40 99<br />
DIANE VON FURSTENBERG<br />
Yellow & Grey Silk Shift Dress<br />
BCBG MAX AZRIA<br />
Beige Metallic Tweed<br />
Heels W/ Sailors Knot<br />
NEW MERCHANDISE DAILY • WE SHIP NATIONWIDE • ALL GOODS GUARANTEED AUTHENTIC<br />
BoutiqueCloseouts.com<br />
Page 2 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
D8+D10 Disposable<br />
D8+D10 Cartridge<br />
Easy 8 Delta<br />
Gummies<br />
Bud here,<br />
check out my<br />
new Delta 8<br />
products<br />
Distribution and wholesale<br />
pricing available<br />
Call 858-253-4243 for a quote<br />
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When is the right time for CBD?<br />
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Our Anytime CBD micro-vending<br />
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The ONLY Person<br />
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• Dimensions:<br />
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• Weight: 85lbs<br />
• Item Count: Up to 270<br />
• Digital Touch Screen<br />
SPECIAL 10% OFF ALL<br />
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Mention Code<br />
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• Cloud Based Management<br />
• Age Verification<br />
• Video Marketing Platform<br />
• Credit Card Processing &<br />
Apple Pay Capabilities<br />
Want More Info? Circle #06 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 3<br />
WWW.EASY8DELTA.COM | INFO@ANYTIMECBD.COM | AL SHETZER 858-253-4243
www.TimeWholesalers.com<br />
Lucien Piccard Cartagena<br />
MSRP: $395.00 (85% off)<br />
Wholesale: $59.99<br />
Brand Name Luxury Watches<br />
Men’s Selections<br />
Lucien Piccard Verona<br />
MSRP: $545.00 (78% off)<br />
Wholesale: $119.99<br />
Chanel J-12<br />
MSRP: $4,950.00 (49% off)<br />
Wholesale: $2,499.99<br />
Heko +Life<br />
MSRP: $149.00 (87% off)<br />
Wholesale: $19.99<br />
Stock your retail store or online<br />
business with over 20 major brands<br />
Average 60% off retail<br />
Puma<br />
MSRP: $120.00 (66% off)<br />
Wholesale: $40.99<br />
Women’s Selections<br />
Invicta Specialty<br />
MSRP: $425.00 (91% off)<br />
Wholesale: $37.99<br />
1,000’s of Watches<br />
Easy On-Line<br />
Shopping<br />
Seiko Neo Classic<br />
MSRP: $250.00 (60% off)<br />
Wholesale:<br />
$99.99<br />
Lucien Piccard LaBelle<br />
MSRP: $495.00 (80% off)<br />
Wholesale:<br />
$99.99<br />
Lucien Piccard Garda<br />
MSRP: $525.00 (81% off)<br />
Wholesale:<br />
$99.99<br />
Page 4 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
Cartier Baignoire<br />
MSRP: $37,100.00 (69% off)<br />
Wholesale:<br />
$11,499.99<br />
Versace<br />
MSRP: $6,395.00 (80% off)<br />
Wholesale:<br />
$1,299.99<br />
Baume & Mercier Ilea<br />
MSRP: $1,990.00 (78% off)<br />
Wholesale:<br />
$429.99
This is a Buying Guide for<br />
RETAIL STORE OWNERS<br />
Presented within the pages are the latest offerings from the country’s<br />
leading merchandise wholesalers. The advertisers herein sell strictly<br />
wholesale and require that you purchase with the intent of reselling<br />
through retail channels.<br />
HOW TO USE THIS DIRECTORY<br />
☛ Locate the products that interest you.<br />
See our product directory located on<br />
pages 6 & 7.<br />
☛ Make direct contact with advertiser.<br />
Most will have catalogs and price lists<br />
for you.<br />
☛ Order your merchandise, which will be<br />
shipped directly to your store.<br />
CLICK ON BANNERS<br />
IN SELECT ADS<br />
Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />
TO GET FREE CATALOGS/PRICING<br />
FORUM PUBLISHING COMPANY<br />
383 East Main Street, Centerport, NY 11721<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
CONTACT US:<br />
TEL: 1-800-635-7654<br />
FAX: 631-754-0630<br />
Email: <strong>Forum</strong>Publishing@gmail.com<br />
RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 5
Sell to over 60,000<br />
stores through <strong>Forum</strong><br />
631/754-5000<br />
DRESS UP FOR<br />
PROFITS!<br />
Every Day’s A Treat!<br />
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />
WHOLESALE<br />
Costume Club<br />
100’S IN STOCK<br />
All Occassions<br />
Fast Same Day Shipping<br />
Flat Rate Delivery<br />
ADVERTISERS INDEX<br />
PLEASE PATRONIZE THE LEADING WHOLESALERS<br />
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />
ADVERTISING<br />
FORUM AD RATES .......... 09<br />
RAMSONS IMPORTS ........ 13<br />
SWEET WHOLESALERS ...... 49<br />
TOP TEN WHOLESALE ....... 79<br />
Start.<br />
www.USACostumers<br />
See our USACostumers.com<br />
ad on page 24<br />
Light Up Without<br />
Lighting Up!<br />
Full Service Wholesaler • We Ship Worldwide<br />
LOGIC • WHOLESALE<br />
Kits<br />
• E-Liquids<br />
• Disposables<br />
• Atomizers<br />
Grow.<br />
See our ad on the Backcover<br />
Repair.<br />
Our specialty is helping small and<br />
mid-sized businesses achieve success.<br />
Contact us for free consultation.<br />
see our ad on page 39<br />
H2 E-Cig Round<br />
Mouth Atomizer<br />
$1.85<br />
5mL Bottle<br />
E- Liquid E-Juice<br />
for E-Cig $1.30<br />
E-Case w/2<br />
Cigarettes + 1 USB<br />
Charger $10.50<br />
1-800-433-7002<br />
info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />
Electronic<br />
Cigarettes<br />
• E-Cig Batteries<br />
Always Be<br />
Fashionable<br />
E-Cig kit Includes 1 cig,<br />
10cartridges, Wall, USB,<br />
Car Chargers $6.50<br />
FASHIONABLE<br />
SALES<br />
Round Mouth E-Cig<br />
3.5ml Atomizer Set<br />
w/Coil Heads $3.83<br />
See our ad on Pg 69<br />
BLING IT ON!<br />
HipWholesale.com<br />
SMALL<br />
BUSINESS<br />
CONSULTING<br />
<strong>Forum</strong>BA.com<br />
Ad on Page 20<br />
• E-Cig Accessories<br />
SHISHA Zero<br />
Nicotine Disposable<br />
E-Cig $3.45<br />
www.Lightecig.com<br />
We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE<br />
SNEAKY SAVINGS ON SNEAKERS<br />
See Our Ad on Page 15<br />
Does anybody<br />
read these?<br />
CALL 631-754-5000 and<br />
you’ll get a FREE 3-mo.<br />
subscription!<br />
Congratulations to<br />
THOR RIZE<br />
Jacksonville, FL<br />
JUNE <strong>2022</strong><br />
APPAREL<br />
1 STOP WHOLESALE ........ 45<br />
BLANK TEES. ............... 20<br />
BOUTIQUE CLOSEOUTS. ..... 02<br />
CLOTHINGWARE ........... 55<br />
DD BULK ................... 30<br />
FASHIONABLE SALES. ....... 69<br />
FLIRTY WHOLESALE ........ 26<br />
SCARF WAREHOUSE ........ 67<br />
STYLISH PLUS .............. 61<br />
T SHIRT REP ................ 31<br />
UIN DEALS ................. 23<br />
UNIVERSE WHOLESALE. ..... 35<br />
USACOSTUMERS.COM ...... 24<br />
ASSORTED ITEMS<br />
AUCTION FINDER ........... 34<br />
BEAN WHOLESALERS ....... 24<br />
DINO DROPSHIP . . . . . . . . . . . . 51<br />
DOBA DROPSHIP ........... 59<br />
EVERYTHING CLOSEOUTS ... 68<br />
EZ DROPSHIP. .............. 54<br />
FIND IT ASIA. ............... 81<br />
MEGA UBID ................ 58<br />
BOOKS<br />
AUCTION BOOK ............ 85<br />
BUYERS CONTACTS ......... 78<br />
CLOSEOUT DIRECTORY ..... 82<br />
HIDDEN WEALTH ........... 84<br />
TRADE PUBLICATIONS ...86-92<br />
WHOLESALE SOURCES ...... 80<br />
CANDY<br />
SWEET WHOLESALERS ...... 49<br />
CELLULAR<br />
CELLCITY.BIZ .............. 41<br />
WHOLE-CELL .............. 43<br />
COMPUTERS<br />
REFURB SHOPS ............. 32<br />
CONSUMER ELECT.<br />
FIND IT CHINA .............. 53<br />
CREDIT CARD<br />
PROCESSING<br />
EXP MERCHANT ............ 75
#1<br />
BUYING GUIDE<br />
FOR RETAIL STORES!<br />
DISPLAY/SUPPLIES<br />
& SERVICES<br />
AVVO .....................64<br />
CC WAREHOUSE . . . . . . . . . . . . 77<br />
E-STORE BUILDERS .........66<br />
E STORE SIGNS .............21<br />
E-STORE SITES .............50<br />
FORUM ADVISORS . . . . . . . . . . 20<br />
FUNDING OFFICES ..........70<br />
KWIK INC ..................44<br />
PAYROLL HELPER ..........74<br />
PROMOTIONAL REWARDS...62<br />
PROTECTION PLANS ........48<br />
RETAILERS BANK ...........76<br />
SALES GROUP BAGS. ........22<br />
SETON SIGNAGE ............83<br />
WHOLESALESOURCES.COM ...<br />
INSIDE BACK COVER<br />
DROPSHIPPERS<br />
DINO DROPSHIP . . . . . . . . . . . . 51<br />
DOBA DROPSHIP ...........59<br />
EZ DROPSHIP. ..............54<br />
E-CIGARETTES &<br />
SMOKE SHOP ITEMS<br />
3’x5’Embroidered Flags $14.00 Each<br />
ANYTIME CBD ..............03<br />
View our 148 page Catalog online !<br />
www.RIOhio.com<br />
LIGHT E CIG ................33<br />
LOGIC WHOLESALE .........39<br />
Hat Pins $6.00 dz<br />
Metal Signs<br />
$5.50 Each<br />
Belt Buckles<br />
$36.00 dz<br />
$9.00 dz<br />
Playing Cards<br />
$18.00 dz<br />
$24.00 dz<br />
3’x5’Embroidered Flags<br />
$21.00 dz<br />
$14.00 Each<br />
$18.00 dz<br />
USA VAPE DEALS ...........25<br />
FOOTWEAR<br />
5” Patches $36.00 dz<br />
$39.00 dz<br />
Tri-Fold<br />
SNEAKER $36.00 dz CLEARANCE. $5.00 Each ......15<br />
HANDBAGS<br />
Leather Wallets $5.50 each<br />
Garden Flags WindSocks<br />
48.00 dz $48.00 dz<br />
$18.00 dz<br />
$21.00 dz<br />
BAG $36.00 CLOSEOUTS ut 72 pcs ...........57<br />
Magnets 3”x8” $18.00 dz<br />
BAG VENDORS .............40<br />
Garden $48.00 Flags<br />
HEALTH dz<br />
& BEAUTY<br />
ZION HEALTH...............27<br />
HOME & HOUSEWARE<br />
DAKOTA STEEL ART ......16/17<br />
MERCHANDISE REP .........42<br />
RUSH SUPPLIERS ...........52<br />
JEWELRY/<br />
ACCESSORIES<br />
BLING WHOLESALER ........37<br />
BODY CANDY HQ ...........71<br />
BUND JEWELRY.............73<br />
CLOSEOUTS FOR SALE. ......29<br />
CUBIC ZIRCONIA ...........18<br />
HEAVENLY WHOLESALE .....72<br />
HIP WHOLESALE.. BACK COVER<br />
JESSE JAMES BEADS .........18<br />
JEWEL CLEARANCE .........26<br />
JEWELRY MINERS...........47<br />
SHAKE WHOLESALE. ........46<br />
Min.Order<br />
$150.00<br />
Metal Sign<br />
$4.75 each<br />
$48.00 dz<br />
$4.50 Each<br />
NOVELTIES<br />
3pc Magnet<br />
$5.25 Each<br />
CARTOON CONCEPTS ....... 38<br />
$42.00 dz<br />
Metal Plates<br />
$27.00 dz<br />
$15.50 Each<br />
COOL GLOWING ............ 65<br />
NOVELTY SELLER ........... 19<br />
PPE SUPPLIES<br />
PPE STOCKROOM. .......... 56<br />
R/C & TOYS<br />
8” x 12” Metal Signs<br />
$39.00 dz<br />
RC VARIETY ................ 63<br />
$4.00 each<br />
$30.00 dz 8” x 12” Parking Sign $18.00 dz<br />
SOARING RC ............... 36<br />
Leather Bracelet $18.00 dz<br />
SPECIAL FEATURES<br />
Patches $18.00 dz<br />
Belt Buckles<br />
WHAT’S HOT ............... $36.00 dz<br />
1ut/5 dz Mood Rings $33.00 unit 12<br />
Advertise in<br />
Metal Sign<br />
12”X18” $5.75 Each<br />
See Page 9<br />
12”x18” Metal Sign $5.25 each<br />
BUSINESS BOOKS<br />
www.BizBooks.org<br />
Ring...Ring...<br />
$36.00 ut/72pcs<br />
Savings<br />
for<br />
Cell<br />
$15.00 dz<br />
$6.00 dz<br />
See our Hat Ad Pins on Also Page 41<br />
sold by the<br />
Gigantic dozen! Selection<br />
of Variety Goods<br />
12” Metal Signs<br />
12”x18” Metal Signs $5.00 Each<br />
$5.50 Each<br />
$15.00 dz<br />
36 pcBiker Ring<br />
FORUM WORKSHOP $24.00 ........ dz<br />
Best Friend<br />
28<br />
Necklace<br />
RAMSON’S<br />
$39.00 unit<br />
$24.00 dz/sets<br />
Belt Buckles<br />
See our Ad on Page 13<br />
$7.00 Each<br />
$42.00 dz<br />
READER RESPONSE ......... 11<br />
RETAILING NEWS ........... 14<br />
TRADE SHOWS<br />
THE MARKET CENTER ....... 18<br />
WATCHES & CLOCKS<br />
TIME WHOLESALERS ........ 04<br />
WATCH DEALERS ........... 60<br />
WEDDING ITEMS<br />
SMARTEST BARGAIN . . . . . . . . 22<br />
WELCOME NEW<br />
READERS!<br />
ENJOY THIS ISSUE<br />
DROPSHIP TO PROFITS!<br />
Tri- Color Necklace $18.00 dz<br />
1000’s of Items<br />
See our ad on Page 59<br />
WHOLESALERS:<br />
Increase Your Sales<br />
By Advertising Here!<br />
631-754-5000<br />
WIND SPINNERS<br />
Sells Like<br />
A Breeze!<br />
DAKOTA STEEL<br />
See Our Ad on Pgs. 16/17<br />
VISIT FORUM ON<br />
THE INTERNET<br />
View our latest books at<br />
www.bizbooks.org<br />
WE HAVE BUYERS<br />
Databases for ALL Industries<br />
www.BuyersContacts.com
ADVERTISING INFORMATION<br />
www.retailersforum.com<br />
VOL 28 NO. 2<br />
JUNE 2008<br />
MARKETING TIPS!<br />
MERCHANDISE SOURCES<br />
RETAILING TIPS<br />
SELL LIKE AN<br />
EGYPTIAN!<br />
Reach Active Buyers with our Print Readership<br />
Plus over 265,000+ Page Views Monthly Online<br />
✔ Apparel and Accessory Stores<br />
✔ Card and Gift Stores<br />
✔ Discount and Dollar Stores<br />
✔ Distributors and Jobbers<br />
✔ General Merchandise Stores<br />
✔ Internet On Line Stores<br />
✔ Mail Order Catalog Sales<br />
✔ Novelty and Toy Stores<br />
✔ On Line Stores<br />
✔ Resort and Souvenir Stores<br />
✔ Sporting Goods Stores<br />
✔ Variety Merchandise Stores<br />
✔ Wholesalers<br />
ESTABLISHED IN 1981 as a buying source for store<br />
owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />
a large national circulation to showcase their products<br />
and services. Many of our readers are located in rural<br />
areas where access to merchandise is difficult, making our<br />
magazine indispensable to their buyers.<br />
Through our unique direct mail and trade show<br />
circulation we constantly rotate our mailing lists, adding<br />
new stores monthly enabling us to deliver new, fresh<br />
buyers each and every month you advertise with us.<br />
In addition to your print ad, your company will be<br />
featured in our digital on line monthly version at<br />
www.RFmagazine.com. Our online magazine produces<br />
over 265,000+ page views monthly for our advertisers,<br />
which is in addition to our print and mail distribution.<br />
Your online ad will link to your website and email<br />
address and we provide unlimited transfers from our<br />
readers into your website 24/7.<br />
FORUM PUBLISHING COMPANY<br />
383 East Main Street, Centerport, NY 11721<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
CONTACT US:<br />
TEL: 1-800-635-7654<br />
FAX: 631-754-0630<br />
Email: <strong>Forum</strong>Publishing@gmail.com<br />
Page 8 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
etailers<br />
ADVERTISING RATES<br />
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />
1⁄8 Page $400 $300 $275 $250<br />
¼ Page $525 $425 $400 $350<br />
½ Page $625 $525 $500 $450<br />
Full Page $850 $750 $700 $650<br />
2 Pages $1,350 $1,250 $1,150 $1,050<br />
Prices shown per month, above rates include full color printing<br />
ADVERTISING SPECS<br />
1⁄8 Page: 2¼" high x 3¼" wide<br />
¼ Page: 4‚" high x 3¼" wide<br />
½ Page:<br />
Full Page:<br />
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />
PDF format in CMYK color, 300 dpi resolution only<br />
✔ Monthly print and mail magazine<br />
✔ Online magazine and search marketing<br />
✔ Distribution at top trade shows<br />
4‚" high x 7" wide or<br />
9½" high x 3¼" wide<br />
9½" high x 7" wide<br />
FULL MARKETING PROGRAM INCLUDED >><br />
Printed <strong>Magazine</strong><br />
• Your ad is featured in our<br />
printed magazine circulated to<br />
buyers across the USA. Includes<br />
distribution at industry’s top trade<br />
shows.<br />
Complete Digital <strong>Magazine</strong><br />
• Your ad runs on-line at<br />
www.RFmagazine.com<br />
• Over 265,000+ monthly<br />
page views<br />
• Active link to your website<br />
Phone APP<br />
• Your company included in our free<br />
iPhone and Android APP. Imagine<br />
YOUR company right<br />
on the buyers phones!<br />
Reader Response<br />
• Generates leads from buyers interested<br />
in your products through a<br />
code placed in<br />
your ad and on-line at<br />
www.vendor411.com. Free for<br />
all half and full-page ads.<br />
Search Marketing<br />
• Your company included in the<br />
industry’s leading search engine:<br />
www.supplier411.com<br />
• Saturation marketing coverage on<br />
our new wholesale portal: www.<br />
wholesalesources.com<br />
TOP INDUSTRY TRADE SHOWS <strong>2022</strong><br />
JANUARY<br />
Atlanta Gift Fair<br />
Los Angeles Market Week<br />
Philadelphia Gift & Variety Show<br />
Seattle Gift Show<br />
The Merchandise Center, IL<br />
FEBRUARY<br />
ASD Marketplace Las Vegas Show<br />
Louisville Gift Show<br />
Magic Sourcing Show<br />
New York Toy Fair<br />
Off Price Specialist Show<br />
Rocky Mountain Gift Show<br />
MARCH<br />
Atlanta Spring Gift Show<br />
California Marketplace<br />
Dallas Apparel & Accessories Show<br />
Greensboro Gift & Jewelry Show<br />
The Merchandise Center, IL<br />
APRIL<br />
Hawaii Merchandise Expo<br />
The Merchandise Center, IL<br />
MAY<br />
Las Vegas Licensing Show<br />
New Orleans Gift & Jewelry Show<br />
Northern Michigan Gift & Souvenir Show<br />
Off Price Show NY TBD<br />
The Merchandise Center, IL<br />
JUNE<br />
Dallas Gift & Variety Show<br />
Greensboro Gift & Jewelry Show<br />
LA Fashion Market<br />
JULY<br />
Atlanta Gift & Home Furnishings<br />
California Marketplace<br />
Philadelphia Gift & Variety Show<br />
The Merchandise Center, IL<br />
AUGUST<br />
ASD Market Week<br />
Biloxi Wholesale Show<br />
Louisville Gift Show<br />
Off Price Specialist Show<br />
New Orleans Gift & Jewelry Show<br />
Rocky Mountain Gift Show TBD<br />
St. Louis Gift Show<br />
SEPTEMBER<br />
Asia America Wholesale Show<br />
Dallas Home & Gift Show<br />
Greensboro Gfit & Jewelry Show<br />
Hawaii Gift Show<br />
Norton’s Gift & Variety Show<br />
Philadelphia Candy & Gift Show<br />
The Merchandise Center, IL<br />
OCTOBER<br />
Dallas Apparel & Accessories Show<br />
Las Vegas Souvenir & Gift Show<br />
The Merchandise Center, IL<br />
NOVEMBER<br />
Gatlinburg Gift Show<br />
Hawaii Merchandise Expo<br />
New Orleans Gift & Jewelry Show<br />
Smoky Mountain Variety<br />
DECEMBER<br />
Grand Strand Gift & Variety Show<br />
Greensboro Gift & Jewelry Show<br />
The Merchandise Center, IL<br />
Our Large Holiday Issue Hits The Mails Before Thanksgiving to<br />
Maximize Advertisers Results!<br />
We provide physical magazines at shows or email free<br />
digital magazine to attendees using Attendee database lists.<br />
* Show schedules are subject to change without notice.
From the<br />
PUBLISHER<br />
Celebrating Dads and Grads This Month<br />
FIRST and fore-most I want to thank<br />
everyone who reached out with their<br />
kind words as we celebrated our 41st<br />
anniversary last month. It’s been a long<br />
and winding road for over the four<br />
decades we have serviced our industry.<br />
We’ve had a great run and continue to<br />
be a strong voice in the retail/wholesale<br />
industry. One of the bittersweet<br />
moments of our celebration was that so<br />
few companies are still with us from the<br />
heyday of the 80’s when we started.<br />
RETAILING has been moving at the<br />
speed of light these days. It has been<br />
hard for many of us to keep up. Those<br />
of us who survived the covid lockdowns<br />
and disruptions started gearing up again<br />
only to be hit by inflation and product<br />
shortages. On the other side of that bad<br />
news is the reports that shoppers are out<br />
buying (physically) at the highest levels<br />
ever. That is amazing news for brickand-mortar<br />
retailers and we need to take<br />
advantage of that.<br />
WITH more shoppers venturing out<br />
we need to make sure that our selling<br />
spaces are updated and have the product<br />
mix that are popular. In order to have<br />
a profitable business in retailing you<br />
must be on point when it comes to your<br />
merchandise. Gone are the days when<br />
consumers have limited options. The<br />
internet has changed the face of retailing<br />
forever by bringing all types of goods<br />
easily to the shopper.<br />
>> ON-LINE SOURCING<br />
THIS month we celebrate both Dads<br />
and Grads. This is a double win for<br />
retailers as there are gifts of all types that<br />
will be needed. Gifts for dads range from<br />
sporting goods, grilling supplies, auto<br />
accessories and the like.<br />
GRADS come in all sizes and ages from<br />
pre-schoolers who may want the latest<br />
Princess Playhouse to high school and<br />
college grads who may be eyeing a shiny<br />
new Lexus or Tesla!<br />
REMEMBER that it’s not too late to<br />
add a quick sign to your display inviting<br />
shoppers inside to peruse your selection<br />
of Father’s Day and Graduation Gifts. You<br />
must always remember to remind your<br />
shoppers, both new and regulars, that<br />
you have just what they are needing. And<br />
oftentimes they don’t even know they<br />
need it! That is where your sales skills<br />
come in.<br />
USE your imagination and create gifts<br />
and themes. Do you run a novelty store<br />
and are overstocked with too many<br />
exploding golf balls? What a fun gift<br />
for dad that could be! If you have mugs<br />
or glassware you could fill them with<br />
candies and other small items, wrap them<br />
up, put a bow on it and voila, a ready-togo<br />
inexpensive gift that not only moves<br />
your slow inventory but gives you an<br />
increased profit margin.<br />
IT's all about being creative and<br />
thinking quickly to adapt to the evolving<br />
marketplace.<br />
The entire issue of<br />
<strong>Retailers</strong> <strong>Forum</strong> <strong>Magazine</strong><br />
is posted on-line at<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
Includes: Website Links *<br />
E-Mail Links * Printable PDF’s<br />
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etailers<br />
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➥
WHAT’S HOT<br />
For more information, contact:<br />
www.UniverseWholesale.com<br />
For more information, contact:<br />
www.AvvoAdvisors.com<br />
For more information, contact:<br />
www.<strong>Forum</strong>123.com<br />
Tel: 1-631-754-5000<br />
BEST IN UNIVERSE<br />
FASHION sells - it is just that simple. The only problem with selling fashionable<br />
clothing is that it is difficult to find a reliable supplier who has their finger<br />
Ribbed<br />
Pineapple<br />
Print<br />
One Shoulder<br />
Cutout Dress<br />
$ 6.98<br />
on the pulse of this fast changing market. The other problem is inventory.<br />
Most wholesalers will make you purchase a dozen of each size and that<br />
can be costly and hurt your business if you cannot move the goods.<br />
ENTER Universe Wholesale, a B2B platform for brands, retailers<br />
and wholesalers from the fashion industry. With a gigantic 30,000 ft<br />
warehouse and quick shipping they can assist with all of your purchases.<br />
And the best part is NO minimum orders! That is huge in the apparel<br />
business.<br />
THIS month’s special deal Ribbed Pineapple Print Cutout Dress for<br />
just $6.98. The company has dozens of dresses for under $10.00 to<br />
choose from.<br />
STARTING A NEW BUSINESS?<br />
NORMALLY we do not feature services in the What’s Hot, but sometimes there is a service<br />
that is so necessary to our businesses that we must share it. Additionally, when the<br />
service is discounted for our readers to incredible low pricing, even more so to share it.<br />
AVVO Advisors is a long established company who helps facilitate<br />
government paperwork and filings for small businesses. Every business<br />
needs to have a structure whether it is DBA, LLC or LPP and it can be difficult<br />
$ 79<br />
and time consuming for us to file ourselves.<br />
WITH Avvo Advisors you get a professional firm who will handle all of your<br />
filings so you are set up correctly and legitimately. And best of all it is not<br />
much more costly than doing it yourself!<br />
THIS month they are offering our readers incorporating your business for<br />
just $79 plus state fees, in any state in the USA. See their informative website<br />
and see what’s best for you.<br />
CLOSEOUTS MEAN CASH<br />
AS retailers, whether we are selling in a physical location or online we<br />
need to have the most wanted goods at the best prices. The problem<br />
these days is that goods have been costing more and our margins have<br />
been shrinking.<br />
THIS is why we all need to add closeout merchandise into our mix.<br />
Closeouts are simply goods that have been overbought, packaging<br />
changed or from a business that ceased. You can buy first quality items<br />
for pennies on the dollar...WHEN you know where to buy them. Our<br />
CLOSEOUT DIRECTORY shows you where with our listings of 100’s of<br />
closeout dealers. Just $29.95 book or PDF.<br />
Page 12 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
Want More Info? Circle #07 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 13
RETAILING NEWS<br />
Reebok Expands Relationship With Macy’s<br />
STARTING next spring, Macy’s has decided to strengthen and expand their relationship with<br />
athletic footwear brand Reebok. The partnership just signed will cover sportswear and active<br />
wear for men, women and children. Currently only Reebok footwear had been carried by the<br />
department store, so this is a major line expansion for the brand.<br />
THE deal will also include the development of exclusive products for Macy’s that will be<br />
sourced from the Reebok Design Group. Reebok has been a long time brand offered at Macy’s<br />
and the company feels with the special insights they have made over the years they can<br />
identify the styles and products that will resonate with Macy’s shoppers best. Since the footwear<br />
was already featured at the stores, adding a larger assortment of active wear products should<br />
prove quite successful as they are being offered to an eager consumer familiar with the brand.<br />
THERE will be incredible up-sell for both companies involved. Reebok has been aggressively<br />
expanding their lines and offerings through many global licensing deals.<br />
Big Changes At Hudson Bay<br />
HUDSON Bay department stores dates back over 352 years in Canada which makes it one<br />
of the oldest most established retailers in North America. The last few years have had their<br />
challenges as with all retailers and Hudson took a new look at their operations. According to<br />
their chief merchant many people were unaware at the many brands that the store carried. So<br />
the store has taken a new approach to engage more with their shoppers and using the digital<br />
platforms to grow their business.<br />
CONSTANT transformation is what is needed when it comes to operating a retail store,<br />
whether it is large or small. Hudson dug in and spent a year reviewing all of their brands and<br />
vendors and dropped over 600 brands while adding around 300 new ones to their store mix. This<br />
is a lesson learned for all of us in retailing. More is not better, especially when it is not selling. Drop<br />
the duds and focus on new and trendy goods and suppliers. Hudson added a line of sports<br />
equipment that they had not been involved with before and the results were phenomenal.<br />
They realized that their shoppers also were not buying as much formal or dressy clothing and<br />
the store expanded on causal clothes options which became an instant success.<br />
JC Penney Offers $8.6B for Kohl’s<br />
WHAT are we missing here? Remember a few years ago that JCP went into bankruptcy and<br />
was a retail failure story? Well, in 2020 they emerged from bankruptcy (damn the suppliers who<br />
got pennies on the dollar) and today they are offering a tender of $8.6B (that’s with a “B”) to<br />
buy Kohl’s, a relatively successful retailer.<br />
APPARENTLY the operators of Kohl’s have been unhappy with the direction of the company<br />
and have put themselves up for sale this year. There are several equity firms looking at it as well<br />
as Hudson Bay (Saks 5th Ave - ALSO bankrupt!) and now JCP. What a wonderful place America<br />
is when you can bankrupt then buy!<br />
For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
If It Affects Retailing We Report On It!<br />
Page 14 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
LARGEST FOOTWEAR BRANDS IN THE WORLD<br />
OVER 20 YEARS OF SERVICING THE MARKETPLACE<br />
NIKE - ADIDAS - PUMA - CONVERSE - REEBOK - JORDAN - VANS<br />
Check Out These New CLEARANCE Sale Items...<br />
Fenty PUMA by Rihanna<br />
Fenty Avid - $ 30<br />
Limepunch/Puma Black/Limepunch ~ Women<br />
Fenty PUMA by Rihanna<br />
Fenty Avid - $ 30<br />
Puma Black/Limepunch/Puma Black ~ Women<br />
Nike Sportswear<br />
Air Force 1 Mid LV8 - $ 30<br />
Sequoia/Sequoia/Gum Light Brown ~ Kids<br />
Reebok Club C85 AFF<br />
$<br />
30<br />
MET SNAKE - Black/Chalk ~ Unisex<br />
Fila Targa<br />
$<br />
30<br />
White/Fila Navy/Fila Red ~ Unisex<br />
Reebok<br />
Classic Leather Textural - $ 30<br />
Silver Met/Skull ~ Women<br />
Adidas Originals<br />
Phormar I x Craig Green<br />
$<br />
74.75<br />
Puma<br />
Suede VTG<br />
$<br />
26.70<br />
Converse<br />
Chuck 70 Archive Reptile<br />
$<br />
28.50<br />
Puma<br />
Lqd Cell Extrol Helly<br />
$<br />
35.70<br />
Vans<br />
UA OG Classic Slip-On LX x Porter<br />
$<br />
29.70<br />
Reebok<br />
Instapump Fury x Kung Fu Panda<br />
$<br />
60.00<br />
www.SneakerClearance.net<br />
RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 15
Page 16 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
Want More Info? Circle #23 on page 11 • www.Vendor411.com
Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 17
CUBIC ZIRCONIA<br />
REVOLUTIONIZED<br />
DiamondVeneer.com<br />
Want More Info? Circle #05 on page 11 • www.Vendor411.com<br />
CRAFT<br />
EMBELLISHMENTS<br />
The World’s Leading Supplier<br />
of Novelty, Themed,<br />
and Seasonal Buttons.<br />
www.DressItUpShop.com<br />
Step Up Your Jewelry<br />
Making Department with<br />
TRENDY<br />
&<br />
UNIQUE BEADS<br />
www.JesseJamesBeads.com<br />
Want More Info? Circle #04 on page 11 • www.Vendor411.com<br />
Return to In-Person Sourcing at TMC.<br />
Tuesday, <strong>June</strong> 28th - Buyer Preview 27th<br />
TMC has prepared to welcome you back safely.<br />
TMC has changed its operations to comply with governmental guidelines for keeping people safe.<br />
Protective<br />
masks<br />
encouraged<br />
Sanitizer stations<br />
throughout<br />
center<br />
Pre-packaged<br />
grab-and-go<br />
meals<br />
Precautions subject to change as government guidelines change.<br />
Register for our <strong>June</strong> Market:<br />
REGISTER AT<br />
• Tuesday, <strong>June</strong> 28th - Buyer Preview 27th<br />
www.tmcexpo.com<br />
• Name brands & extreme value merchandise<br />
• America’s largest permanent collection of closeout specialists<br />
• Practically the entire closeout industry under one roof<br />
Page 18<br />
TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright <strong>2022</strong><br />
JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
We’re All About FUN!<br />
• Blank<br />
• Licensed<br />
• Brand Name<br />
Fashionable Apparel<br />
• T-shirts<br />
• Headwear<br />
• Hats<br />
• Caps<br />
• Beanies<br />
• Face Masks,<br />
• Hoodies<br />
• Sweatshirts<br />
• Jerseys<br />
• Long Sleeve T-shirts<br />
• Shorts,<br />
• Pants<br />
• Coats<br />
• Decals<br />
• Drinkware,<br />
• Glasses,<br />
• Gloves,<br />
• Aprons,<br />
• Home,<br />
• Kitchen,<br />
• Office supplies,<br />
• PPE (face masks,<br />
hand sanitizer)<br />
• Sports Gear,<br />
• Travel Bags,<br />
• School Bags,<br />
• Clear Bags,<br />
• Duffle Bags<br />
• Tote and<br />
Conference Bags<br />
• And Promotional Items<br />
ORDER WITH CONFIDENCE • FREE SHIPPING WITHIN USA<br />
• WE SHIP WORLDWIDE<br />
www.NoveltySeller.com<br />
RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 19
Start.<br />
Grow.<br />
Repair.<br />
Our specialty is helping small and<br />
mid-sized businesses achieve success.<br />
Contact us for free consultation.<br />
1-800-433-7002<br />
info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />
Want More Info? Circle #24 on page 11 • www.Vendor411.com<br />
WHOLESALE BLANK TEE SHIRTS<br />
Top Quality Wholesale Tee Shirts in a Wide Variety of Colors & Sizes<br />
PERFECT FOR SCREEN PRINTING!<br />
We also have Athletic Wear,<br />
Work Wear, Polo Shirts,<br />
Outerwear & Headwear<br />
Fruit of the Loom<br />
3931 Men’s Heavy<br />
Cotton HD T-Shirt<br />
$<br />
2.14<br />
CUSTOM SCREEN PRINTING<br />
ALSO AVAILABLE!<br />
Gildan G640L<br />
Women’s Soft Style<br />
Ringspun T-Shirt<br />
$<br />
3.61<br />
Gildan<br />
2000 Men’s 100%<br />
Cotton T-Shirt<br />
$<br />
3.28<br />
Over a decade of<br />
service & experience<br />
15,000 Products<br />
BEST PRICES IN THE INDUSTRY<br />
Fruit of the Loom<br />
Kids<br />
Cotton T-Shirt<br />
$<br />
2.76<br />
American Apparel<br />
2001W Unisex Fine<br />
Jersey T-Shirt<br />
$<br />
4.26<br />
www.BlankTees.info<br />
Next Level 6051<br />
Triblend 3/4-Sleeve<br />
Raglan Unisex Tee<br />
$<br />
7.94<br />
Page 20<br />
JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
Full Service Sign Printers<br />
VINYL BANNERS MAGNETIC SIGNS SIDEWALK SIGNS<br />
Fast Shipping<br />
Free Online Estimates<br />
Many Orders Shipped SAME DAY!<br />
Custom Banners<br />
Outdoor Pole Banners<br />
Mesh Banners<br />
Indoor Banners<br />
Window Banners<br />
www.eStoreSigns.com<br />
SPECIALS THIS MONTH<br />
TRADE SHOW<br />
BANNERS<br />
on Stand<br />
$<br />
64 13<br />
Full Range<br />
of Sizes<br />
Available<br />
Many<br />
Sizes<br />
Available<br />
CANOPY TENTS<br />
$<br />
283 00<br />
10 x 15 Size<br />
Fast<br />
Assembly<br />
Sturdy<br />
RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 21
WHOLESALE PACKING SUPPLIES<br />
Great for E-Tailers • Lowest Prices<br />
Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies<br />
36 Rolls<br />
THIS MONTH’S SPECIAL<br />
1.57 MIl<br />
Per<br />
Clear Packing Tape..... $ 2” x 110<br />
Case<br />
36.88 Case Yards<br />
1.57 MIl<br />
2” x 110<br />
Yards<br />
SAME DAY SHIPPING FROM OUR OHIO WAREHOUSE • BULK QUANTITY PRICING AVAILABLE<br />
www.SalesGroup.Org<br />
Your Wedding Center Specialist<br />
We stock Everything For Wedding Stores & Event Planners<br />
Servicing the Industry Since 2003<br />
Premium Crushed Velvet Table Runner<br />
$<br />
5.29<br />
1 Tier Disposable Cake & Cupcake Stand<br />
$<br />
2.00<br />
Geometric Hanging Air<br />
Planters Set<br />
$<br />
39.95<br />
Birch Wood Engraved Ring Box<br />
$<br />
8.99<br />
Tabletop Bali Umbrella Centerpiece<br />
$<br />
39.95<br />
Pyramid Glass<br />
Prism Ring Box<br />
$<br />
17.99<br />
FREE SHIPPING on ALL Orders over $ 75+ • All Credit Cards Accepted<br />
Page 22 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
• BULK DISCOUNTS<br />
www.SmartestBargain.com
YOUR FASHION<br />
HEADQUARTERS<br />
Bodycon Dress Women Velour<br />
Short Sleeve Round Neck<br />
$ 4.99<br />
for Men & Women<br />
We specialize in independent online and brick-and-mortar retailers.<br />
Join UIN/Milanoo - Solid and reliable source for newest fashion merchandise.<br />
We Ship Worldwide - No Minimum Order<br />
100’s of Items Under<br />
$ 19 99<br />
Women Bodycon Dress Yellow Straps Neck Lace<br />
Up Irregular Sleeveless Pencil Wrap Dress<br />
$ 11.17<br />
Women Bodycon Dress High Collar<br />
Long Sleeves Black Stretch Short Dress<br />
$ 12.99<br />
Faux Fur Coats For Women Long<br />
Sleeves Casual Stretch Jewel Neck<br />
$ 22.99<br />
Women Hoodie Blue Jewel Neck Long Sleeves<br />
Tie Dye Polyester Hooded Sweatshirt<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 23
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Page 26 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 27
FORUM WORKSHOP<br />
forumworkshop<br />
RETAIL<br />
STORE<br />
Operating<br />
Your<br />
Operating Your<br />
RETAIL STORE<br />
Continued from last issue...<br />
DON’T FORGET TO ASK YOUR<br />
SUPPLIERS FOR HELP<br />
You can alleviate the cost of some of your marketing<br />
spending and increase its effectiveness<br />
by checking in with your suppliers first. It’s<br />
their job to help the retail network spread the<br />
word about their products. You may find them<br />
ready and eager to help you in your promotional<br />
effort now (and throughout your career<br />
in retail.) How much they’re willing to assist<br />
depends on the size of the company. The largest<br />
suppliers offer a marketing arsenal of in-store<br />
sales aids to promote their products on the<br />
showroom floor. These include counter cards,<br />
floor displays, posters, and a variety of premiums.<br />
Ask about any premiums before your Grand<br />
Opening. You may be able to save yourself the<br />
cost of the giveaways by getting them from<br />
your supplier and having your store name imprinted.<br />
These freebies are a chance to advertise<br />
your business. You want to be sure and use that<br />
first to your benefit, and then to your supplier’s.<br />
While you’re talking about premiums,<br />
hit up your suppliers for a prize to be given<br />
away during your Grand Opening festivities.<br />
It’s your responsibility to stay informed about<br />
what your suppliers are doing on the promotional<br />
and advertising fronts. Large suppliers<br />
create contests around products during the<br />
year as a means of building awareness. When<br />
Page 28 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
you know what they’re doing, you can revise<br />
your plans as needed to make that promotion<br />
work for you. The same is true with advertising.<br />
Make sure your sales rep keeps you up-todate<br />
on his promotional plans. You want to be<br />
able to localize the national campaigns so<br />
they’ll benefit the store. You need to know<br />
what’s being promoted, when, and how, and<br />
when the company will feature its products in<br />
special packages like the freestanding inserts<br />
that regularly appear in Sunday papers.<br />
One area where your suppliers can really help<br />
you is with advertising. When major manufacturers<br />
have a product they want to push, they<br />
can be very accommodating in terms of advertising<br />
support. Some localize their national<br />
campaigns on TV, radio, and in print with<br />
dealer tags. The ad promotes the product and<br />
tells the public where to find it, listing local retailers<br />
stocking the product by name and telephone<br />
number. Many suppliers also have pools<br />
of co-op funds available to dealers. These finds<br />
can be used to help defray the cost of advertising<br />
that features the manufacturer’s products.<br />
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usually apply on the use of co-op<br />
money. The amount of money available to the<br />
retailer depends on how much business the<br />
store does with the company.<br />
continued...
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 29
forumworkshop<br />
FORUM WORKSHOP<br />
BE SURE TO FOLLOW THE<br />
MANUFACTURER’S GUIDELINES OR<br />
YOU COULD LOSE THE SUPPORT.<br />
THE SAME IS TRUE WITH OTHER<br />
PROMOTIONAL MATERIALS AND<br />
IN-STORE SALES AIDS.<br />
Whether or not you’re using co-op funding in<br />
your advertising program, look to your suppliers<br />
to supply you with ad slicks and cameraready<br />
art to use in your own campaigns. Ad<br />
slicks are fully prepared print ads, in a variety<br />
of sizes. The only thing you need to drop in is<br />
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of a product for use in your print ads. Even<br />
suppliers who can’t provide these materials<br />
should be able to provide you with a copy of<br />
their logos fro use in your advertising and promotions.<br />
Make sure you’re aware of any restrictions<br />
regarding the use of a logo. Most major<br />
manufacturers will also provide you with promotional<br />
literature for their products. Some<br />
will imprint the material with the store name<br />
for free; with others, you’ll need to cover that<br />
cost yourself. It’s a necessary and worthwhile<br />
expense.<br />
If you solicit marketing<br />
support from sup-<br />
<br />
pliers, you may be<br />
surprised to learn how<br />
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You should, from<br />
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continued...<br />
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Page 30 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 31
forumworkshop<br />
FORUM WORKSHOP<br />
BUILDING ON YOUR<br />
OPENING STRATEGY<br />
Carefully planned and effectively promoted,<br />
your store’s grand opening should kick your<br />
business into gear. You want to do all you can<br />
to maintain and build on that momentum with<br />
your marketing program. Right now, think in<br />
terms of a one-year plan, with quarterly and<br />
midyear assessments of what’s working best<br />
for the store. During the first year you’ll become<br />
aware of sales and traffic trends you may<br />
not now anticipate. At the end of that year,<br />
you’ll be able to look at your sales records and<br />
know, statistically, how much business you realized<br />
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guide, you can then adjust your ad spending in<br />
response to anticipated sales activity.<br />
As you approach your first year in business,<br />
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your store will experience a peak sales season,<br />
with a couple of major sales weekends, and<br />
several lull periods.<br />
That peak sales period, the fourth-quarter holiday<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 33
forumworkshop<br />
FORUM WORKSHOP<br />
That means you should commit at least 20% of<br />
your ad budget to your key month of the year.<br />
Again, for most, that’s either November or December.<br />
Then take what’s left and divide it by<br />
eleven to give you a monthly marketing budget<br />
for the rest of the year. Look at that amount as<br />
your base allowance. Remember, you want to<br />
sweeten that fund as much as possible by taking<br />
full advantage of every available form of<br />
marketing support from your suppliers.<br />
Next, think in terms of what you want to accomplish<br />
with that monthly allotment. Your<br />
need to advertise consistently is only compounded<br />
by the need to experiment during this<br />
first year. How you go about that is a function<br />
of your budget and the advertising expenses in<br />
your area. At the very least, you want to keep<br />
the store name in print every week of the year.<br />
One month you may want to accomplish that<br />
with an ad in a newspaper, another month with<br />
a series of billboards. Of course, it’s even better<br />
if your budget allows for both. At any rate, you<br />
want to use a mix of media until you start seeing<br />
measurable impact on sales from what<br />
you’re doing.<br />
Experiment by the week and month, and by location<br />
and advertising vehicle. When testing<br />
different print media, use the same ad, otherwise<br />
you won’t know if your customers are responding<br />
to the ad or what it’s promoting.<br />
And try different approaches<br />
to print. For<br />
<br />
the cost of your newspaper<br />
ads one week,<br />
you may want to invest<br />
in a direct mail piece.<br />
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Page 34 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 35
Page 36<br />
FORUM WORKSHOP<br />
forumworkshop<br />
Experimenting with broadcast media poses<br />
much more of a challenge because of the expense<br />
involved. If your ad budget allows this<br />
luxury, use your commercials to advertise<br />
something not carried in your print campaign.<br />
It will give you a clearer idea of how television<br />
or radio is helping business.<br />
<br />
Remember, to use radio or television<br />
effectively, you need to<br />
run a schedule of ads over a<br />
period of a few days or weeks.<br />
An effective advertising program in any<br />
medium requires consistency. Until your store<br />
develops a local reputation, you must consistently<br />
spend to keep its name before the public.<br />
As you spend, you must do everything else<br />
within your power to give shoppers a reason to<br />
visit the store. Selling gift certificates is a simple<br />
JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
way to accomplish this and an easy program to<br />
administer. Offer them to customers from day<br />
one. Many store owners learn to use cross promotions<br />
with other non-competing retailers as<br />
a way to increase store traffic. Usually the promotion<br />
involves two businesses indirectly related:<br />
the clothing store and an area dry cleaner,<br />
for instance. By mutual agreement, each participating<br />
store owner refers customers to the<br />
other’s business. That referral usually includes<br />
some form of additional incentive such as a discount<br />
or special offer.<br />
In all you do to promote the business,<br />
think creatively: The future of your retail<br />
business and your retail career depends on<br />
how well you succeed in attracting as<br />
many people as possible to the store.<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 37
forumworkshop<br />
FORUM WORKSHOP<br />
REMEMBER THAT IT’S WORD<br />
OF MOUTH THAT MATTERS MOST<br />
Ultimately, however, it’s what happens after<br />
the consumer steps into the store that will have<br />
the greatest impact on your business. The promotional<br />
push is all about motivating shoppers<br />
to visit your store. There, you directly determine<br />
the results of your marketing effort.<br />
Your best publicity, your best promotion, and<br />
your best advertising is a satisfied customer.<br />
Getting people to the store is the marketing<br />
challenge; getting them to come back is yours.<br />
Nothing works for or against a retail business<br />
as much as word of mouth. As you attend to<br />
the varied promotional chores, don’t lose sight<br />
of why you’re in business, and how you can<br />
succeed. Keep your customers satisfied. Provide<br />
them the selection, service, and assistance<br />
that makes shopping your store a pleasure, and<br />
they’ll spread the word.<br />
OPENING DAY & BEYOND<br />
Even if you do every-<br />
within your thing<br />
power to guarantee<br />
your store its best start,<br />
the night before opening<br />
day will still be one<br />
of the most gutwrenching,<br />
nerve-racking<br />
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and intentions are on the line; you’ve gone too<br />
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Page 38<br />
www.CartoonConcepts.com<br />
JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 39
forumworkshop<br />
FORUM WORKSHOP<br />
You’re in business for yourself, with your<br />
own store, responsible for your future.<br />
Whether the future brings success or failure, it<br />
will be to your credit or blame, entirely. As<br />
much as opening day symbolizes, it is the<br />
weeks and months following this milestone<br />
that should be of real concern to you now.<br />
Opening day provides the retailer with a definite,<br />
definable target to work toward.<br />
You set the date and throw<br />
yourself into making it a resounding<br />
success. By the time you close<br />
the doors that first night, you’ll<br />
know how well you succeeded.<br />
But that’s only the starting point.<br />
Win or lose on opening day, the real anxieties<br />
of running your own business begin the following<br />
morning. From there forward, the tangible<br />
➧<br />
goal is surviving long enough to realize the potential<br />
you planned and built into this retail<br />
venture. Your business opens with potential:<br />
each day beyond measures how well you’re<br />
doing to turn that promise into retail power.<br />
The faster that pace, the stronger the foundation<br />
that will allow you to realize your vision<br />
of a career in retailing.<br />
Retailing, by its nature, is a competitive venture.<br />
Even the store owner who opens a oneof-a-kind<br />
shop should expect competition.<br />
The challenges confronting the retailer this first<br />
year of business should equip you for that future.<br />
Some aspects of your retail business will<br />
run smoother than you can now imagine; others<br />
will throw that proverbial spoke in the<br />
wheels that promises to overturn the operation.<br />
continued...<br />
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Page 40 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 41
forumworkshop<br />
FORUM WORKSHOP<br />
As personal as this entire project is, the<br />
retail entrepreneur must work not to get<br />
personally involved. This is your business,<br />
your dream and your future, but is a<br />
separate entity from yourself.<br />
When you get too caught up in the effort, and<br />
personalize the problems of the business, you<br />
lose the ability to judge clearly and to make the<br />
right decisions. Expect a tough first year, and<br />
you’ll be prepared to handle whatever providence<br />
throws your way. That attitude will always<br />
serve your plan and aspirations. When<br />
you’re prepared to deal with challenge, you’re<br />
mentally equipped to make the right decisions.<br />
EVOLVING WITH YOUR BUSINESS<br />
After opening day, you’ll quickly learn that<br />
even the best, most accurate business plan only<br />
hints at the realities of the retail marketplace.<br />
Your store may meet expectations from day<br />
one, but retailing in theory and retailing in<br />
practice offer entirely different perspectives to<br />
the store owner & operator. Numbers and projections<br />
on paper describe a finite world of<br />
measuring cause and effect; your market will<br />
reveal itself to you as a dynamic interplay of<br />
people and products, response and action. The<br />
best map can’t begin to describe the journey.<br />
With your eyes on the map only, you’d miss the<br />
scenery. That’s what makes<br />
the road worth traveling,<br />
where you learn and grow.<br />
Think for the moment of<br />
your retail venture as a trip.<br />
continued...<br />
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Page 42 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 43
forumworkshop<br />
FORUM WORKSHOP<br />
Everything you do leading up to the store<br />
opening amounts to packing your bags and<br />
loading up the car. Opening day you cleared<br />
the city limits. The retail journey begins there<br />
with you, the retail entrepreneur, in the driver’s<br />
seat. Where are you heading? You’ve already<br />
indicated where you want to end up in your<br />
plans and goals. But your business<br />
plan, your goals, only begin<br />
<br />
to describe what awaits you in<br />
the retail marketplace, and it’s a<br />
best-case scenario at that.<br />
The experience getting there will teach you to<br />
be a better retailer. Your plans and priorities<br />
may change as you gain a better understanding<br />
of your market. Allow yourself the freedom to<br />
learn, to sharpen your retail skills from what<br />
the market teaches you. But maintain enough<br />
distance from your business so you can make<br />
the right decisions and recognize opportunity<br />
where it presents itself.<br />
Track your progress in a journal or notebook<br />
through the year. Write down your insights and<br />
what you learn and observe as your business<br />
builds. Compare these notes on actual experience<br />
with your written expectations. How are<br />
they similar, and how do they differ? The answers<br />
should serve as a resource for adjusting<br />
your business plan and strategy to the realities<br />
of your market.<br />
The retail entrepreneur keeps with his plans<br />
but evolves with the business. Survival is<br />
a hard-won result of timing and action.<br />
You can’t get that from a plan on paper.<br />
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Page 44 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 45
forumworkshop<br />
FORUM WORKSHOP<br />
SUCCESS REFLECTS YOUR ABILITY<br />
TO INTERPRET AND RESPOND<br />
TO THE REALITY OF RUNNING<br />
YOUR OWN BUSINESS.<br />
THE SIGNS OF SUCCESS<br />
Success can prove easy to describe but hard to<br />
hold. Your business plan outlines tangible goals<br />
for your business, long- and short-term. Along<br />
the way you want to look for additional assurances,<br />
the ongoing endorsements your business<br />
is on the right track. The easiest measure of success<br />
reveals itself at the cash register. When<br />
sales receipts match expectations, you’re reaching<br />
the parameters you’ve set for your own<br />
success. Cherish the moment.<br />
$¢$¢$¢$¢$¢$¢$¢<br />
Page 46 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
The other side of retail success is a story told<br />
by your customers. There are 2 things you<br />
want to see in your store: an ongoing increase<br />
in the number of shoppers, and some of the<br />
same faces returning to buy again and again.<br />
The new face in the store<br />
is always welcome, but<br />
continued prosperity<br />
depends on a loyal flowing.<br />
When people return<br />
to the store, it says<br />
you’re hitting the right<br />
chord, giving them what<br />
they want. You'll also<br />
know you’re on the right track when you can<br />
see the immediate impact of your advertising;<br />
when, through your customer polling and their<br />
comments, you know your message is reaching<br />
its targets.<br />
continued...<br />
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QUALITY • RETAILERS TRUST FORUM MAGAZINE • SERVICE<br />
| JUNE <strong>2022</strong> Page 47
forumworkshop<br />
FORUM WORKSHOP<br />
Of course, the bottom line to your business is<br />
money. In your financial records, and your<br />
profit-and loss column, you’ll really be able to<br />
measure the breadth and extent of your success.<br />
Return to your business plan by the week<br />
and month, and compare how well your store<br />
is faring against projections for sales and profits.<br />
Obviously, the faster you accrue profits, the<br />
quicker you can relieve yourself of debt, and<br />
the better equipped you are to build on the core<br />
your store represents.<br />
Look also for signs of your success in how your<br />
competitors, direct and indirect, respond to<br />
your presence. If they’re suddenly running<br />
scared or increasing their advertising effort,<br />
you know you’re hitting the mark with your<br />
strategy. Don’t make the mistake of surrendering<br />
your advantage by rolling back your own<br />
effort. Regard the success that greets your business<br />
as a starting point, the appropriate beginning<br />
of a retail story you will write through<br />
your continued dedication to the retail vision<br />
behind your store.<br />
THE SIGNS OF TROUBLE<br />
<br />
Your first year as a retailer will<br />
likely include some setbacks.<br />
As store owner & operator, it’s<br />
up to you to continually monitor<br />
your business so none of<br />
those challenges develops to the point where it<br />
threatens your livelihood. Any indication of<br />
trouble in any aspect of your business demands<br />
an immediate response. Trouble, like success,<br />
will reveal itself at the cash register and in your<br />
showroom.<br />
continued...<br />
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Page 48 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 49
FORUM WORKSHOP<br />
forumworkshop<br />
☎<br />
The surest sign of trouble for<br />
a retailer is an empty store or<br />
an idle phone. Without floor<br />
traffic, without consumer inquiries,<br />
there won’t be any<br />
sales. If the crowds are thin<br />
from the start, reconsider your<br />
marketing strategy.<br />
Misdirected promotions mean either you’re not<br />
reaching the right people or there aren’t<br />
enough of them receiving your message to support<br />
your business. Your best response: Step up<br />
your ad spending. You know what isn’t working;<br />
pull out all the stops and blanket the area<br />
with your message in other media. Either<br />
crowds will follow and you’ll know what<br />
media to use or you’ll know it’s time to reconsider<br />
your business and its location.<br />
Page 50 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
SLOW TRAFFIC COULD ALSO SIGNAL<br />
THAT, DESPITE YOUR CAREFUL<br />
RESEARCH, YOU’VE ENDED UP WITH<br />
A GOOD STORE CONCEPT IN<br />
THE WRONG LOCATION.<br />
The location simply might not be the draw it<br />
seemed when you selected it. Check with<br />
nearby retailers and compare notes. Closely<br />
monitor area traffic of shoppers on foot and in<br />
cars. If you’re one of the first tenants in a new<br />
shopping mall or strip, with construction going<br />
on around you, people may not yet realize<br />
you’ve opened your doors. Get the message out<br />
and watch for a turn in the tides. If nothing<br />
happens and you’ve done all you can to attract<br />
shoppers, recognize your obligation to yourself<br />
to reconsider the location.<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 51
FORUM WORKSHOP<br />
forumworkshop<br />
Give yourself at least 6 months before giving<br />
up, though. It may take longer than you envisioned<br />
to establish your store. Once you’re convinced<br />
the place will not live up to its promise,<br />
start planning a move – the sooner the better.<br />
Throughout your retail career, you must be<br />
honest with yourself and learn to accept the lessons<br />
of the marketplace.<br />
If there are crowds in your store but no one<br />
seems to be buying, take the hint from your<br />
customers. Either your prices are too high or<br />
your selection too limited. Step back and consider<br />
how competitors handle similar merchandise<br />
in terms of pricing and selection. Look first<br />
at pricing. Check theirs against yours. If theirs<br />
are lower, make sure the goods they’re carrying<br />
are of comparable quality. If so, you may have<br />
no choice but to respond by lowering your<br />
prices. No more than 10%. If that doesn’t help<br />
increase sales, lower them again. When forced<br />
to lower prices, do it gradually until you reach<br />
a level at which consumers respond. You’re not<br />
in business to beat any price around. Just track<br />
shopper responses to see where your prices<br />
need to be.<br />
<br />
When it seems<br />
your limited<br />
selection may<br />
be dampening<br />
sales, try expanding<br />
it in every direction. Add variety to<br />
your good-better-best selection, with more<br />
merchandise at each pricing tier. At this point,<br />
go for breadth, not depth, until you identify the<br />
merchandise mix shoppers in your area seem<br />
to prefer.<br />
continued...<br />
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Page 52 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 53
forumworkshop<br />
FORUM WORKSHOP<br />
Until sales activity picks up, play with your<br />
product display, rearranging inventory and<br />
placement until customers seem to respond.<br />
During the first few months your store is up<br />
and running, do everything you can, spend<br />
whatever it takes, to get your revenues up and<br />
running as well. If consumer response is not<br />
immediate, it’s your job to force it.<br />
The process may take longer than you expect,<br />
but you can’t wait too long. Look for the signs<br />
of success or trouble from day one, and act as<br />
needed. To sit back and wait for something to<br />
happen is to neglect your responsibility as<br />
owner & operator. Your future is at stake here,<br />
and your alone.<br />
For this reason, regard all your plans as outlines<br />
of preferred activity, easily revised as<br />
Page 54 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
needed. It’s important to build some flexibility<br />
into your plans, and leave yourself an easy way<br />
out when market reality doesn’t match your expectations.<br />
Running your store should provide<br />
a learning experience from day one. Adapt<br />
your plans to what that experience teaches you.<br />
Your store requires a certain level of sales activity<br />
to realize its potential. The sooner that foundation<br />
is in place, the better. It’s up to the<br />
owner alone to move it along, to do whatever it<br />
takes to give the store a proper start.<br />
As you work toward that goal,<br />
remember the successful entrepreneur<br />
is one who recognizes<br />
her limitations. If the<br />
initial challenges to your store<br />
seem insurmountable, turn<br />
✆outside for help.<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 55
forumworkshop<br />
FORUM WORKSHOP<br />
Signs of trouble in your business do not signal<br />
failure. They are indicators that require your<br />
immediate attention. Not to respond is failure.<br />
If you do all you can, but cannot seem to get the<br />
business running, seek<br />
☹<br />
the advice of the experts<br />
who helped you<br />
into business. Ask<br />
your attorney, accountant,<br />
and any other consultants<br />
for insight and<br />
suggestions on what<br />
you’re doing wrong.<br />
Talk to your customers and hear what they say<br />
about your business. They’ve got no financial<br />
stake in its future and may be able to point you<br />
to the problem immediately.<br />
Success will present itself to you in full bloom.<br />
The roots of trouble in your retail operation will<br />
prove more difficult to identify. You must<br />
scratch around and shed light on any problem<br />
before it develops into a threat to your future.<br />
You’ve planned too much and worked too hard<br />
bringing this business to life to let it slip away<br />
through neglect. It’s your duty to contain the<br />
problems, and turn the challenges of your business<br />
into new opportunities.<br />
Responding To The Competition<br />
Whether you stand alone or are the latest<br />
among many retailers of the same products<br />
in the area, you will face competition.<br />
Recognize it for what it is.<br />
continued...<br />
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Page 56 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 57
➠<br />
FORUM WORKSHOP<br />
forumworkshop<br />
☞<br />
Competition is a<br />
form of flattery, a<br />
sign you’re doing<br />
things well enough<br />
that others feel<br />
threatened by your<br />
presence. That compliment<br />
carries thorns, of course. Competition<br />
is all about getting to the top at another person’s<br />
expense. How you address the efforts of<br />
your adversaries early on will set the tone for<br />
the retailing future that awaits you.<br />
THE BIGGEST MISTAKE ANY RETAILER<br />
CAN MAKE IS TO GET CAUGHT UP<br />
IN THE CYCLE OF COMPETITION<br />
BASED SOLEY ON PRICE.<br />
If your entry compels<br />
other retailers to start<br />
slashing prices, let<br />
them. There are no victors<br />
in that retail arena,<br />
only survivors. Your retail<br />
store should mean<br />
something entirely different<br />
to shoppers. The<br />
successful specialty retailer,<br />
the small store owner with a future, is the<br />
one who offers customers much more than the<br />
lowest price in town. The consumers who will<br />
support your future value the service and convenience<br />
that can only be found with a specialist<br />
like yourself. Price is important, but the<br />
lowest price will not support your business.<br />
continued...<br />
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Page 58 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 59
FORUM WORKSHOP<br />
forumworkshop<br />
YOUR BEST RESPONSE TO<br />
COMPETITION: EMPHASIZE THE<br />
STRENGTHS YOU BRING<br />
TO THE MARKET.<br />
Anyone can cut prices. What is it about your<br />
business that customers can’t find anywhere<br />
else? Be it service or selection, that’s what you<br />
want to tell your customers about in advertising.<br />
Play the pricing<br />
<br />
game and you’ll find<br />
yourself sucked into<br />
a downward spiral of<br />
diminishing returns.<br />
First your profits get<br />
squeezed, then the<br />
entire business.<br />
sumers<br />
Before long your dream is just another casualty<br />
of the retail price wars. Return frequently to<br />
your outline of why you are in business and<br />
who you want to serve. In what you’ve written<br />
you should find all the reason you need to<br />
forge ahead in the face of competition.<br />
AS A RETAILER YOU MUST RESPOND<br />
TO WHAT YOUR COMPETITORS DO<br />
AND SAY ABOUT YOU.<br />
Your best response is a reaffirmation of your<br />
business strategy, and what you want to do for<br />
the shopper that extra incentive to visit your<br />
store. But stick with the philosophy & strategy<br />
that convinced you that you could offer consomething<br />
they need in a retail store.<br />
continued...<br />
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IInvicta Pro Diver Mens Quartz<br />
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Page 60 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
www.WatchDealers.net<br />
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Invicta Angel Womens Quartz<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 61
FORUM WORKSHOP<br />
forumworkshop<br />
MANAGING STOCK & INVENTORY<br />
During the early days of your business, closely<br />
monitor what happens with your inventory.<br />
Sales, by product and category, should provide<br />
an indicator of where to broaden your retail<br />
horizons. One of the secrets to retail success is<br />
having what the customers want, when they<br />
want it. This is another of your responsibilities<br />
as store owner & operator, one that helps set<br />
the pace of your success. You have one chance<br />
to win the customer: whenever he is in your<br />
store. If you don’t have what he wants when he<br />
wants it – especially an item at the core of your<br />
selection – he’ll go elsewhere. If he gets what<br />
he needs there, you can only hope he’ll find a<br />
reason to visit your store again.<br />
FOR OPENING DAY YOU<br />
ORDERED MERCHANDISE BASED ON<br />
YOUR BEST EXPECTATIONS.<br />
<br />
From opening day on, your orders must be<br />
based on what has already happened in the<br />
store. After the first month you should know<br />
what most interests your shoppers and what<br />
you should have in stock for the next quarter.<br />
Over time, your experience will teach you what<br />
to order, when, and what you need in terms of<br />
quantities. That skill will help you cut your operational<br />
costs as you learn to run a tighter,<br />
more efficient operation.<br />
continued...<br />
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Page 62 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 63
FORUM WORKSHOP<br />
forumworkshop<br />
During these first few months you develop<br />
this skill through a process of carefully observing<br />
your sales transactions. Over time<br />
you’ll gain an instinctive sense of when to start<br />
price reductions on certain merchandise to<br />
move it out of the store in the beginning of the<br />
product cycle rather than at the end. There will<br />
always be the surprise winners and losers on<br />
the sales floor. Managing<br />
<br />
inventory effectively means<br />
you eliminate the amount<br />
of surprise by knowing instinctively,<br />
from experience,<br />
what your customers want,<br />
and when.<br />
BROADENING YOUR HORIZONS<br />
WITH PRODUCTS & SERVICES<br />
Page 64 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
The retailer who<br />
<br />
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Regard your store<br />
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Respond immediately but proceed cautiously.<br />
Once your store is established, you have the<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 65
forumworkshop<br />
FORUM WORKSHOP<br />
ACCESSORIES AND IMPULSE ITEMS<br />
SERVE AS LOGICAL EXTENSIONS OF<br />
YOUR MAIN PRODUCT CATEGORIES<br />
AND THE BEST DIRECTION TO MOVE<br />
WHEN FIRST BROADENING YOUR<br />
SALES OFFERINGS.<br />
☛As high-profit items, they<br />
also strengthen the store’s<br />
total profit picture to provide<br />
enough economic base<br />
to allow business expansion<br />
on a much broader basis.<br />
When you add any product,<br />
use display and placement to highlight it for<br />
your customers. Put it where they can’t miss it.<br />
Talk it up. Make sure everyone who enters the<br />
store knows what else is now available from<br />
you.<br />
Build Your Own<br />
A strong customer service program will prove<br />
among your best tools for establishing a loyal<br />
customer base. New services, like new products,<br />
require that you proceed with caution.<br />
Start with the familiar, the necessary enhancements<br />
of what you’re already doing; the things<br />
that will broaden the store’s appeal and<br />
strengthen your relationship with customers.<br />
Begin with those services that represent a logical<br />
extension of your core business.<br />
<br />
When looking for new sales<br />
and service opportunities, listen<br />
closely to what your customers<br />
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Page 66 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 67
FORUM WORKSHOP<br />
forumworkshop<br />
✔<br />
When your customers turn<br />
to you for help locating parts<br />
or service for their products,<br />
maybe you are missing opportunities<br />
when you refer<br />
them to someone else. Your<br />
commitment to your own<br />
goals for building a business<br />
with staying power.<br />
As you investigate ways to expand your business,<br />
remember your best resource is your<br />
customers. Speak honestly to the people you<br />
serve, and solicit their opinions. You’ll get<br />
plenty of suggestions on how you could and<br />
should expand the business. After all, they’re<br />
people who know best what your store could<br />
do for them. What they have to say in a few<br />
moments could save you hours of agonizing<br />
over how to make your a better business, the<br />
store that stands apart on the retail landscape,<br />
the store with the satisfied customers.<br />
RETAINING EMPLOYEES<br />
Every business requires a strong support structure<br />
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store is a one-man shop or em-<br />
scores of people. its fu-<br />
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ture growth and development<br />
depend on how well the owner<br />
equips the business organization<br />
with qualified personnel.<br />
An expanding business is one<br />
with an ongoing need for<br />
skilled personnel.<br />
continued...<br />
TACTICAL SUPPLY CLOSEOUTS<br />
CAMPING • APPAREL • FOOTWEAR • HEADWEAR<br />
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Armour Sleeveless Athletic Shirt<br />
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Dickies Men’s Raider Soft-<br />
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Page 68 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
Arctic Shield 563300-812-999-17 H20<br />
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WITH FREE DROPSHIPPING<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 69
FORUM WORKSHOP<br />
forumworkshop<br />
EVERY TIME YOU LOSE AN EMPLOYEE,<br />
YOU MUST GO THROUGH THE HIRING<br />
AND TRAINING PROCESS AGAIN.<br />
IT’S A DRAIN ON YOUR<br />
TIME AND RESOURCES.<br />
You’ll escape some of that process by doing all<br />
you can to keep staff turnover to a minimum.<br />
While you won’t be able to hold on to everyone,<br />
there are a few people you’ll want to keep,<br />
people who can grow with the business into<br />
positions of greater authority.<br />
There are no secrets to retaining<br />
staff. All that’s required<br />
☺<br />
are the same management<br />
skills and sensitivity that go<br />
into effective team management<br />
and leadership.<br />
need<br />
Recognize those you hire for their contributions<br />
to the business with words and dollars,<br />
and they’ll know they are appreciated. Some<br />
will demonstrate interest in the business as<br />
soon as they join your team. Look for enthusiasm<br />
and the willingness to give that extra effort,<br />
to stay with every job until it’s completed.<br />
Those who demonstrate it are people you want<br />
to work to keep. Involve them in the decisionmaking<br />
process, soliciting their advice and<br />
opinions. Unless yours is the one-man or onewoman<br />
shop, you can’t be in touch with every<br />
customer. But you want to know what every<br />
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staffers tell you, and their opinions about the<br />
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Realize, even in the earliest days, that you’ll<br />
the help of others.<br />
continued...<br />
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Page 70<br />
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JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
BODYCANDY<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 71
FORUM WORKSHOP<br />
forumworkshop<br />
Over time, as soon as the business starts to take<br />
off, recognize their contributions with cash rewards.<br />
Give people some form of incentive for<br />
staying with the business. Let them share in<br />
profits, or provide a bonus or pension program,<br />
and they’ll think twice before leaving. That<br />
kind of involvement also encourages people to<br />
work harder for the good of all.<br />
SHARING YOUR RESPONSIBILITY<br />
As an entrepreneur, it isn’t easy for you to share<br />
responsibility. That runs against your grain.<br />
You entered into business to be the boss, and<br />
once you’re there, it’s tough to trust others with<br />
the authority to make decisions regarding the<br />
business. You must, though, if you want your<br />
dreams of retail success to realize the potential<br />
you’ve built into them.<br />
YOU CAN’T GUIDE<br />
AN OCEAN CRUISER<br />
WITH A ROWBOAT<br />
MENTALITY.<br />
At the start, your retail<br />
business is like that<br />
humble little craft on<br />
this wide ocean of business<br />
opportunity. You may have a staff, but<br />
you’re the one pulling the oars. Everything<br />
about moving the craft through the water is<br />
your responsibility. Step into a larger boat, and<br />
it takes more than your effort alone to navigate<br />
the waters. You alone still set the course and direction,<br />
but you cannot get there entirely of<br />
your own efforts. The bigger the ship, the larger<br />
the crew; but there’s never any doubt there’s a<br />
captain in charge.<br />
continued...<br />
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$<br />
57<br />
$<br />
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57<br />
Page 72 JUNE <strong>2022</strong> |<br />
Caravaca Traditional<br />
Crucifix<br />
$<br />
19 00Retail<br />
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45<br />
Designer Small Tri-Cross<br />
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$<br />
23 00Retail<br />
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69<br />
www.HeavenlyWholesale.com<br />
RETAILERS FORUM MAGAZINE<br />
Star of David<br />
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$<br />
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45<br />
Small Enamel Caridad<br />
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$<br />
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$<br />
27
GROW YOUR SILVER JEWELRY BUSINESS<br />
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Fashion Geometry Round 925<br />
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$11.31<br />
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$ 1.72<br />
WHY CHOOSE US<br />
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$ 10.53<br />
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Sterling Silver Studs<br />
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WE SHIP WORLDWIDE ~ ALL CREDIT CARDS ACCEPTED ~ DROPSHIPPING AVAILABLE ~ NO MINIMUMS<br />
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EWELRY.com<br />
RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 73
FORUM WORKSHOP<br />
forumworkshop<br />
This retail venture is your ship to prosperity.<br />
But you can’t get where it can take you entirely<br />
on your own effort. Plan from the very beginning<br />
to share your responsibilities. That doesn’t<br />
mean you’ll be giving up any final authority.<br />
Rather, you’ll be making your own job easier<br />
and putting yourself in a better position to<br />
build your future. As your store grows and you<br />
look to expand it, you’ll be faced with new responsibilities.<br />
Cultivate and train a staff who<br />
can help you manage your business. Enter<br />
business knowing you will share your responsibility.<br />
Your effort alone can bring you success,<br />
but with the help of others, you’ll find it much<br />
easier to broaden the horizons of the business.<br />
Giving up some of your responsibility may be<br />
one of the toughest things for you to do as the<br />
owner and founder of the business. It’s also one<br />
of the most necessary.<br />
BUILDING ON YOUR SUCCESS<br />
FOR THOSE WHO POSSESS THE ENTRE-<br />
PRENEUR’S DRIVE AND SPIRIT, A RE-<br />
TAIL CAREER WILL ALWAYS PROMISE<br />
THE OPPORTUNITY TO MAKE YOUR<br />
OWN WAY THROUGH THE WORLD.<br />
As much as the retail<br />
<br />
business of the 21st century<br />
may differ from the<br />
retail store of the past, retail<br />
businesses will always<br />
be, in essence,<br />
businesses whose existence<br />
is based on serving<br />
the needs of a buying<br />
public.<br />
continued...<br />
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Page 74 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
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American Express may require separate approval. Merchant Accounts require paper or e-signature applications for completion.<br />
Want More Info? Circle #68 on page RETAILERS 11 • www.Vendor411.com FORUM MAGAZINE | JUNE <strong>2022</strong> Page 75
FORUM WORKSHOP<br />
forumworkshop<br />
You will face new channels of competition<br />
and will need to learn to adapt new technologies<br />
to address that challenge. You’ll need to<br />
explore every avenue of distribution and marketing<br />
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allow you to better serve an audience that is at<br />
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tools of technology may change the trade, but<br />
the basic business will not.<br />
Success for the retail entrepreneur is not an<br />
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times, taking full advantage of the new tools of<br />
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Whether yours is a dream for a store that<br />
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No matter how far this venture<br />
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finally hang that sign that<br />
says:<br />
<br />
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Page 76 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
Secure<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 77
WE HAVE BUYERS!<br />
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Page 78 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 79
The <strong>Retailers</strong><br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 81
BUY ALL YOUR<br />
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Page 82 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 83
Start Your Own<br />
Surplus & Liquidation Business<br />
Professional liquidator reveals how to find, buy, sell and broker surplus<br />
goods in his best-selling book HIDDEN WEALTH<br />
Everything you need to know and succeed in this<br />
high-profit business is right here.<br />
Work full-time or part-time, even from your own home.<br />
Page 84 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
• Surplus Business Equipment<br />
• Failed Business Inventories<br />
• Manufacturers Mistakes<br />
• Discontinued Inventories<br />
• Seized Merchandise<br />
• Salvaged Goods<br />
• Bankruptcies & Closeouts<br />
This is a practical hands-on training guide to starting your business with little or no money. Today there are<br />
more opportunities than ever to succeed in this industry when you have the right resources. Nothing is held<br />
back – the author is a retired liquidator who is now sharing his well-protected secrets to help others succeed.<br />
Limited supply of copies of this 196 page will be sold at special price of $39.95 on first-come basis. Order today<br />
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$39.95 + $7.00 ship = $ 46 95<br />
❏ PDF Version: $39.95<br />
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The Complete Guide to Making Money at Auctions!<br />
AUCTION<br />
SOURCES<br />
REVEALED!<br />
The Auction Buyers Directory<br />
providing Names, Addresses, Phone numbers and ALL the Information You Need<br />
to locate Auctions throughout all 50 states<br />
Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous<br />
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➫ Land Management Auctions<br />
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This comprehensive directory offers tips and tools of the trade designed to make your auction buying profi table. Whether you’re buying<br />
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ORDER TODAY TO CHANGE YOUR LIFE TOMORROW!<br />
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www.<strong>Forum</strong>123.com<br />
RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 85
This MonTh’s<br />
Book Specials<br />
New Titles Just Arrived in our Warehouse ~ Limited Quantities<br />
Streetwise Business Series<br />
SMALL BUSINESS<br />
SUCCESS KIT<br />
Book & CD gives<br />
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order no. 1-58062-<br />
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order no. 1-58062-<br />
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order no. 1-58062-<br />
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order no. 0-06-019621-1<br />
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order no. 0-7897-2298-4<br />
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FRANCHISE BIBLE<br />
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order no. 1-55571-367-X $24.95<br />
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order no. 0-940398-19-2 $11.00<br />
THE COPYRIGHT GUIDE<br />
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order no. 1-880559-43-9<br />
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Closeout of the Month<br />
SMALL BUSINESS LEGAL KIT AND DISK<br />
over 400 pages of practical legal info, forms and agreements<br />
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order no. 1-55850-701-9 $10.00<br />
sPECiAL: Buy any other book on this page and take this one<br />
for $5.00! LiMiT 5 CoPiEs to single buyer.<br />
Page 86 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
Page 86
Trade<br />
MaGaZINeS<br />
Trade <strong>Magazine</strong>s<br />
Swap Meet<br />
This exciting monthly magazine<br />
connects flea market vendors with<br />
wholesalers across the United<br />
States who specialize in supplying<br />
merchandise and services to<br />
flea marketers and swap meeters.<br />
It provides excellent resources for<br />
merchandise and each issue contains<br />
a bonus Directory of Flea<br />
Markets throughout the United<br />
States, listed by state order and<br />
includes full addresses, days of operation,<br />
and details of each market.<br />
Order No. SM-S ...Swap Sample ...$10.00<br />
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT<br />
www.WholesaleSources.com<br />
ADVERTISING SPACE AVAILABLE<br />
Closeout News/<br />
Wholesale<br />
Merchandise<br />
ADVERTISING SPACE AVAILABLE<br />
The Leading<br />
Monthly Source<br />
for Closeouts<br />
and Surplus<br />
Merchandise!<br />
A long-time leader in the<br />
closeout industry, this<br />
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you the BEST closeouts<br />
and overruns on the market.<br />
By using this powerful<br />
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available anywhere!<br />
Find Apparel, HBA and Cosmetics, Electronics, Home and<br />
Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys,<br />
Videos and DVDs, and more. For larger discounts, many dealers<br />
sell pallet truckloads that will make you even more profits.<br />
Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00<br />
<strong>Retailers</strong> <strong>Forum</strong><br />
SoloMayoreo<br />
“I Can Get<br />
It For You<br />
Wholesale”<br />
Written in Spanish,<br />
this big monthly<br />
newspaper is the<br />
best thing to happen<br />
to Hispanic retailers!<br />
Sources abound for<br />
variety merchandise of all<br />
kinds to fill store shelves<br />
and flea market booths.<br />
No. SOLO-S ...(Sample Copy) ...$7.50<br />
No. SOLO-SUB..(12 Issues) ...$60.00<br />
ADVERTISING SPACE AVAILABLE<br />
<strong>Retailers</strong> <strong>Forum</strong> was established<br />
out of the need for product<br />
sources among small retail<br />
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<strong>Forum</strong>’s advertising pages feature<br />
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Don’t confuse this<br />
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Buy where the retailing giants buy! The advertisers are professionals in<br />
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Order No. RF-S - Sample Copy ...$10.00<br />
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT<br />
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ADVERTISING SPACE AVAILABLE<br />
Monthly<br />
Newspaper<br />
for Hispanic<br />
<strong>Retailers</strong><br />
www.bizbooks.org<br />
Page 87<br />
RETAILERS<br />
87<br />
FORUM MAGAZINE | JUNE <strong>2022</strong> Page 87
USA Closeout Directory<br />
Now, more than ever, it is essential for the success of your merchandising business to<br />
buy goods at the lowest prices possible. Our bestselling<br />
USA Closeout Directo-ry shows you how<br />
and most importantly, WHERE. Hundreds of<br />
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Order No. 4 -<br />
Closeout Directory - $29.95<br />
Dollar Store<br />
Merchandise Guide<br />
The most complete directory of<br />
wholesalers and manufacturers<br />
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store merchandise. Hundreds<br />
of companies are listed with<br />
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Order No. DSM • Dollar Store<br />
$29.95<br />
Toy Importers & Wholesalers<br />
a s<br />
This is the definitive guide for<br />
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addresses and descriptions of<br />
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Order No. TOY<br />
$29.95<br />
Directory of Smoke Shops<br />
Our EXCEL Directory contains over 7,000<br />
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It includes key buyer’s names, personal e-mails<br />
and phone numbers. This directory<br />
is emailed to you in Excel format and is<br />
updated regularly.<br />
DIRECTORY INCLUDES:<br />
• 7,000 Smoke Shops/Head Shops<br />
• Phone Numbers<br />
• Over 60% Have Personal E-Mails<br />
• U.S and Canada<br />
• Company Addresses<br />
Order No. SSDB (Excel)<br />
$399.00<br />
Independent Sales Rep. Directory<br />
The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000<br />
independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers<br />
and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable<br />
information such as market focus, price points, territories served, number of locations, rep type, and specific brands<br />
canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address.<br />
Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in<br />
printed book format or Excel.<br />
Order No. SGREP-B Printed Book $359.00<br />
Order No. SGREP-E Excel emailed to you $499.00<br />
1-800-635-7654<br />
Page 88<br />
Page 88 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
Business Directories
Imagine<br />
a book<br />
putting<br />
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This is the<br />
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• Apparel • Electronics • Fragrances • General<br />
goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses<br />
• Watches • Toys and more!<br />
No. W1 Wholesale Sources $29.95<br />
Auction Directory<br />
Wholesale Sources<br />
Jam-packed<br />
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the USA<br />
This is THE definitive guide to auctions!<br />
It not only tells you WHERE<br />
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Order No. AUC- Auction Directory - $39.95<br />
How to Find,<br />
Sell and Broker<br />
Surplus and<br />
Liquidated<br />
Goods<br />
Hidden Wealth<br />
With this authoritive Directory, you will<br />
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Order No. 1-88422-24-2 Hidden Wealth $39.95<br />
Jewelry Wholesalers<br />
& Manufacturers<br />
This exquisite directory will bring the<br />
world’s finest jewelers directly to you! Featuring<br />
fine jewelry of all types including:<br />
• Beads • Diamonds • Gemstones • Gold<br />
• Silver • Much More! The suppliers list<br />
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All feature high-end quality jewelry that is<br />
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you must order this directory!<br />
Order No. FJ $29.95<br />
Business Directories<br />
Hobby & Craft<br />
Suppliers Guide<br />
The crafts industry is one of the hottest-growing<br />
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• Art Materials • Baskets • Beads/<br />
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Order No. AC $29.95<br />
Holiday Merchandise<br />
Wholesalers<br />
& Manufacturers<br />
Introducing our newest directory that puts<br />
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merchandise at your fingertips. Seasonal<br />
merchandise is a mainstay of the industry,<br />
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Order No. HM $29.95<br />
www.bizbooks.org<br />
Page 89<br />
RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 89
Wholesale Gift Guide<br />
A Great resource to locate higher end<br />
decorative merchandise. This gigantic<br />
400 page guide is the definitive resource<br />
guide to finding suppliers for gift products.<br />
Listed by category, over 4,000<br />
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• Accessories<br />
• Collectibles<br />
• Floral<br />
• Gifts<br />
• Home/House<br />
You’ll refer to this on a daily basis to<br />
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Order No. GG Gift Guide $39.95<br />
Annual Guide to the<br />
Licensing World<br />
Here is an incredible Directory that<br />
guides you through the world of Licensed<br />
prod-uct merchandising. Need to know<br />
who owns a license? Who to contact to<br />
distrib-ute a licensed product? This book<br />
has all the answers and covers the entire<br />
world! Licensors: Listing of companies<br />
that are the agents and license holders.<br />
These are the sources that you would<br />
apply to if you wish to obtain a license to<br />
manufacture<br />
merchandise. Licensees listed here you will find the companies who<br />
distribute licensed merchandise. Full listings include categories of<br />
merchandise each company handles. Contact these companies to buy<br />
the licensed merchandise that they have manufactured. The licensed<br />
merchandising industry moves billions of dollars of products every<br />
year and is one of the fastest growing segments of retailing.<br />
Order No. 321 $249.00<br />
USA Mail Order Catalogs<br />
New for this year is a compilation of BOTH<br />
consumer mail order catalogs in addition to<br />
business-to-business catalogs in one huge<br />
volume! Part one of this incredible collection<br />
of mail order catalogs provides the<br />
most comprehensive look at the consumer<br />
catalog in the industry available anywhere.<br />
Over 7,000 consumer catalog companies<br />
are listed under 44 various product chapters<br />
from Animals to Toys and Games.<br />
Catalog size, number of catalogs mailed,<br />
sales volume and key executive names are provided for ease in marketing<br />
your products to these catalogs.<br />
The second part of this directory provides details on suppliers<br />
of everything from computers to laboratory supplies; office products<br />
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every kind of product or service that a business needs to operate is<br />
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Order No. 159237-156-6 1,900 pages $450.00<br />
BUCKS FOR BLING<br />
Sourcing For Jewelry<br />
Makers Directory<br />
Up-to-date and easy-to-use directory<br />
solving your jewelry materials sourcing,<br />
production and contracting needs.<br />
If you are considering your own line<br />
of jewelry items this is a must-have<br />
in locating materials and factories to<br />
produce it.<br />
Accessories<br />
Sourcing Directory<br />
The comprehensive directory provides<br />
you with direct sources for the designing<br />
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hats, shoes, gloves. You will find the top<br />
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Order No. 121 $150.00<br />
Order No. 122 $100.00<br />
1-800-635-7654 Business Directories<br />
Page 90 JUNE <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
Page 90
APPAREL<br />
BUSINESS DIRECTORIES<br />
Fabrics, Services, Trims<br />
This up-to-date directory solves your<br />
production sourcing and contracting<br />
needs in the Americas. The sourcebook<br />
includes: sewing, cut-n-sew, and finishing<br />
contractors and apparel production<br />
services from within the U.S., Canada<br />
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This directory will help you put your<br />
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Order No. 0971486743 $125.00<br />
A complete and updated guide listing<br />
over 2,600 nationwide suppliers of all<br />
types of domestic and imported fabrics,<br />
trims and notions, plus forecast<br />
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Listings include sales manager’s<br />
name, price points, minimums,<br />
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converters, jobbers and reps are<br />
listed. This sourcebook provides you<br />
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make your own goods.<br />
Order No. 0971486735 $135.00<br />
Apparel Contractors (USA Edition)<br />
1-800-635-7654 Page 91<br />
Directory of Brand Name Apparel<br />
Manufacturers<br />
Updated and easy-to-use directory<br />
listing brand-name label manufacturers<br />
and importers in the women’s,<br />
men’s, children’s and accessory markets.<br />
Developed and targeted for store<br />
and catalog buyers to shop the apparel<br />
and accessory markets easily, there are<br />
over 2,800 brand name labels listed,<br />
broken down by types of apparel classifications.<br />
If you are looking for the<br />
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this directory is for you.<br />
Order No. 0971486751 $135.00<br />
RN & WPL Encyclopedia<br />
A comprehensive listing of every Registered<br />
Number and Wool Product Label<br />
ever issued by the Federal Trade Commission<br />
to identify all sorts of goods imported,<br />
manufactured and/ or sold in the U.S. Over<br />
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for more than 31,500 manufacturers,<br />
importers and wholesalers of apparel<br />
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names & titles, street addresses, phone &<br />
fax numbers, website & e-mail addresses,<br />
type of business and product information.<br />
Order No. RN8. Directory $285<br />
Order No. RN8C Directory/CD Combo $475<br />
The Small Design Company's Guide to<br />
Wholesale Fabrics & Trims<br />
Upj-to-date guide created specifically for the smaller design houses and home sewing<br />
businesses. Directory lists fabric and trim companies that will sell to businesses that<br />
require 0 to 500 yards as a production order. Book lists low-minimum and in-stock<br />
fabric suppliers and all their contact information.<br />
Order No. A-106 $65.00<br />
Apparel Business Directories<br />
RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 91
FORUM PUBLISHING CO.<br />
383 E. Main St. Centerport, N.Y. 11721<br />
T: 631-754-5000<br />
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Order by phone<br />
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accept checks, money orders and<br />
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Order by Fax<br />
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Allow 6-8 weeks for magazine subscriptions<br />
Order Online<br />
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We download orders hourly and<br />
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Sales Policy<br />
Books and Cassette programs are<br />
sold as information only and are<br />
guaranteed as represented in this<br />
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RETAILERS FORUM MAGAZINE | JUNE <strong>2022</strong> Page 93
JUNE <strong>2022</strong><br />
FORUM PUBLISHING COMPANY<br />
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