Hospitality and Travel Marketing by Alastair M. Morrison

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Examines customer behavior

Reviews situation, market and

feasibility analyses

Discusses how to do research for

hospitality and travel marketing

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© 2010 Delmar, Cengage Learning Examines customer behavior Reviews situation, market and feasibility analyses Discusses how to do research for hospitality and travel marketing

© 2010 Delmar, Cengage Learning © 2010, Cengage Delmar Learning Reviews market segmentation and trends Explains the components of a marketing strategy Describes how to do a marketing plan Identifies the 8 Ps of hospitality and travel marketing

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Hospitality and Travel Marketing by Alastair M. Morrison

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