Hospitality and Travel Marketing by Alastair M. Morrison
Hospitality and Travel Marketing by Alastair M. Morrison Hospitality and Travel Marketing by Alastair M. Morrison
© 2010, Delmar, Cengage Learning Great support resources
© 2010, Delmar, Cengage Learning Increased global coverage in materials, cases and examples New Internet Marketing feature demonstrating effective examples of e-marketing Extensively updated Now in full color Integrated Advertising Sales Marketing Public Relations and Publicity Sales Promotion Communications Internet Marketing Merchandising What is new to the 4 th edition of Hospitality and Travel Marketing?
- Page 1 and 2: BTI Books One of the leading introd
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- Page 11 and 12: The Global Perspective case studies
- Page 13 and 14: Industry Players case studies © 20
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© 2010, Delmar, Cengage Learning<br />
Increased global coverage in materials, cases<br />
<strong>and</strong> examples<br />
New Internet <strong>Marketing</strong> feature demonstrating<br />
effective examples of e-marketing<br />
Extensively updated<br />
Now in full color<br />
Integrated<br />
Advertising<br />
Sales<br />
<strong>Marketing</strong><br />
Public<br />
Relations <strong>and</strong><br />
Publicity<br />
Sales<br />
Promotion<br />
Communications<br />
Internet<br />
<strong>Marketing</strong><br />
Merch<strong>and</strong>ising<br />
What is new to the 4 th edition of <strong>Hospitality</strong> <strong>and</strong><br />
<strong>Travel</strong> <strong>Marketing</strong>?
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