worldwide in spirits - Herman Jansen Corporate

In the Netherlands, UTO supplies to independent liquor stores as well as chain
stores and, in the case of beverages with low-alcohol content, supermarkets. And
of course UTO also focuses on out-of-home consumption, the on-trade industry
being both a major avenue of sales and the cradle of many a trend.
C O N S U M P T I O N
T h e m a n n e r o f c o n s u m p t i o n i t s e l f i s a l s o s u b j e c t t o c h a n g e . C o c k t a i l s , f o r i n s t a n c e ,
h a v e s u r g e d i n p o p u l a r i t y, a d e v e l o p m e n t t o w h i c h U T O h a s r e a c t e d b y i n v e n t i n g n e w
r e c i p e s a n d l o n g d r i n k s , s o m e t i m e s i n c o l l a b o r a t i o n w i t h p r o f e s s i o n a l b a r t e n d e r s .
I n a d d i t i o n , a t t e n t i o n i s b e i n g p a i d t o m o r e c u l i n a r y a p p l i c a t i o n s s u c h a s t h e u s e o f
l i q u o r s i n t o s a u c e s a n d d e s s e r t s .
F L E X I B I L I T Y
I n t e n s i v e s u p p o r t i s g i v e n t o b r a n d s b y m e a n s o f m a s s m e d i a
c a m p a i g n s , s a l e s p r o m o t i o n s , s p o n s o r i n g , o n - t r a d e p r o m o t i o n s
and trade fairs. Here, flexibility and tailor-made solutions are
the key concepts. UTO is always pleased to think along with its
clients, to achieve the best possible, customised communication.
T h i s m i g h t v a r y f r o m s h e l f p r e s e n t a t i o n t o c o n s u m e r p r o m o t i o n s
a n d i n c e n t i v e a c t i v i t i e s .
P R O D U C T D E V E L O P M E N T
U T O d e m o n s t r a t e s a m a r k e t - o r i e n t a t e d a p p r o a c h w i t h a t t e n t i o n
g i v e n t o p r o d u c t d e v e l o p m e n t i n t e r m s o f b o t h p r e p a r a t i o n
m e t h o d s a n d p a c k a g i n g .
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