worldwide in spirits - Herman Jansen Corporate

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8 StrOng pOSitiOn On the dutch market frOm the traditiOnal tO the innOvative M A R K E T L E A D E R S Marketing an unusually wide range of brands, UTO has acquired a strong position for itself on the Dutch liquor market. This applies in particular to typically Dutch products such as Dutch gin (‘jenever’), Frisian gin bitters (‘beerenburg’) and Dutch brandy (‘vieux’). Sonnema Berenburg and Jachtbitter are absolute market leaders. Mention should also be made here of its various Notaris jenever specialties, held in high regard by connoisseurs. TA S T E Over the course of time, Dutch consumer tastes have undergone a process of change. The available palette of beverages has thus acquired a considerable number of new colours and shades. International liquors such as whisky, vodka and cognac enjoy more prestige than ever. Here again UTO has responded well to increased demand, for example with Joseph Guy Cognac, which heads the Dutch market. Add to that Café Marakesh Coffee Liqueur, Delaforce Port, Mansion House Whisky and Gorter Jamaica Rum. The most recent example of UTO’s market consiousness is Sonnema VodkaHerb, specifically developed for the international market, which perfectly responds to the ever changing taste experience as well as the consumer’s desire to be suprised.
In the Netherlands, UTO supplies to independent liquor stores as well as chain stores and, in the case of beverages with low-alcohol content, supermarkets. And of course UTO also focuses on out-of-home consumption, the on-trade industry being both a major avenue of sales and the cradle of many a trend. C O N S U M P T I O N T h e m a n n e r o f c o n s u m p t i o n i t s e l f i s a l s o s u b j e c t t o c h a n g e . C o c k t a i l s , f o r i n s t a n c e , h a v e s u r g e d i n p o p u l a r i t y, a d e v e l o p m e n t t o w h i c h U T O h a s r e a c t e d b y i n v e n t i n g n e w r e c i p e s a n d l o n g d r i n k s , s o m e t i m e s i n c o l l a b o r a t i o n w i t h p r o f e s s i o n a l b a r t e n d e r s . I n a d d i t i o n , a t t e n t i o n i s b e i n g p a i d t o m o r e c u l i n a r y a p p l i c a t i o n s s u c h a s t h e u s e o f l i q u o r s i n t o s a u c e s a n d d e s s e r t s . F L E X I B I L I T Y I n t e n s i v e s u p p o r t i s g i v e n t o b r a n d s b y m e a n s o f m a s s m e d i a c a m p a i g n s , s a l e s p r o m o t i o n s , s p o n s o r i n g , o n - t r a d e p r o m o t i o n s and trade fairs. Here, flexibility and tailor-made solutions are the key concepts. UTO is always pleased to think along with its clients, to achieve the best possible, customised communication. T h i s m i g h t v a r y f r o m s h e l f p r e s e n t a t i o n t o c o n s u m e r p r o m o t i o n s a n d i n c e n t i v e a c t i v i t i e s . P R O D U C T D E V E L O P M E N T U T O d e m o n s t r a t e s a m a r k e t - o r i e n t a t e d a p p r o a c h w i t h a t t e n t i o n g i v e n t o p r o d u c t d e v e l o p m e n t i n t e r m s o f b o t h p r e p a r a t i o n m e t h o d s a n d p a c k a g i n g . 9
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worldwide in spirits - Herman Jansen Corporate

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