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GO...UP & AWAY - JAXFAX Travel Marketing Magazine

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MESSAGE BOARD<br />

Bob Lawrence Takes on Two Roles at <strong>Travel</strong> Impressions<br />

<strong>Travel</strong> Impressions<br />

has named industry<br />

veteran Bob<br />

Lawrence to the dual<br />

roles of senior director,<br />

Caribbean Destination,<br />

and American Express Vacations<br />

Product Key Linkage.<br />

Lawrence joins <strong>Travel</strong> Impressions with<br />

more than 30 years of travel industry experience<br />

with a predominant focus in marketing<br />

the Caribbean region. Most recently,<br />

Lawrence was regional vice president<br />

Caribbean product at LibGo <strong>Travel</strong>.<br />

In his role as senior director, Caribbean<br />

Destination, Lawrence will report to Paul<br />

Darya Camacci is<br />

stepping into Trafalgar's<br />

newly created<br />

position of Director,<br />

National Accounts for<br />

the Eastern Region.<br />

Reporting to Susan Donegan, Vice President,<br />

National Accounts, Darya brings over<br />

Zar, vice president, Caribbean Destination,<br />

Managed Brands and Airline/Car Relations<br />

and will work closely with Pauline Abatamarco,<br />

senior director, Caribbean Destination.<br />

His key responsibilities will include:<br />

acquisition and management of supplier<br />

product and inventory; development and<br />

fulfillment of marketing plans; promotion<br />

of destinations; development of promotions;<br />

and manage supplier relations.<br />

In his product key linkage role for American<br />

Express Vacations, Lawrence will report<br />

to Francesca Bonavita, executive vice<br />

president and general manager for American<br />

Express Vacations, and will serve as liaison<br />

for American Express Vacations with<br />

15 years experience in the travel industry,<br />

including senior executive sales positions<br />

with <strong>Travel</strong> Counsellors USA and Auto Europe/Destination<br />

Europe. Camacci has had<br />

extensive interaction with the travel agency<br />

community in sales and support positions in<br />

the tour and lodging sector of the industry.<br />

She will focus on strengthening Trafalgar's<br />

all <strong>Travel</strong> Impressions destination teams.<br />

This includes supporting American Express<br />

Vacations customer and American Express<br />

Cardmember strategy and vision, both online<br />

and offline and communicating the<br />

American Express Vacations product and<br />

destination requirements.<br />

Prior to joining <strong>Travel</strong> Impressions,<br />

Lawrence held various positions during his<br />

30-year tenure with LibGo <strong>Travel</strong> including<br />

regional VP Caribbean product & Caribbean<br />

marketing, VP Caribbean marketing and director<br />

of Mexico marketing. Lawrence also<br />

served as vice president product development<br />

at National Leisure Group.Visit<br />

www.<strong>Travel</strong>Impressions.com<br />

Trafalgar Expands Sales Team with Camacci as Director<br />

G R E E N C O R N E R — By Jim Moronek<br />

How Green Was My Bali<br />

You deserve this vacation. You’ve earned it and<br />

you’re so ready for it, you can almost taste the<br />

pan-seared chicken breast on leek fondue with<br />

ginger cream. Yes, your chosen destination is<br />

exotic Bali, maybe only because further from here<br />

you cannot get. And you are treating yourself to a little<br />

slathering of luxury travel (remember, you deserve this). So,<br />

then, why that nagging sense of guilt?<br />

Because, last week you attended a meeting protesting the<br />

impact of tourism on your own peaceful little resort community,<br />

that’s why. Because there’s a bumper sticker on your car<br />

which reminds tailgaters to tread lightly on your planet if not<br />

your tail. Mostly, because your neighbor just returned from an<br />

“eco-vacation” boasting of her natural rice diet, her natural<br />

campsites in the jungle, and her natural insect bites. “Took<br />

only photographs; left only footprints,” she smirked. You plan<br />

to take only battery-operated appliances and leave only credit<br />

card vouchers (luxury, remember).<br />

But now you wonder what damage the increasing invasion of<br />

the tourist hordes (yourself among them) will befall Bali’s fragile<br />

beauty. To the rescue comes a concept and a company called<br />

Second Nature ~ Vacations for Body, Mind & Planet whose<br />

goal is “to expand the idea of ‘green travel’ beyond the jungle so<br />

that every traveler can make a positive contribution to the envi-<br />

ronment on their<br />

next vacation.” It<br />

operates on the<br />

principle that “ecological<br />

sensitivity in<br />

travel should be<br />

‘second nature,’ and<br />

not just an occa-<br />

relationships with key East Coast-based National<br />

Accounts while supporting the District<br />

Sales Managers. Camacci's position complements<br />

that of Marina Accardo, Director,<br />

National Accounts for the Western Region<br />

and Amanda Ogle, Sales Manager for the<br />

home-based agency channel.<br />

Visit www.trafalgar.com<br />

sional issue, or limited<br />

only to wilderness.” And what a relief to know that you<br />

needn’t suffer jungle rot to experience environmentally correct<br />

travel. Quite the contrary, the 5-star Oberoi Hotel & Resort on<br />

Legian beach has caught your eye, where, among other exotic<br />

amenities, “a spacious open-air bathroom of bamboo and marble<br />

is set in a private, walled garden. With a riot of tropical flowers and<br />

plants. Some say the gardener is a magician, and that all Balinese<br />

are gardeners.” All this and a green conscience, too.<br />

www.oberoihotels.com<br />

Is this enough to qualify as “green travel?” Will the concept of<br />

“Second Nature” save the planet? The first impulse is to contrast<br />

these good intentions against the world-wide, rampant destruction<br />

of rain forests, ozone layers and open spaces of which we are all<br />

too familiar. On second thought, however, if every tourist were to<br />

have wasted a little less and learned a little more and returned a<br />

little more respectful of home as a resource, just maybe a second<br />

chance at salvation could truly become second nature. For additional<br />

information visit: www.lotustours.us<br />

49 MESSAGE BOARD WWW.<strong>JAXFAX</strong>.COM FEBRUARY 2010<br />

WWW.OBEROIHOTELS.COM/<br />

The Oberoi Spa

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