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PUBLISHER’S CORNER
Two Industry
Powerhouses
Join Forces
By Douglas Cooke, CTC, Publisher
Iam thrilled to be bringing our Travel Agent and Travel Supplier
readers some great news about JAX FAX to start off
2010. I am very pleased to announce that JAX FAX Travel
Marketing Magazine and Travel Research Online (TRO)
have formed a Joint Marketing Alliance. This alliance will
allow JAX FAX and TRO to offer a complete travel marketing
solution to travel industry suppliers, offering the best in both
print and online distribution. By combining our 25,000 magazine
subscribers with TRO’s 68,000 digital content subscribers, we
are creating the industry’s most dynamic and comprehensive
travel marketing solution.
According to Richard Earls, TRO Publisher, the combination is
a terrific opportunity for both suppliers and travel agents. “What
you have in the two companies is a very diverse group of travel
agent readers. TRO brings the best electronic platform in the
industry to the party and JAX FAX is a name travel agents have
trusted for decades. Both companies focus on relationship marketing
and both have a reputation for doing exactly what they
say they will do for the trade, without a lot of hype. Both companies
have always provided real value for their advertisers and
readership. It’s a combination that makes sense.”
TRO provides travel agents with over 650 destination guides,
travel videos, travel articles, epostcards and other marketing
materials to use at no cost. TRO’s daily email “TravelGram” is
more than just a collection of edited press releases. It highlights
travel related articles appearing in consumer magazines, making
agents aware of the press their clients are reading, as well as
providing links to daily special travel offers. TRO hosts the largest
online Community of travel agents in the industry and has created
an editorial platform for the best writers in the travel industry
today, including John Frenaye, Les-Lee Roland, Mike Marchev,
Nolan Burris and many others. Combined with JAX FAX Magazine’s
editorial team of well respected editors and regional correspondents,
this new alliance now provides travel agents with the
best, most current destination and supplier information.
JAX FAX’s New Listings and Editorial Format
For our long time readers, this issue of JAX FAX will look familiar
as we are going back to our roots and changing the layout of
the magazine to one that better integrates our editorial and listings.
The magazine will continue to be divided into 6 geographic
sections, providing worldwide coverage in every issue. The big
difference now is that the Consolidator Airfare and Tour Operator
Package listings will become part of each editorial section. This
will better link the feature articles with the destination listings,
enabling travel agents to jump quickly between the destination
articles and the listings for that destination.
JAX FAX has always been designed to be a reference tool for
travel agents when researching and booking travel for their
clients. By making the magazine easier to use and aligning ourselves
with a leading online travel agent resource, JAX FAX continues
to lead the way in helping travel agents secure more sales
and compete with the consumer direct, online booking systems.
6 FEBRUARY 2010 WWW.JAXFAX.COM