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INDIA 2008-09<br />

<strong>Travel</strong> Agent Sales Guide<br />

Sponsored by The <strong>India</strong> National Tourist Office.<br />

<strong>JAXFAX</strong><br />

®<br />

The <strong>Travel</strong> Agents’ Path to Profits<br />

SEPTEMBER 2008-SUPPLEMENT<br />

MAGAZINE


<strong>India</strong> Fast Facts<br />

Official Name: Republic of <strong>India</strong> • Capital: New Delhi • Population: 1.13 billion<br />

Government: Federal Republic • Year of Independence: 1947<br />

Area: 1.27 million square miles, about one-third the size of the U.S. Comprised<br />

of 28 states and seven union territories: Andaman and Nicobar Islands, Andhra<br />

Pradesh, Arunachal Pradesh, Assam, Bihar, Chandigarh, Chhattisgarh, Dadra and Nagar<br />

Haveli, Daman and Diu, Delhi, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu and<br />

Kashmir, Jharkhand, Karnataka, Kerala, Lakshadweep, Madhya Pradesh, Maharashtra,<br />

Manipur, Meghalaya, Mizoram, Nagaland, Orissa, Puducherry, Punjab, Rajasthan, Sikkim,<br />

Tamil Nadu, Tripura, Uttar Pradesh, Uttarakhand, West Bengal<br />

Languages: 18 languages including Hindi, the national language and English for national,<br />

political, and commercial communication plus 1,600 dialects.<br />

FOR A SMOOTH TRIP TO INDIA<br />

Accommodations: Incredible <strong>India</strong>, sponsored by the Government Tourism Ministry<br />

maintains a list of approved bed and breakfast accommodations:<br />

incredibleindia.org/pdf/approved_Incredible_<strong>India</strong>_B&B_Establishments.pdf<br />

<strong>India</strong> requires a visa for most tourists. You can handle much of the paperwork<br />

online at: www.indianembassy.org/consular/index.html<br />

Passports: A passport valid for at least six months beyond your return date is required.<br />

Visas are required for <strong>India</strong>, Nepal - destinations promoted by Ports of <strong>India</strong>. You will require<br />

a multiple entry visa for <strong>India</strong>. Apply at <strong>India</strong>n Embassies located in USA.<br />

Inoculations: The <strong>India</strong>n government does not require any inoculations, except<br />

proof of a yellow fever shot if visitors have traveled in a yellow fever affected area<br />

within the past six months. As a minimum, most tourists must take protection<br />

against Hepatitis A and get booster shots. However one’s personal physician may<br />

recommend some shots for your special needs.<br />

Documents: Airline tickets, itinerary, voucher, telephone/fax numbers of contacts in<br />

<strong>India</strong>, and any other relevant information about one’s trip should be mailed two<br />

weeks before departure depending upon date of booking.<br />

Weather: The average maximum temperature in most of Northern <strong>India</strong> is around<br />

85 degree Fahrenheit and in the range 55 to 80 degrees. However, from December<br />

to February the temperatures can drop to 45 to 50 degrees in Northern <strong>India</strong><br />

What to Pack: During visits to a temple or a mosque, visitors are advised to dress modestly<br />

and avoid dressing in black or leather. From November to February a sweater and<br />

AFGHANISTAN<br />

PAKISTAN<br />

Arabian<br />

Sea<br />

Gulf of<br />

Cambay<br />

Thar<br />

Desert<br />

INDIA<br />

New Delhi<br />

Ahmadabad<br />

Bombay Deccan<br />

Panaji<br />

Srinagar<br />

Delhi<br />

Agra<br />

Godavari<br />

Plateau<br />

Hyderabad<br />

Bangalore<br />

Calicut<br />

Krishna<br />

Gulf of<br />

Manhar<br />

Narmada<br />

Madras<br />

Himalayas<br />

Kanpur<br />

SRI<br />

LANKA<br />

NEPAL<br />

Indo-Gangetic Plain<br />

Nagpur<br />

Vishakhapatnam<br />

Varanasi<br />

Ganges<br />

Calcutta<br />

Bay of<br />

Bengal Andaman<br />

<strong>India</strong>n<br />

Ocean<br />

CHINA<br />

BHUTAN<br />

BANGLADESH<br />

Mouths of<br />

the Ganges<br />

Adaman<br />

Islands<br />

Brahmaputra<br />

MYANMAR<br />

Nicobar<br />

Islands<br />

Sea<br />

a windbreaker may be necessary<br />

in Northern <strong>India</strong>.<br />

Money: It is easy to change<br />

money at your hotel cashier's<br />

desk.<br />

Electricity: The voltage in <strong>India</strong><br />

is 220 volts AC 50 cycles.<br />

Time Zone: <strong>India</strong> has one time<br />

zone; 5.5 hours ahead of GMT.<br />

Tipping: Drivers, $10 per day;<br />

Restaurants, 10% of the bill.<br />

Call the <strong>India</strong> Tourist Office<br />

at 800-953-9399; 212-586-<br />

4901 (East Coast); or 213-<br />

380-8855 ( West Coast) or<br />

visit the ofiicial website at:<br />

www.incredibleindia.com<br />

SEPTEMBER 2008 • <strong>JAXFAX</strong> INDIA SALES GUIDE SUPPLEMENT 1


<strong>India</strong>: Closer Than You Think<br />

“ Although we have many languages and dialects<br />

in <strong>India</strong>, we really do speak the same language... ”<br />

Snar Lyne Khyriem the Regional Director, <strong>India</strong> Tourism<br />

Office, New York, is responsible for marketing and promotion<br />

of <strong>India</strong> tourism in North America, South America<br />

and the Caribbean Region. Below is his message to agents.<br />

“Last year, <strong>India</strong> counted 680,534 U.S. visitors so we passed<br />

the half million mark; our goal for 2010 is one million. Americans<br />

are ready for <strong>India</strong> and we are ready for them.<br />

This is our time and your time as travel agents, to aim for the<br />

clients who have been curious about China and Africa -- this is<br />

your market for <strong>India</strong>, which is home to 26 World Heritage Sites<br />

alone. Americans are definitely losing their fear of visiting this<br />

giant country of ours – with one billion people that speak 18<br />

languages and 1,600 dialects – and if they have not visited before,<br />

it is safe to recommend a tour. There are so many tours<br />

that cater to many tastes, offering flexibility and the security of<br />

structure, it makes getting around <strong>India</strong> much easier than to<br />

drive on your own for instance, which, is unimaginable.”<br />

Celebrities and Hollywood<br />

<strong>India</strong> is very popular now among celebrities like Madonna and<br />

Richard Gere; <strong>India</strong>n culture is becoming more and more prominent<br />

in the U.S. through personalities such as Deepak Chopra<br />

and authors like Arundhati Roy who wrote The God of Small<br />

Things and London-based Zadie Smith whose White Teeth<br />

was made into a film that aired on public TV. Jhumpa Lahiri’s<br />

best-seller The Namesake will soon be released in the U.S. as<br />

a film about a family whose move from Calcutta to Boston<br />

brings many themes home to American viewers. Some of our<br />

film directors -- Ishmael Merchant, Mira Nair and Deepa Mehta<br />

– are also becoming known in the U.S. through their work. New<br />

York City’s ImagineAsia Theatre on 59th St., presents <strong>India</strong>n<br />

films. And who can forget the impact of Monsoon Wedding?<br />

From Yoga to Wildlife, Trains and Cruises<br />

We are seeing a rise in all sorts of programs: culinary tours led<br />

by well known chefs such as Julie Sahni and Madhur Jaffrey, to<br />

architectural, garden, archeology, safaris, rural tourism, bird<br />

watching and river cruising. Additionally, our traditional health<br />

and healing arts are attracting Westerners – yoga retreats and<br />

ayurveda, an alternative medicine used primarily in <strong>India</strong>—are<br />

also very popular.<br />

Yes, many people do not realize how many wildlife viewing opportunities<br />

there are in <strong>India</strong>. Recently Taj opened Mahua Kothi,<br />

the first of its new Wilderness Lodges in partnership with CC<br />

Africa. It is set on 40 acres in<br />

the rolling Satpura hills of Madhya Pradesh.<br />

This sort of development opens up another market for us -- the<br />

wildlife safari market. Visitors will see tigers, leopards, jackals<br />

in the jungles of Bandhavgarh National Park in Madhya Pradesh.<br />

Also rural tourism explores very local villages in hill towns,<br />

many of which are only accessible by train. We have two luxury<br />

trains that travel along more than 40,625 miles of train track;<br />

as well as a vintage train that visits hill stations between Rajasthan<br />

and Agra.<br />

We are seeing more of two types of cruises: river cruises and<br />

big-ship cruising on the <strong>India</strong>n Ocean. Assam Bengal Navigation<br />

has just introduced a new river boat and the Vivada, a 32cabin<br />

boat cruises along the Ganges on wildlife expeditions to<br />

see tigers in the wild.<br />

Access and Accommodations<br />

Nonstop direct flights take just 14 hours now from New York as<br />

opposed to the former 18. Since the Open Sky Agreement with<br />

the U.S. went into effect in January 2005, ample airlift is coming<br />

our way. Delta has just entered an interline agreement with<br />

Kingfisher Airlines (as of Nov. 1, Delta is operating flights from<br />

JFK-New York to Mumbai); Continental operates flights out of<br />

Newark to Delhi, American from Chicago to Delhi, and Air<br />

<strong>India</strong> operates 28 flights weekly from four gateways. Air <strong>India</strong><br />

is expected to add more non-stops to <strong>India</strong>. Additionally, British<br />

Airways, Air Emirates, Lufthansa, Singapore and Virgin Atlantic<br />

also serve <strong>India</strong>.<br />

We have always had a strong hotel inventory; among the international<br />

brands in <strong>India</strong> are: Four Points Sheraton, Hyatt,<br />

InterContinental, Kempinski, Leela, Marriott, Oberoi,<br />

Shangri-La and Taj. Accor has just opened the Novotel Hyderabad<br />

located in this hi-tech city near the <strong>India</strong>n Institute of<br />

Information Technology, the School of Business. Business travelers<br />

are among our best ambassadors as they visit on business<br />

and return soon afterwards with their families; or just<br />

extend their stays.<br />

Message to Agents<br />

Sell <strong>India</strong>, it is a magnificent country with a tremendous variety<br />

from wildlife safaris to spiritual retreats. <strong>India</strong> is also a good ticket<br />

item for agents, yet the dollar is worth much more than in many<br />

other destinations today. Although we have many languages and dialects<br />

in <strong>India</strong>, we really do speak the same language – English.<br />

2 SEPTEMBER 2008 • <strong>JAXFAX</strong> INDIA SALES GUIDE SUPPLEMENT


The subcontinent of <strong>India</strong> lies in southern Asia, bordering<br />

the Arabian Sea and the Bay of Bengal between Myanamar<br />

(Burma), Pakistan, China and Nepal. Bordered to the<br />

north by the Himalayas, the world's highest mountain chain,<br />

foothill valleys cover the northernmost parts of the country's<br />

28 states. Further south, plateaus, tropical rain forests and<br />

sandy deserts are bordered by palm-fringed beaches.<br />

Side by side with the country's staggering topographical variations<br />

is its cultural diversity, the result of the coexistence of a<br />

number of religions as well as local traditions. The towering<br />

temples of south <strong>India</strong>, easily identifiable by their ornately sculptured<br />

surface, are associated with many crafts and performing<br />

arts of the region.<br />

In the desert of Kutch, Gujarat, on the other hand, a scattering<br />

of villages pit themselves against the awesome forces of<br />

nature, resulting in Spartan lifestyles made vibrant by a profusion<br />

of jewelry and ornamental embroidery used to adorn apparel<br />

and household linen. In the extreme north is the high<br />

altitude desert of Ladakh.<br />

For Incredible<br />

Holiday in !india<br />

<strong>India</strong>’s Mosaic of Cultural Crossroads<br />

Please contact:<br />

421 7 Av, Suite 1004, New York, NY. 10001.<br />

Call Toll Free: 1-888-9C INDIA (924-6342)<br />

Tel: 212-695-1005 | Fax : 212-695-1006<br />

Email: sans@sansincrediblevacations.com<br />

Visit: www.sansincrediblevacations.com<br />

SPECIALIST IN CUSTOMIZED TOURS<br />

Economy<br />

<strong>India</strong>'s diverse economy encompasses traditional village farming,<br />

modern agriculture, handicrafts, a wide range of modern industries,<br />

and a multitude of services. Services are the major source<br />

of economic growth, accounting for more than half of <strong>India</strong>'s output<br />

with less than one third of its labor force. The economy has<br />

posted an average growth rate of more than 7% in the decade<br />

since 1997. <strong>India</strong> achieved 8.5% GDP growth in 2006, and again in<br />

2007, significantly expanding production of manufactures. <strong>India</strong> is<br />

capitalizing on its large numbers of well-educated people skilled in<br />

the English language to become a major exporter of software services<br />

and software workers.<br />

Spiritual Roots<br />

Local culture is visibly shaped by the faith - Buddhism, as well as<br />

by the harsh terrain. Yet another facet of <strong>India</strong>n culture is observed<br />

in the colorful tribal lifestyles of the northeastern states of Nagaland,<br />

Mizoram, Tripura and Manipur with their folk culture.<br />

In the central <strong>India</strong>n states of Orissa and Madhya Pradesh tribal village<br />

life has resulted in a variety of artistically executed handicrafts.<br />

<strong>India</strong>'s mountains provide settings for heli-skiing, river rafting,<br />

mountaineering and trekking. Its beaches provide lazy sunbathing<br />

as well as wind surfing and snorkeling, and its jungles<br />

provide shooting wildlife with a camera.<br />

Historic Beginnings<br />

<strong>India</strong>'s history goes back to 3,200 BC when Hinduism was first<br />

founded. Buddhism, Jainism, Sikhism. Judaism. Zoroashtrianism,<br />

Christianity and Islam all exist within the country today.<br />

As a consequence of <strong>India</strong>'s size, the history of the country<br />

has seldom been the same for two adjoining territories, and its<br />

great natural wealth has lured a succession of traders and foreign<br />

influences to it, each having left their imprint in the country,<br />

however faint or localized. Thus, Chinese fishing nets in<br />

Kerala are a throwback to that country's ancient maritime trade,<br />

while in the north, terra-cotta figurines of the centuries BC bear<br />

distinctly Greek traces.<br />

And Today…<br />

Modern <strong>India</strong> is home to the tribal with his anachronistic lifestyle<br />

and to the sophisticated urban jetsetter. It is a land where temple<br />

elephants exist amicably with the microchip. Its ancient monuments<br />

are backdrops for the world's largest democracy where atomic energy<br />

is generated and industrial development has brought the country<br />

within the world's top ten nations. Today, fishermen along the<br />

country's coastline fashion simple fishing boats in a centuries old<br />

tradition while, a few miles away motor vehicles glide off conveyor<br />

belts in state-of-the-art factories.<br />

And the <strong>India</strong>n calendar brims with festivals from a diverse array<br />

of religions. If you can, time clients’ visits with the major festivals<br />

for insight into this fascinating culture.<br />

4 SEPTEMBER 2008 • <strong>JAXFAX</strong> INDIA SALES GUIDE SUPPLEMENT


AIRLIFT TO INDIA<br />

Air <strong>India</strong> is <strong>India</strong>'s national flag carrier. By entering into alliances<br />

with other leading airlines of the world, Air <strong>India</strong> today<br />

offers passengers a wider network of routes they can fly. A detail<br />

of Air <strong>India</strong>'s seat sharing arrangements with various airlines<br />

is given on their website: Visit www.airindia.com<br />

Lufthansa customers have been benefiting from its close cooperation<br />

with Air <strong>India</strong>. For the past three years, the German carrier<br />

grew in the <strong>India</strong>n market, offering 45 non-stop flights every week<br />

from Frankfurt and Munich to six gateways in <strong>India</strong> — Bangalore,<br />

Chennai, Delhi, Hyderabad, Kolkata and Mumbai.<br />

Lufthansa Airlines launched new service from Munich to<br />

Pune–its first, continuous, all-business class six-day a week<br />

flight. Lufthansa plans to increase its flights from Mumbai and<br />

Kolkata apart from also increasing its cargo and catering services<br />

in <strong>India</strong>.<br />

Werner Heesen, Lufthansa German Airlines’ director, South<br />

Asia, said, “The Lufthansa private jet service is an extension<br />

we offer to our business and first class passengers. It allows<br />

them to reach the thousands of smaller European airports<br />

where widebody aircraft cannot.”Heesen further added that<br />

Lufthansa presently offers private jet service only in Europe and<br />

that it is looking for an <strong>India</strong>n partner for its introduction in <strong>India</strong><br />

as well. He said that <strong>India</strong>’s lawyers, consultants, film stars and<br />

other such customers could avail this private jet service. It was<br />

also underscored that the <strong>India</strong>n sector is sustainably profitable<br />

sector for Lufthansa.Visit www.lufthansa.com<br />

Jet Airways inaugurated a new flight with the touchdown of<br />

its Boeing 777-300ER aircraft at New York's John F. Kennedy International<br />

Airport last month.<br />

Final preparations were completed with this new daily service<br />

from JFK to <strong>India</strong>, via Brussels International Airport. Flights<br />

depart JFK at 7:55 p.m. to arrive in Delhi, <strong>India</strong> at 12:10 a.m.<br />

Other gateways are Newark Liberty International Airport starting<br />

on August 5 and Toronto's Pearson International Airport on<br />

September 5, bringing the total to three daily flights from North<br />

America to <strong>India</strong>. Additionally, Jet Airways in cooperation with<br />

Brussels Airport, opened an airport lounge at its hub in Brussels.<br />

www.jetairways.com<br />

Kingfisher Airlines launched direct daily services connecting<br />

Bangalore to Mangalore and Mangalore to Chennai. With a<br />

daily flight in each direction, these new routes will provide convenient<br />

service for business and leisure travelers alike. Visit<br />

www.flykingfisher.com<br />

6 SEPTEMBER 2008 • <strong>JAXFAX</strong> INDIA SALES GUIDE SUPPLEMENT


NORTH INDIA<br />

Geographically, north <strong>India</strong> boasts<br />

the towering majesty of the Himalayas,<br />

the breathtaking mountainous<br />

beauty of Himachal<br />

Pradesh and Kashmir, the agriculturally<br />

rich plains of Punjab,<br />

Haryana and the Ganga basin of<br />

Uttar Pradesh that has nurtured<br />

many ancient civilizations to form an incredibly rich visual extravaganza.<br />

The history of this land of the Vedas goes back at<br />

least 5,000 years, the passage of the millennia peppered by the<br />

arrival of explorers, missionaries, envoys and traders. They all<br />

contributed to the cultural kaleidoscope that north <strong>India</strong> is today,<br />

a very colourful destination for the modern tourist.<br />

Uttar Pradesh is the confluence of the three mighty religions<br />

of the world - Hinduism, Buddhism and Islam. Varanasi is one<br />

of the oldest cities in the world and to this day one of the holiest<br />

of the Hindu pilgrimage centres, followed by Gaya.<br />

Regional Flavors Of <strong>India</strong><br />

NORTH EAST<br />

WEST SOUTH<br />

Part of this State was called the Middle Land in Buddhist literature,<br />

hallowed by the presence of the Buddha and Mahavira<br />

2,500 years ago. It was also in Uttar Pradesh that Muslim culture<br />

really blossomed in immortal literature, dance, music, art<br />

and architecture.<br />

Rajasthan is a State with an entirely different visage. Its medieval<br />

forts and palaces, the very distinctive nomadic desert<br />

lifestyle and stark scenery are unique in <strong>India</strong>.<br />

The mountainous States of Jammu & Kashmir and Himachal<br />

Pradesh are dream destinations for tourists since they combine<br />

the awesome beauty of the Himalayas with a delightfully distinctive<br />

ethnic culture.<br />

This rich cultural tapestry is woven with brilliant strands of<br />

many hues-dance, music, food, costumes, languages, customs,<br />

festivals for a variety staggering<br />

in its appeal.<br />

SOUTH INDIA<br />

Surrounded by three oceans, South<br />

<strong>India</strong> is a region of overwhelming<br />

grandeur and pristine beauty. Separated<br />

from north <strong>India</strong> by the Vindhya<br />

Mountain range, the south <strong>India</strong>n<br />

peninsula is doubly insulated by the Arabian Sea and Eastern Ghats<br />

on the east and the Bay of Bengal and Western Ghats on the west.<br />

As a result, this triangular volcanic land that was once part of the<br />

geologically primeval Gondwanaland, remained culturally undisturbed<br />

for millennia, evolving an aura of poised tranquility.<br />

The dominant features of south <strong>India</strong> are the tropical climate less<br />

harsh than the northern States, lush green tropical vegetation in<br />

the coastal areas and the architecture, culture, languages and<br />

lifestyle, which has remained essentially Dravidian at the core in<br />

spite of repeated exposures to outside influences.<br />

Since the southern culture evolved millennia before the modern<br />

State borders did, there is a racial, cultural and linguistic homogeneity<br />

here that makes visitors perceive the four major southern<br />

States together simply as 'south <strong>India</strong>', albeit mistakenly.<br />

In spite of the seeming similarity, each State has different<br />

scenery, festivals, architecture and subtle cultural variations to<br />

offer, each State in its own right a fascinating tourist destination.<br />

Pondicherry and Lakshadweep are again utterly different<br />

from the four traditional States of Tamil Nadu, Andhra<br />

Pradesh, Karnataka and Kerala. The southern culture is a tapestry<br />

of magnificent temple architecture going back to the 6th<br />

century, the unaltered traditions of food, religion and lifestyle,<br />

handicrafts, heritage of sandalwood, silk, rosewood and brass,<br />

and of course the grandeur of classical dance and music.<br />

This is a land of temples, a land of the devout, the profusion<br />

of jasmine and 'kanakambaram' flowers and the soft beat of<br />

distant drums as yet another festival starts.<br />

8 SEPTEMBER 2008 • <strong>JAXFAX</strong> INDIA SALES GUIDE SUPPLEMENT


EAST INDIA<br />

Steeped in thousands of years of<br />

history, much of East <strong>India</strong> still remains<br />

untouched by time. It is in the<br />

unimaginably fertile Gange delta that<br />

the ancient kingdoms with lilting<br />

names like Anga, Banga, Kalinga<br />

flourished at least 3000 years ago.<br />

Early industrialization of <strong>India</strong> took place in the east, due to<br />

the incredibly rich hinterland, access to river and ocean commercial<br />

transport and British investment in technology.<br />

Orissa on the east coast of <strong>India</strong>, is home to the Hirakud Dam,<br />

one of the longest dams in the world. Orissa has several popular<br />

tourist destinations. Puri, with the Jagannatha's temple near<br />

the sea, and Konark, with the Sun Temple.<br />

Bihar is located in the eastern region of <strong>India</strong>, bordering<br />

Nepal in the North. It is in Bihar that the Buddha and Mahavira<br />

preached the gentle way of life that changed human history.<br />

It is in West Bengal where the British metamorphosed from<br />

traders to supreme rulers of <strong>India</strong> - a historical event that altered<br />

<strong>India</strong>'s national psyche for centuries. As powers and persona<br />

rose and fell, history shaped the people of the plains.<br />

Calcutta (Kolkata) is the capital of the <strong>India</strong>n state of West<br />

Bengal which served as the capital of <strong>India</strong> during the British Raj<br />

until 1911.<br />

Other states in the East include: Mizoram, Nagaland and<br />

Manipur home to the Tulihal Airport, the airport of Imphal,<br />

which connects the state capital with Delhi, Calcutta and Guwahati.<br />

Also Meghalaya state which literally means "The Abode of<br />

Clouds" in Sanskrit and other Indic languages. Surrounded by<br />

Bangladesh on the north, south and west, the state of Tripura<br />

possesses an extremely rich bio-diversity, there are 379<br />

species of trees.<br />

The Andaman and Nicobar Islands – an emerald dollops in<br />

the sapphire indian ocean are traditionally known for their shell<br />

wealth, used as novelties supporting many cottage industries<br />

producing a wide range of decorative items & ornaments.<br />

WEST INDIA<br />

The four states of Maharashtra,<br />

Gujarat, Goa and Madhya Pradesh<br />

in the west are so different in their<br />

landscape, culture and milieu that it<br />

may be difficult to believe they are adjacent<br />

to each other.<br />

Maharashtra is the land of famed<br />

warriors. Ridged by the Western ghats and covered by dense<br />

forests, it has witnessed a valiant history - rise and fall of<br />

Maratha empire.<br />

Shivaji is an immortal legend here, his memories alive in the<br />

innumerable forts scattered across the countryside. The rock<br />

cut caves at Ajanta and Ellora eloquently record the earliest mingling<br />

of all faiths - the Buddhist, Jain and Hindu sculptures and<br />

frescoes co-exist in complete harmony.<br />

Since ancient times Arab traders touched the <strong>India</strong>n ports on<br />

the west coast of Gujarat and a multi-product export import<br />

trade flourished. The mythical port city of Dwarka supposed to<br />

have been founded by Lord Krishna 5,000 years ago, had been<br />

recently excavated from below the sea. The ruins of the Harappan<br />

civilization that were discovered in Lothal date back 3,500<br />

years. Gujarat is still steeped in history. The Muslim culture in<br />

Ahmedabad founded by Ahmed Shah and the memories of life<br />

and work of Mahatma Gandhi who spent a part of his life here,<br />

are a living presence.<br />

Goa conjures another world. Ancient temples and majestic<br />

churches, a rich tradition of classical music, truly exuberant folk<br />

entertainment, delectable cuisine and a beautiful 160-mile<br />

coastline with nearly year round sunshine combine in magical<br />

alchemy to make it an ideal getaway holiday resort.<br />

Madhya Pradesh, surrounded by seven States, known as<br />

the heart of <strong>India</strong>, geographically shares the mountain ranges<br />

and plateaus of the western States. Its verdant forests are rich<br />

in flora and fauna and shelter ancient tribes, in many ways a<br />

uniquely harmonious world where life continues to be unhurried<br />

and natural.<br />

INCREDIBLE FARES TO INDIA<br />

SEPTEMBER 2008 • <strong>JAXFAX</strong> INDIA SALES GUIDE SUPPLEMENT 9


Touring <strong>India</strong> With The Experts<br />

A As it celebrates its 250th anniversary, Cox & Kings.<br />

www.coxandkingsusa.com, is a premium brand in all<br />

travel related services in the <strong>India</strong>n subcontinent, employing<br />

over 800 trained professionals. Its <strong>India</strong> operations are headquartered<br />

in Mumbai. It has over 12 fully owned offices in <strong>India</strong><br />

across key cities such as New Delhi, Chennai, Bangalore,<br />

Kolkata, Ahmedabad, Kochi, Hyderabad, Pune, Goa, Nagpur and<br />

Jaipur. Its Signature Escorted <strong>Travel</strong>, is limited to 18 participants<br />

and features at least one C&K Signature Event, and is led by<br />

its most popular Escorts. The typical number of travelers is only<br />

nine. Custom Designed <strong>Travel</strong> is among its options as you may<br />

want to help develop a one of a kind luxury experience. The<br />

company offers safaris for individuals, and families.<br />

Collette Vacations, www.collettevacations.com. offers a<br />

16-day “Mysteries of <strong>India</strong>”, including a two-night stay in a<br />

palace, stays at five-star Taj Hotels, an elephant ride to Amber<br />

Fort, a horse and carriage or "Tonga" ride to the Taj Mahal, a visit<br />

to Mother Theresa's Charity Home. Departures available are:<br />

Jan. 15, March 5, May 28, and Oct. 15, 2009. Land rates range<br />

from $2,849 per person double for the May departure to $3,999<br />

per person double in Jan. and March.<br />

Goway <strong>Travel</strong>, www.goway.com, offers an ultimate fully escorted<br />

20-day Splendors of <strong>India</strong> package--one of their signature<br />

Holidays of a Lifetime trips. Departing February 2, 2009<br />

the tour is priced from $9,759 per person double with roundtrip<br />

airfare out of Los Angeles with British Airways.<br />

Hariworld, www.hariworld.com headquartered in New<br />

York, has branch offices in Atlanta, Chicago, Houston, Los<br />

Angeles and San Francisco all ARC approved, plus an office<br />

in New Delhi, which is IATA approved.<br />

Canada-based Indus <strong>Travel</strong>s, www.industravels.ca, has recently<br />

introduced its Luxury Collection. Among its current portfolio<br />

is the seven-night, “Yoga, the Healing Touch” priced from $897<br />

for land arrangements only. The program visits the Taj Mahal in<br />

Agra; accommodations are at the Ashram in Rishikesh and include<br />

yoga sessions and sightseeing. Additionally, a nine-night<br />

program, “Kerala Explorer” includes a boat trip at Peryar National<br />

Park, a sunset cruise at Kumarakom and dance performances at<br />

Cochin. Besides <strong>India</strong>, Indus also custom-designs travel to Nepal,<br />

Sri Lanka, Maldives, Turkey, Egypt, Jordan and Dubai.<br />

Picasso Tours, www.portsofindia.com, has introduced a<br />

new product line to the subcontinent dubbed Ports of <strong>India</strong>.<br />

Programs focus on north, south, central, east and west <strong>India</strong> in<br />

a series of programs with enormous variety and options. The<br />

Chopra is catalyst for Guide<br />

Ram Chopra is well known in the travel industry.<br />

He has straddled both sides of the<br />

fence: the public and private sectors and has<br />

landed squarely at the source of his passion, his beloved<br />

<strong>India</strong>. His career spans nearly half a century. In that time,<br />

he has been involved with tourism promotion, marketing<br />

and salesmanship on every level of the industry.<br />

A catalyst for this supplement, Chopra said, “The decision<br />

for <strong>India</strong> Tourism and Jax Fax to collaborate on producing<br />

this travel guide for <strong>India</strong> right now is very timely.” He<br />

added, “While traveling at home and to nearby countries<br />

and states is becoming arduous due to the fury of gas<br />

prices, air travel to <strong>India</strong> has become very affordable due to<br />

the availability of seats both on the direct and stopover<br />

flights.” Additionally, hotel accommodations have also been<br />

enhanced in all categories especially in the three and fourstar<br />

properties. Add to this, <strong>India</strong>’s portfolio of grand rail luxury<br />

journeys for what may quite possibly position <strong>India</strong> as<br />

the very best foreign destination buy this year.<br />

A PATA Gold Award winner, Chopra headed the Government<br />

of <strong>India</strong> Tourist Office, New York when <strong>India</strong> promotion<br />

was at its earliest stage in the U.S. It is no surprise<br />

Chopra reappeared in the market at the helm of the North<br />

American operations for <strong>India</strong>n tour operator SANS Incredible<br />

Vacations.<br />

Call Ram Chopra, Sans Incredible Vacations at 212-695-<br />

1005, 888-9C-INDIA; 347-323-2252 or visit www.sansincrediblevacations.com.<br />

10 SEPTEMBER 2008 • <strong>JAXFAX</strong> INDIA SALES GUIDE SUPPLEMENT


Exotic South, for instance, is a fully escorted<br />

12-night tour that travels from<br />

Chennai, to Tanjor, Madurai, Ponticherry,<br />

Cochin and ends in Mumbai.<br />

Priced from $2,025 per person double<br />

for land arrangements; air is additional but Picasso can and will assist<br />

agents with consolidator prices. A three-night extension to Goa<br />

costs about $700 per person double.<br />

Ritz Tours, www.ritztours.com, madkes its first venture into<br />

<strong>India</strong> with the new 16-day Essence of <strong>India</strong> program for travel<br />

in 2008 and 2009. The “Pearl of the Orient,” priced from $3,699<br />

per person double begins in Bangkok, Thailand, stops in <strong>India</strong>’<br />

capital of Delhi, on to Agra. Departing Jan. 8, 28 and Feb. 18.<br />

SANS Incredible Vacations, www.incrediblevacationsindia.com,<br />

offers a comprehensive Fam tours leaving<br />

every Thursday and priced from $1,599 including roundtrip<br />

air on major carriers from U.S. and Canadian gateways.<br />

Two one-week options are being offered. The Gold<br />

Fam includes Delhi-Agra-Ranthambore-Jaipur and the<br />

Green Fam covers Mumbai-Kochi- Periyar-Kumarakom<br />

with Combinations and extensions.<br />

SITA World Tours, www.sitatours.com, which is approaching<br />

its 75th anniversary, has retained an edge in the Tourism In-<br />

dustry by tapping into various niche markets. Tours to <strong>India</strong> and<br />

Nepal range from luxury to deluxe to first-class programs as<br />

well as a healthy roster of options for Independent travelers.<br />

Programs are focused, yet the Golden Triangle remains one<br />

of the best first-time visitor tours, while others that focus on<br />

South <strong>India</strong>, Wildlife, and luxury train rides may appeal to those<br />

who have been to <strong>India</strong> and want to visit again.<br />

Sky Vacations, www.skyvacations.net, excels at <strong>India</strong> destination<br />

management. From budget-conscious tourists to highend<br />

clients looking for a private jets and exclusive suites, Sky<br />

Vacations caters to your clients specific requirements. Its parent<br />

company, Sky Bird <strong>Travel</strong> & Tours Inc. is comprised of eight<br />

offices across the U.S. Known within airline circles, Sky Bird<br />

now offers enhanced value addition for clients who choose to<br />

venture out, seeking new destinations to visit with experts.<br />

STI <strong>Travel</strong> LLC, www.sti-travel.com <strong>India</strong> programs range<br />

from Enchanting North <strong>India</strong>, Enchanting South <strong>India</strong>, Classic<br />

Kerala, Rajasthan with Taj Hotels and, the popular Golden Triangle<br />

offering extensions on the Kerala package, a Call of the<br />

Wild package and the Last Shangri-La. An air-inclusive fam trip<br />

is scheduled for Sept. 19-29, 2008 at $1,869 per person double.<br />

SEPTEMBER 2008 • <strong>JAXFAX</strong> INDIA SALES GUIDE SUPPLEMENT 11


RIDING THE RAILS<br />

Last fall, <strong>India</strong> welcomed two new attractions: The Vidarbha<br />

Queen Express, <strong>India</strong>’s first jungle safari train and the Deccan<br />

Odyssey. Vidarbha visits Tadoba National Park, Maharashtra’s oldest<br />

Tiger Reserve, endowed with biodiversity and home to the<br />

Royal Bengal Tiger, <strong>India</strong>’s national animal, currently in danger of<br />

extinction. Other tiger reserves in Maharashtra are the Melghat<br />

Tiger Reserve located on the southern region of the Satpura Hill<br />

Range, 140 miles from the Nagpur Airport close to Chikaldhara, in<br />

the north east of the State and the Pench Tiger Reserve.<br />

The Government of Maharashtra along with the Japanese<br />

Bank of International Cooperation, have embarked on a $95 million<br />

investment to conserve the Ajanta and Ellora regions. Other<br />

conservation projects include restoration of Elephanta Island,<br />

another UNESCO World Heritage site in Mumbai, the Lonar<br />

Crater, and other archaeological museums in the region.<br />

A joint venture between the <strong>India</strong>n Railways and the Government<br />

of Maharashtra represented by the Maharashtra Tourism Development<br />

Corporation, the Deccan Odyssey showcases the<br />

tourism assets of Maharashtra, the grandeur of Konkan coast, the<br />

art, culture, the heritage of Maharashtra as well as local arts, crafts<br />

and cuisine of the state during the journey. It takes 80 passengers<br />

on a tour of the Konkan region, including Goa, and northwestern<br />

Maharashtra, stopping at Ratnagiri, Sindhudurg, Goa, Pune, Aurangabad,<br />

(for Ajanta and Ellora) and Nashik, visiting forts, historical<br />

places, museums, beaches and boat rides in the backwaters. The<br />

Deccan Odyssey takes visitors on a seven-night journey departing<br />

every Wednesday from the Chatrapati Shivaji Terminus (CST) in<br />

Mumbai between October and April. The Deccan Odyssey features<br />

21 air-conditioned coaches which include two world-class<br />

restaurants, a spa, gym, hair salon, steam/sauna, and massage,<br />

yoga and business centers. The world-renowned Taj Group operates<br />

the spa, dining and housekeeping facilities, which includes 24hour<br />

room service. www.maharashtratourism.gov.in<br />

Palace Tours offers a wide variety of luxury tours to <strong>India</strong><br />

quite possibly setting the standard for touring excellence by<br />

providing ease, flexibility and a multitude of choices for your<br />

clients. The company offers the luxury train tours in <strong>India</strong> retaining<br />

nearly 50% of the worldwide market share for Palace<br />

on Wheels in Rajasthan, <strong>India</strong>'s flagship luxury tourist offering.<br />

As the General Sales Agent of several <strong>India</strong>n State Tourism Departments,<br />

Palace Tours also represents <strong>India</strong>'s newest trains:<br />

The Deccan Odyssey and Heritage on Wheels. Call 800-724-<br />

5120; www.palacetours.net<br />

Greaves Tours has just the ticket for those seeking an enchanting<br />

rail-journey across <strong>India</strong>. Palace on Wheels is regularly featured<br />

in Greaves’ portfolio. The “Deccan Odyssey” is scheduled to leave<br />

Mumbai weekly on Wednesday evenings, from September to<br />

April each year. Both packages include an elephant ride in Jaipur;<br />

camel ride in Jaisalmer; canter ride in Ranthambore Tiger Reserve;<br />

boat ride in Udaipur; cycle rickshaw ride in Bharatpur Bird Sanctuary.<br />

Call 800-318-7801; www.greavesindia.com<br />

ACCOMMODATIONS<br />

<strong>India</strong> is rich with a wealth of<br />

accommodations from five-star<br />

deluxe palaces to rural tourism,<br />

which is fast taking off among<br />

visitors. Visit www.exploreruralindia.org<br />

Aman Resorts, www.amanresorts.com: Just south of the<br />

Delhi Golf Course, is The Aman, New Delhi. This city-based resort<br />

rises nine stories and houses 39 rooms (31 are poolside) and suites<br />

with private plunge pools.<br />

Aman Resorts in northern <strong>India</strong> include the Aman-i-Khás, a 3 3/4<br />

hour train journey from New Delhi. It is a tented camp for wildlife safaris<br />

set on the outskirts of Ranthambhore National Park. Amanbagh,<br />

a verdant oasis of mature palm, fruit and eucalyptus trees<br />

lying within a walled compound once the staging grounds for royal<br />

hunts, is 4 1/2 hours by car from New Delhi.<br />

The Leela Palace Kempinski, www.theleela.com: Glamour,<br />

characterized The Leela Palace Kempinski in Bangalore. The<br />

Leela Palaces-Hotels-Resorts group, in fact is among the most<br />

expensive lodging in <strong>India</strong> and its executives like it that way as<br />

they embark on an aggressive three-year expansion plan that<br />

will double room capacity by introducing six new properties,<br />

bringing the group’s total to 10. The new properties will be in<br />

Gurgaon Delhi, to open Spring, 2008; Udaipur, winter, 2008;<br />

Chennai, winter, 2009; and by 2010 in South Delhi; Hyderabade;<br />

and Pune, representing a total investment of $300 million.<br />

Shangri-La Hotels and Resorts, www.shangri-la.com: Among<br />

Asia Pacific’s leading luxury hotel groups, recently signed an<br />

agreement with Pallazzio Hotel and Leisure Limited to manage<br />

the Shangri-La Hotel, Mumbai, opening at the end of 2009. The<br />

Shangri-La Hotel, Bangalore; Palm Retreat Shangri-La, Bangalore;<br />

and Traders Hotel, Bangalore, all will open in 2009.<br />

Wyndham Hotel Group, www.wyndham.com: The Wyndham<br />

Hotel Group recently reached an agreement to construct<br />

at least 38 Super 8 and Days Inn hotels in <strong>India</strong>.<br />

Breaking new ground in <strong>India</strong>, CC Africa and Taj Hotels Resorts<br />

and Palaces, www.tajsafaris.com, joint venture offers<br />

the country’s first and only wildlife circuit. This partnership provides<br />

guests with the ultimate wildlife experience based on a<br />

proven sustainable ecotourism model. CC Africa’s two new jungle<br />

safari lodges are on track to open next month, in October 2008.<br />

Pashan Garh in Panna National Park and Banjaar Tola in Kanha National<br />

Park will join CC Africa’s award-winning lodges, Mahua Kothi<br />

and Baghvan, offering an unmatched wildlife circuit highlighting<br />

Madhya Pradesh’s diverse national parks.<br />

Dan Hotels, www.danhotels.com, expands its luxury hotel<br />

operations with new properties to open in <strong>India</strong>.<br />

Construction of the first of the new Dan Hotels in <strong>India</strong> will<br />

begin in the next few months in Bangalore, and is scheduled to<br />

be completed by 2011. More hotels will follow throughout<br />

<strong>India</strong>, building on the success of the Dan Hotels Israel, including<br />

the legendary King David Hotel in Jerusalem and the Dan Tel<br />

Aviv, both Leading Hotels of the World.<br />

12 SEPTEMBER 2008 • <strong>JAXFAX</strong> INDIA SALES GUIDE SUPPLEMENT

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