2021 Visitor Profile Booklet
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Tourism<br />
Brings<br />
Much More<br />
Than<br />
Guests
Generated<br />
$305.6 million<br />
in direct<br />
visitor spending<br />
Provided<br />
$474.3 million<br />
in economic<br />
impact
Produced<br />
$711<br />
in revenue per person<br />
during their stay<br />
Created<br />
5,400 jobs<br />
for New Smyrna Beach<br />
Area residents
LOCAL<br />
TAXES<br />
FROM<br />
TOURISM<br />
HELPED PAY FOR<br />
PROGRAMS<br />
IMPORTANT TO<br />
ALL SOUTHEAST<br />
VOLUSIA COUNTY<br />
RESIDENTS:
ENVIRONMENTAL<br />
PROGRAMS<br />
INFRASTRUCTURE<br />
PUBLIC SAFETY<br />
SCHOOLS<br />
ARTS & CULTURE
Estimated<br />
number of visitors:<br />
422,200<br />
Tourist Development<br />
Tax Collections:<br />
$3,037,298<br />
Amount paid by <strong>Visitor</strong>s<br />
in state and local taxes:<br />
$18,758,300<br />
Residents saved<br />
in taxes per household:<br />
$364
VISITOR<br />
PROFILE<br />
CALENDAR<br />
YEAR<br />
2020:<br />
Household<br />
Income<br />
$104,291<br />
Average<br />
Age<br />
50.9<br />
Family<br />
42%<br />
Couple<br />
42%<br />
Drive<br />
94.1%<br />
Fly<br />
19.8%
2019<br />
2020 <strong>2021</strong><br />
Number<br />
of <strong>Visitor</strong>s<br />
Room<br />
Nights<br />
Direct<br />
Expenditures<br />
Average<br />
Party Size<br />
Average<br />
Length of Stay
20 19<br />
20<br />
20 21<br />
20<br />
Average<br />
Occupancy<br />
Average<br />
Daily Rate<br />
Revenue Per<br />
Available Room
Domestic<br />
10 TOP Feeder<br />
Markets<br />
(% of Calendar Year <strong>2021</strong><br />
Visitation by DMA)<br />
01 Orlando/Daytona Beach/<br />
Melbourne . . . . . . . . . . . . . . . . . . .28.10%<br />
02 Atlanta . . . . . . . . . . . . . . . . . . . . . . . .6.70%<br />
03 Tampa/St. Petersburg . . . . . . . . .6.40%<br />
04 Miami/Ft. Lauderdale . . . . . . . . . .4.90%<br />
05 Jacksonville-Brunswick . . . . . . . . .2.70%<br />
06 West Palm Beach/<br />
Ft. Pierce . . . . . . . . . . . . . . . . . . . . . .2.30%<br />
07 New York City . . . . . . . . . . . . . . . . . .2.00%<br />
08 Philadelphia . . . . . . . . . . . . . . . . . . . . 1.40%<br />
09 Greenville/Spartanburg/<br />
Asheville/Anderson . . . . . . . . . . . . . 1.10%<br />
10 Washington DC . . . . . . . . . . . . . . . . . 1.10%<br />
Source: Arrivalist
Airport<br />
Deplanement<br />
<strong>Visitor</strong>s to the area travel<br />
by air primarily through<br />
three locations<br />
<strong>2021</strong><br />
Orlando<br />
International . . . . . . . .75.2%<br />
Daytona<br />
International . . . . . . . . . . .6.2%<br />
Orlando<br />
Sanford<br />
International . . . . . . . . .12.6%
Communities
Tourism.<br />
It Protects<br />
the Things<br />
You Love.
Southeast Volusia<br />
Advertising Authority<br />
• DBA New Smyrna Beach Area <strong>Visitor</strong>s Bureau.<br />
• Established on October 1, 1987, pursuant to the Florida<br />
Statues to develop and implement the annual marketing<br />
plan using the Tourism Development Taxes (the Bed<br />
Taxes) of Southeast Volusia County.<br />
• The County Tax Collector collects a 6% Tourism<br />
Development Tax, levied on each dollar a visitor spends<br />
on lodging in Southeast Volusia. Of those, 3% goes to<br />
the Ocean Center, with approximately 1% going to the<br />
county for administration fees. That leaves 2% of<br />
the bed taxes for marketing Southeast Volusia.<br />
We identify and showcase what makes the area special<br />
and di≠erent from all other sun and beach destinations.<br />
The sales, marketing, and media relation of the NSBAVB’s<br />
visitor services team works to deliver meaningful messaging<br />
to the public to inspire them to choose this area<br />
and Volusia County as a whole, as their travel destination.<br />
• Promote our destination both domestically<br />
and internationally<br />
• Support tourism industry development through<br />
hospitality: lodging, attractions, and restaurants<br />
• Assist with preserving and protecting the area’s unique<br />
attributes through sustainable tourism<br />
• Activate the community in support of tourism<br />
through advocacy
Economic<br />
Impact<br />
through<br />
Tourism<br />
Promotion<br />
MISSION<br />
Building responsible tourism to<br />
elevate economic vitality and<br />
quality of life.<br />
VISION<br />
Inspiring memorable coastal chic<br />
experiences for residents and<br />
visitors.<br />
BRAND PROMISE<br />
Market the destination in its<br />
authentic style and continue to<br />
protect the destination’s assets<br />
through sustainable tourism.<br />
Our Values<br />
We Serve – We are committed to promoting the<br />
ultimate New Smyrna Beach experience. We put our<br />
heart and soul into it.<br />
We Protect – We are committed to responsible growth<br />
and sustainable tourism. We are stewards of the<br />
resources entrusted to us.<br />
We Share – We welcome collaboration and working inclusively<br />
across all levels. We respect and support one another.<br />
We Own – We take ownership of our actions. We are<br />
professional and transparent. We empower ourselves to<br />
get things done.<br />
We Beach – We embrace a laid-back lifestyle. We seek<br />
transformative experiences for residents and visitors.
THANK YOU<br />
FOR YOUR CONTINUOUS<br />
SUPPORT.<br />
VISIT<br />
NSB<br />
FL<br />
.COM<br />
2238 State Road 44. New Smyrna Beach, FL 32168<br />
800.541.9621 • 386.428.1600
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