2022 May June Marina world

PRODUCTS, SERVICES & PEOPLE
Left: The Marina Master team enjoys a day
out sailing. Below: Accessing the Advanced
Food & Beverage module via touch screen.
Added value software
features for ever-changing
industry
Innovative knowledge, flexibility in providing solutions, and worldwide
experience are important elements when adapting marina management
software to the new real world opportunities and challenges now faced by
marinas and yards.
Requirements to work remotely,
establish and/or automate marina
processes, welcome customers and
encourage their loyalty are just some of
the considerations Marina Master has
taken into account when adapting its
existing system. For 2022, the company
introduces the following new modules
to further benefit existing and future
clients:
Advanced Food & Beverage
Built-in touch screen support provides
a sophisticated and complete tool for
catering services in any marina or
boatyard that manages a restaurant,
café, bar or food truck. Orders can
be placed and invoiced to account or
paid immediately at the register by the
patron. The system is set up to be
utilised with touch screen monitors,
giving staff the ability to simply navigate
the system.
Payment Terminal integration
The terminal integration enables
marinas to process payments through
a Merchant Warrior Terminal in real
time. This integration means that there
is no need for marina staff to enter the
amount that is due to be paid as the
terminal is linked directly to the Marina
Master system and will pull the amount
payable from the payment screen. Once
the payment has been processed, the
invoice will be automatically marked as
paid with the correct payment type and
the receipt printed or emailed directly to
the customer. This integration is set to
remove the need for manual processing
and any potential mistakes.
Purchase Order
This module works in conjunction with
Marina Master’s existing POS and work
order modules. It allows staff to send
purchase orders direct to suppliers,
track open or pending orders, note
stock received and mark the order as
ready to be paid or closed, all from the
one system. An export out to the main
finance software is also available to
help track costs and expenses directly.
Advanced Loyalty
The latest enhancement enables
marinas to retain customers by
introducing an intuitive loyalty system.
Marina businesses can set their
own loyalty programme with multiple
tier levels and customised rewards.
Customers are rewarded for their
transient and/or seasonal stays and can
receive in-store perks for purchasing
items from the marina store. Customer
retention can be enhanced by offering
fuel discounts to customers reaching
certain loyalty tiers.
Ocean Havens in Boston, MA, USA
has worked with the Marina Master
development team to integrate its
loyalty programme features according
to its specific needs. “Marina Master’s
loyalty software integration has been
a very seamless process. The Marina
Master team incorporated the many
features for discounts and perks across
the board by each membership tier for
transient dockage, merchandise, fuel
services, etc. This is the first season
of the Ocean Havens’ automated
loyalty programme and it has been
well received by our customers.
Working with the team at Marina
Master has been a very positive
experience,” said Ocean Havens
principals, Chuck and Ann Lagasse.
Marina Master’s latest modules will
be on show at Marinas22 (booth 23),
Australia; IBEX 2022, USA; and METS
2022, the Netherlands
www.marina-master.com
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www.marinaworld.com – May/June 2022