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OKAY
@melis_sol
Missed out on @okaybears? Graphic designer here trying to break down the genius of their branding and how to
spot another branding play like this early on.
Complimentary palette
They made sure that the color palette they used would complement the bg and traits. Looks easy on the eyes.
You won’t see any ugly clashing colors here:
Okay Bears
Consistent branded assets
Branding 101–have a brand guide and stick to it. Notice how their use of fonts, colors, and logo look consistent
all throughout their materials. They even included a blueprint fur trait from the blueprint on their website
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SHILL Issue #54
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