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Camping Trade World – Issue 03

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C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />

ISSUE <strong>03</strong> | CAMPINGTRADEWORLD.COM<br />

»


WELCOME<br />

WELCOME TO<br />

■<br />

new digital B2B media platform for the international camping<br />

and leisure vehicle industries. We cover tents, caravans,<br />

A<br />

motorhomes, awnings, accessories, components and just about<br />

everything else in between. If it happens in the international trade, it<br />

happens in <strong>Camping</strong> <strong>Trade</strong> <strong>World</strong>.<br />

Our aim is to help you grow your business by creating new<br />

connections within the industry. This digital magazine will be released<br />

six times per year and in between you can stay current with our upto-the-minute<br />

website, www.campingtradeworld.com, our social media<br />

channels, our industry podcast and our email newsletters. It’s the full<br />

package and it could help you:<br />

• Gain partners in new countries and territories<br />

• Put your products/services in front of buyers around the world<br />

• Build your brand<br />

• Communicate your message to the industry<br />

• Source new products, services and components<br />

• Learn about market trends and insight<br />

• Get the latest news and opinion from the industry<br />

• Get your voice heard<br />

02 | www.campingtradeworld.com


WELCOME<br />

WHY WORK WITH US?<br />

Our average online<br />

audience per month is<br />

more than 1,000 industry<br />

professionals and growing.<br />

We can break your news or<br />

product launches via our<br />

website, including videos<br />

and multiple images.<br />

We can send targeted<br />

content to specific sectors<br />

of the industry via our<br />

email newsletters.<br />

We can tell your story in<br />

detail via this magazine or<br />

our podcast.<br />

We have camping and<br />

leisure vehicle industry<br />

professionals already<br />

subscribed from:<br />

UK<br />

India<br />

Belgium<br />

USA<br />

Denmark<br />

Russia<br />

France<br />

Germany<br />

Switzerland<br />

Sweden<br />

Austria<br />

Italy<br />

Latvia<br />

Australia<br />

Slovenia<br />

New Zealand<br />

Spain<br />

Netherlands<br />

Ireland<br />

Poland<br />

Why not join them and<br />

subscribe today?<br />

www.campingtradeworld.com | <strong>03</strong>


WELCOME<br />

MEET THE TEAM<br />

DAVID GUEST<br />

EDITOR<br />

David has worked in B2B publishing since 2006 and has edited<br />

several major titles in that time. He has also worked on the UK’s<br />

biggest consumer camping magazine, <strong>Camping</strong> & Caravanning. A<br />

keen camper and outdoorsman, David will bring you the very latest<br />

international industry news.<br />

david.guest@dhpub.co.uk<br />

JUSTIN FOX<br />

PUBLISHER<br />

Justin is hugely experienced in publishing and oversees the running<br />

of all of David Hall Publishing’s titles, which includes not only B2B<br />

titles, but also some enthusiast consumer brands too. Justin’s<br />

organisational and sales skills are invaluable to the business.<br />

justin@dhpub.co.uk<br />

WILLEM BONNEUX<br />

BUSINESS DEVELOPMENT MANAGER<br />

Fluent in several languages, Willem is hugely experienced in<br />

helping outdoor industry brands realise their global communication<br />

ambitions. He has a broad background in sales, marketing and key<br />

account management.<br />

willem.bonneux@dhpub.co.uk<br />

GUIDO KNEGT<br />

BUSINESS DEVELOPMENT MANAGER<br />

Guido has a wealth of experience in helping companies grow their<br />

international export businesses. He speaks numerous languages<br />

and is well-known for going that extra mile for all of his international<br />

customers.<br />

guido.knegt@dhpub.co.uk<br />

MARK GRAFTON<br />

DESIGNER<br />

Mark is the man who takes our essential trade info and turns it into<br />

something beautiful. With more than 20 years of experience as a<br />

magazine and digital designer, we trust him to make us look good.<br />

housegrafton@gmail.com<br />

PAUL EVANS<br />

ART EDITOR<br />

Paul is the Art Editor of our publishing house and he runs the rule<br />

over the creative direction of our titles. He has worked in the company<br />

since 2008 and keeps our vision in focus.<br />

PRESSING THE FLESH<br />

M<br />

■y enthusiasm has received<br />

a huge boost since the<br />

last issue of <strong>Camping</strong><br />

<strong>Trade</strong> <strong>World</strong> was released. Why?<br />

A quite simple answer <strong>–</strong> I’ve been<br />

able to network in real life. Since<br />

issue two, I have attended two<br />

camping industry events <strong>–</strong> and<br />

honestly, I didn’t realise how<br />

much I had missed that face-toface<br />

interaction in a professional<br />

context. First up was the National<br />

<strong>Camping</strong> Show at the outdoor<br />

venue of Stoneleigh Park in the<br />

Midlands of the UK. The show<br />

was a consumer event designed<br />

to help tent companies get some<br />

interaction with their audiences<br />

after multiple cancellations of<br />

the usual big shows. It had been<br />

pushed back twice due to changes<br />

in the COVID-19 restrictions<br />

in the country and unfortunately<br />

landed on a weekend with<br />

torrential rain and 40mph winds,<br />

but it was largely successful. Just<br />

a month or so later and it was<br />

the turn of the Outdoor <strong>Trade</strong><br />

Show in Liverpool <strong>–</strong> one of the<br />

first indoor trade exhibitions to<br />

take place in the UK since the<br />

start of the pandemic. This was<br />

also well attended and there was a<br />

tangible buzz in the air as people<br />

reconnected with old friends<br />

in the industry and made new<br />

connections with all the hope and<br />

promise that brings. For us, as a<br />

relatively new media brand on<br />

the market, we have really missed<br />

the opportunity to get out there<br />

in the industry and meet people<br />

and spread the word about what<br />

we’re trying to do. I think we may<br />

have even been guilty of forgetting<br />

just how important that is when<br />

it looked like events wouldn’t be<br />

possible for a long time. With two<br />

shows under our belt and plans to<br />

be at Caravan Salon Düsseldorf<br />

later this year <strong>–</strong> we are excited<br />

for what the future may bring.<br />

You can read a preview feature of<br />

Caravan Salon later in this issue<br />

and also hear from some of the<br />

key exhibitors who will be there.<br />

Besides that, we have our usual<br />

dose of industry insight, business<br />

guides, market analysis and<br />

interviews that we hope you are<br />

enjoying so far. If you are already<br />

a subscriber, thank you so much<br />

for being with us. If you’re new,<br />

welcome along and I hope you like<br />

what we’re offering. If you think<br />

this publication would be of use<br />

to your colleagues in the industry,<br />

please feel free to share or direct<br />

them to www.campingtradeworld.<br />

com. We are growing, and we want<br />

you to be part of it.<br />

Enjoy the issue,<br />

David Guest<br />

04 | www.campingtradeworld.com


CONTENTS<br />

20<br />

BASECAMP<br />

06-13 What’s happening in the camping and leisure vehicle<br />

industries? More than you know. Keep abreast of the latest<br />

trends and read our takes on them.<br />

44<br />

34<br />

48<br />

58<br />

THE DETAIL<br />

14-15 The UK hosted its first ever National <strong>Camping</strong> Show, and<br />

despite some rather typically challenging British weather,<br />

we were there to get the scoops.<br />

16-18 <strong>Camping</strong> companies clamoured to be part of the 2021<br />

Outdoor <strong>Trade</strong> Show in Liverpool, UK <strong>–</strong> and so did we.<br />

Find out what happened at this important event.<br />

20-22 Campervans are all the rage, but what are the current<br />

challenges facing companies who build them?<br />

CamperKing’s marketing manager Stuart Kidman tells all.<br />

24-25 New campers means we need new ways to sell to them.<br />

Innovative tech firm Lendobox has a solution for the<br />

industry to help offer camping gear for hire to newbies.<br />

26 The surge in orders for new motorhomes and caravans is<br />

good news <strong>–</strong> but also means we need more qualified people<br />

to build them. The industry in Germany is stepping up.<br />

FEATURES<br />

28-33 Despite Brexit and COVID, the camping and leisure<br />

vehicle market in the UK is still one of the big players. We<br />

give you an insight into this sector and its intricacies.<br />

34-37 Planning on attending Caravan Salon 2021? Here’s our full<br />

preview of one of the biggest caravan fairs on planet Earth<br />

to help you plan your trip, and make the most of it.<br />

38-39 Dutch firm Horrex has almost endless solutions for RV<br />

companies and the aftermarket with its huge range of<br />

flyscreens, windows, blinds, room dividers and skylights.<br />

40-43 Sure, it’s easy to say your product is the best at what it does<br />

<strong>–</strong> but how can you prove it? SuperSprings International<br />

enlisted the help of NaviStar to do just that.<br />

44-47 One of the RV industry’s biggest names is celebrating its<br />

65th anniversary this year. We go inside Lippert to uncover<br />

the full story behind this iconic brand.<br />

48-53 An in-depth look at the global motorhome market. What<br />

are the latest trends and opportunities and how can you<br />

capitalise on them?<br />

54-57 Our Become a Better Business series turns its focus<br />

towards sustainability. Are you doing enough? Are you<br />

doing anything? If not, it’s easier than you think.<br />

MAKING CONTACT<br />

58-63 The latest and greatest products from the worlds of<br />

camping, caravanning, motorhomes and just about<br />

everything in between.<br />

www.campingtradeworld.com | 05


BASE CAMP<br />

Photo: NCC Events<br />

SUPPLY AND DEMAND<br />

■e’ve got pretty used to shows and events being cancelled<br />

over the last 18 months for very obvious reasons. But<br />

W<br />

there haven’t been too many shows cancelled in recent<br />

memory because the demand they would create cannot be met.<br />

That’s at least part of the reason why the UK’s Motorhome and<br />

Caravan Show <strong>–</strong> set to take place at the National Exhibition<br />

Centre, Birmingham in October <strong>–</strong> has been cancelled for yet<br />

another year. Organisers NCC Events said: “We have taken<br />

feedback from our exhibitors and while the industry is seeing a<br />

huge demand for touring caravans, campervans and motorhomes<br />

from the UK staycation boom, there are many challenges in the<br />

supply chain which make the timing of this year’s show, and the<br />

additional demand it would generate, untenable for some.”<br />

They also confirmed that even though, at the time of writing,<br />

there would be no more coronavirus restrictions in place by the<br />

time of the event, the feedback they received indicated people<br />

needed time to adjust to the idea of attending large indoor<br />

events again. Because of that, they have highlighted sister show<br />

Caravan, <strong>Camping</strong> & Motorhome Show, which takes place at<br />

the same venue but in February 2022, as a more realistic target.<br />

“We have also consulted with our visitors and although there<br />

is a huge appetite for the show, we must put their wellbeing<br />

and safety first. For those who have been shielding, a February<br />

timeline will also allow them to build their confidence in<br />

attending indoor events.”<br />

▲ Customers are demanding smart online tools more often.<br />

DIGITAL SALES SOLUTIONS<br />

As another few months pass,<br />

more emphasis is being placed<br />

on making the digital buying<br />

experience easier and more<br />

intuitive. Luxury motorhome<br />

brand Niesmann+Bischoff<br />

is the latest leisure vehicle<br />

manufacturer to introduce a<br />

superbly innovative online<br />

motorhome configurator that<br />

allows users to create the vehicle<br />

of their dreams and then view<br />

06 | www.campingtradeworld.com<br />

it via a 360-degree virtual tour.<br />

While this isn’t a groundbreaking<br />

new technology, it is<br />

something we are seeing more<br />

and more of in the industry.<br />

Even when showrooms are<br />

open again and people can view<br />

vehicles in person, that pre-sale<br />

period when they are considering<br />

their purchase is almost<br />

exclusively carried out online,<br />

making systems like this less of<br />

a luxury and more of an essential.<br />

FUTURE-PROOFING, MADE<br />

IN GERMANY<br />

With the boom in leisure<br />

vehicles, shortage of supply<br />

is not the only side effect. A<br />

lack of skilled workers is also<br />

a significant problem <strong>–</strong> so<br />

much so that in Germany<br />

the Caravanning Industry<br />

Association of Germany<br />

(CIVD) and the German<br />

Association of Car Body<br />

Technology (ZKF) have agreed<br />

to do something about it. They<br />

have created a new training<br />

specialisation course to help<br />

increase the number of skilled<br />

and qualified leisure vehicle<br />

technicians for the country’s<br />

factories and workshops.<br />

Demand for German<br />

motorhomes has increased<br />

about 30 per cent in the last five<br />

years with more than 100,000<br />

caravans and motorhomes<br />

newly registered in 2021. More<br />

camping units, means more<br />

people needed to build them.<br />

CIVD managing director<br />

Daniel Onggowinarso said:<br />

“We assume that around 300<br />

apprentices will be needed<br />

by manufacturers as well as<br />

dealerships and workshops every<br />

year. The new specialisation <strong>–</strong><br />

Caravan and Motor Caravan<br />

Technology <strong>–</strong> is a milestone<br />

for us and makes an important<br />

contribution to making the<br />

caravanning industry fit for the<br />

future.” Read more on page 26.<br />

CARAVANNING ALONG THE<br />

ROAD TO RECOVERY<br />

A boom in caravanning might<br />

not necessarily just be a good<br />

thing for our industry, but<br />

for the global economy as a<br />

whole. Reports from the UK<br />

showed that the country’s<br />

gross domestic product (GDP)<br />

grew by 2.3 per cent in April<br />

according to the country’s<br />

Office for National Statistics


BASE CAMP<br />

ARE YOU PACKING A PUNCH?<br />

The European Outdoor Group (EOG) has been carrying out<br />

some excellent work on how outdoor industry businesses<br />

can be more sustainable, specifically surrounding the use of<br />

single use plastics in packaging. It has been working closely<br />

with a group of 35 retailers and brands from the outdoor<br />

industry who have been researching and testing ways to<br />

reduce the impact of their single use plastics. Here are some<br />

of the findings:<br />

1. PLASTIC DOES SOME THINGS VERY WELL<br />

Some of the substitutes being used instead of single use<br />

plastic aren’t all that great for the environment. Often<br />

creating them causes so much environmental damage that<br />

you’d have to re-use them thousands of times to outweigh it.<br />

2. END OF LIFE IS A BIG PROBLEM<br />

Even when properly disposed of, much of plastic packaging<br />

either cannot be, or is not, reprocessed or recycled.<br />

3. THE SYSTEM IS TOO LINEAR<br />

It relies on too many people to do the right thing, to make<br />

the system more round, the EOG believes removing plastic<br />

packaging before it gets to the consumer could really help<br />

with re-use.<br />

4. AN INDUSTRY RECYCLING STREAM WOULD HELP<br />

According to EOG research, this system fits within the context<br />

of almost every retailer and brand which currently uses poly<br />

bags to protect their products. In 2021 it intends to continue<br />

refining and improving scalability.<br />

Learn more at www.europeanoutdoorgroup.com<br />

INDUSTRY INSIDERS<br />

IN THIS ISSUE<br />

We get the lowdown<br />

on what it’s like to be a<br />

campervan converter<br />

during these times of<br />

unprecedented demand<br />

and extreme pressure on<br />

the supply chain from<br />

Camper King’s marketing<br />

manager Stuart Kidman.<br />

P20-22<br />

This year is the 65th<br />

anniversary of RV<br />

components giant Lippert,<br />

so who better to guide us<br />

through the history of the<br />

company than its VP of<br />

marketing and PR, Jarod<br />

Lippert? It’s a really great<br />

family business story.<br />

P44-47<br />

(ONS) <strong>–</strong> the largest growth<br />

it has seen since July 2020 <strong>–</strong><br />

which has been strongly aided<br />

by the strength of the camping<br />

and caravanning market. The<br />

sales of caravans and an increase<br />

▲ Caravanning is helping the UK economy get back on its feet.<br />

in bookings at campsites<br />

and caravan parks were<br />

noted as having made a large<br />

contribution to this economic<br />

growth, according to ONS.<br />

The latest figures also show<br />

that accommodation service<br />

activities grew by 68.8 per cent<br />

in April, with caravan parks and<br />

holiday lets at the epicentre of<br />

that growth. Domestic travel<br />

and tourism has seen a huge<br />

surge in interest in the UK,<br />

like in many other countries,<br />

with international travel still<br />

uncertain and difficult.<br />

CEO of the UK’s Outdoor<br />

Industries Association,<br />

Andrew Denton, chaired<br />

a sustainability breakfast<br />

during the UK’s recent<br />

Outdoor <strong>Trade</strong> Show. Find<br />

out what’s being done to<br />

make the industry more<br />

sustainable. P16-18<br />

www.campingtradeworld.com | 07


BASE CAMP<br />

STAT’S AMAZING<br />

It may be hard to keep track<br />

of all the numbers being<br />

reported in recent months,<br />

so here’s a snapshot of some<br />

of the most important facts<br />

and figures from the industry<br />

that could help you formulate<br />

better business decisions.<br />

63,000<br />

New motorhomes and<br />

caravans registered in Germany<br />

in the first half of 2021 <strong>–</strong> as<br />

many as the whole of 2017.<br />

25%<br />

The increase in bookings for<br />

July and August 2021 for First<br />

Camp sites in Denmark and<br />

Sweden.<br />

US$4.5b<br />

The estimated revenue<br />

made by Thor Industries<br />

and Winnebago Industires<br />

combined in their 2021 fiscal<br />

third quarters.<br />

56 million<br />

Americans are planning an RV<br />

adventure in summer 2021,<br />

according to the RV Industry<br />

Association.<br />

25,000<br />

Caravans and motorhomes<br />

were produced in Australia in<br />

the last year, which represents<br />

a 30-year high.<br />

88%<br />

Of new RV buyers in the USA<br />

purchased some kind of<br />

aftermarket accessory.<br />

ZERO IS THE TARGET<br />

■here’s no denying that climate change<br />

is an existential crisis for the outdoor<br />

T<br />

industry. The question is no longer<br />

‘what will we do about it?’ <strong>–</strong> it’s how far<br />

can we go, and who wants to join us?” Big<br />

questions from Amy Horton, senior director<br />

of sustainable business innovation at the<br />

USA’s Outdoor Industry Association<br />

(OIA). She asks these on the one year<br />

anniversary of the founding of the<br />

OIA’s Climate Action Corps <strong>–</strong> an<br />

unprecedented programme to<br />

push to become the world’s<br />

first climate positive industry<br />

by 2<strong>03</strong>0. More than 100<br />

companies are signed up to<br />

the programme and during<br />

its inaugural year 84 per cent<br />

of Corps members measured the<br />

greenhouse gas (GHG) emissions from their<br />

owned or controlled operations (known as<br />

“scope 1 and 2 emissions”), 78 per cent have<br />

set or are setting targets to reduce these<br />

WORK FOR THE<br />

WANDERERS<br />

More and more people are<br />

living the free life and hitting<br />

the open road in their RVs<br />

for months, even years at a<br />

time. But what about work?<br />

Well, often these people<br />

work remotely from their<br />

RVs in all kinds of different<br />

▲ Nomad workers are growing in number year by year.<br />

emissions and 49 per cent are actively reducing<br />

them through improved energy efficiency<br />

and sourcing renewable electricity in the U.S.<br />

Recognizing the GHG emissions from the<br />

value chain (known as “scope 3 emissions”)<br />

as the largest portion of a typical outdoor<br />

company’s footprint, 69 per cent of Corps<br />

members measured, or are in the process<br />

of measuring scope 3 emissions, while<br />

28 per cent are taking actions to<br />

reduce this impact <strong>–</strong> a number due<br />

to grow greatly in the coming<br />

years through targeted supply<br />

chain collaborations. All of<br />

this is fantastic news, but<br />

it does beg the question <strong>–</strong> is<br />

the leisure vehicle industry<br />

doing enough? The outdoors<br />

and tent camping sectors are<br />

tackling this issue head on is as collaborative<br />

a way as they can, but there is perhaps much<br />

more of this kind of work to be done by<br />

leisure vehicle manufacturers.<br />

industries <strong>–</strong> from being digital<br />

nomads to working in the<br />

RV industry itself. And now<br />

there’s a platform for these<br />

highly talented and skilled<br />

people to find more work and<br />

for companies to find them.<br />

Escapees RV Club recently<br />

unveiled the new design and<br />

functionality of their RVerfocused<br />

job board, the RVer Job<br />

Exchange (RVJE). Since the<br />

creation of Xscapers in 2015, a<br />

community within Escapees RV<br />

Club catering to the workingage<br />

RVer, Escapees continues to<br />

expand its resources for working<br />

nomads.<br />

This newest iteration of the<br />

website, which is open to the<br />

public, showcases a full-scale<br />

job and resume listing platform.<br />

With a mission to connect<br />

employers with a diverse group<br />

of skilled workers in a variety of<br />

fields, the RVer Job Exchange is<br />

open to all who are interested in<br />

bringing the creative problemsolving,<br />

quick-thinking, and<br />

adventurous skills and talents<br />

of RVers to their teams.<br />

You can learn more at www.<br />

rverjobexchange.com/hire-rvers/<br />

DIGITAL REVOLUTION<br />

No matter how you conduct<br />

business and what digital tools<br />

you use, every day there are<br />

new additions to your potential<br />

08 | www.campingtradeworld.com


BASE CAMP<br />

toolbox that could help you<br />

work smarter. One great<br />

example is Germany company<br />

Syscara <strong>–</strong> a producer of highperformance<br />

CRM software for<br />

motorhome and caravan dealers<br />

that offers intuitive operation,<br />

flexibility and individualisation,<br />

all through a browser. It’s a<br />

smart system that is growing<br />

exponentially in the country,<br />

and also in some neighbouring<br />

European nations too.<br />

Syscara started back in 2009<br />

and it now has more than<br />

250 caravan and motorhome<br />

dealers across Germany using<br />

its software and reaping all<br />

the benefits. This industry was<br />

already quite professional at the<br />

retail level, but companies like<br />

this are helping it leap forward<br />

into the digital age with full<br />

aplomb.<br />

Manufacturer of high quality components<br />

and accessories for the RV market, Airxcel,<br />

has promoted Anthony Wollschlager<br />

to the newly created position of group<br />

president. His role will see him oversee<br />

brands such as Dicor, United Shade, Vixen<br />

Composites and Cleer Vision Windows.<br />

Leading American firm Exxel Outdoors,<br />

which owns Sierra Designs and Kelty, has<br />

appointed Adrian French as its new sales<br />

support administrator for the UK and<br />

European markets. Adrian will assist UK<br />

and European country manager Damon<br />

Street to streamline and improve the sales<br />

and distribution service for the company.<br />

Top professional cyclist and 2020 Tour de<br />

France winner Tadej Pogacar has teamed<br />

MOVERS AND SHAKERS<br />

The who’s who of hires and promotions<br />

up with German leisure vehicle giant<br />

Carthago for this summer’s cycling season.<br />

He will be travelling around Europe for<br />

races in a Carthago c-compactline 141 LE<br />

motorhome as a result. Meanwhile, Lippert<br />

has announced that 17-year veteran of<br />

the company Andrew Pocock has been<br />

promoted to executive VP of building and<br />

transportation products. In this new role,<br />

Andrew will lead all sales and operational<br />

strategic direction for Lippert’s building<br />

and transportation products in North<br />

America, and will report to Lippert’s<br />

president and CEO, Jason Lippert.<br />

Tell us about your hires and promotions via:<br />

david.guest@dhpub.co.uk


BASE CAMP<br />

INFLUENCING YOUR INFLUENCERS<br />

■ore and more brands in the<br />

modern world are adding<br />

M<br />

social media influencers to<br />

their marketing mix <strong>–</strong> whether we like<br />

it or not. Pretty much everyone on the<br />

planet now has access to a platform<br />

to promote themselves and products<br />

they are passionate about thanks to<br />

social media <strong>–</strong> but is it right for your<br />

brand? No doubt, influencers can<br />

have powerful and meaningful reach,<br />

but how you use and manage them<br />

is very important to avoid getting<br />

stung by those looking for a free ride.<br />

Here’s some advice on how to best<br />

use and work with influencers if it’s<br />

something you are considering for<br />

your marketing.<br />

01 02 <strong>03</strong> 04 05<br />

MAKE WISE<br />

CHOICES<br />

Like anything to do<br />

with marketing, make<br />

sure you are spending<br />

your money wisely.<br />

It’s well worth doing<br />

some proper research<br />

into the influencers<br />

you are looking at<br />

working with to see<br />

how they interact with<br />

their audiences, what<br />

their reach is like and<br />

if their style fits with<br />

your brand.<br />

MEASURABLE<br />

MEANS<br />

Exposure can be<br />

hard to measure as a<br />

rule, but it definitely<br />

helps to have some<br />

loose goals in mind<br />

when working with<br />

an influencer and<br />

keeping them fully<br />

informed about<br />

what you expect<br />

from them. Even if<br />

that’s something as<br />

simple as number of<br />

impressions per post.<br />

LOOK FURTHER<br />

AFIELD<br />

Think about<br />

influencers as a way to<br />

expand your normal<br />

marketing reach.<br />

If you’re a caravan<br />

brand, don’t work with<br />

someone who is big<br />

in the caravan sector,<br />

try offering the use of<br />

a caravan to someone<br />

big in something else<br />

like hiking, fishing, or<br />

the great outdoors in<br />

general.<br />

TANGIBLE<br />

ENGAGEMENT<br />

Remember that eyes<br />

on your brand is<br />

always a good thing,<br />

but it still helps to<br />

have a call to action<br />

even when using an<br />

influencer. Getting<br />

them to help you<br />

get more followers<br />

or more visits to your<br />

website through a<br />

giveaway is a great<br />

way to get real<br />

engagement.<br />

IT’S JUST ONE PART<br />

Remember than<br />

an influencer isn’t a<br />

magic bullet that’s<br />

going to bring you<br />

tonnes of new sales.<br />

It is just part of your<br />

overall marketing mix<br />

and should work in<br />

tandem with other<br />

promotions you carry<br />

out. They can help<br />

you, but they can’t do<br />

it alone.<br />

10 | www.campingtradeworld.com


BASE CAMP<br />

Photo: Bürstner<br />

FIVE STATS TO MAKE<br />

YOU THINK<br />

▲ The Bürstner Campeo 4x4 is a sign of the times <strong>–</strong> off-road styles of RV are getting more popular.<br />

IS OFF-ROAD THE NEW<br />

ON-ROAD?<br />

Finding new niches in our<br />

industry can be hard. Many<br />

aspects and market sectors are<br />

so strong developed, the tracks<br />

already so well-defined, that<br />

coming up with something<br />

new can be difficult. However,<br />

creativity has found a home<br />

in the motorhome industry in<br />

the shape of off-road campers.<br />

German giant Bürstner has<br />

revealed its first ever 4x4 camper<br />

<strong>–</strong> the Campeo <strong>–</strong> which it claims<br />

is the perfect choice for an<br />

off-road camping adventure. At<br />

just 5.41m in length and 2.05m<br />

wide, the van is super nimble<br />

and is equipped with enhanced<br />

tyres and suspension that can<br />

help its owners stray a little<br />

further than just the roads or<br />

hardstanding pitches (where<br />

legally permitted, of course).<br />

Bürstner isn’t the first to create<br />

a camping vehicle with a more<br />

rugged outlook, other brands<br />

have tried it and no doubt many<br />

others will investigate the option<br />

too. Clearly, this isn’t going to<br />

become a best-seller but it’s a<br />

smart way of introducing a new<br />

niche that could attract more<br />

casual outdoors lovers into<br />

becoming campers.<br />

DEALS ON WHEELS<br />

Yet again, the last few months<br />

have seen plenty of business<br />

acquisitions going through<br />

in our industry as different<br />

companies aim for growth<br />

in sustainable ways. UK<br />

camping and leisure product<br />

specialist Miriad Products<br />

has taken the next step in<br />

its ambitious growth plans<br />

with the acquisition of fellow<br />

British brand Quest Leisure.<br />

The deal will apparently bring<br />

both companies symbiotically<br />

together. Lippert Components<br />

has been busy with another<br />

acquisition <strong>–</strong> this time it is<br />

American specialist metal<br />

fabrication firm Trazcor Inc,<br />

which has more than 30 years<br />

of experience in utilising<br />

innovative technology to<br />

supply custom aluminium<br />

sidewalls and panels to the<br />

recreation and transportation<br />

OEM markets. Dometic<br />

could arguably be the busiest<br />

company on the planet in terms<br />

of acquisitions <strong>–</strong> in the last<br />

two months its has acquired<br />

South African company Front<br />

Runner Vehicle Outfitters,<br />

Australian mobile power firm<br />

Enerdrive and Germanybased<br />

provider of mobile<br />

power solutions to the outdoor<br />

market Büttner Elektronik.<br />

Meanwhile, leading American<br />

retailer <strong>Camping</strong> <strong>World</strong> is<br />

continuing its expansion plans<br />

with the acquisition of TC’s<br />

RV Dealership based in St.<br />

Albans City, Vermont.<br />

DON’T MISS THE POD<br />

Don’t forget you can hear from camping and<br />

leisure vehicle industry leaders and innovators<br />

each month via the <strong>Camping</strong> <strong>Trade</strong> <strong>World</strong><br />

podcast. Search <strong>Camping</strong> <strong>Trade</strong> <strong>World</strong> on<br />

Spotify or Apple Podcasts and hit subscribe so<br />

you don’t miss an episode. If you’re interested in<br />

being a guest on our show, contact CTW Editor<br />

David Guest on david.guest@dhpub.co.uk<br />

In 2020 Australian<br />

01 businesses saw more<br />

than $175 million lost to<br />

cyber scams and hacking<br />

<strong>–</strong> with one in three caravan<br />

industry businesses falling<br />

victim to ransomware<br />

attacks in the last 18<br />

months.<br />

The Fiat Ducato is<br />

02 celebrating its 40th<br />

anniversary this year and<br />

remains the best-selling<br />

light commercial vehicle in<br />

Europe, with 149,000 units<br />

sold in 2020 (up eight per<br />

cent on 2019).<br />

An estimated 500<br />

<strong>03</strong> exhibitors will<br />

be present at the 60th<br />

anniversary edition of the<br />

Caravan Salon show in<br />

Dusseldorf. Read our full<br />

preview of the show on<br />

pages 34-37 of this very issue.<br />

The caravanning<br />

04 industry in the UK<br />

currently employs about<br />

130,000 people, including<br />

part-time staff, but that<br />

number is predicted to have<br />

grown significantly in the<br />

last 18 months.<br />

The Economic<br />

05 Development<br />

Corporaton Elkhart County<br />

in the United States,<br />

one of the RV industry’s<br />

epicentres, is involved in<br />

more than US$300 million<br />

worth of projects right now<br />

to boost the industry and<br />

help hire more people in it.<br />

www.campingtradeworld.com | 11


AROUND THE WORLD<br />

UNITED STATES<br />

One of the United States’ largest campsite<br />

chains, Kampgrounds of America, announced<br />

an impressive 80 per cent increase in booking<br />

during the Memorial Day Weekend at the end of<br />

May 2021. Even more impressive, check-ins for the<br />

KOA system were up more than 14 per cent over<br />

the company’s record 2019, pointing to a robust<br />

return to camping across the United States.<br />

“To say that campers both new and returning<br />

are eager to get back out to camp is an<br />

understatement,” said KOA President and CEO<br />

Toby O’Rourke. “Last year, we had our best fall<br />

on record as restrictions were lifted and people<br />

started to explore and travel. That trend is not<br />

only continuing, but growing as we look at<br />

Memorial Day and the summer.”<br />

Find out more at www.koa.com<br />

01<br />

Around the world<br />

<strong>Camping</strong> and leisure vehicles are a global business, but<br />

each corner of the world faces it own unique challenges<br />

and enjoys its own successes. Here’s a snapshot of what’s<br />

been happening on planet camping the last few months.<br />

02<br />

What’s happening<br />

in your part of the world?<br />

Contact us today and<br />

tell us your story:<br />

david.guest@dhpub.co.uk<br />

SPAIN<br />

The camping and caravanning market in Spain is experiencing steady growth,<br />

according to Aseicar, the Spanish caravan industry association. In January<br />

and February 2021, buyers were hesitant with only 974 new motorhomes and<br />

166 new caravans registered. However in March things began to improve to<br />

levels similar seen in 2019 (896 motorhomes and 243 caravans). Things dipped<br />

slightly again in April, but by May 1,<strong>03</strong>8 motorhomes and 283 caravans were<br />

registered <strong>–</strong> numbers that were both up on 2019. Aseicar remains optimistic<br />

things will improve, especially when it’s able to host the Caravanning Show in<br />

Barcelona <strong>–</strong> as it has gone two years without doing so due to the pandemic.<br />

Find out more at www.aseicar.org<br />

12 | www.campingtradeworld.com


AROUND THE WORLD<br />

<strong>03</strong><br />

UNITED KINGDOM<br />

Two of the UK’s major caravan industry bodies <strong>–</strong> the Approved Workshop Scheme<br />

(AWS) and the National Caravan Council (NCC) <strong>–</strong> have offered their full support to a<br />

UK Government campaign for safe towing. The SAFE campaign has been launched by<br />

the UK’s Driver and Vehicle Standard’s Agency (DVLA) and aims to help caravanners<br />

focus on safety when towing. Interest in caravanning is enduring an all-time high in the<br />

UK with many campers either returning to or trying the hobby for the first time. That<br />

combined with the fact that many caravans have been in storage for long periods due to<br />

the coronavirus lockdown, means it is especially prudent that towers know what safety<br />

checks they should be carrying out. Learn more at www.thencc.org.uk<br />

04<br />

JAPAN<br />

In Japan, a recent inauguration<br />

ceremony was held to establish<br />

a parliamentary federation in the<br />

country to promote the leisure<br />

vehicles in the country and grow<br />

the camping industry. The All-<br />

Party Parliamentary League for<br />

the Spread of Campers and Car<br />

Travel will aim to promote the use<br />

of leisure vehicles and develop<br />

the camper industry in Japan.<br />

The Japanese RV Association was<br />

heavily involved in the setting<br />

up of this federation and realises<br />

this is a pivotal moment for the<br />

camping industry in Japan.<br />

Find out more at www.jrva.com<br />

05<br />

ITALY<br />

The premiere camping and caravanning show in Italy is set to take place from<br />

11 to 19 September this year at Fiere di Parma. Italy’s caravan and motorhome<br />

manufacturers association (APC) is the organiser of the event and calls it the<br />

second most important caravanning fair in Europe. Attracting more than<br />

54,000 visitors to an exhibition area of more than 61,000sqm the show certain<br />

has size to attract the end consumer and industry professionals alike. As well<br />

as being a showcase of all things new and wonderful in the industry, the show<br />

also offers visitors the chance to camp in their own caravan or motorhome<br />

outside the exhibition hall with more than 300 electric hook-up points<br />

available. To learn more, head to www.associazioneproduttoricamper.it<br />

06<br />

AUSTRALIA<br />

It’s been a few months of ups and<br />

downs in Australia. May started<br />

with a bang when the Caravan<br />

Industry Association of Australia<br />

(CIAA) held its annual Caravan<br />

Industry Awards in Australia<br />

during the CIAA 2021 National<br />

Conference. More than 500<br />

delegates were in attendance for<br />

a night of celebrating outstanding<br />

contribution to the caravan<br />

industry in Gold Coast. Industry<br />

stalwarts such as Peter Buttigieg,<br />

Justin Hales, Geoff Olholm and<br />

Tho Whitmont were all award<br />

winners on the night.<br />

However, some sad news out<br />

of Australia was the death of<br />

industry legend Max Elsley after<br />

a lengthy battle with illness. Max<br />

was a significant and long-time<br />

contributor to both the caravan<br />

and camping industries both<br />

in his home state of New South<br />

Wales and at a national level. He<br />

and his wife Hazel owned and<br />

operated a number of successful<br />

caravan parks and Max was<br />

also heavily involved in shows<br />

and events. Keep up to date at<br />

www.caravanindustry.com.au<br />

www.campingtradeworld.com | 13


NATIONAL CAMPING SHOW THE DETAIL<br />

National <strong>Camping</strong> Show<br />

ushers in the return of live events<br />

After months of meticulous planning and navigating a series of obstacles, the first-ever<br />

National <strong>Camping</strong> Show successfully took place in the UK back in May. <strong>Camping</strong> <strong>Trade</strong><br />

<strong>World</strong> was there to scope it out meet the many camping brands exhibiting there.<br />

Photos: David Guest<br />

A<br />

■fter the announcement<br />

of the cancellation<br />

of the UK’s Caravan,<br />

<strong>Camping</strong> and Motorhome<br />

Show, the camping industry<br />

in the country was faced with<br />

a dilemma. The show, which<br />

normally takes place at the<br />

National Exhibition Centre in<br />

February, is a major business<br />

opportunity for tent, awning<br />

and camping brands to showcase<br />

their wares to the public and also<br />

make vital business connections<br />

within the trade too. Without it,<br />

and without some of the events<br />

▲ Japanese brand Snow Peak<br />

was in attendance.<br />

cancelled in 2020, the camping<br />

industry felt something must be<br />

done. And, thankfully, someone<br />

decided to do something. That<br />

someone was leading camping<br />

retailer PJ <strong>Camping</strong>, who<br />

together with Media Contact<br />

Services PR and Events, set<br />

about organising an outdoor<br />

event for tent and camping<br />

brands to try and keep that<br />

connection with their customers<br />

open. The initial idea was for the<br />

show to be a pre-camping-season<br />

show in mid-March, but delays<br />

to the easing of coronavirus<br />

restrictions on events in the UK<br />

meant the National <strong>Camping</strong><br />

Show was shifted not once but<br />

twice, to its eventual final dates<br />

of 20 to 23 May. At least the<br />

later dates would mean nicer<br />

weather, right? Maybe not. It is<br />

England after all. But despite<br />

large quantities of rain and some<br />

very challenging 40mph gusts<br />

of wind, the show successfully<br />

took place and attracted more<br />

than 3,000 visitors <strong>–</strong> no mean<br />

feat given it was one of the first<br />

outdoor consumer events of<br />

its kind to go ahead since the<br />

14 | www.campingtradeworld.com


THE DETAIL NATIONAL CAMPING SHOW<br />

▲ More than 120 tents and awnings were pitched at the show from numerous brands, as well as many accessories on display too.<br />

pandemic began.<br />

The show was also supported<br />

by a wide range of camping<br />

brands who exhibited more<br />

than 120 tents and awnings,<br />

including Coleman, Dometic,<br />

Isabella, Kampa, Karsten, Kelty,<br />

Outwell, Sierra Designs, Snow<br />

Peak, Terra Nova and Vango to<br />

name but a few.<br />

Sole retail partner and<br />

camping specialist PJ Outdoors<br />

was pleased with the level of<br />

interest from the visitors who<br />

decided to brave the outdoors<br />

over the four-day period. The<br />

company’s managing director,<br />

Richard Forman, said: “This<br />

was our first attempt to create a<br />

camping event on such a large<br />

scale and despite the weather<br />

and current Covid restrictions we<br />

were delighted that it managed<br />

to go ahead and attract such a<br />

level of interest. We were happy<br />

with the level of engagement<br />

with customers and the support<br />

that we had from the brands to<br />

make the show a success.”<br />

Exhibitors too were pleased<br />

to be at an event and engaging<br />

with end consumers once again.<br />

Damon Street, general manager<br />

of Exxel in Europe, said: “Our<br />

team at Kelty loved being face to<br />

face with people passionate about<br />

being outside again. After what<br />

seems like forever it was fun to<br />

introduce our new products in the<br />

most testing of weathers and still<br />

be standing strong after four days.<br />

We look forward to seeing you all<br />

next time.”<br />

Meanwhile, marketing<br />

manager for Grangers Natasha<br />

Seal-Jones added: “What a joy<br />

to be back outside attending<br />

an actual show. After the year<br />

we’ve all had, we were so happy<br />

to attend the very first National<br />

<strong>Camping</strong> Show. Although the<br />

weather tried its best to dampen<br />

spirits, it didn’t succeed! The<br />

event was very well organised,<br />

plots well laid out, a fantastic<br />

range of brands exhibited<br />

and the attendees were well<br />

engaged! We’ll certainly be<br />

returning next year.”<br />

It was an encouraging few<br />

days, not only for the camping<br />

industry, but also for the live<br />

events industry in general, with<br />

many more scheduled to take<br />

place around the world in the<br />

camping and leisure vehicle<br />

fraternities. The National<br />

<strong>Camping</strong> Show has proved that<br />

you can host a successful event<br />

with thousands of attendees and<br />

exhibitors during the post-Covid<br />

era <strong>–</strong> long may they continue.<br />

PLAY VIDEO * PLAY VIDEO *<br />

MISSED THE SHOW?<br />

Check out our video of<br />

eight cool things we saw at<br />

the show. The UK camping<br />

industry is bursting at the<br />

seams with innovative<br />

products and forwardthinking<br />

companies looking<br />

to try something different<br />

in order to encourage and<br />

nurture the surge in interest<br />

in camping in the country<br />

right now.<br />

www.campingtradeworld.com | 15


2021 OUTDOOR TRADE SHOW THE DETAIL<br />

Showing how it’s done<br />

<strong>Camping</strong> <strong>Trade</strong> <strong>World</strong> was there in Liverpool for one of the UK’s first trade shows<br />

since the pandemic began <strong>–</strong> the 2021 Outdoor <strong>Trade</strong> Show. Spirits were high,<br />

COVID safety was excellent, and a good show was had by all.<br />

Photos: David Guest<br />

N<br />

■ever has a trade show<br />

felt quite so good.<br />

At least that’s the<br />

impression the <strong>Camping</strong> <strong>Trade</strong><br />

<strong>World</strong> team came away with<br />

after two days at the UK’s<br />

Outdoor <strong>Trade</strong> Show (OTS)<br />

<strong>–</strong> one of the very first indoor<br />

trade shows to take place in<br />

the country since the start of<br />

the pandemic at the beginning<br />

of 2020. There was a hum of<br />

noise on the show floor of the<br />

Exhibition Centre Liverpool as<br />

outdoor industry professionals<br />

flocked to the event to get that<br />

impossible-to-replace face-toface<br />

interaction with colleagues,<br />

customers and new connections.<br />

It was an incredible effort from<br />

the organisers the Outdoor<br />

Industries Association (OIA)<br />

and MCS PR to put on such a<br />

show given the uncertain buildup.<br />

As much was done as could<br />

be done regarding COVID-19<br />

precautions, such as a limit<br />

on numbers, aisles widened to<br />

three metres to help with social<br />

distancing, and masks required<br />

when walking around the show.<br />

Needless to say, it felt safe and it<br />

felt good. It was one of the first<br />

times where you have been able<br />

to fully gauge that positivity<br />

that is ringing through the<br />

camping and the outdoors<br />

industries <strong>–</strong> the next few years<br />

are going to be wild.<br />

As you would expect, there<br />

was plenty of new products,<br />

brands and services to keep<br />

the (socially distant) crowds<br />

entertained. One of the<br />

highlights was the first UK<br />

trade showing of Dometic<br />

Outdoor <strong>–</strong> a division of the<br />

leisure vehicle and outdoor<br />

industry giant specifically<br />

targeted at the camping and<br />

general outdoors sectors. The<br />

brand showcased new product<br />

lines including Dometic Go<br />

cool boxes, camping furniture,<br />

shelters, blankets, and<br />

hydration products <strong>–</strong> as well<br />

as smart point-of-sale displays<br />

for all. It also showed off its<br />

recently-launched drinkware,<br />

Dometic Hub shelter, and<br />

eye-catching rooftop tents.<br />

The Dometic Outdoor stand<br />

was one of the most impressive<br />

at the show, and as it was<br />

the brand’s debut at OTS, it<br />

certainly caught the attention.<br />

Another thing that really<br />

caught the CTW ’s team’s<br />

collective eye was the first<br />

foray into tents from hugely<br />

popular outdoor clothing and<br />

accessories brand Craghoppers.<br />

The British company’s entry<br />

into tents may have come<br />

as a surprise to many, but as<br />

we found out when speaking<br />

with the team, it’s something<br />

that has been on the cards for<br />

a while but they wanted to<br />

ensure they brought something<br />

different to the sector. And<br />

they definitely did <strong>–</strong> the<br />

Nosi Defence Kiwi tent is a<br />

classic four-man, easy-pitch<br />

16 | www.campingtradeworld.com


THE DETAIL 2021 OUTDOOR TRADE SHOW<br />

AND THE WINNERS ARE…<br />

Each year, OTS is also the place where the winners of the<br />

annual UK Outdoor Industry Awards are announced. This<br />

year, Exxel Outdoors UK was celebrating hardest after<br />

claiming the Sleeping category award and the overall<br />

Product of the Year award for its Night Cap sleeping bag<br />

<strong>–</strong> an innovative and versatile bag with a patent-pending<br />

zipperless design that claims to offer bed-like comfort. The<br />

award sees over 2,000 outdoor enthusiasts voting for their<br />

favourite product in each of nine categories, and then being<br />

judged by a panel of outdoor industry experts. Criteria<br />

including innovation, functionality, choice of materials,<br />

environmental friendliness, safety and commercial viability<br />

were used by the judges to decide on the outright winners.<br />

Damon Street, European general manager of Sierra’s<br />

parent company Exxel Outdoors, said: “We’re obviously<br />

delighted to receive this recognition from the industry.<br />

For us, it really shows that what Sierra offers as a brand <strong>–</strong> a<br />

combination of a strong history with modern, innovative and<br />

sustainable ideas <strong>–</strong> is really resonating with the trade and<br />

consumers in the UK and Europe.”<br />

The full list of winners for the 2021 awards saw a couple of<br />

other camping brands pick up prizes, including Vango in the<br />

<strong>Camping</strong> Equipment category for its Radiate DLX Chair and<br />

Robens in the Tents category for its Chinhook Ursa S. The fiull<br />

list of winners for 2021 is as follows:<br />

poly cotton tent made using<br />

recycled, technical and modern<br />

fabrics. The breathable, waterresistant<br />

and lightweight<br />

material offers great protection<br />

from the elements as well as<br />

from insects. The tent has a<br />

real retro feel thanks to its<br />

classic design, its poly cotton<br />

build and also the fact that<br />

Craghoppers has used its retro<br />

logo on it. This could be the<br />

start of a new name in tents<br />

well worth your attention.<br />

On the subject of tents,<br />

there were some interesting<br />

introductions from Bach<br />

Equipment, a brand of the<br />

Scott Sports Group. The brand<br />

showcased some of its first<br />

tents at OTS including the<br />

single-pole, tepee style Wickiup<br />

trekking tent. The company also<br />

makes an almost bombproof<br />

‘five-season’ tent in its Spix. This<br />

tunnel tent has been designed<br />

to take absolutely anything that<br />

nature can throw at it. Other<br />

tent brands on display included<br />

British giant Vango, American<br />

names Sierra and Kelty, niche<br />

and high-tech brand Crux,<br />

and Finnish name Halti. The<br />

number of accessories relating<br />

to camping was also vast with<br />

household names such as<br />

Buff, Primus, Helly Hansen,<br />

Petzl, Grangers and many<br />

more showing that real-life<br />

physical shows are still a hugely<br />

important way to display your<br />

brand or company.<br />

Accessories <strong>–</strong> Petzl IKO CORE<br />

Backpacks/Travel Luggage <strong>–</strong> Osprey Talon Pro 30<br />

<strong>Camping</strong> Equipment <strong>–</strong> Vango Radiate DLX Chair<br />

Climbing <strong>–</strong> Petzl AlpenAdept System<br />

Clothing <strong>–</strong> Helly Hansen Odin 9 <strong>World</strong>s Infinity Shell Jacket<br />

Family <strong>–</strong> Keela Puddlebug Suit<br />

Footwear <strong>–</strong> Craghoppers Locke Packaway Shoe<br />

Sleeping <strong>–</strong> Sierra Designs Night Cap<br />

Tents <strong>–</strong> Robens Chinook Ursa S<br />

Product of the Year <strong>–</strong> Sierra Designs Night Cap<br />

www.campingtradeworld.com | 17


2021 OUTDOOR TRADE SHOW THE DETAIL<br />

▲ Key players in the UK outdoor industry were entertained and informed at the first-ever sustainability breakfast.<br />

Sustainability never tasted so good<br />

A new addition for OTS this year was<br />

a special sustainability breakfast,<br />

hosted on the morning of the second<br />

day of the event. Limited on numbers<br />

due to COVID-19 precautions, the<br />

event was sold out within a few<br />

hours of tickets being available and<br />

featured a strong line-up of guest<br />

speakers talking about everything<br />

and anything to do with improving<br />

sustainability in the outdoors<br />

industry. Andrew Denton, the CEO<br />

of the UK’s Outdoor Industries<br />

Association, kicked things off by<br />

giving an overview of some of the<br />

great initiatives the organisation has<br />

already implemented <strong>–</strong> including its<br />

pledge to ensure all of its members<br />

are net zero by 2<strong>03</strong>0. The plan is<br />

ambitious, but through collaboration,<br />

Andrew believes this can be achieved<br />

by the UK industry.<br />

Debbie Read was next to speak,<br />

the CSR manager of Equip Outdoor<br />

Technologies, which owns brands<br />

including Rab and Lowe Alpine. She<br />

spoke at length about the changes<br />

that her company has made in order<br />

to travel down the path towards being<br />

more sustainable, incuding cleaning<br />

up its act regarding packaging,<br />

changing to renewable only energy<br />

and offsetting its manufacturing any<br />

way it can.<br />

“The most important thing about<br />

this journey <strong>–</strong> and, despite the cliché,<br />

it is a journey <strong>–</strong> is actually starting it,”<br />

she said. “We may not achieve our<br />

aims by 2<strong>03</strong>0, we may achieve them<br />

before that <strong>–</strong> the path is uncertain.<br />

But what is most important is that we<br />

all act now in any way we can. Even<br />

the smallest change can help your<br />

company on a path towards being<br />

more sustainable.”<br />

Debbie explained that Rab has<br />

saved 300kg worth of polybag waste<br />

by reducing the size of its packing<br />

and getting rid of it altogether in<br />

some cases. It has also shrunk its<br />

product labels to the minimum<br />

required size and put QR codes on<br />

them instead. Rab has also managed<br />

to repair and clean up more than<br />

7,000 used products and put them<br />

back on sale via its repair workshop<br />

<strong>–</strong> and end consumers are now much<br />

more keen to buy products that have<br />

been repaired, because attitudes are<br />

changing.<br />

Next up was Scott Nelson, the<br />

programme manager at the<br />

European Outdoor Group, who<br />

emphasised that collaboration is the<br />

most important aspect of any kind of<br />

plan towards sustainability. He said:<br />

“We are an industry with nature in our<br />

name, so it’s more important to us<br />

than perhaps anyone else. But if we<br />

want to achieve big change, we have<br />

to work together.”<br />

Lastly, Dave Turnbull, the head of<br />

access, conservation and environment<br />

at the British Mountaineering<br />

Council, spoke about the good work<br />

that group is doing to help educate<br />

consumers, including the many new<br />

arrivals to outdoor pursuits. One of<br />

the most interesting stats from his<br />

presentation was that in 2010 only<br />

around 20 per cent of UK adults felt<br />

personally at risk from climate change<br />

<strong>–</strong> in 2020 that percentage had jumped<br />

to 50. Attitudes are changing, and the<br />

camping and outdoor industries must<br />

be seen to be leading the charge <strong>–</strong> for<br />

the good of the planet.<br />

18 | www.campingtradeworld.com


CAMPER KING THE DETAIL<br />

Vans with a plan<br />

With campervans experiencing a renaissance like they’ve never<br />

seen before; it is both an exciting and challenging period for<br />

the industry. What is it like to be a campervan converter during<br />

these fast-paced times? CamperKing’s Stuart Kidman tells all.<br />

Y<br />

20 | www.campingtradeworld.com<br />

■ou can’t have been<br />

paying very close<br />

attention in this<br />

industry if you haven’t heard the<br />

words ‘van life’ mentioned in<br />

the last 12 months. The growing<br />

popularity of campervans was<br />

given an unprecedented shot<br />

in the arm in the immediate<br />

aftermath of the beginning<br />

of the coronavirus pandemic<br />

<strong>–</strong> and things have been on a<br />

steep upward curve ever since.<br />

Campers around the world are<br />

seeking to have vehicles that<br />

they can use for their everyday<br />

lives as well as for holidays<br />

<strong>–</strong> a feeling that is especially<br />

prominent in those people taking<br />

up the hobby for the first time.<br />

While any kind of explosion in<br />

interest in a product category is<br />

a good thing, it has also brought<br />

challenges too, and we were<br />

interested to find out specifically<br />

what those challenges are and<br />

how they are being navigated


THE DETAIL CAMPER KING<br />

▲ CamperKing offers a wide range of customisable options in its vehicles, which have proved very popular with consumers.<br />

“We are finding that customers are looking to buy campervans as<br />

their everyday vehicles <strong>–</strong>it’s been a real change of mindset.”<br />

by the industry. Stuart Kidman,<br />

the marketing manager of<br />

fast-growing UK campervan<br />

converter CamperKing, is<br />

our guide to this booming yet<br />

complicated market space.<br />

CamperKing is a UK campervan<br />

converter that largely works with<br />

Volkswagen T6.1 models. It<br />

converts donor vans and brand<br />

new vans and in the last 10 years<br />

it has grown to become the<br />

largest VW campervan converter<br />

in the country, producing around<br />

35 vans per week.<br />

“<strong>Camping</strong> in a campervan<br />

is an extremely trendy and<br />

popular pastime at the moment<br />

and first of all, we are happy to<br />

be able to create vans that help<br />

people realise their dreams and<br />

get out there and adventure<br />

more,” says Stuart.<br />

“<strong>Camping</strong> is booming, of that<br />

there is no doubt. We are seeing<br />

that in terms of how many<br />

people are coming in trying to<br />

buy campervans from us and the<br />

number of campervans we are<br />

building <strong>–</strong> frankly, we can’t make<br />

them fast enough. But we try to<br />

encourage people to remember<br />

that this is a lifestyle, you’re not<br />

just buying a vehicle from us,<br />

this is a lifestyle. We do this<br />

through the content we serve up<br />

to customers after their purchase<br />

and the things we do to inspire<br />

them to combine other activities<br />

with using their campervan.<br />

“We are finding, like many<br />

others, that customers are<br />

looking to buy these vehicles<br />

as their everyday vehicles <strong>–</strong> an<br />

integral part of your lifestyle<br />

but also useful in other ways,<br />

such as doing the school run or<br />

going to the supermarket. It’s<br />

been a real change of mindset by<br />

consumers.”<br />

But with this boom has come<br />

challenges. Of course, there<br />

have been challenges across<br />

the board for everyone in the<br />

leisure vehicle industry in the<br />

last 18 months, but for this<br />

budding sector that was already<br />

experiencing growth before the<br />

pandemic, the challenges have<br />

been a rough sea to navigate.<br />

Stuart explains: “Meeting<br />

demand has been a challenge in<br />

itself, demand has never been<br />

higher <strong>–</strong> if that’s true across the<br />

board for all our competitors,<br />

then that makes life more<br />

difficult. Communicating well<br />

to people what we can do for<br />

them has been one of the biggest<br />

challenges. It’s a period where<br />

the perfect storm of COVID-19<br />

and Brexit happening almost<br />

at the same time has naturally<br />

interrupted supply chains and the<br />

ability for customers to come into<br />

our building and see us. There<br />

have clearly been issues with<br />

sourcing stock with everyone<br />

going after the same limited<br />

supply from the same suppliers.<br />

All of these things have made it<br />

difficult to service the demand,<br />

but at the same time they are also<br />

part of the reason the demand is<br />

so high in the first place.”<br />

www.campingtradeworld.com | 21


CAMPER KING THE DETAIL<br />

▲ A boon for CamperKing has been the fact it has a lot of vehicles in stock at any one time, so it is able to satisfy demand.<br />

A true double-edged sword<br />

<strong>–</strong> so how are things seemingly<br />

still ticking along so well at<br />

CamperKing? Well, for starters<br />

it is in the fortunate position<br />

that it has a lot of stock already<br />

at its facility <strong>–</strong> not just vans<br />

but also for parts. This means<br />

that people have been able to<br />

come to them when they have<br />

struggled to find what they want<br />

to buy elsewhere. They are also<br />

focussing their marketing on the<br />

new, younger demographics that<br />

are coming into camping as a<br />

result of people bringing forward<br />

their planned purchases due to a<br />

reassessment of things thanks to<br />

the pandemic.<br />

“With the supply problems, we<br />

have an increased responsibility<br />

to try and keep people engaged<br />

with camping,” Stuart says. “If<br />

you go camping and it’s wet and<br />

there’s a problem with your unit<br />

and you don’t have fun, that is a<br />

problem. If you don’t have fun<br />

while you’re on holiday, then<br />

what is the point of it? For that<br />

reason, we need to make sure<br />

people who are new to camping<br />

have a good experience and that<br />

we keep them. As we know from<br />

past experience, there will be<br />

drop off for a number of people<br />

who try it and don’t enjoy it.<br />

We have to be mindful that it’s<br />

not for everyone, but we can do<br />

our best to ensure that we give<br />

people a high chance of coming<br />

back for more by providing them<br />

with the right equipment and<br />

education.”<br />

CamperKing runs a series<br />

of instructional content that<br />

tries to simplify campervanning<br />

<strong>–</strong> a YouTube channel with<br />

CamperKing guides to show<br />

people how to use their vans<br />

and any accessories safely and<br />

correctly is a great example of<br />

this. Practical content is one way<br />

CamperKing helps to take the<br />

fear out of camping for newcomers<br />

so they can concentrate on the<br />

adventure ahead.<br />

One other issue that the<br />

explosion of interest in<br />

campervans has caused is that of<br />

potential safety. Camper King<br />

builds all of its vans to stringent,<br />

high-quality standards, but with<br />

the lack of any real industry wide<br />

standard to ensure conversions<br />

are safe and of a high quality,<br />

is the industry in danger of<br />

shooting itself in the foot?<br />

“It’s an interesting point,”<br />

says Stuart. “There isn’t any real<br />

standard in place so that makes<br />

it difficult for the consumer to<br />

know what they’re getting is<br />

built properly. The danger in<br />

campervanning circles is that<br />

it has become so accessible to<br />

people to even make their own<br />

that there could be quality issues.<br />

Volkswagen sought to try and<br />

address this issue with its own<br />

converter affiliation scheme, but<br />

the uptake hasn’t been great on<br />

Want to hear this interview in real time?<br />

Check out the <strong>Camping</strong> <strong>Trade</strong> <strong>World</strong><br />

podcast today.<br />

it so far. So, there’s no doubt this<br />

is a challenge and a bit of a grey<br />

area for the industry. All we can<br />

do is push the message in our<br />

marketing that we have been<br />

going for more than 10 years and<br />

we produce 35 vans a week <strong>–</strong> you<br />

don’t get to that stage without<br />

producing something that is of a<br />

very high quality.”<br />

What of the future? This is no<br />

short-term thing, according to<br />

Stuart. “I think the more people<br />

see the benefit of campervan<br />

lifestyle the more people will<br />

tune into it. At the moment it<br />

is causing residual prices and<br />

buying prices to be high, so that<br />

is proving a little bit of a barrier<br />

to some, but that will level out<br />

a bit. And when that happens, I<br />

believe we will see a second bout<br />

of people coming through keen<br />

to make the purchase they were<br />

not able to before. This period<br />

will have an exponential effect<br />

on the industry, and we will see<br />

rolling growth pattern for many<br />

years to come.”<br />

You can learn more about<br />

CamperKing via its website:<br />

www.camperking.co.uk<br />

22 | www.campingtradeworld.com


LENDOBOX THE DETAIL<br />

Lending a hand<br />

British company Lendobox is aiming to change the way the camping industry thinks <strong>–</strong> from<br />

a product model to a product-as-a-service model <strong>–</strong> with its technology driven ambition to<br />

make hiring camping equipment fast and easy for customers and for campsites.<br />

N<br />

■ecessity is the mother<br />

of invention, so the<br />

old saying goes. And<br />

that necessity can come around<br />

in many forms. For Solomia<br />

Boretska, co-founder and<br />

CEO of UK-based company<br />

Lendobox, the spark that helped<br />

her formulate the idea for her<br />

business came about on an<br />

impromptu camping trip with<br />

friends. As word got around<br />

about her trip, several of her<br />

other friends wanted to join but<br />

none of them had any camping<br />

equipment <strong>–</strong> and they certainly<br />

weren’t in a position to buy a<br />

load of expensive kit with no<br />

real experience for a one-off<br />

trip.<br />

“For me, this is where<br />

frustration crept in,” says<br />

Solomia. “I wanted to share my<br />

love of the outdoors with my<br />

friends, but they were being<br />

held back. I decided I wanted<br />

to look for ways to tackle the<br />

equipment barriers in camping.”<br />

Fast-forward two years and<br />

Solomia along with business<br />

partners Roman Boretskiy &<br />

Benjamin Irwin have created<br />

Lendobox <strong>–</strong> a start-up company<br />

that is aiming to create a more<br />

circular economy utilising<br />

technology and good industry<br />

connections. In the camping<br />

fraternity, this means Lendobox<br />

offers camping equipment<br />

rentals where and when<br />

customers need it.<br />

“We are passionate about the<br />

outdoors and seeing how many<br />

people wanted to go camping but<br />

couldn’t because of equipment<br />

made us want to do something<br />

about it,” Says Solomia.<br />

“With so many people now<br />

living in cities with a lack of<br />

space to store equipment we<br />

wanted to give everyone an<br />

easy way to access camping.<br />

Our technology lets customers<br />

easily book tent hire when they<br />

are booking their campsite<br />

pitch, as a simple add-on. The<br />

tent is delivered and pitched<br />

at the campsite by a local tent<br />

hire supplier, so there’s no<br />

extra maintenance work for the<br />

24 | www.campingtradeworld.com


THE DETAIL LENDOBOX<br />

campsite and customers turn up<br />

to a ready-made camping setup.”<br />

It’s one of those ‘why has no<br />

one thought of this before’ kind<br />

of ideas, but one that has come<br />

at the perfect time for a camping<br />

industry that is seeing a huge<br />

influx of new people or people<br />

willing to try it out for the first<br />

time. But unlike in other holiday<br />

and tourism industries, rental<br />

of equipment for tent camping<br />

specifically has never really been<br />

a serious market.<br />

Solomia explains: “Our<br />

goal is to normalise the idea<br />

of hiring camping equipment<br />

and expecting it to be available<br />

at campsites. We can hire<br />

campervans, caravans and<br />

hotels, but for those looking<br />

for the connection with nature<br />

through camping there aren’t any<br />

options. Not only does hire make<br />

camping more accessible but we<br />

help to reduce the environmental<br />

▲ Lendobox is aiming to remove the barriers to camping for those who’ve never tried it before.<br />

By working with Lendobox, campsites can easily integrate the option<br />

for customers to hire camping equipment from the inventory of<br />

Lendobox’s suppliers at the same time as booking their pitch online.<br />

footprint of the camping<br />

industry, giving customers an<br />

alternative to buying cheap<br />

polyester tents that they only<br />

use once which then end up in<br />

landfill. At LendoBox we have<br />

an opportunity to make camping<br />

accessible and more sustainable.”<br />

The sustainability angle is<br />

particularly interesting <strong>–</strong> rather<br />

than people buying cheap<br />

tents from chain stores, using<br />

them once and then them<br />

ending up in landfill <strong>–</strong> this<br />

is a way for tents to be used,<br />

re-used and then used again.<br />

Often, Lendobox’s suppliers<br />

have hundreds of such tents<br />

in storage which they hire out<br />

for events or festivals. It offers<br />

a real chance for change in the<br />

camping industry, and it could<br />

come at the perfect time for the<br />

growing number of campsites<br />

in its native UK. By working<br />

with Lendobox, campsites can<br />

easily integrate the option for<br />

customers to hire camping<br />

equipment from the inventory<br />

of Lendobox’s suppliers at the<br />

same time as booking their<br />

pitch online. There’s also no<br />

fee to use Lendobox’s software,<br />

the company just takes a small<br />

commission from the supplier on<br />

an order that it sends to them,<br />

making it very much hassle-free.<br />

“We are actively open to<br />

working with new businesses<br />

in the camping industry,”<br />

says Solomia. “We want to<br />

make as many campsites and<br />

organisations accessible to new<br />

customers with our tent hire<br />

solution. We integrate with<br />

their current booking provider<br />

which will allow for bookings<br />

to be placed without back<br />

and forth emails. Our system<br />

automatically assigns the orders,<br />

avoiding missed bookings and<br />

removing the hassle of rental<br />

order management.”<br />

Things have started off<br />

brightly for Lendobox <strong>–</strong> a<br />

real need for a business model<br />

like this has been uncovered<br />

in camping <strong>–</strong> but what of the<br />

future? Solomia explains: We<br />

hope to be bringing easy tent<br />

hire solutions all over the<br />

country, and in a year’s time<br />

we want to be working with as<br />

many organisations as possible.<br />

By year five, we aim to have<br />

normalised the concept of hassle<br />

free camping and increased<br />

campsite visitors by over 15 per<br />

cent. And in 10 years’ time we<br />

would like to work with tent<br />

manufacturers to work with<br />

us to make durable equipment<br />

for the rental sector, allowing<br />

people to rent all the equipment<br />

they need to engage with the<br />

outdoors.”<br />

Bold ambitions, but this is a<br />

bold company with real ideas<br />

about changing the way people<br />

go camping and making the<br />

process smoother, easier and<br />

more accessible to potentially<br />

thousands more new campers<br />

for the future.<br />

LENDOBOX<br />

W: www.lendobox.com<br />

www.campingtradeworld.com | 25


GERMAN TRAINING THE DETAIL<br />

▲ Thomas Aukamm of ZKF and David Onggowinarso of CIVD sign on training specialisation.<br />

Prepping the<br />

next generation<br />

The Caravanning Industry Association of Germany and the<br />

German Association of Car Body Technology are creating<br />

a new training programme to help increase the number of<br />

skilled and qualified leisure vehicle technicians in the country.<br />

IN NUMBERS<br />

4,000<br />

Trainees currently training<br />

under ZKF<br />

3,200<br />

Companies that currently<br />

work with ZKF<br />

1.3 million<br />

Leisure vehicles on the<br />

German Federal Motor<br />

Transport Authority register<br />

100,000<br />

Newly registered<br />

motorhomes and caravans<br />

in Germany in 2021<br />

30%<br />

The increase in demand for<br />

leisure vehicles in Germany<br />

over the last five years<br />

T<br />

■he Caravanning<br />

Industry Association of<br />

Germany (CIVD) and<br />

the German Association of Car<br />

Body Technology (ZKF) have<br />

agreed to create a new training<br />

occupation specialisation that<br />

will help to increase the number<br />

of skilled and qualified leisure<br />

vehicle technicians in the<br />

country. The new Caravan and<br />

Motor Caravan Technology<br />

specialisation will help the<br />

German leisure vehicle industry<br />

adapt to mee the growing<br />

demand for its products <strong>–</strong> an<br />

increase of about 30 per cent has<br />

been experienced in the last five<br />

years with more than 100,000<br />

caravans and motorhomes<br />

newly registered in 2021. This<br />

exponential growth has led to a<br />

shortage of qualified people in<br />

workshops and in the production<br />

of leisure vehicles, but this new<br />

reorganised training occupation<br />

and specialisation, which is the<br />

first of its kind for the German<br />

caravan industry, should help<br />

redress the balance.<br />

Unlike in the car or truck<br />

sector, the production, repair and<br />

maintenance of a motorhome or<br />

caravan also requires knowledge<br />

of things such as sanitary<br />

installations and liquid gas. In<br />

addition, materials such as wood<br />

and GRP are used in the living<br />

quarters of leisure vehicles, which<br />

the classic car mechanic is usually<br />

untrained to handle.<br />

CIVD managing director<br />

Daniel Onggowinarso said:<br />

“The creation of a separate<br />

specialisation takes into account<br />

the growth and change in the<br />

caravanning industry. Not only<br />

is the technology of the vehicles<br />

becoming more and more<br />

complex, but our customers are<br />

also becoming more demanding<br />

in terms of services. The need<br />

for skilled workers is increasing<br />

accordingly. We assume that<br />

around 300 apprentices will be<br />

needed by manufacturers as well<br />

as dealerships and workshops<br />

every year. The new specialisation<br />

<strong>–</strong> Caravan and Motor Caravan<br />

Technology <strong>–</strong> is a milestone<br />

for us and makes an important<br />

contribution to making the<br />

caravanning industry fit for the<br />

future.”<br />

Thomas Aukamm, general<br />

manager of ZKF, added:<br />

“Together we will position<br />

ourselves even better in the<br />

future and thus become more<br />

attractive for young people.<br />

Coping with new challenges<br />

will only succeed if associations<br />

work together, recognise<br />

synergies, and use them. New<br />

technical developments, such as<br />

the increasing digitalisation of<br />

vehicles and strongly changing<br />

mobility concepts, ensure that<br />

the job profile will also change<br />

even more. In addition, there<br />

were a permanent, omnipresent<br />

shortage of skilled workers. These<br />

dramatic changes can be better<br />

managed together in the form of<br />

a common specialisation of the<br />

training profession.”<br />

Thomas Aukamm and Daniel<br />

Onggowinarso signed a letter<br />

of intent to put the wheels in<br />

motion for this new initiative and<br />

a joint training regulation plan<br />

will be drafted soon.<br />

26 | www.campingtradeworld.com


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Motorhome<br />

and<br />

Van slide-outs


THE UK DOING BUSINESS WITH...<br />

DOING<br />

BUSINESS<br />

WITH...<br />

the United Kingdom<br />

One of Europe’s major nations in terms of the camping and leisure vehicle industry,<br />

the UK has a wealth of opportunities for both import and export, as well as a large<br />

number of manufacturers, dealers, OEMs and of course camping consumers.<br />

T<br />

■he first thing you need<br />

to know about the<br />

camping and leisure<br />

vehicle market in the United<br />

Kingdom is that it’s pretty big.<br />

It is estimated that there are<br />

about 550,000 touring caravans,<br />

365,000 caravan holiday homes<br />

and 225,000 motorhomes<br />

currently in use in the UK. The<br />

industry as a whole contributes<br />

about £6 billion per year to the<br />

economy of the country, and that<br />

is before you even consider what<br />

tent camping can offer. Most of<br />

this data is actually from the time<br />

before the COVID-19 pandemic,<br />

which like in every other country<br />

with any kind of camping<br />

infrastructure, has caused a surge<br />

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DOING BUSINESS WITH... THE UK<br />

of interest and sales of camping<br />

units in the country.<br />

A great barometer of the health<br />

of the UK’s camping and leisure<br />

vehicle industry is the fact that<br />

it has two huge membership<br />

organisations that continue to<br />

grow each year: the <strong>Camping</strong><br />

and Caravanning Club and the<br />

Caravan and Motorhome Club.<br />

Both these organisations have<br />

their own campsites and help to<br />

promote and protect the industry.<br />

In terms of industry<br />

associations, the UK is also well<br />

covered. The National Caravan<br />

Council (NCC) is perhaps the<br />

best known. In its own words:<br />

“The NCC has a crucial role to<br />

play in promoting best practice,<br />

helping members become more<br />

competitive and formulating<br />

effective public policy and<br />

delivery. We are the united voice<br />

of the reputable businesses in<br />

our industry when talking to<br />

government and regulatory<br />

bodies. We quickly disseminate<br />

information to our members to<br />

protect their business interests and<br />

to give them a commercial edge.”<br />

The UK has many of its own<br />

brands and manufacturers who<br />

are big players on the global stage.<br />

In caravans and motorhomes,<br />

names like Swift and Bailey come<br />

to mind. In tents, it’s brands like<br />

Vango. Despite manufacturing<br />

not being as major a part of the<br />

economy as it once was in the UK,<br />

it is still regarded highly in terms<br />

of quality on the global stage.<br />

However, many UK brands do<br />

rely on overseas manufacturing to<br />

make and supply their products,<br />

which is something that took a hit<br />

during the worst of the pandemic.<br />

Most have recovered, but there<br />

is definitely a shortage of parts<br />

and units still affecting some<br />

parts of the industry. The country<br />

is also well-known for its many<br />

campervan conversion companies.<br />

The UK has a very extensive<br />

network of caravan and<br />

motorhome dealers <strong>–</strong> from the<br />

humble, family-run businesses,<br />

through to chains that are owned<br />

by large global suppliers such<br />

as Erwin Hymer Group. It is a<br />

highly developed sales chain and<br />

one that works incredibly hard<br />

to offer the very best in customer<br />

service to the masses.<br />

If you are looking to work more<br />

closely with a British company in<br />

any capacity, then a face-to-face<br />

meeting is one of the best ways to<br />

do that. The country still values<br />

long-term and friendly business<br />

relationships, and you can be<br />

assured of loyalty from British<br />

companies if they deem you to be<br />

conducting your business in the<br />

right way morally.<br />

FACT FILE<br />

Capital: London<br />

Population: 68,000,000<br />

Dialling code: +44<br />

Prime Minister:<br />

Boris Johnson<br />

Official languages:<br />

English<br />

Time zones: GMT<br />

Currency: Pound Sterling<br />

Internet domain: .co.uk<br />

ECONOMY IN FOCUS<br />

$3.12 trillion<br />

GDP (USD)<br />

$46,500<br />

GPD per capita (USD)<br />

6.5%<br />

GDP growth (pre-COVID)<br />

5%<br />

unemployment<br />

(2021 estimate)<br />

TOP IMPORT PARTNERS:<br />

European Union<br />

United States<br />

China<br />

Japan<br />

Turkey<br />

TOP EXPORT PARTNERS:<br />

European Union<br />

United States<br />

China<br />

Switzerland<br />

Japan<br />

▲ Campsites and caravan parks in the UK are often highly developed and well equipped.<br />

www.campingtradeworld.com | 29


THE UK DOING BUSINESS WITH...<br />

ECONOMY IN FOCUS<br />

The United Kingdom is<br />

a major player in world<br />

finance <strong>–</strong> estimated to<br />

be about the fifth largest<br />

national economy globally,<br />

it is a high developed social<br />

market. It is among the top<br />

ten biggest importers and<br />

exporters in the world and is<br />

a market largely dominated<br />

by the service sector. With<br />

all that impressive financial<br />

clout, it might be easy to<br />

think that everything has<br />

been rosy in the UK for the<br />

last few years, however<br />

that is far from the case.<br />

The country has been<br />

in a state of uncertainty<br />

for many years while the<br />

details of its withdrawal<br />

from the European Union<br />

were negotiated. Even<br />

now that the so-called<br />

Brexit has occurred, there<br />

is still much uncertainty<br />

in business and trading<br />

with many of its closest<br />

and biggest partners in the<br />

European Union became a<br />

lot more complicated and<br />

expensive overnight when<br />

Brexit finally happened.<br />

However, the country has<br />

been signing new trade<br />

deals with many countries<br />

around the world and all of<br />

its vital signs such as GDP,<br />

unemployment levels and<br />

human development index<br />

still remain positive. The UK<br />

will undoubtedly remain a<br />

major financial player for<br />

years to come.<br />

WHO’S WHO<br />

The UK is one of the strongest and most important markets in Europe in terms of the camping and<br />

caravanning industries. Not only does it have a wealth of manufacturers and suppliers, but its population are<br />

also extremely important in terms of camping tourism too. Companies in the British market vary from tiny<br />

one-man-bands through to internationally-recognised producers. Here is a snapshot of some of the country’s<br />

movers and shakers.<br />

SWIFT GROUP<br />

One of the largest and most popular manufacturers of caravans and motorhomes in the<br />

UK, Swift employs more than 1,100 people and is based in East Yorkshire in the north of<br />

England. The brand dates back to 1964 and aims to build leisure vehicles that are at the<br />

heart of the British holidaymaker. It also has a strong export business in Europe and even<br />

Australia and New Zealand.<br />

www.swiftgroup.co.uk<br />

BAILEY OF BRISTOL<br />

With origins in the city of Bristol that date back to 1947, Bailey can lay claim to be one<br />

of the oldest leisure vehicle manufacturers in the country. The company has constantly<br />

innovated throughout its history and has caravans and motorhomes in every corner of<br />

the world <strong>–</strong> including Australia, where it has its own manufacturing plant.<br />

www.baileyofbristol.co.uk<br />

COACHMAN<br />

Although recently acquired by Swedish company Kabe, Coachman is still one of the UK’s<br />

most popular leisure vehicle manufacturers. It focuses on quality and innovation <strong>–</strong> with<br />

smart inventions such as its 10-year water ingress guarantee. The company has been<br />

around since the 1980s and now with its new ownership it is looking towards a future of<br />

growth at home and overseas.<br />

www.coachman.co.uk<br />

ELDDIS<br />

With one of the largest caravan, motorhome and campervan production plants in the<br />

country, Elddis and its associated brands Compass, Xplore and Buccaneer have a long<br />

history of smart designs and great popularity. The company is part of the Erwin Hymer<br />

Group, which in turn is part of American firm Thor Industries, but it still maintains close<br />

connection to the local area in County Durham, England.<br />

www.elddis.co.uk<br />

Photo: Bailey<br />

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DOING BUSINESS WITH... THE UK<br />

VANGO<br />

Based in the West of Scotland, Vango has been one of the biggest names in the British<br />

tent market since 1966. The company is founded on the spirit of adventure and is known<br />

for its pioneering innovations such as its Project Hydrogen lightweight tents and its Earth<br />

Collection made from recycled single-use plastics. It was also the first tent brand to bring<br />

inflatable poles to the market.<br />

www.vango.co.uk<br />

OUTDOOR REVOLUTION<br />

A relative newcomer to the market, Outdoor Revolution specialises in not only tents but<br />

also awnings for caravans, motorhomes and campervans. Designed in the UK, Outdoor<br />

Revolution products are enjoyed by customers across the world, and the brand offers a<br />

very wide range of products that covers the full range of price points.<br />

www.outdoor-revolution.com<br />

TERRA NOVA<br />

This famous British company makes high quality tents under the Terra Nova and Wild<br />

Country Names. Both these brands are best known for their light backpacking qualities,<br />

however in recent years the company has also started to make family tents. The festival<br />

and family fun tent brand Field Candy also falls under the Terra Nova umbrella after it<br />

acquired it a few years ago.<br />

www.terra-nova.co.uk<br />

NCC<br />

The National Caravan Council (NCC) is the official UK trade body representing the interests of<br />

the leisure vehicles, holiday and park homes, and residential parks sectors. The organisation<br />

has been running for more than 75 years and works with its large membership base to tackle<br />

issues the industry faces. The organisation is also heavily involved in the running of two major<br />

exhibitions in the UK at the National Exhibition Centre in Birmingham.<br />

www.thencc.org.uk<br />

Photo: Bailey<br />

▲ Bailey of Bristol is one of the UK’s leading leisure vehicle manufacturers, and with good reason.<br />

SHOW BUSINESS<br />

There are many, many<br />

camping and leisure<br />

vehicle shows in the<br />

United Kingdom all<br />

throughout the year.<br />

Perhaps the two most<br />

significant are the Caravan,<br />

<strong>Camping</strong> and Motorhome<br />

Show in February and<br />

the Motorhome and<br />

Caravan Show in October<br />

<strong>–</strong> both taking place at<br />

the country’s National<br />

Exhibition Centre in<br />

Birmingham. Both of<br />

these have suffered recent<br />

cancellations due to<br />

the pandemic, however<br />

both should return for<br />

2022. Though these are<br />

consumer events, they are<br />

hugely important trade<br />

networking shows too.<br />

As you will have read<br />

earlier in this issue, the<br />

first-ever National <strong>Camping</strong><br />

Show recently joined the<br />

show roster in the UK,<br />

more focused on tents<br />

and awnings than leisure<br />

vehicles. At the time of<br />

writing no date for the<br />

2022 edition had yet been<br />

announced, but this show<br />

looks set to grow.<br />

Another show of<br />

importance is the Outdoor<br />

<strong>Trade</strong> Show, the show<br />

of the UK’s Outdoors<br />

Industries Association.<br />

This year it took place<br />

in Liverpool in June, but<br />

it has previously taken<br />

place in the Midlands and<br />

Manchester.<br />

The UK also has a host of<br />

local and regional shows in<br />

its calendar.<br />

www.campingtradeworld.com | 31


THE UK DOING BUSINESS WITH...<br />

UK MARKET IN FIGURES<br />

£6 billion<br />

Is contributed to the UK<br />

economy by the camping<br />

and caravanning industry<br />

each year<br />

550,000<br />

Estimated number of<br />

caravans in use in the UK<br />

REDISCOVERING HOME<br />

Like almost everywhere,<br />

holidaymakers in the UK have<br />

been forced to largely stay within<br />

their own shores for the last 18<br />

months. The year of 2020 was<br />

described by many in the country<br />

as a ‘staycation summer’, but<br />

even with international travel<br />

starting to become easier for<br />

British people in 2021, it seems<br />

like the imagination has been<br />

captured by holidays at home<br />

<strong>–</strong> especially camping. A recent<br />

study by the UK’s RAC <strong>–</strong> an<br />

automobile, roadside recovery and<br />

insurance specialist <strong>–</strong> found that<br />

half of drivers with an overseas<br />

trip planned will holiday in the<br />

UK in 2021 if their plans get<br />

cancelled and 43 per cent in<br />

the UK already have firm plans<br />

for a UK staycation. About<br />

14 per cent of those surveyed<br />

said camping would be their<br />

preferred holiday and whether<br />

that it is in a tent, with a caravan<br />

or motorhome <strong>–</strong> traffic will be<br />

hugely increased in the country<br />

over summer. RAC’s breakdown<br />

spokesman Simon Williams<br />

said: “For those heading off in<br />

the UK this summer it’s very<br />

apparent that the car is going to<br />

be the transport mode of choice.<br />

What’s more, if those who have<br />

foreign trips planned can’t take<br />

them there is every chance the<br />

roads will be far busier than they<br />

would be in a normal summer.”<br />

That boost in the camping<br />

industry is also evident in the<br />

figures coming from one of the<br />

country’s main membership<br />

organisations, the <strong>Camping</strong> and<br />

Caravanning Club. It recently<br />

reported that its membership<br />

has reached an all-time high of<br />

350,000 households (or about<br />

778,000 individual members). The<br />

Club’s director general Sabina<br />

Voysey said: “After a difficult<br />

2020, I’m delighted the Club has<br />

enjoyed unprecedented growth<br />

this year. The staycation message<br />

in the media has hit home and as<br />

well as reaching our highest ever<br />

membership <strong>–</strong> a major milestone<br />

for us <strong>–</strong> bookings on our<br />

campsite network have broken<br />

records for June.”<br />

225,000<br />

Estimated number of<br />

motorhomes in use in the UK<br />

4.2 nights<br />

The average length of a<br />

camping trip in the UK<br />

55 million<br />

Holiday nights are spent in<br />

caravans, tents, glamping<br />

and motorhomes in the UK<br />

13.1 million<br />

<strong>Camping</strong> holiday trips were<br />

taken by Brits in 2019<br />

*stats from NCC and Pitch<br />

Up <strong>–</strong> most pre-pandemic<br />

▲ The UK has stunning camping scenery, especially in the Lake District, Scotland and Wales.<br />

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DOING BUSINESS WITH... THE UK<br />

INSIDER<br />

INSIGHT<br />

CAROLYN BUDDING, director at Terra Nova Equipment<br />

“This summer is going to be extremely busy... we<br />

expect the upturn in the outdoor sector as whole to<br />

remain as people continue to spend time outdoors.”<br />

WANT TO HEAR FROM<br />

UK INDUSTRY LEADERS?<br />

“The UK camping market is<br />

extremely buoyant as people<br />

look to stay at home<br />

this summer. The<br />

uncertainty about<br />

holidaying abroad<br />

due to Covid<br />

has resulted in<br />

a resurgence in<br />

camping and<br />

we’ve had a really<br />

encouraging uptake<br />

and sell through of our<br />

new Wild Country Zonda<br />

Inflatable tents. Retailers have<br />

been keen to take their orders<br />

for Wild Country and Terra<br />

Nova tents in one or two drops<br />

rather than call it in over a<br />

longer period.<br />

“The biggest opportunity is<br />

that having camped this<br />

year, people will be<br />

keen to continue<br />

in the future. It’s<br />

a year when a new<br />

generation could<br />

be introduced to<br />

camping holidays<br />

and hopefully<br />

they’ll be encouraged<br />

to continue if they enjoy<br />

themselves - that comes down<br />

to them having the right kit as<br />

well as plenty of good weather.<br />

“Apart from the supply<br />

chain disruption we’ve all<br />

been experiencing, one of the<br />

biggest challenges is insufficient<br />

camping pitches as sites get<br />

booked up. Temporary sites are<br />

being opened by farmers etc to<br />

cater for the increased demand,<br />

especially over the peak school<br />

holiday period.<br />

“This summer is going to be<br />

extremely busy. Although things<br />

will tail off as the schools start<br />

back in September <strong>–</strong> we expect<br />

the upturn in the outdoor<br />

sector as whole to remain as<br />

people continue to spend time<br />

outdoors. If the weather’s good<br />

at the end of September and<br />

into the Autumn, we could see<br />

a longer camping season which<br />

would be an added bonus.”<br />

We have interviewed<br />

several UK camping and<br />

caravanning industry<br />

leaders on the <strong>Camping</strong><br />

<strong>Trade</strong> <strong>World</strong> podcast<br />

including CamperKing<br />

marketing manager<br />

Stuart Kidman, Erwin<br />

Hymer Centre Travelworld<br />

managing director Ross<br />

Edwards, and OLPRO cofounder<br />

and CEO Daniel<br />

Walton. And there’s much<br />

more to come. Head over to<br />

Apple Podcasts or Spotify<br />

and search ‘<strong>Camping</strong><br />

<strong>Trade</strong> <strong>World</strong>’ to find us and<br />

become a subscriber.<br />

www.campingtradeworld.com | 33


CARAVAN SALON SHOW PROFILE<br />

The greatest show on<br />

planet caravan?<br />

Photos: Messe Düsseldorf/ctillmann<br />

O<br />

For one week in late summer, the historic German city of Düsseldorf<br />

becomes the epicentre of the caravan and leisure vehicle universe as the<br />

Caravan Salon show welcomes the trade through its doors.<br />

■ne of Europe’s<br />

leading trade fairs<br />

for motorhomes<br />

and caravans, Caravan Salon<br />

Düsseldorf, is preparing for<br />

what will be its 60th anniversary<br />

edition when it takes place from<br />

28 August to 5 September this<br />

year. The show is one of the<br />

industry’s leading platforms<br />

for showcasing products in the<br />

camping and leisure vehicle<br />

industries and will occupy three<br />

additional halls for 2021, which<br />

will help increase exhibitor<br />

numbers by around 45 per cent.<br />

Stefan Koschke, project<br />

director for the show, said:<br />

“Around 500 exhibitors will<br />

show the whole world of mobile<br />

travel on an area of more than<br />

200,000 square metres. In<br />

13 halls and on the open-air<br />

site, they present the world’s<br />

largest selection of caravans,<br />

motorhomes, campervans,<br />

vehicle technology, components<br />

and extension parts, tents,<br />

34 | www.campingtradeworld.com


SHOW PROFILE CARAVAN SALON<br />

▲ Caravan Salon is one of the major meeting places for the caravanning industry in Europe (pics: Messe Düsseldorf/ctillmann).<br />

mobile homes, caravanning<br />

and camping accessories and<br />

equipment, outdoor clothing<br />

and equipment, tourism<br />

destinations as well as nature<br />

regions, camping and site<br />

offers.”<br />

The growth of the show<br />

and the integration of new<br />

categories will mean that<br />

the show has a new layout<br />

to accommodate these <strong>–</strong> it<br />

will also be running a full<br />

digital platform including<br />

matchmaking, web sessions,<br />

video showrooms and a hybrid<br />

forum in the tourism sector.<br />

“Caravanning as a form of<br />

holiday has been experiencing<br />

enormous and continuously<br />

growing popularity for<br />

almost a decade. The Corona<br />

pandemic has once again<br />

strengthened the trend towards<br />

individual, self-sufficient<br />

holidays and regional travel,”<br />

said Daniel Onggowinarso,<br />

managing director of the<br />

German Caravanning Industry<br />

Association (CIVD).<br />

“Motorhomes and caravans<br />

are emotional products.<br />

Potential customers want to see<br />

and touch the vehicles ‘live’,<br />

this cannot be done digitally.<br />

Real product presentations<br />

accelerate purchase decisions<br />

considerably, as the great success<br />

of Caravan Salon in recent<br />

years proves. Face-to-face<br />

events such as trade fairs are<br />

indispensable sales platforms<br />

and opportunities for staging<br />

brands and products. This is all<br />

the more true for a mediumsized<br />

industry like ours.”<br />

Organisers remain confident<br />

the show will be able to go<br />

ahead with regards to the<br />

COVID-19 pandemic and<br />

relevant restrictions. It managed<br />

to go ahead safely in 2020 and<br />

with the expected relaxation of<br />

travel in Europe, 2021 should<br />

prove even better.<br />

“We are looking forward to<br />

the anniversary with optimism<br />

and confidence.” said Erhard<br />

Wienkamp, managing director<br />

of Messe Düsseldorf.<br />

“The prospects for opening<br />

up trade fairs, which NRW<br />

Minister of Economic Affairs<br />

Andreas Pinkwart recently<br />

presented to the public, as<br />

well as the development with<br />

rising vaccination rates and<br />

the associated falling incidence<br />

rates, make us positive that<br />

we will once again send an<br />

important signal to the Europewide<br />

trade fair industry by<br />

holding the Caravan Salon<br />

in late summer. The hygiene<br />

concept under the motto<br />

“PROTaction”, which worked<br />

excellently last year, will<br />

again serve as the basis for<br />

successfully running a trade<br />

fair in times of Corona. We<br />

are very well prepared and will<br />

do our best to make this year’s<br />

Caravan Salon once again an<br />

unforgettable experience with<br />

the highest possible hygiene<br />

standards.”<br />

For more, head online to<br />

www.caravan-salon.com<br />

www.campingtradeworld.com | 35


CARAVAN SALON SHOW PROFILE<br />

THE VENUE<br />

Messe Düsseldorf<br />

Am Staad<br />

40474 Düsseldorf<br />

Germany<br />

Messe Düsseldorf has more<br />

than 70 years of experience<br />

in hosting exhibitions and<br />

trade fairs. The company<br />

hosts many different events<br />

at its 305,727sqm exhibition<br />

area each year and also<br />

runs many exhibitions<br />

overseas too, including the<br />

All In Caravaning show in<br />

Beijing, China.<br />

The City<br />

Düsseldorf is the capital city<br />

of Germany’s North Rhine-<br />

Westphalia state and is the<br />

seventh largest city overall in<br />

the country with a population<br />

of more than 610,000. The city<br />

is located at the confluence of<br />

the Rhine and the Düssel rivers<br />

and has a long and important<br />

history in Europe. Düsseldorf<br />

suffered heavy damage during<br />

the Second <strong>World</strong> War, but<br />

was lovingly restored to how it<br />

used to look. In the city’s Old<br />

Town you will find national<br />

and international restaurants,<br />

bars, breweries and countless<br />

independent stores to intrigue<br />

you. There is also a promenade<br />

alongside the Rhine, which is a<br />

great place to go for a stroll or<br />

catch a boat trip tour.<br />

The city is known for its<br />

cultural richness with many<br />

museums, an opera house and<br />

the Heinrich Heine Institut<br />

all calling Düsseldorf home.<br />

The city also has a reputation<br />

for being a very green urban<br />

environment with major<br />

parks such as the 28-hectare<br />

Hofgarten, Nordpark and<br />

Südpark offering peaceful and<br />

beautiful places to explore for<br />

tourists and locals alike.<br />

Düsseldorf has a thriving<br />

carnival scene with a million<br />

visitors a year who normally<br />

arrive for the Shrove Monday<br />

procession and is also said to be<br />

the place where the tradition of<br />

cartwheeling was originated.<br />

Areas Of Caravan Salon<br />

MOTORHOMES &<br />

CARAVANS<br />

A unique selection<br />

of the top brands<br />

in these key<br />

categories.<br />

CAMPERVANS<br />

The growing<br />

‘vanlife’ segment<br />

will be well<br />

represented.<br />

PREMIUM<br />

Luxury and special<br />

vehicles for offroad<br />

and other<br />

purposes.<br />

TECHNOLOGY &<br />

COMPONENTS<br />

Automotive tech,<br />

components and<br />

parts for every<br />

need.<br />

TRAVEL &<br />

NATURE<br />

Tourism<br />

destinations and<br />

camping and<br />

caravanning sites.<br />

EQUIPMENT &<br />

OUTDOOR<br />

Caravanning<br />

accessories as<br />

well as tents and<br />

outdoor gear.<br />

36 | www.campingtradeworld.com


SHOW PROFILE CARAVAN SALON<br />

Photos: Messe Düsseldorf/ctillmann<br />

▲ Caravan Salon usually offers a place for people to camp in their own leisure vehicles, making attending much easier.<br />

Getting to the show<br />

Arriving by air (if such things are<br />

possible by the time the show takes<br />

place) is easy enough. Düsseldorf<br />

Airport is just 3km from the exhibition<br />

centre. You can get either a short taxi<br />

ride (flat rate of €20) or the number<br />

896 bus to the exhibition centre<br />

with relative ease. The airport is also<br />

relatively close to the city centre, if<br />

that’s where your hotel is.<br />

In the more likely event that you travel<br />

to the show by car then you can do so<br />

quite easily. A number of large highways<br />

run into or nearby to Düsseldorf and<br />

the city is also conveniently close to<br />

the land borders with the Netherlands<br />

and Belgium. If you are using satellite<br />

navigation, you should use the address<br />

D-40474 Düsseldorf, Am Staad<br />

(Stockumer Höfe).<br />

Public transport to the exhibition<br />

centre is also an option <strong>–</strong> tram number<br />

U78 or U79 can get you there, as can<br />

bus number 722. Visit www.rheinbahn.<br />

de for more information.<br />

One last thing not to forget is that<br />

you can stay at the on-site caravan<br />

centre <strong>–</strong> to find out more or to book,<br />

you can call +49 211 4560 01 or email<br />

caravan-center@messe-dusseldorf.de<br />

ABOUT DÜSSELDORF<br />

620k<br />

Population<br />

217k<br />

Area<br />

(sqkm)<br />

38m<br />

Elevation<br />

(124ft)<br />

10<br />

Districts<br />

.de<br />

Country<br />

(Germany)<br />

CET<br />

Timezone<br />

(UTC +1)<br />

1,000<br />

Trains stop<br />

each day<br />

400+<br />

Advertising<br />

agencies<br />

www.campingtradeworld.com | 37


HORREX COMPANY PROFILE<br />

Your doorway to<br />

new opportunities<br />

See us at<br />

CARAVAN SALON<br />

DÜSSELDORF<br />

Hall 13<br />

Booth D36<br />

With 30 years of expertise, a host of innovative products, and a company ethos to<br />

work closely with its customers, Dutch firm Horrex is well poised to achieve its aim of<br />

becoming a total supplier to the caravan and leisure vehicle market.<br />

▲ The ethos at Horrex is flexibility, modularity and innovation <strong>–</strong> all three of which can be seen in its products. (Pic: Swift Group)<br />

J<br />

■ust because a product<br />

may appear simple upon<br />

first glance, doesn’t<br />

mean that it can’t be high quality<br />

or innovative. Take something<br />

as straightforward as a flyscreen<br />

or a window blind on a caravan,<br />

motorhome or leisure vehicle.<br />

On the face of it, it’s a product<br />

that serves a basic purpose, which<br />

is true, but for one company it<br />

represents a gateway to innovation<br />

all designed to make the lives of<br />

campers better and improve the<br />

overall leisure vehicle experience<br />

for all. That ethos is what drives<br />

Dutch brand Horrex <strong>–</strong> an expert<br />

in flyscreen doors, window blind<br />

systems, windows, room dividers<br />

38 | www.campingtradeworld.com<br />

and TV blinds for the middle and<br />

high-end sectors of the RV and<br />

leisure vehicle market.<br />

“Our ethos as a company<br />

is flexibility, modularity and<br />

innovation,” explains Horrex sales<br />

director Alina Coroian. “We are<br />

continuously improving ourselves,<br />

striving to be as innovative and as<br />

successful as we can.”<br />

A perfect example of how<br />

Horrex likes to do things is its<br />

UCS Combi blind/screens, which<br />

are easily resizable, meaning that<br />

not only can the end consumer<br />

easily cut them to size, but it also<br />

gives great flexibility on stock to<br />

dealers and wholesalers. In fact,<br />

Horrex can quickly customize<br />

many of its products to any interior<br />

design within short deadlines. The<br />

product can be supplied as a knockdown<br />

kit or completely assembled,<br />

all according to the customer’s<br />

preferences.<br />

Alina adds: “We think along<br />

with our clients to help them with<br />

new products, sizes, version <strong>–</strong> it’s<br />

a collaborative relationship we<br />

have with many of them. But,<br />

perhaps more importantly, we<br />

are all about spotting trends <strong>–</strong> we<br />

have moved into the aftersales<br />

and van conversion markets with<br />

our products that are do-ityourself.<br />

This is an opportunity<br />

for us to help improve the overall<br />

experience of end consumers in<br />

these segments.”<br />

Horrex is actually part of a<br />

larger group of companies known<br />

as the Driving Change Group.<br />

Its sibling brands include RV and<br />

leisure vehicle slide-out brand<br />

InnoSlide, electric bike producer<br />

ClikeBikes and VanCasco+,<br />

which specialises in bringing<br />

Horrex’s full portfolio to the van<br />

conversion market. All in all,<br />

the brands together have plans<br />

to become a complete supplier<br />

to the caravan, motorhome and<br />

leisure vehicle industries.<br />

Alina says: “Our short term<br />

goal is to introduce our line of van<br />

conversion products solidly to the<br />

market as well as establishing firm


COMPANY PROFILE HORREX<br />

CURVED R5000 WINDOW<br />

Thanks to the high strength powder-coated<br />

aluminium frame, the Horrex straight and<br />

curved (R5000) RV Flush acrylic windows are<br />

the newest must-have in the market. With<br />

a double glazed, UV-resistant tinted acrylic<br />

glass this window is ideal for sun-drenched<br />

summers. The multi-angle telescopic hinges,<br />

combined with our matching blind allow<br />

excellent airflow control.<br />

USC BLINDS<br />

A resizable blind, which is Horrex’s improved<br />

version of the classic Duo Plissé. It is super<br />

versatile, incredibly easy to mount and its<br />

solid construction is built to last. The shade<br />

fabric is made from four layers to ensure no<br />

light is let through and heat doesn’t build up.<br />

aftersales relationships. In the long<br />

term, we want to be a total supplier<br />

to the caravan market.”<br />

To help achieve this aim,<br />

Horrex will be showcasing its<br />

wares at the upcoming Caravan<br />

Düsseldorf show this August and<br />

September. The company has<br />

been ever-present at the event<br />

for the last 25 years, but sadly<br />

missed the 2020 edition due to the<br />

coronavirus pandemic. “Physical<br />

shows are still really important to<br />

us,” says Alina.<br />

“They give us a chance to have<br />

many face-to-face meetings. It<br />

is difficult to demonstrate and<br />

brainstorm with a client how a<br />

product might work if you don’t<br />

have it in your hands. We look<br />

forward to seeing our clients faceto-face<br />

again soon.”<br />

INNOSLIDE<br />

Designed to help extend the living space<br />

of leisure vehicles, Inno Slide slide-outs are<br />

electronically controlled and offer a secure and<br />

safe space expansion. They are also securely<br />

watertight, can be made to match the<br />

externals of the vehicle and are easy to install.<br />

CLIKEBIKES<br />

Clike compact<br />

e-bikes with<br />

aluminium<br />

frames and<br />

unique profiles<br />

for clicking<br />

accessories<br />

on <strong>–</strong> specially<br />

developed for<br />

quick and easy<br />

storage in the<br />

motorhome and<br />

camper.<br />

FLYSCREEN DOORS<br />

Horrex makes a wide range of flyscreen<br />

doors that feature high-quality pleated<br />

mesh to offer excellent bug protection and<br />

improved air flow. The door provides silent<br />

and seamless operation and also is highly<br />

visible to avoid accidental damage.<br />

WHO ARE YOU?<br />

Company: Horrex (Driving<br />

Change Group)<br />

Location: The Netherlands<br />

Products: The Driving<br />

Change Group is made<br />

up of several companies<br />

including Horrex, InnoSlide,<br />

ClikeBikes and VanCasco+.<br />

Together these brands<br />

offer a wide range of<br />

caravan and motorhome<br />

components and<br />

accessories.<br />

Other: High quality RV<br />

products from Horrex and<br />

Driving Change Group’s<br />

other brands are currently<br />

sold to OEMs in more than 26<br />

countries around the world.<br />

LEARN MORE:<br />

E: info@horrex.nl<br />

W: www.horrex.nl<br />

www.campingtradeworld.com | 39


SUPERSPRINGS INTERNATIONAL COMPANY PROFILE<br />

Proving your worth<br />

Photos: SuperSprings International<br />

You know your product is great. The customers who have purchased your product<br />

know it’s great. But how do you convert those you just can’t seem to reach with<br />

traditional marketing methods? You prove just how great your product is. Here’s how<br />

a second opinion put SuperSprings International’s money where its mouth was.<br />

T<br />

■railer SumoSprings<br />

aren’t a new for 2021<br />

item. They’re not<br />

even a new for 2020 item.<br />

But their demand is going<br />

through the roof. These zeromaintenance<br />

airless air springs<br />

by SuperSprings International<br />

40 | www.campingtradeworld.com<br />

are designed to remove sway,<br />

hop and vibration from any<br />

trailer or caravan they are fitted<br />

to <strong>–</strong> and this year their yearon-year<br />

sales growth stands<br />

at 370 per cent. SuperSrings<br />

International puts this down to<br />

several key factors. First of all,<br />

the product is hugely effective<br />

and offers something different in<br />

the marketplace. Second comes<br />

customer tesitmonials on forums<br />

and Facebook groups <strong>–</strong> a kind of<br />

word-of-mouth growth. Lastly is<br />

an increased effort in marketing<br />

the products. But there’s more<br />

that can be done. So in May<br />

2021, SuperSprings decided to<br />

get objective third party data on<br />

its Trailer SumoSprings to prove<br />

once and for all to any doubters<br />

or anyone who hadn’t realised<br />

just how great they are, that<br />

these things are the real deal.


COMPANY PROFILE SUPERSPRINGS INTERNATIONAL<br />

THE WHY<br />

Breaking into the towable<br />

RV market is no mean feat <strong>–</strong><br />

SuperSprings International<br />

has experienced that first hand.<br />

One thing the company learned<br />

quickly about this market is that<br />

manufacturers often request test<br />

data on products so they can<br />

quickly and efficiently judge their<br />

effectiveness.<br />

“Understandably, when<br />

explaining why trailers need<br />

a suspension upgrade, it’s<br />

not unreasonable for the<br />

manufacturers to want some<br />

data to back up the claims”<br />

explains Adam Weisner,<br />

chief commercial officer at<br />

SuperSprings International.<br />

“As much as we’ve heard firsthand<br />

from the consumer, we also<br />

love data, and were more than<br />

happy to oblige.”<br />

So, Adam and the team<br />

arranged to set up a serious test<br />

of the Trailer SumoSprings’<br />

credentials. They loaned a<br />

double-axle Momentum Travel<br />

Trailer from Grand Design RV,<br />

hitched it up to a 2021 Ford<br />

F-250 single-axle Super Duty<br />

truck and headed on down to<br />

the NaviStar Proving Grounds<br />

in New Carlisle, Indiana in the<br />

United States. The aptly named<br />

NaviStar Proving Grounds is no<br />

strange to rigorous testing <strong>–</strong> the<br />

former Studebaker testing track<br />

was constructed in the 1920s and<br />

has a rich history of performing<br />

objective tests of vehicles and<br />

accessories and add-ons.<br />

Adam said: “A suspension<br />

focus can deliver far-reaching<br />

benefits. RV’s incur interior<br />

damage from the rattle and<br />

roll of road conditions and the<br />

jolt and shake on the RV leads<br />

to things like dishes breaking,<br />

window treatments detaching, and<br />

undersink plumbing loosening and<br />

causing water leaks. There have<br />

been multiple stories of Trailer<br />

SumoSprings providing so much<br />

vibration control, that watches and<br />

cell phones left on nightstands<br />

have withstood 20 hours of driving<br />

across the country without so<br />

much as nudging the edge.”<br />

▲ No stone was left unturned in NaviStar’s rigorous testing of Trailer SumoSprings to provide accurate, real-world, data.<br />

www.campingtradeworld.com | 41


SUPERSPRINGS INTERNATIONAL COMPANY PROFILE<br />

Getting Technical<br />

Trailer SumoSprings part number TSS-<br />

107-47 were tested on a double-axle<br />

Grand Design Momentum Travel Trailer,<br />

towed by a 2021 Ford F-250 single-axle<br />

Super Duty truck. The test was performed<br />

at the NaviStar Proving Grounds in<br />

Elkhart, Indiana on May 18, 2021.<br />

All data was provided by Navistar.<br />

Data showed that the average<br />

reduction in G-force was 68% when<br />

the trailer was fitted with Trailer<br />

SumoSprings.<br />

0.8 SECOND CHUCKHOLE RUN COMPARISON<br />

Trailer SumoSprings vs. Original Equipment Springs<br />

Frame Acc Z (g) % Difference<br />

36.3%<br />

0.0%<br />

-50.0%<br />

-100.0%<br />

-67.2%<br />

1 2 3 4 5 6 7 8<br />

-43.3%<br />

-54.0%<br />

-71.4%<br />

-78.1%<br />

-91.3%<br />

68%<br />

AVERAGE REDUCTION<br />

IN G-FORCE<br />

-150.0%<br />

■ Difference (G%)<br />

-176.9%<br />

OVER<br />

100%<br />

HIGHER AVERAGE<br />

DISPLACEMENT<br />

AT EVERY INTERVAL<br />

Vertical Displacement Difference (inches and %)<br />

462%<br />

0.20<br />

0.10<br />

0.00<br />

-0.10<br />

-0.20<br />

-0.30<br />

-0.40<br />

-0.50<br />

Vertical Displacement Measurements (inches)<br />

-0.34<br />

0.05<br />

1 2 3 4 5 6 7 8<br />

-0.18<br />

0.14<br />

0.11 0.13<br />

-0.36<br />

0.18<br />

-0.43<br />

■ Average OE Displacement<br />

■ Average SumoSprings Displacement<br />

0.02 0.02<br />

-0.41<br />

-0.26<br />

0.10<br />

4.50<br />

4.00<br />

3.50<br />

3.00<br />

2.50<br />

2.00<br />

1.50<br />

1.00<br />

0.50<br />

0.39<br />

■ Difference (inches)<br />

■ Difference (%)<br />

114%<br />

0.31<br />

177%<br />

0.34<br />

150%<br />

0.49<br />

135%<br />

0.23<br />

0.45<br />

105%<br />

0.43<br />

105%<br />

0.36<br />

139%<br />

462%<br />

HIGHER DISPLACEMENT<br />

BETWEEN SECOND 4-5<br />

1 2 3 4 5 6 7 8<br />

42 | www.campingtradeworld.com


COMPANY PROFILE SUPERSPRINGS INTERNATIONAL<br />

▲ An on-board live feed to the data captured the speed and movement of the springs while being tested.<br />

The tests included a semi-trailer pass by with each vehicle traveling<br />

at 60mph, a durability test and various other torturous surfaces to<br />

evaluate the Trailer SumoSprings under scrutiny.<br />

TESTING TIMES<br />

Backing these amazing<br />

customer testimonials up with<br />

some real-world data was too<br />

good an opportunity to turn<br />

down for Adam, SuperSprings<br />

International CEO Gerry<br />

Lamberti and creative director<br />

Tom Bateman.<br />

The tests included a semitrailer<br />

pass by with each vehicle<br />

traveling at 60mph, a durability<br />

test over cobblestones, dirt<br />

road simulations, uneven road<br />

conditions, and various other<br />

torturous surfaces to evaluate<br />

the Trailer SumoSprings under<br />

scrutiny. The test was designed<br />

to examine the springs on two<br />

fronts: first, to see how the<br />

trailer would move side-to-side,<br />

from tail to top, and what type<br />

of sway was present. Secondly,<br />

the SuperSprings International<br />

team wanted to see if they<br />

could see a reduction in G-force<br />

vibration. This one was especially<br />

important to the team, given the<br />

feedback from users praising<br />

the springs ability to reduce<br />

vibration and what that means<br />

for extending the life of the<br />

trailer. Adam noted: “If you took<br />

a house, picked it up, and shook<br />

it, the whole thing would rattle<br />

and loosen. It’s important to<br />

measure G-force vibration at the<br />

smallest levels because that is the<br />

largest contributor to RV issues<br />

during the first year and beyond.”<br />

PROOF IS IN THE PUDDING<br />

While the SuperSprings<br />

International team were<br />

extremely confident in their<br />

product, there were some<br />

nerves before the results<br />

came back <strong>–</strong> but good news<br />

awaited them. Together with<br />

NaviStar’s director fata Justin<br />

Tevis, the team deciphered the<br />

results and saw that all of their<br />

expectations were confirmed in<br />

an objective conclusion. Trailer<br />

SumoSprings showed over<br />

100 per cent higher average<br />

displacement at every interval.<br />

This means that at any given<br />

point, the distance between the<br />

trailer frame and the factory<br />

suspension was on average,<br />

double. At one particular point,<br />

that displacement was 462<br />

per cent higher which shows<br />

a decrease in spike loading<br />

and reduction in events that<br />

cause lasting damage. And<br />

the proudest moment for the<br />

team, according to Adam, was<br />

larning that Trailer SumoSpring<br />

reduced G-force in the trailer<br />

by an average of 68 per cent.<br />

“What we were sure was there<br />

before, is now confirmed beyond<br />

any doubt,” exclaimed Adam.<br />

Check the opposite page for a<br />

full breakdown of the results.<br />

LEARN MORE:<br />

W: www.supersprings.com<br />

www.campingtradeworld.com | 43


LIPPERT COMPANY PROFILE<br />

Keeping the<br />

industry rolling<br />

This year is the 65th anniversary of the company the leisure vehicle industry knows<br />

as Lippert. We track the story of how a small and humble mobile home chassis<br />

manufacturer founded in 1956 became the beating heart of the global RV industry.<br />

T<br />

■here’s probably not a<br />

person reading this<br />

article who hasn’t at<br />

least heard of Lippert. The<br />

company is one of the world’s<br />

leading manufacturers and<br />

suppliers of products, chassis,<br />

components and accessories<br />

for the RV industry, not<br />

to mention the marine,<br />

automotive, commercial vehicle<br />

and building product industries<br />

too. Headquartered in Elkhart,<br />

Indiana in the United States,<br />

Lippert is now a truly global<br />

industry with plants and<br />

subsidiary companies all over<br />

the USA and Europe, as well<br />

as Asia and Africa. In short, if<br />

you’re in this business, you will<br />

have no doubt done business<br />

with Lippert or one of its<br />

companies at some point. But<br />

how did it get here? It’s a story<br />

of hard work, smart decisions<br />

and an ethos of being more than<br />

just a manufacturer.<br />

There are two things that<br />

largely define the history of<br />

Lippert: acquisitions and family.<br />

Founded as B&L Industries<br />

back in 1956 by Larry<br />

Lippert, the company initially<br />

manufactured chassis for mobile<br />

homes. Larry, the grandfather<br />

of current president and CEO<br />

Jason Lippert, was a visionary<br />

in many ways and quickly built<br />

up a reputable company that<br />

took on a steady path of growth.<br />

44 | www.campingtradeworld.com


COMPANY PROFILE LIPPERT<br />

▲ One of Lippert’s main European headquarters is in Italy, located just south of Florence near the banks of the river Pesa.<br />

That growth continued, as did<br />

the acquisitions until in 1988<br />

it acquired its biggest rival at<br />

the time Riblet Industries. By<br />

this time, Larry’s son Doug<br />

was the president and CEO.<br />

What’s truly amazing about the<br />

Lippert story is that it didn’t<br />

really get into the RV industry<br />

in a big way until 1997. In<br />

that year LCI was bought by<br />

Drew Industries and became a<br />

publicly listed company. But the<br />

family influence still continued<br />

<strong>–</strong> it was Jason Lippert, son of<br />

Doug and grandson of Larry,<br />

who first identified the RV<br />

industry as a market that was a<br />

natural expansion for Lippert. It<br />

was already successfully making<br />

excellent chassis for mobile<br />

homes, it seemed a natural step<br />

to start making them for RVs<br />

too. That wasn’t the last time<br />

the company diversified into<br />

a new industry, and probably<br />

won’t be the last <strong>–</strong> it is now a<br />

big player in many others <strong>–</strong> but<br />

the RV industry is perhaps<br />

what the company is best<br />

known for. And with good<br />

reason, since 1997 the company<br />

has acquired a staggering<br />

number of RV component<br />

and accessories producers.<br />

Names such as We-Shape,<br />

Coil Clip, Quality Frames,<br />

ET&T, LTM Manufacturing,<br />

Venture Manufacturing,<br />

HappiJac, Trailair, Seating<br />

Technology, JT’s RV<br />

Accessories, Nappanee Door,<br />

Schwintek, Level Up, EZ-<br />

Ride, Home-Style, Starquest,<br />

IDS Electrinics, Power Gear,<br />

Kwikee, Signature Seating,<br />

Flair Interiors, SessaKlein, RV<br />

Doors, Lexington, SureShade,<br />

Challenger Door and Schaudt<br />

GmbH have all been acquired<br />

by the company since that first<br />

move into the RV market. No<br />

wonder it has grown at such a<br />

rate.<br />

“From early on, we knew that<br />

the key way for us to grow and<br />

to continue to offer the best<br />

service for our customers was<br />

through acquisitions,” explains<br />

Lippert’s VP of marketing and<br />

PR Jarod Lippert (brother of<br />

Jason).<br />

“In a relatively short space of<br />

time we have gone from offering<br />

simply chassis to offering almost<br />

everything you could think of<br />

when building an RV, and we<br />

aren’t sitting still. We are now<br />

getting more involved in the<br />

aftermarket business than ever<br />

before and we have continued<br />

expansion in other markets such<br />

as marine and automotive. For<br />

us, diversity is the key to success<br />

as a business.”<br />

Indeed, it could be easy to<br />

forget this point. The pandemic<br />

has been kind to the camping<br />

and RV business, pushing it<br />

to new heights. But it could<br />

so easily have gone a different<br />

way if we were all in another<br />

industry. The case for not having<br />

all your eggs in one basket<br />

should ring loud and clear. On<br />

the subject of the pandemic,<br />

Lippert managed to turn the<br />

adversity of the situation into<br />

a success for itself and for<br />

the industry. Jarod explains:<br />

“When things were at their<br />

worst during the pandemic, a<br />

lot of companies shut down<br />

or had to drastically reduce<br />

their production. We had a<br />

very short shutdown but I am<br />

incredibly proud of the attitude,<br />

commitment and organisation<br />

of our teams who wanted to<br />

keep things going. We were able<br />

▲ The range of RV and leisure vehicle accessories and components Lippert produces is almost endless.<br />

www.campingtradeworld.com | 45


LIPPERT COMPANY PROFILE<br />

to keep manufacturing when<br />

many others didn’t and I’m<br />

honestly very proud to say we<br />

kept the RV industry rolling in<br />

many ways.”<br />

It would be easy to think of<br />

Lippert as a corporate giant,<br />

given all this growth and<br />

all these acquisitions, but it<br />

remains a company with great<br />

morals and one that truly does<br />

care about its employees. A<br />

great example of that is that it<br />

doesn’t use the word employee<br />

at all. Everyone at Lippert is a<br />

team member or a team leader<br />

(there’s no managers) and<br />

huge effort goes into nurturing<br />

people and making their job feel<br />

like part of their life, not just a<br />

way to pay the bills.<br />

“Our leadership development<br />

might sound like the sort of<br />

thing every company says<br />

they do, but we truly believe<br />

in bringing our core values to<br />

▲ Lippert’s people are one of the company’s real success stories.<br />

life through our people,” says<br />

Jarod. “By identifying the core<br />

values that define us, we operate<br />

programs like our Dream<br />

Achiever <strong>–</strong> a personal coaching<br />

program that helps our team<br />

members achieve their dreams.<br />

Even if that is something as<br />

simple as wanting to own their<br />

own car <strong>–</strong> we work together<br />

with them to help them figure<br />

out how to get their finances<br />

straight and how to achieve that<br />

dream. We also have the Lippert<br />

Academy for Leadership, which<br />

builds upon the leadership<br />

development fundamentals<br />

that LCI has worked hard to<br />

embed throughout our company.<br />

The Academy serves external<br />

businesses, non-profits, and<br />

individuals with a variety<br />

of programs and offerings,<br />

including on-site training<br />

and leadership development<br />

programs, executive coaching,<br />

speaking engagements, and a<br />

two-day in-house leadership<br />

development experience.”<br />

All this speaks volumes to<br />

the fact that Lippert doesn’t<br />

just want to be a company that<br />

makes things, but one that<br />

improves the world in which<br />

we live. To learn more, visit<br />

www.lci1.com<br />

1956 1969 1970 1976 1988 1997<br />

The company<br />

is founded as<br />

B&L Industries<br />

by Larry Lippert<br />

(pictured) and Don<br />

Baldwin <strong>–</strong> initially<br />

manufacturing<br />

galvanised mobile<br />

home roofing. Don<br />

sold his shares to<br />

Larry a year later in<br />

1957.<br />

B&L’s expansion<br />

had been growing<br />

steadily with major<br />

acquisitions for a<br />

decade, eventually<br />

the name B&L<br />

Industries was<br />

dropped in favour of<br />

Lippert. The parent<br />

company remained<br />

LCI.<br />

46 | www.campingtradeworld.com<br />

The company<br />

began to heavily<br />

focus on steel<br />

manufacturing<br />

and continued to<br />

grow and expand,<br />

opening new<br />

facilities around the<br />

United States.<br />

Larry’s son Doug<br />

Lippert (pictured)<br />

becomes the<br />

president and<br />

CEO of LCI. The<br />

company opened<br />

more new plants in<br />

North Carolina and<br />

Texas at the same<br />

time.<br />

Lippert acquires<br />

the assets of its<br />

largest rival at<br />

the time Riblet<br />

Industries. LCI also<br />

formed a strong<br />

partnership with<br />

Skyline, providing<br />

all its mobile home<br />

chassis.<br />

A big year for LCI<br />

<strong>–</strong> Jason Lippert,<br />

son of Doug<br />

and grandson of<br />

Larry saw need<br />

for diversification<br />

and steered the<br />

company to start<br />

building its first<br />

travel trailer chassis<br />

line. LCI was then<br />

acquired by Drew<br />

Industries and<br />

so began LCI’s<br />

relationship with<br />

the RV industry.


COMPANY PROFILE LIPPERT<br />

A Force For Good<br />

A lot of companies of Lippert’s size<br />

do their fair share of charity work<br />

to support their local communities,<br />

but Lippert truly does consider<br />

this to be one of its core missions.<br />

Collectively, Lippert team members<br />

have spent more than 350,000<br />

hours volunteering at non-profit<br />

organisations and supporting<br />

charitable fundraising events. The<br />

company also gives back more than<br />

US$ 1million every year to support<br />

the needs of its communities <strong>–</strong> not<br />

just at its headquarters, but at all<br />

of its facilities around the United<br />

States, Europe and the rest of the<br />

world. It mainly focuses on causes<br />

that work with children and families<br />

in need, educational programs,<br />

community health and wellness<br />

and its own team members in crisis<br />

or illness.<br />

Jaron Lippert said: “We impact<br />

our communities not only through<br />

good business, but also through<br />

charitable giving and volunteer<br />

work. We encourage our team<br />

members to volunteer within their<br />

local communities to support<br />

health, safety, and happiness. Every<br />

year, we support hundreds of nonprofit<br />

organisations by donating<br />

our time and talents. Our culture of<br />

caring and generosity inspires us to<br />

create transformative social change,<br />

one helping hand at a time.”<br />

That generous and caring ethos<br />

has been recreated by Lippert’s<br />

various subsidiary companies<br />

in Europe <strong>–</strong> especially its Italian<br />

branch, where team go above and<br />

beyond.<br />

2000 20<strong>03</strong> 2004 2012 2013 2021<br />

LCI becomes<br />

an international<br />

company with the<br />

opening of a facility<br />

in Lindsey, Ontario,<br />

Canada.<br />

Jason Lippert<br />

(pictured) becomes<br />

the CEO of the<br />

company <strong>–</strong> the<br />

third generation<br />

of leadership from<br />

the family. The RV<br />

chassis production<br />

capacity was also<br />

expanded with<br />

the acquisitions of<br />

Quality Frames, We<br />

Shape and ET&T.<br />

LCI acquired LTM<br />

Manufacturing,<br />

marking the<br />

company’s entry<br />

into the RV<br />

accessory market.<br />

The company<br />

officially began<br />

its aftermarket<br />

sales division<br />

with a focus on<br />

retail aftermarket<br />

product offerings<br />

and marketing<br />

programs.<br />

Larry Lipert is<br />

introduced into the<br />

RV/MH Hall of Fame<br />

for his lifelong work<br />

and service to the<br />

industry. Meanwhile<br />

Jason Lippert<br />

became CEO of<br />

Drew Industries.<br />

LCI rebrands as<br />

simply Lippert <strong>–</strong><br />

the name now<br />

represents the<br />

company’s core<br />

line of RV and<br />

commercial<br />

products.<br />

www.campingtradeworld.com | 47


MOTORHOMES SECTOR SPOTLIGHT<br />

SECTOR<br />

SPOTLIGHT<br />

Motorhomes<br />

The motorhome in its many guises has been pushing a lot of the overall growth in<br />

the camping industry for some time now and that trend shows no signs of slowing<br />

down in the foreseeable future. Companies are expanding, supply is scarce, and<br />

innovation is being introduced on a regular basis.<br />

Photo: Chausson<br />

48 | www.campingtradeworld.com


SECTOR SPOTLIGHT MOTORHOMES<br />

M<br />

■uch of the growth that<br />

we have seen in the<br />

camping industry over<br />

the last five years or so has come<br />

from the motorhome segment.<br />

Where, perhaps 20 years ago the<br />

caravan or trailer was the king of<br />

leisure vehicles, it seems as though<br />

attitudes and tastes are changing<br />

on a global scale. Motorhomes of<br />

all shapes and sizes have become<br />

more popular options with<br />

their flexibility, their all-in-one<br />

nature and the advancements in<br />

technology and home comforts<br />

on board all believed to be<br />

some of the reasons behind the<br />

swing. A conscious effort has<br />

also been made by motorhome<br />

manufacturers to make units that<br />

fall under the 3,500kg weight<br />

limit, which makes them possible<br />

to be driven by a much wider<br />

range of people who have more<br />

recent driving licenses in many<br />

countries around Europe.<br />

For a lot of campers, the<br />

motorhome represents true<br />

freedom. The ability to have a<br />

motorhome on your drive or in<br />

your garage that is set-up and<br />

ready to go at a moment’s notice<br />

is half of the appeal <strong>–</strong> as is the<br />

fact that you can go camping in<br />

relative luxury.<br />

The general growth trend of<br />

motorhomes has been on a steady<br />

increase for the first ten years of<br />

this century. Between 2000 and<br />

2007, the figures showed healthy<br />

increases across Europe. The<br />

Global interest in Google search term ‘motorhome’ in last year<br />

100<br />

75<br />

50<br />

25<br />

5 JUL<br />

2020<br />

25 OCT<br />

2020<br />

financial crash of 2008 put the<br />

brakes on things for several years<br />

but by around 2014, increases had<br />

begun to return. In 2017, 2018<br />

and 2019 the sales figures for<br />

motorhomes saw some of their<br />

biggest increases ever in many<br />

countries around the world <strong>–</strong> and<br />

we all know what happened in<br />

2020 and beyond. It seems as<br />

though a product category that<br />

was already enjoying organic<br />

growth has been further enhanced<br />

by the pandemic and now looks<br />

set for a very bright short to<br />

medium-term future.<br />

A GLOBAL PRODUCT<br />

Motorhomes are manufactured<br />

all over the world. Europe is one<br />

particular hotbed with Germany<br />

being home to a huge array of<br />

brands that build motorhomes<br />

at all different levels of the price<br />

spectrum. From affordable units<br />

from the likes of Bürstner and<br />

Knaus, through to top-end names<br />

like Niessman+Bischoff <strong>–</strong> a broad<br />

spectrum of products are made<br />

here. Other European countries<br />

such as Slovenia and Poland are<br />

also significant producers of these<br />

kinds of leisure vehicles. In the<br />

United States, motorhomes are<br />

also hugely popular. Here we<br />

see much larger models than in<br />

Europe <strong>–</strong> Class A motorhomes<br />

here can be anywhere up to 45ft<br />

(13.7m) in length and often have<br />

more luxurious and well kitted out<br />

interiors than the average home.<br />

14 FEB<br />

2021<br />

6 JUN<br />

2021<br />

However, smaller motorhome<br />

styles such as Class B and Class<br />

C are becoming more and more<br />

popular here as the scramble<br />

to own a motorhome by the<br />

American public shows no signs<br />

of slowing. Motorhomes are also<br />

widely made in Asian nations such<br />

as China, Japan, and Korea and<br />

also in Australia and New Zealand<br />

too. The motorhome truly is a<br />

global phenomenon.<br />

BUZZING FOR THE FUTURE<br />

One significant challenge facing<br />

the future of the motorhome<br />

segment is the slow demise of<br />

the combustion engine. Due<br />

to their size and weight, many<br />

motorhomes have to have diesel<br />

engines, which are coming under<br />

increasing scrutiny, and in some<br />

countries, restrictions as the<br />

environmental consciousness<br />

of the world grows. It’s clear<br />

that diesel and petrol engine<br />

motorhomes are not a sustainable<br />

plan for the long-term future,<br />

which has led to some soul<br />

searching for many manufacturers.<br />

Electric vehicles are becoming<br />

more commonplace and more<br />

affordable to all <strong>–</strong> examples<br />

like the new Fiat E-Ducato<br />

will help with the smaller sizes<br />

of motorhomes available. But<br />

presently, there aren’t many real<br />

life solutions for huge coach built<br />

or Class A motorhomes to have<br />

alternative fuel systems. It is no<br />

doubt something we will see<br />

change over the coming years and<br />

there is also no doubt that it is one<br />

of the biggest challenges that the<br />

motorhome industry specifically<br />

faces. Expect to see exceptional<br />

efforts to reduce size and weight<br />

of motorhomes in the near future<br />

to make electric power a feasible<br />

option to move them around.<br />

Expect also to see other fuel<br />

alternatives enter the market as<br />

vehicle manufacturers pour huge<br />

amounts of money in research and<br />

development to sustain their longterm<br />

futures.<br />

THE STATISTICS<br />

28%<br />

The year-on-year growth<br />

of new motorhome<br />

registrations in Germany<br />

225,000<br />

Motorhomes are on the<br />

road in the UK (estimated)<br />

24,131<br />

New motorhomes<br />

registered in the USA in 2021<br />

up to and including May.<br />

$88,500<br />

Estimated average cost of a<br />

new motorhome.<br />

10.8%<br />

The percentage increase<br />

of new motorhomes sold<br />

worldwide from 2019 to 2020.<br />

Top five countries with<br />

highest Google search<br />

interest for the term<br />

‘motorhome’ in 2020<br />

United Kingdom<br />

New Zealand<br />

Australia<br />

Argentina<br />

Ireland<br />

www.campingtradeworld.com | 49


MOTORHOMES SECTOR SPOTLIGHT<br />

Photo: Hymer<br />

▲ Motorhome users now demand smart connectivity to control aspects of their motorhome <strong>–</strong> such as the Hymer Connect App.<br />

It is no longer acceptable for customers to simply be buying a place<br />

to sleep while they are away travelling, they want home comforts.<br />

TRENDING<br />

Size really does matter when it<br />

comes to motorhomes in recent<br />

times, but perhaps not in the<br />

way you’d think. Sure, the market<br />

for huge Class A motorhomes<br />

is still strong, particularly in<br />

countries with the infrastructure<br />

to handle such mobile giants like<br />

Canada or the United States.<br />

But in Europe, and maybe also<br />

North America a little too, there<br />

is a trend for trying to make<br />

motorhomes more compact, more<br />

nimble and more lightweight. The<br />

perfect example of that can be<br />

seen in the Chausson X550 <strong>–</strong> a<br />

vehicle the French brand actually<br />

claims is a cross between a van<br />

and a motorhome <strong>–</strong> that at just<br />

5.99m in length, 2.10m wide and<br />

2.75m tall is a perhaps the first<br />

motorhome you could call a ‘super<br />

mini’. Chausson hasn’t made<br />

this motorhome by accident, it is<br />

following the trends. Consumers<br />

are looking for something with<br />

the comfort of a motorhome<br />

but not as bulky for a number<br />

of reasons. First off is weight.<br />

In many European countries<br />

you need a special additional<br />

license to drive a vehicle over<br />

3,500kg <strong>–</strong> so more and more<br />

motorhome brands are trying to<br />

make vehicles that come under<br />

this weight limit so that their<br />

potential customer base remains<br />

as large as possible. Another<br />

reason for this push towards<br />

smaller and lighter motorhomes<br />

is that with each passing year<br />

more new people enter the world<br />

of motorhome ownership, which<br />

can be daunting. The idea of<br />

driving a huge home on wheels<br />

is made far less intimidating if<br />

said motorhome appears to be as<br />

small as it can be, agile and easy<br />

to drive.<br />

Besides the size and shape<br />

of motorhomes, another aspect<br />

of the market that is a current<br />

trend is that of improved onboard<br />

technology. It is no longer<br />

acceptable for customers to<br />

simply be buying a place to sleep<br />

while they are away travelling,<br />

they want home comforts.<br />

Not only does this technology<br />

apply to the living area of the<br />

van <strong>–</strong> the ability to control<br />

heating, lighting, music and<br />

other on-board entertainment<br />

with mobile apps <strong>–</strong> but also to<br />

the driver’s cab. More and more<br />

technology is being applied<br />

here to make driving the vehicle<br />

more enjoyable and comfortable,<br />

including everything from<br />

Bluetooth connection to satellite<br />

navigation beamed into you via a<br />

head-up display. As technology<br />

advances, as already mentioned,<br />

expect to see more technology<br />

applied to the motorhomes<br />

of the future, especially if<br />

they become electric-powered<br />

vehicles. Think more advanced<br />

batteries, charging points and<br />

even solar panels to keep things<br />

moving for longer.<br />

Motorhomes look to continue<br />

to outsell caravans as the most<br />

popular form of leisure vehicle<br />

in Europe for some time to<br />

come <strong>–</strong> it is a trend that has<br />

been occurring for the best part<br />

of 20 years and shows no signs<br />

of slowing. The main threat<br />

to traditional motorhomes is<br />

that the craving for smaller<br />

and smaller camping vehicles<br />

means that campervans are now<br />

their main rivals for market<br />

dominance. However, there will<br />

always be a demographic for<br />

whom, a good-sized motorhome<br />

is the perfect way to enjoy a<br />

camping holiday.<br />

50 | www.campingtradeworld.com


SECTOR SPOTLIGHT MOTORHOMES<br />

INDUSTRY INSIGHTS<br />

CÉCILE KLAERNER,<br />

EXPORT MANAGER AT<br />

NIESMANN+BISCHOFF<br />

Photo: Niesmann+Bischoff<br />

“We’ve experienced a continuous growth of our sales since we have launched our new exterior<br />

design back in 2013, but the peak came definitely in 2019. Because of the pandemic and its<br />

restrictions, a lot of people decided to go back to their first love <strong>–</strong> camping <strong>–</strong> and rediscover<br />

their own country in a safe way. On the other side the number of completely new customers <strong>–</strong><br />

first motorhome <strong>–</strong> has been growing, which is really unusual in the luxury segment we are in.<br />

“We think it [this trend] will continue. Of course, not in these crazy dimensions, which would be<br />

impossible to handle for all our suppliers.<br />

“With the pandemic many people are coming back to true values, back to the will of spending<br />

more time in the nature, with family and friends instead of flying from one event to the<br />

next one. And they appreciate being more spontaneous, enjoying every single day of their<br />

leisure time without having to book flights, hotels and so on. There is a new awareness for<br />

environment as well.<br />

“The main [buying trend] evolution is that modern buyers are spending more time online<br />

before visiting dealers. Since we have launched interactive tours with 360° recordings and<br />

a detailed and self-explaining configurator on our website, the number of inquiries keeps<br />

growing. When customers visit their dealer, they know exactly what exists on the market and<br />

what they want.<br />

“Major trends we have been experiencing in the last few years at Niesmann+Bischoff are selfsufficiency,<br />

driving safety and individuality. People want larger tanks for fuel, water, toilet and<br />

gas, lithium equipment for an independency of up to nine days… One of the reasons why our<br />

Flair models in the 7.5 t. weight category are so much in demand in the last months is one<br />

related to the safety on the road: the only motorhome of the industry on IVECO Daily 70 C<br />

chassis with airbags!<br />

“Modern buyers enjoy individuality and want to make their motorhome <strong>–</strong> as their house <strong>–</strong><br />

unique: they combine leather seat cushions with textile backrest cushions, they choose a<br />

different furniture décor in the bedroom than in the living room and they individualise the<br />

exterior look of their motorhome with a striping in different colours.<br />

“The motorhome market has to reach the coming generations, their ideas of motorhome<br />

design their desire of sustainability and environmental protection.<br />

Renewable energy for the base vehicle and the living space will be crucial in the development<br />

as well as the use of ecological materials for the construction of the body. The motorhome of<br />

the future is a challenge, which Niesmann+Bischoff <strong>–</strong> already known for our striking design and<br />

high technology <strong>–</strong> will face in due time and without compromise.”<br />

www.niesmann-bischoff.com<br />

www.campingtradeworld.com | 51


MOTORHOMES SECTOR SPOTLIGHT<br />

BUSINESS CONNECTIONS<br />

The motorhome market is a large<br />

sector of the camping market that<br />

offers vehicles ranging from the<br />

simple and affordable through<br />

to the luxurious and expensive.<br />

They offer campers a real sense<br />

of freedom and exploration<br />

and are often used paired with<br />

other activities such as hiking,<br />

cycling and kayaking, to name<br />

just a few. They are a truly global<br />

product, so with that in mind,<br />

here’s a snapshot of 50 companies<br />

that could help you make a<br />

meaningful international business<br />

connection…<br />

Photo: Chausson<br />

▲ Motorhome accessories are<br />

an essential part of the market<br />

ACCESSORIES<br />

This is a huge market in<br />

motorhomes <strong>–</strong> not only OEM<br />

products that are made and<br />

then used by motorhome<br />

manufacturers (think doors, air<br />

conditioning, walls, windows,<br />

fly screens, steps, bike racks etc),<br />

but also sold at retail level in the<br />

aftermarket. The sheer size and<br />

versatility of a motorhome leaves<br />

it wide open to a huge collection<br />

of accessories that can be bought<br />

at OEM or retail level <strong>–</strong> and<br />

that’s before you even think about<br />

add-ons such as awnings. The<br />

business opportunities in the<br />

motorhome sector a wide-ranging<br />

and so are the companies that<br />

could help you make the most of<br />

those opportunities.<br />

MOTORHOME BRANDS<br />

Airstream<br />

www.airstream.com<br />

Adria<br />

www.adria-mobil.com<br />

Apollo<br />

www.apollocamper.com<br />

Auto-Sleepers<br />

www.auto-sleepers.com<br />

Auto-Trail<br />

www.auto-trail.co.uk<br />

Bailey of Bristol<br />

www.baileyofbristol.co.uk<br />

Benimar<br />

www.benimar.es<br />

Bürstner<br />

www.buerstner.com<br />

Carthago<br />

www.carthago.com<br />

Chausson<br />

chausson-motorhomes.com<br />

Dethleffs<br />

www.dethleffs.de<br />

Elddis<br />

www.elddis.co.uk<br />

Eura Mobil<br />

www.euramobil.de<br />

Frankia<br />

www.frankia.com<br />

Giottiline<br />

www.giottiline.com<br />

Hobby<br />

www.hobby-caravan.de<br />

Hymer<br />

www.hymer.com<br />

Jayco<br />

www.jayco.com.au<br />

Kabe<br />

www.kabe.se<br />

Kea Motorhomes<br />

www.keamotorhomes.com<br />

Knaus<br />

www.knaus.com<br />

52 | www.campingtradeworld.com


SECTOR SPOTLIGHT MOTORHOMES<br />

Photo: Bailey of Bristol<br />

PARTS & ACCESSORIES<br />

Alphaseats<br />

www.alphaseat.de<br />

AL-KO<br />

www.al-ko.com<br />

CaraControl<br />

www.caracontrol.eu<br />

Dometic<br />

www.dometic.com<br />

Horrex<br />

www.horrex.nl<br />

Liontron<br />

https://liontron.com<br />

Lippert<br />

www.lci1.com<br />

Miriad Products<br />

www.miriad-products.com<br />

Ofolux<br />

www.ofolux.it<br />

Laika<br />

www.laika.it<br />

Roller Team<br />

www.rollerteam.it<br />

Wingamm<br />

www.wingamm.com<br />

Teleco<br />

www.telecogroup.com<br />

Malibu<br />

www.malibu-carthago.com<br />

STX Motorhomes<br />

www.stxmotorhomes.com<br />

Winnebago<br />

www.winnebago.com<br />

TenHaaft<br />

www.ten-haaft.com<br />

Mobilvetta<br />

www.mobilvetta.it<br />

Swift<br />

www.swiftgroup.co.uk<br />

Thetford<br />

www.thetford-europe.com<br />

Morelo<br />

www.morelo-reisemobile.de<br />

Niessman+Bischoff<br />

www.niesmann-bischoff.com<br />

Pilote<br />

www.pilote.fr<br />

Rapido<br />

www.rapido-camping-car.fr<br />

Talvor<br />

www.talvor.com<br />

Thor Motor Coach<br />

www.thormotorcoach.com<br />

Tiffin Motorhomes<br />

www.tiffinmotorhomes.com<br />

Weinsberg<br />

www.weinsberg.com<br />

*Note: We know this isn’t<br />

every company that deals<br />

in tents on the planet, but<br />

we hope you can make<br />

a meaningful business<br />

connection through it. If you<br />

feel we’ve missed you out,<br />

contact us today to talk about<br />

editorial opportunities.<br />

Truma<br />

www.truma.net<br />

Solbio<br />

www.getsolbio.com<br />

SuperSprings International<br />

www.supersprings.com<br />

www.campingtradeworld.com | 53


SUSTAINABLITY BECOME A BETTER BUSINESS<br />

BECOME<br />

A BETTER<br />

BUSINESS<br />

Creating genuine<br />

sustainability<br />

Sustainability is more than just a buzzword in modern business, it’s something to build a<br />

business on. But being authentic with your efforts and not just using them as a PR stunt is<br />

the only real way to gain benefits and make an actual difference, says our marketing guru.<br />

■ Y<br />

ou might be sick to death<br />

of hearing about eco this<br />

or sustainability that <strong>–</strong><br />

but that’s actually a good thing.<br />

It means that so many companies<br />

are making those things a part of<br />

their company ethos or business<br />

plans that it could really be<br />

making a difference. After many<br />

years of awareness campaigns by<br />

many different companies and<br />

media, the environment is finally<br />

being taken seriously in business.<br />

No longer is having a green<br />

message just something you can<br />

put out there to try and appeal to<br />

a wider audience, it’s something<br />

consumers increasingly expect<br />

and seek out. It has to be genuine.<br />

As businesses, as employees and<br />

as consumers, we all care much<br />

more about the environment<br />

than we ever have. That doesn’t<br />

necessarily mean we’re all doing<br />

it completely right or that we’re<br />

all doing the absolute maximum<br />

we can, but it’s a start. And if a<br />

start is where you find yourself<br />

with your company or with your<br />

life <strong>–</strong> wanting to lead a personal<br />

and professional lifestyle with a<br />

softer footprint <strong>–</strong> then it can be<br />

daunting. What’s fantastic about<br />

green movements is that you only<br />

need to make a few small changes<br />

and that can start adding up to<br />

make a real difference.<br />

The best place to start is by<br />

taking a bird’s eye view of your<br />

company and its processes. Are<br />

they as efficient as they could be?<br />

Is there unnecessary waste? What<br />

can you do better? By taking a<br />

holistic view of your company<br />

54 | www.campingtradeworld.com


BECOME A BETTER BUSINESS SUSTAINABLITY<br />

you can spot the areas where<br />

small improvements can be made.<br />

Could you source your energy<br />

from more sustainable sources?<br />

Could you recycle waste material<br />

more? Could you contribute<br />

some of your financial wealth to<br />

eco projects? Not that long ago,<br />

these were questions not many<br />

businesses asked themselves,<br />

and if they did, it was for purely<br />

selfish reasons. However, in the<br />

modern world, if you don’t care<br />

about your company’s impact<br />

on the environment, you are in<br />

a shrinking and increasingly<br />

isolated minority. The very nature<br />

of the camping industry means<br />

that many of the companies<br />

within it are run by people who<br />

love the outdoors and nature, and<br />

subsequently care about both very<br />

deeply. You don’t have to look<br />

around much to see examples<br />

of that <strong>–</strong> from huge multinational<br />

companies down to<br />

small start-ups <strong>–</strong> almost everyone<br />

in this industry has their focus<br />

firmly fixed on making it more<br />

sustainable.<br />

The most important things<br />

to be when thinking about<br />

sustainability are genuine,<br />

authentic and proactive. You<br />

have to really want to make a<br />

difference and then making small<br />

sacrifices to achieve eco goals<br />

will become easier. You also have<br />

to seek out the opportunities<br />

and the ideas, they won’t come<br />

to you (at least not for a long<br />

time). Time taken to sit down<br />

and examine your business and<br />

its impact on the environment is<br />

time well spent, not just for today<br />

but for tomorrow too.<br />

ECO FACTS AND FIGURES<br />

3 planets<br />

Would be required to provide the natural resources current<br />

lifestyles require if the global population reaches 9.7billion by<br />

2050, as predicted<br />

US$120b<br />

Is the annual saving the<br />

world would make if<br />

everyone switched to energy<br />

efficient lightbulbs<br />

85.9b<br />

Is the global material<br />

footprint in metric tons<br />

35%<br />

Is the estimated increase<br />

in the global motor vehicle<br />

stock since 2002.<br />

20%<br />

Or less of all electronic waste<br />

was recycled between 2010<br />

and 2019<br />

79 countries<br />

(Plus the European Union) have reported at least one policy<br />

to report sustainable consumption and production since the<br />

COVID-19 pandemic.<br />

▲ Something as simple as a tree planting initiative, or even<br />

contributing financially to one, is a great starting point.<br />

* All stats from the United Nations Responsible Consumption<br />

and Production program<br />

www.campingtradeworld.com | 55


SUSTAINABLITY BECOME A BETTER BUSINESS<br />

6 tips to help you run a greener business...<br />

Reduce, reuse and recycle<br />

One of the most obvious ways in which<br />

to reduce your impact is to reuse and<br />

recycle things as much as possible. Try<br />

to discourage the ‘one-use’ mentality<br />

in your workplace <strong>–</strong> before you even<br />

think about throwing something into<br />

trash and landfill, carefully consider if it<br />

can be reused or repurposed somehow.<br />

It’s not always possible, but with a<br />

little creative thinking you might be<br />

able to use those aluminium offcuts<br />

for something else, even if it’s just<br />

something around the workshop. Even<br />

something as simple as going paperless<br />

with documents can make a huge<br />

difference in an office or factory.<br />

For those things that simply have to<br />

be thrown away, make sure you recycle<br />

them however you can. Talk to your local<br />

or national authorities about the correct<br />

ways to dispose of and recycle materials<br />

<strong>–</strong> it’s often much easier than you expect.<br />

To go that extra step further, consider<br />

whether you can make use of waste<br />

materials and recycle them into new<br />

products yourself.<br />

Keep it homemade<br />

One of the worst contributors to climate<br />

change is the way products and materials<br />

are constantly shipped around the globe.<br />

To help reduce your part in this impact,<br />

why not consider using more materials<br />

from your own country where possible?<br />

Of course, a lot of the time you have to<br />

source parts or materials or even the<br />

whole manufacturing process overseas,<br />

but if you can reduce your dependency<br />

on that even just 10 per cent, it will make<br />

a difference. Try and make things in your<br />

own country with your own country’s<br />

materials and you will drastically reduce<br />

your carbon footprint.<br />

If it’s broke, fix it<br />

One really simple change almost every<br />

company can make in order to reduce<br />

waste is to offer a repair service to your<br />

customers. Whether it’s an outdoor<br />

jacket, a tent or even the fixtures in a<br />

caravan, by offering a repair service you<br />

will be encouraging your customers<br />

to keep their old gear and get it fixed<br />

rather than buying something new and<br />

throwing the existing one away. This<br />

might seem counter-intuitive from a new<br />

product sales point of view, but actually<br />

it can build real loyalty with customers<br />

for your brand. You don’t have to do it for<br />

free <strong>–</strong> most consumers are happy to pay<br />

a small fee to get something fixed rather<br />

than fork out for a new one. By creating<br />

a positive experience in fixing someone’s<br />

product, you are also creating a warm<br />

feeling towards your brand <strong>–</strong> because you<br />

helped a consumer do something that<br />

makes them feel like they’re doing their<br />

bit. Making a customer feel good about<br />

themselves has zero downsides, so what<br />

are you waiting for?<br />

56 | www.campingtradeworld.com


BECOME A BETTER BUSINESS SUSTAINABLITY<br />

Offset<br />

In many instances we simply have<br />

to do things that aren’t great for the<br />

environment. We can’t always use<br />

sustainable energy, sometimes there is<br />

waste, some products are just simply not<br />

very eco. In those cases, the best thing<br />

you can do as a company is to offset<br />

the harm. There are many different tree<br />

planting initiatives out there, which you<br />

can contribute to, or perhaps you could<br />

just consider making contributions or<br />

donations to other charitable causes<br />

that do good for the environment.<br />

Even donating the rejects from your<br />

production line is a great way to offset.<br />

Second-hand success<br />

The second-hand market is already<br />

something that thrives in leisure vehicles,<br />

but it is something we could all pay more<br />

attention to. By focussing on how we<br />

can sell second-hand products that are<br />

already out there in the world, we will<br />

be reducing the new products made<br />

and subsequently waste. Of course,<br />

there will always be new products, but<br />

by having a focus on how you can help<br />

people find second-hand alternatives,<br />

you’ll be helping significantly. You’ll be<br />

extending the life of products already<br />

out there in the world and reducing<br />

waste significantly, while also potentially<br />

attracting a new demographic of<br />

customer who can’t afford to buy brandnew<br />

items all the time. You could even<br />

offer discounts to those customers<br />

buying new products if they trade in their<br />

old ones.<br />

Promote your efforts<br />

Whatever you are doing in terms<br />

of sustainability or improving your<br />

company’s relationship with the<br />

environment, make sure you shout<br />

about it. Marketing what you are doing<br />

is essential, but it’s not as easy as it<br />

used to be. Sadly many companies who<br />

have jumped on the ‘greenwashing’<br />

bandwagon are just trying to reap the<br />

kudos of being green without actually<br />

making many significant changes.<br />

This means consumers can be a little<br />

desensitised to green messaging. The<br />

way around that is to be absolutely as<br />

transparent as you possibly can be. One<br />

of the best examples in the world of this<br />

is outdoor clothing brand Patagonia.<br />

On their website you can see where<br />

every single product they sell is made,<br />

by whom and using what. This shows<br />

there’s nothing to hide, and while even<br />

Patagonia would admit they still have<br />

a ways to go in terms of being perfect<br />

environmentally, by being honest they<br />

are showing they’re doing everything<br />

they can at this moment in time.<br />

www.campingtradeworld.com | 57


MAKING CONTACT<br />

SUPERSPRINGS<br />

TRAILER SUMO SPRINGS<br />

100 per cent made in the USA, Trailer<br />

SumoSprings are manufactured using microcellular<br />

polyurethane and are designed to<br />

remove sway and vibration from your trailer.<br />

They are a zero-maintenance, airless air<br />

spring that increases overall driver control<br />

and comfort when towing. They have a<br />

lifetime warranty and are guaranteed to<br />

make your journey better.<br />

www.superspringsinternational.com<br />

LIPPERT<br />

R-BIKE<br />

Desiged to hold two e-bikes, which are fast becoming a<br />

hugely popular accessory for consumers who love camping in<br />

campervans, caravans and motorhomes, the R-Bike can also hold<br />

three traditional pedal bikes. Flexible in its use, the R-Bike can be<br />

used to mount an original line of Lippert storage accessories and<br />

was designed to use the most popular bike carrier attachments in<br />

the market today.<br />

www.lci1.com<br />

www.lippertcomponents.eu<br />

SITKA<br />

KELVIN<br />

AEROLITE<br />

30 SLEEPING<br />

BAG<br />

Billed as the sleeping<br />

bag that never sleeps,<br />

the Kelvin Aerolite 30<br />

from American brand<br />

Sitka has a jacket-like<br />

design that includes<br />

zippered, functional<br />

armholes, contoured<br />

shoulders and hood<br />

and a centre-front,<br />

two-way zipper. It’s<br />

a sleeping bag and<br />

a multi-functional<br />

piece of outerwear in<br />

one. It benefits from<br />

PrimaLoft Synthetic<br />

Gold Insulation<br />

and Cross Core<br />

technology.<br />

www.sitkagear.com<br />

FABSIL<br />

UNIVERSAL PROTECTOR UV<br />

A product that helps to prolong the life of tents,<br />

awnings and outdoor clothing, Fabsil Universal<br />

Protector is an easy-to-apply, paint-on waterproofing<br />

treatment formulated to restore water-repellency<br />

and add UV protection. You can buy it in three sizes<br />

of container <strong>–</strong> 1ltr, 2.5ltr and 5ltr. It makes a great<br />

add-on sale to anyone buying a tent or awning and<br />

also encourages people to extend the life of their<br />

products rather than just throwing them away.<br />

www.fabsil.com<br />

58 | www.campingtradeworld.com


MAKING CONTACT<br />

MSR<br />

GUARDIAN GRAVITY PURIFIER<br />

The Guardian Gravity Purifier has you covered with safe<br />

water around the world, removing viruses, bacteria,<br />

protozoa, sediment and microplastics hands-free. Simply<br />

hang it while you go about your tasks at the hostel,<br />

basecamp or campsite <strong>–</strong> its 10ltr reservoir supports the<br />

daily water needs of multiple people. Originally designed<br />

to protect servicemembers in the field, this rugged purifier<br />

handles the abuse of travel and meets the NSF P248<br />

military testing standard.<br />

www.msrgear.com<br />

BALLISTOL<br />

UNIVERSAL OIL<br />

Ballistol’s Universal Oil can be used effectively<br />

to maintain metal, wood, leather, rubber,<br />

synthetic material, skin, animal coats and<br />

much more. Widely used in the handicraft,<br />

agriculture, household, gardening, vehicles,<br />

fishing, hunting, shooting sports and general<br />

outdoors, this has almost unlimited uses in<br />

camping and RVs.<br />

www.ballistol.eu<br />

SNOW PEAK<br />

TAKIBI FIRE AND GRILL<br />

Durable, well-designed and packable, this excellent campsite fireplace is<br />

perfect for setting up a warming fire no matter where you pitch. It is strong<br />

yet lightweight and supplies with its own pack and carry bag, baseplate to<br />

protect grass and even a grill so you can actually use the fire too cook with as<br />

well as to stay warm. We first saw this at the National <strong>Camping</strong> Show in the<br />

UK and we like it a lot.<br />

www.snowpeak.com<br />

OUTWELL<br />

MOVIE SCREEN<br />

Never miss the big match again, or enjoy<br />

a movie night on the campsite with this<br />

excellent, portable movie screen from<br />

Outwell. Made form technical cotton, the<br />

screen is specially treated to prevent light<br />

penetration so you can sure of a clear and<br />

bright picture wherever you set it up. Works<br />

just as well in a tent or on the inside of your<br />

caravan.<br />

www.outwell.com<br />

www.campingtradeworld.com | 59


MAKING CONTACT<br />

LAIKA<br />

ECOVIP<br />

Recent recipient of the reddot Design Award with<br />

its space compact model, the Ecovip range of<br />

motorhomes from Laika is growing in popularity<br />

around Europe. With stylish design and a host of<br />

exciting features such as TV compartment, dropdown<br />

bed completely integrated in the wall unit<br />

line, underseat storage, the Ecovip has a lot going<br />

for it. It also features unrivalled insulation thanks to<br />

the XPS foam used in the walls and roof.<br />

www.laika.it<br />

ROLLER TEAM<br />

PEGASO 590<br />

This compact yet capable motorhome promises a<br />

whole host of features for an affordable price. It is one<br />

of the few Class A motorhomes under 6m in length<br />

and provides easy-to-drive performance and smart,<br />

space-saving ideas inside. The four-berth 590 features<br />

a spacious rear washroom, L-shaped kitchen area and<br />

drop-down double bed.<br />

www.rollerteammotorhomes.co.uk<br />

FENDT-CARAVAN<br />

TENDENZA<br />

The 2022 version of Fendt-Caravan’s hugely popular Tendenza<br />

range of caravans brings four new well-thought-out floorplans that<br />

the company says are perfect for design lovers. With a distinctive<br />

exterior design, the caravan also features TFT touch control panel,<br />

oven with barbecue function, Truma gas heater, clevel lighting in<br />

the wardrobes and by the awning rail, and practical lowered entry<br />

with carpet.<br />

www.fendt-caravan.com<br />

KNAUS<br />

VAN TI 640 MEG VANSATION<br />

This new incarnation of an already popular motorhome is now based<br />

on the MAN TGE vehicle and offers a super large interior thanks<br />

to the FoldXpand rear design and MAN chassis. The motorhome<br />

includes smooth sheet metal side walls, 17” MAN light alloy wheels,<br />

air conditioning, electrically adjustable and heated side view mirrors,<br />

insect protection door, navigation system, awning, TV, ambient<br />

lighting, bed extension for reclining area, water filter system, Truma<br />

iNet system, Truma CP‐Plus digital heating control panel, rear view<br />

camera, fatigue detection, cruise control with speed limiter.<br />

www.knaus.com<br />

58 | www.campingtradeworld.com


MAKING CONTACT<br />

BÜRSTNER<br />

LYSEO GALLERY<br />

German motorhome expert Bürstner has come up with a new<br />

concept with its Lyseo Gallery <strong>–</strong> the first motorhome model to unite<br />

the advantages of a coachbuilt/low profile motorhome with those of<br />

an over-cab bed/alcove model. When the vehicle is moving, the upper<br />

level is lowered; the vehicle then has the same silhouette as a low profile<br />

coachbuilt and is considerably more streamlined than ordinary overcab<br />

bed models, which saves fuel. Once parked up, the front part of the<br />

roof can then simply be elevated with the aid of compressed air and a<br />

specially developed air chamber system in next to no time.<br />

www.buerstner.com<br />

AIRSTREAM<br />

INTERSTATE 24X<br />

Built on the same powerful, capable Mercedes-Benz Sprinter<br />

Van chassis as its Airstream touring coach cousins, the<br />

Interstate 24X has a 3.0L V6 Turbo Diesel engine that packs<br />

188 horsepower and 325 lbs of torque. It’s six rugged wheels<br />

and dirt-road-ready tires make it ideal for taking off-road<br />

while its excellent power means it can handle challenging<br />

terrain and tow up to 5,000lbs. When you place the backrests<br />

between the benchseats you can create one of the largest<br />

beds in any Class B motorhome.<br />

www.airstream.com<br />

HOBBY<br />

BEACHY<br />

A brand-new caravan for 2022 from German brand Hobby, the<br />

Beachy is an entry level unit designed to be affordable and<br />

adaptable to holidays <strong>–</strong> whatever the family size. There are three<br />

floorplans available with the largest able to sleep four adults or<br />

families of two adults and three children. The simplified caravan<br />

has no washroom (though it does have a sink), and a small<br />

kitchen with cool box and the possibility to add a cooking hob.<br />

www.beachy.de<br />

WESTFALIA<br />

COLUMBUS 600D<br />

All the style and quality you have come to<br />

expect from German firm Westfalia is available<br />

on the popular and reliable Fiat Ducato with<br />

the Columbus 600D. At just 5.99m in length,<br />

the motorhome is nimble and easy to drive but<br />

has a host of great interior features including<br />

convenient slide-out kitchen, large rear double<br />

bed and plenty of smart storage solutions.<br />

www.westfalia-mobil.com<br />

www.campingtradeworld.com | 59


MAKING CONTACT<br />

FIAT<br />

NEW DUCATO<br />

In its 40th anniversary year, the latest incarnation of the Fiat Ducato<br />

was recently revealed, retaining the things that has helped make it<br />

one of the most successful leisure vehicle base vehicles ever but with<br />

new style and features. Fiat has pulled out all the stops in terms on<br />

on-board technology and driver comfort and has also improved the<br />

performance and lowered the CO2 emissions significantly too.<br />

www.fiatprofessional.com<br />

SIERRA DESIGNS<br />

NIGHT CAP<br />

The zipperless design of<br />

the Sierra Night Cap with<br />

oversized comforter<br />

makes it lighter,<br />

easier to get in and<br />

out of, and less<br />

restrictive when<br />

you’re inside it. It also<br />

features a patented<br />

self-sealing foot vent, that<br />

provides quick and easily<br />

ventilation if you get too hot.<br />

The Night Cap also features<br />

recycled synthetic insulation<br />

that reduces the product’s<br />

environmental impact but<br />

also offers excellent warmth<br />

when needed. The sleeping<br />

bag is available in three<br />

versions: 20°, 20° Women’s<br />

version and 35°.<br />

www.sierradesigns.com<br />

WILD COUNTRY<br />

ZONDA 4EP<br />

Perfect for smaller families or couples the Zonda 4EP has all the<br />

great features of our inflatable tents in a more compact version. The<br />

smaller dimensions allow the use of 10cm diameter Air Flex poles that<br />

contribute to a smaller packed size. If you are looking at 4 man air<br />

tents then the Zonda 4 EP is an ideal choice and great for weekend<br />

getaways as well as longer holidays.<br />

www.terra-nova.co.uk<br />

TELECO<br />

SILENT PLUS 8100H<br />

Italian RV component firm Teleco has revealed a new<br />

Silent Plus 8100H air conditioner that replaces the<br />

previous Silent 8400H and Silent 7400H models in its<br />

range. The new Plus versions offering never-beforeseen<br />

performance and ergonomics including a new<br />

internal diffuser and a much more overall compact<br />

design. The Silent Plus 8100 uses the R32 coolant, in line<br />

with a Teleco environmental policy that has seen all air<br />

conditioners use this gas since 2020.<br />

www.telecogroup.com<br />

62 | www.campingtradeworld.com


MAKING CONTACT<br />

ESVO<br />

MANDAN<br />

ESVO Excellent Light-weight Cotton Tents are made for an<br />

adventurous outdoor life and experience. The ideal tents for the<br />

wanderer, backpacker, or biker, who expects a long lifetime of a tent.<br />

The cotton has been impregnated with an anti-mould and anti-dirt<br />

treatment. It also dries very easily but must be aired at short notice.<br />

The ventilating characteristics make it comfortable to sleep and stay.<br />

www.esvocampingshop.com<br />

CAMPINGAZ<br />

ATTITUDE 2GO CV<br />

For 2021, <strong>Camping</strong>az has taken the Attitude range to the<br />

next level with the introduction of the Attitude 2go CV. This<br />

gas barbecue offers the same combination of sleek styling<br />

and pioneering, precision cooking as the larger Attitude<br />

barbecues, yet is more compact and lightweight so it can<br />

be easily transported to your favourite outdoor cooking<br />

spot. Light yet powerful, the Attitude 2go CV benefits from<br />

perfectly even heat distribution across the entire cast iron<br />

cooking surface thanks to the updated Blue Flame stainless<br />

steel burner and <strong>Camping</strong>az’s Even Temp technology.<br />

www.campingaz.com<br />

LIPPERT<br />

SOLID STANCE STEP STABILIZER KIT<br />

A hugely popular product to enhance RVs <strong>–</strong> the Lippert Solid<br />

Stance Step Stabalizer kit is now available to dealers and<br />

warehouse distributors as an retail-ready aftermarket kit. By<br />

grounding the bottom step, the Solid Stance improves stability<br />

and convenience on all current Lippert double and triple steps as<br />

well as several competitors’ double and triple steps.<br />

www.lci1.com<br />

GRANGER’S<br />

TENT + GEAR CARE KIT<br />

With more emphasis than ever on repairing<br />

and re-using old kit, Granger’s is in the<br />

perfect position to sell plenty of this handy<br />

tent care kit. Included in the smartlypackaged<br />

box are three products: Granger’s<br />

Tent + Gear cleaner, its Tent + Gear Repel<br />

waterproofing product and an expanding<br />

sponge. All of this can help people extend<br />

the life of tents they thought were maybe<br />

resigned to landfill <strong>–</strong> win, win.<br />

www.grangers.co.uk<br />

www.campingtradeworld.com | 63


www.campingtradeworld.com

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