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C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />
ISSUE <strong>03</strong> | CAMPINGTRADEWORLD.COM<br />
»
WELCOME<br />
WELCOME TO<br />
■<br />
new digital B2B media platform for the international camping<br />
and leisure vehicle industries. We cover tents, caravans,<br />
A<br />
motorhomes, awnings, accessories, components and just about<br />
everything else in between. If it happens in the international trade, it<br />
happens in <strong>Camping</strong> <strong>Trade</strong> <strong>World</strong>.<br />
Our aim is to help you grow your business by creating new<br />
connections within the industry. This digital magazine will be released<br />
six times per year and in between you can stay current with our upto-the-minute<br />
website, www.campingtradeworld.com, our social media<br />
channels, our industry podcast and our email newsletters. It’s the full<br />
package and it could help you:<br />
• Gain partners in new countries and territories<br />
• Put your products/services in front of buyers around the world<br />
• Build your brand<br />
• Communicate your message to the industry<br />
• Source new products, services and components<br />
• Learn about market trends and insight<br />
• Get the latest news and opinion from the industry<br />
• Get your voice heard<br />
02 | www.campingtradeworld.com
WELCOME<br />
WHY WORK WITH US?<br />
Our average online<br />
audience per month is<br />
more than 1,000 industry<br />
professionals and growing.<br />
We can break your news or<br />
product launches via our<br />
website, including videos<br />
and multiple images.<br />
We can send targeted<br />
content to specific sectors<br />
of the industry via our<br />
email newsletters.<br />
We can tell your story in<br />
detail via this magazine or<br />
our podcast.<br />
We have camping and<br />
leisure vehicle industry<br />
professionals already<br />
subscribed from:<br />
UK<br />
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Netherlands<br />
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Why not join them and<br />
subscribe today?<br />
www.campingtradeworld.com | <strong>03</strong>
WELCOME<br />
MEET THE TEAM<br />
DAVID GUEST<br />
EDITOR<br />
David has worked in B2B publishing since 2006 and has edited<br />
several major titles in that time. He has also worked on the UK’s<br />
biggest consumer camping magazine, <strong>Camping</strong> & Caravanning. A<br />
keen camper and outdoorsman, David will bring you the very latest<br />
international industry news.<br />
david.guest@dhpub.co.uk<br />
JUSTIN FOX<br />
PUBLISHER<br />
Justin is hugely experienced in publishing and oversees the running<br />
of all of David Hall Publishing’s titles, which includes not only B2B<br />
titles, but also some enthusiast consumer brands too. Justin’s<br />
organisational and sales skills are invaluable to the business.<br />
justin@dhpub.co.uk<br />
WILLEM BONNEUX<br />
BUSINESS DEVELOPMENT MANAGER<br />
Fluent in several languages, Willem is hugely experienced in<br />
helping outdoor industry brands realise their global communication<br />
ambitions. He has a broad background in sales, marketing and key<br />
account management.<br />
willem.bonneux@dhpub.co.uk<br />
GUIDO KNEGT<br />
BUSINESS DEVELOPMENT MANAGER<br />
Guido has a wealth of experience in helping companies grow their<br />
international export businesses. He speaks numerous languages<br />
and is well-known for going that extra mile for all of his international<br />
customers.<br />
guido.knegt@dhpub.co.uk<br />
MARK GRAFTON<br />
DESIGNER<br />
Mark is the man who takes our essential trade info and turns it into<br />
something beautiful. With more than 20 years of experience as a<br />
magazine and digital designer, we trust him to make us look good.<br />
housegrafton@gmail.com<br />
PAUL EVANS<br />
ART EDITOR<br />
Paul is the Art Editor of our publishing house and he runs the rule<br />
over the creative direction of our titles. He has worked in the company<br />
since 2008 and keeps our vision in focus.<br />
PRESSING THE FLESH<br />
M<br />
■y enthusiasm has received<br />
a huge boost since the<br />
last issue of <strong>Camping</strong><br />
<strong>Trade</strong> <strong>World</strong> was released. Why?<br />
A quite simple answer <strong>–</strong> I’ve been<br />
able to network in real life. Since<br />
issue two, I have attended two<br />
camping industry events <strong>–</strong> and<br />
honestly, I didn’t realise how<br />
much I had missed that face-toface<br />
interaction in a professional<br />
context. First up was the National<br />
<strong>Camping</strong> Show at the outdoor<br />
venue of Stoneleigh Park in the<br />
Midlands of the UK. The show<br />
was a consumer event designed<br />
to help tent companies get some<br />
interaction with their audiences<br />
after multiple cancellations of<br />
the usual big shows. It had been<br />
pushed back twice due to changes<br />
in the COVID-19 restrictions<br />
in the country and unfortunately<br />
landed on a weekend with<br />
torrential rain and 40mph winds,<br />
but it was largely successful. Just<br />
a month or so later and it was<br />
the turn of the Outdoor <strong>Trade</strong><br />
Show in Liverpool <strong>–</strong> one of the<br />
first indoor trade exhibitions to<br />
take place in the UK since the<br />
start of the pandemic. This was<br />
also well attended and there was a<br />
tangible buzz in the air as people<br />
reconnected with old friends<br />
in the industry and made new<br />
connections with all the hope and<br />
promise that brings. For us, as a<br />
relatively new media brand on<br />
the market, we have really missed<br />
the opportunity to get out there<br />
in the industry and meet people<br />
and spread the word about what<br />
we’re trying to do. I think we may<br />
have even been guilty of forgetting<br />
just how important that is when<br />
it looked like events wouldn’t be<br />
possible for a long time. With two<br />
shows under our belt and plans to<br />
be at Caravan Salon Düsseldorf<br />
later this year <strong>–</strong> we are excited<br />
for what the future may bring.<br />
You can read a preview feature of<br />
Caravan Salon later in this issue<br />
and also hear from some of the<br />
key exhibitors who will be there.<br />
Besides that, we have our usual<br />
dose of industry insight, business<br />
guides, market analysis and<br />
interviews that we hope you are<br />
enjoying so far. If you are already<br />
a subscriber, thank you so much<br />
for being with us. If you’re new,<br />
welcome along and I hope you like<br />
what we’re offering. If you think<br />
this publication would be of use<br />
to your colleagues in the industry,<br />
please feel free to share or direct<br />
them to www.campingtradeworld.<br />
com. We are growing, and we want<br />
you to be part of it.<br />
Enjoy the issue,<br />
David Guest<br />
04 | www.campingtradeworld.com
CONTENTS<br />
20<br />
BASECAMP<br />
06-13 What’s happening in the camping and leisure vehicle<br />
industries? More than you know. Keep abreast of the latest<br />
trends and read our takes on them.<br />
44<br />
34<br />
48<br />
58<br />
THE DETAIL<br />
14-15 The UK hosted its first ever National <strong>Camping</strong> Show, and<br />
despite some rather typically challenging British weather,<br />
we were there to get the scoops.<br />
16-18 <strong>Camping</strong> companies clamoured to be part of the 2021<br />
Outdoor <strong>Trade</strong> Show in Liverpool, UK <strong>–</strong> and so did we.<br />
Find out what happened at this important event.<br />
20-22 Campervans are all the rage, but what are the current<br />
challenges facing companies who build them?<br />
CamperKing’s marketing manager Stuart Kidman tells all.<br />
24-25 New campers means we need new ways to sell to them.<br />
Innovative tech firm Lendobox has a solution for the<br />
industry to help offer camping gear for hire to newbies.<br />
26 The surge in orders for new motorhomes and caravans is<br />
good news <strong>–</strong> but also means we need more qualified people<br />
to build them. The industry in Germany is stepping up.<br />
FEATURES<br />
28-33 Despite Brexit and COVID, the camping and leisure<br />
vehicle market in the UK is still one of the big players. We<br />
give you an insight into this sector and its intricacies.<br />
34-37 Planning on attending Caravan Salon 2021? Here’s our full<br />
preview of one of the biggest caravan fairs on planet Earth<br />
to help you plan your trip, and make the most of it.<br />
38-39 Dutch firm Horrex has almost endless solutions for RV<br />
companies and the aftermarket with its huge range of<br />
flyscreens, windows, blinds, room dividers and skylights.<br />
40-43 Sure, it’s easy to say your product is the best at what it does<br />
<strong>–</strong> but how can you prove it? SuperSprings International<br />
enlisted the help of NaviStar to do just that.<br />
44-47 One of the RV industry’s biggest names is celebrating its<br />
65th anniversary this year. We go inside Lippert to uncover<br />
the full story behind this iconic brand.<br />
48-53 An in-depth look at the global motorhome market. What<br />
are the latest trends and opportunities and how can you<br />
capitalise on them?<br />
54-57 Our Become a Better Business series turns its focus<br />
towards sustainability. Are you doing enough? Are you<br />
doing anything? If not, it’s easier than you think.<br />
MAKING CONTACT<br />
58-63 The latest and greatest products from the worlds of<br />
camping, caravanning, motorhomes and just about<br />
everything in between.<br />
www.campingtradeworld.com | 05
BASE CAMP<br />
Photo: NCC Events<br />
SUPPLY AND DEMAND<br />
■e’ve got pretty used to shows and events being cancelled<br />
over the last 18 months for very obvious reasons. But<br />
W<br />
there haven’t been too many shows cancelled in recent<br />
memory because the demand they would create cannot be met.<br />
That’s at least part of the reason why the UK’s Motorhome and<br />
Caravan Show <strong>–</strong> set to take place at the National Exhibition<br />
Centre, Birmingham in October <strong>–</strong> has been cancelled for yet<br />
another year. Organisers NCC Events said: “We have taken<br />
feedback from our exhibitors and while the industry is seeing a<br />
huge demand for touring caravans, campervans and motorhomes<br />
from the UK staycation boom, there are many challenges in the<br />
supply chain which make the timing of this year’s show, and the<br />
additional demand it would generate, untenable for some.”<br />
They also confirmed that even though, at the time of writing,<br />
there would be no more coronavirus restrictions in place by the<br />
time of the event, the feedback they received indicated people<br />
needed time to adjust to the idea of attending large indoor<br />
events again. Because of that, they have highlighted sister show<br />
Caravan, <strong>Camping</strong> & Motorhome Show, which takes place at<br />
the same venue but in February 2022, as a more realistic target.<br />
“We have also consulted with our visitors and although there<br />
is a huge appetite for the show, we must put their wellbeing<br />
and safety first. For those who have been shielding, a February<br />
timeline will also allow them to build their confidence in<br />
attending indoor events.”<br />
▲ Customers are demanding smart online tools more often.<br />
DIGITAL SALES SOLUTIONS<br />
As another few months pass,<br />
more emphasis is being placed<br />
on making the digital buying<br />
experience easier and more<br />
intuitive. Luxury motorhome<br />
brand Niesmann+Bischoff<br />
is the latest leisure vehicle<br />
manufacturer to introduce a<br />
superbly innovative online<br />
motorhome configurator that<br />
allows users to create the vehicle<br />
of their dreams and then view<br />
06 | www.campingtradeworld.com<br />
it via a 360-degree virtual tour.<br />
While this isn’t a groundbreaking<br />
new technology, it is<br />
something we are seeing more<br />
and more of in the industry.<br />
Even when showrooms are<br />
open again and people can view<br />
vehicles in person, that pre-sale<br />
period when they are considering<br />
their purchase is almost<br />
exclusively carried out online,<br />
making systems like this less of<br />
a luxury and more of an essential.<br />
FUTURE-PROOFING, MADE<br />
IN GERMANY<br />
With the boom in leisure<br />
vehicles, shortage of supply<br />
is not the only side effect. A<br />
lack of skilled workers is also<br />
a significant problem <strong>–</strong> so<br />
much so that in Germany<br />
the Caravanning Industry<br />
Association of Germany<br />
(CIVD) and the German<br />
Association of Car Body<br />
Technology (ZKF) have agreed<br />
to do something about it. They<br />
have created a new training<br />
specialisation course to help<br />
increase the number of skilled<br />
and qualified leisure vehicle<br />
technicians for the country’s<br />
factories and workshops.<br />
Demand for German<br />
motorhomes has increased<br />
about 30 per cent in the last five<br />
years with more than 100,000<br />
caravans and motorhomes<br />
newly registered in 2021. More<br />
camping units, means more<br />
people needed to build them.<br />
CIVD managing director<br />
Daniel Onggowinarso said:<br />
“We assume that around 300<br />
apprentices will be needed<br />
by manufacturers as well as<br />
dealerships and workshops every<br />
year. The new specialisation <strong>–</strong><br />
Caravan and Motor Caravan<br />
Technology <strong>–</strong> is a milestone<br />
for us and makes an important<br />
contribution to making the<br />
caravanning industry fit for the<br />
future.” Read more on page 26.<br />
CARAVANNING ALONG THE<br />
ROAD TO RECOVERY<br />
A boom in caravanning might<br />
not necessarily just be a good<br />
thing for our industry, but<br />
for the global economy as a<br />
whole. Reports from the UK<br />
showed that the country’s<br />
gross domestic product (GDP)<br />
grew by 2.3 per cent in April<br />
according to the country’s<br />
Office for National Statistics
BASE CAMP<br />
ARE YOU PACKING A PUNCH?<br />
The European Outdoor Group (EOG) has been carrying out<br />
some excellent work on how outdoor industry businesses<br />
can be more sustainable, specifically surrounding the use of<br />
single use plastics in packaging. It has been working closely<br />
with a group of 35 retailers and brands from the outdoor<br />
industry who have been researching and testing ways to<br />
reduce the impact of their single use plastics. Here are some<br />
of the findings:<br />
1. PLASTIC DOES SOME THINGS VERY WELL<br />
Some of the substitutes being used instead of single use<br />
plastic aren’t all that great for the environment. Often<br />
creating them causes so much environmental damage that<br />
you’d have to re-use them thousands of times to outweigh it.<br />
2. END OF LIFE IS A BIG PROBLEM<br />
Even when properly disposed of, much of plastic packaging<br />
either cannot be, or is not, reprocessed or recycled.<br />
3. THE SYSTEM IS TOO LINEAR<br />
It relies on too many people to do the right thing, to make<br />
the system more round, the EOG believes removing plastic<br />
packaging before it gets to the consumer could really help<br />
with re-use.<br />
4. AN INDUSTRY RECYCLING STREAM WOULD HELP<br />
According to EOG research, this system fits within the context<br />
of almost every retailer and brand which currently uses poly<br />
bags to protect their products. In 2021 it intends to continue<br />
refining and improving scalability.<br />
Learn more at www.europeanoutdoorgroup.com<br />
INDUSTRY INSIDERS<br />
IN THIS ISSUE<br />
We get the lowdown<br />
on what it’s like to be a<br />
campervan converter<br />
during these times of<br />
unprecedented demand<br />
and extreme pressure on<br />
the supply chain from<br />
Camper King’s marketing<br />
manager Stuart Kidman.<br />
P20-22<br />
This year is the 65th<br />
anniversary of RV<br />
components giant Lippert,<br />
so who better to guide us<br />
through the history of the<br />
company than its VP of<br />
marketing and PR, Jarod<br />
Lippert? It’s a really great<br />
family business story.<br />
P44-47<br />
(ONS) <strong>–</strong> the largest growth<br />
it has seen since July 2020 <strong>–</strong><br />
which has been strongly aided<br />
by the strength of the camping<br />
and caravanning market. The<br />
sales of caravans and an increase<br />
▲ Caravanning is helping the UK economy get back on its feet.<br />
in bookings at campsites<br />
and caravan parks were<br />
noted as having made a large<br />
contribution to this economic<br />
growth, according to ONS.<br />
The latest figures also show<br />
that accommodation service<br />
activities grew by 68.8 per cent<br />
in April, with caravan parks and<br />
holiday lets at the epicentre of<br />
that growth. Domestic travel<br />
and tourism has seen a huge<br />
surge in interest in the UK,<br />
like in many other countries,<br />
with international travel still<br />
uncertain and difficult.<br />
CEO of the UK’s Outdoor<br />
Industries Association,<br />
Andrew Denton, chaired<br />
a sustainability breakfast<br />
during the UK’s recent<br />
Outdoor <strong>Trade</strong> Show. Find<br />
out what’s being done to<br />
make the industry more<br />
sustainable. P16-18<br />
www.campingtradeworld.com | 07
BASE CAMP<br />
STAT’S AMAZING<br />
It may be hard to keep track<br />
of all the numbers being<br />
reported in recent months,<br />
so here’s a snapshot of some<br />
of the most important facts<br />
and figures from the industry<br />
that could help you formulate<br />
better business decisions.<br />
63,000<br />
New motorhomes and<br />
caravans registered in Germany<br />
in the first half of 2021 <strong>–</strong> as<br />
many as the whole of 2017.<br />
25%<br />
The increase in bookings for<br />
July and August 2021 for First<br />
Camp sites in Denmark and<br />
Sweden.<br />
US$4.5b<br />
The estimated revenue<br />
made by Thor Industries<br />
and Winnebago Industires<br />
combined in their 2021 fiscal<br />
third quarters.<br />
56 million<br />
Americans are planning an RV<br />
adventure in summer 2021,<br />
according to the RV Industry<br />
Association.<br />
25,000<br />
Caravans and motorhomes<br />
were produced in Australia in<br />
the last year, which represents<br />
a 30-year high.<br />
88%<br />
Of new RV buyers in the USA<br />
purchased some kind of<br />
aftermarket accessory.<br />
ZERO IS THE TARGET<br />
■here’s no denying that climate change<br />
is an existential crisis for the outdoor<br />
T<br />
industry. The question is no longer<br />
‘what will we do about it?’ <strong>–</strong> it’s how far<br />
can we go, and who wants to join us?” Big<br />
questions from Amy Horton, senior director<br />
of sustainable business innovation at the<br />
USA’s Outdoor Industry Association<br />
(OIA). She asks these on the one year<br />
anniversary of the founding of the<br />
OIA’s Climate Action Corps <strong>–</strong> an<br />
unprecedented programme to<br />
push to become the world’s<br />
first climate positive industry<br />
by 2<strong>03</strong>0. More than 100<br />
companies are signed up to<br />
the programme and during<br />
its inaugural year 84 per cent<br />
of Corps members measured the<br />
greenhouse gas (GHG) emissions from their<br />
owned or controlled operations (known as<br />
“scope 1 and 2 emissions”), 78 per cent have<br />
set or are setting targets to reduce these<br />
WORK FOR THE<br />
WANDERERS<br />
More and more people are<br />
living the free life and hitting<br />
the open road in their RVs<br />
for months, even years at a<br />
time. But what about work?<br />
Well, often these people<br />
work remotely from their<br />
RVs in all kinds of different<br />
▲ Nomad workers are growing in number year by year.<br />
emissions and 49 per cent are actively reducing<br />
them through improved energy efficiency<br />
and sourcing renewable electricity in the U.S.<br />
Recognizing the GHG emissions from the<br />
value chain (known as “scope 3 emissions”)<br />
as the largest portion of a typical outdoor<br />
company’s footprint, 69 per cent of Corps<br />
members measured, or are in the process<br />
of measuring scope 3 emissions, while<br />
28 per cent are taking actions to<br />
reduce this impact <strong>–</strong> a number due<br />
to grow greatly in the coming<br />
years through targeted supply<br />
chain collaborations. All of<br />
this is fantastic news, but<br />
it does beg the question <strong>–</strong> is<br />
the leisure vehicle industry<br />
doing enough? The outdoors<br />
and tent camping sectors are<br />
tackling this issue head on is as collaborative<br />
a way as they can, but there is perhaps much<br />
more of this kind of work to be done by<br />
leisure vehicle manufacturers.<br />
industries <strong>–</strong> from being digital<br />
nomads to working in the<br />
RV industry itself. And now<br />
there’s a platform for these<br />
highly talented and skilled<br />
people to find more work and<br />
for companies to find them.<br />
Escapees RV Club recently<br />
unveiled the new design and<br />
functionality of their RVerfocused<br />
job board, the RVer Job<br />
Exchange (RVJE). Since the<br />
creation of Xscapers in 2015, a<br />
community within Escapees RV<br />
Club catering to the workingage<br />
RVer, Escapees continues to<br />
expand its resources for working<br />
nomads.<br />
This newest iteration of the<br />
website, which is open to the<br />
public, showcases a full-scale<br />
job and resume listing platform.<br />
With a mission to connect<br />
employers with a diverse group<br />
of skilled workers in a variety of<br />
fields, the RVer Job Exchange is<br />
open to all who are interested in<br />
bringing the creative problemsolving,<br />
quick-thinking, and<br />
adventurous skills and talents<br />
of RVers to their teams.<br />
You can learn more at www.<br />
rverjobexchange.com/hire-rvers/<br />
DIGITAL REVOLUTION<br />
No matter how you conduct<br />
business and what digital tools<br />
you use, every day there are<br />
new additions to your potential<br />
08 | www.campingtradeworld.com
BASE CAMP<br />
toolbox that could help you<br />
work smarter. One great<br />
example is Germany company<br />
Syscara <strong>–</strong> a producer of highperformance<br />
CRM software for<br />
motorhome and caravan dealers<br />
that offers intuitive operation,<br />
flexibility and individualisation,<br />
all through a browser. It’s a<br />
smart system that is growing<br />
exponentially in the country,<br />
and also in some neighbouring<br />
European nations too.<br />
Syscara started back in 2009<br />
and it now has more than<br />
250 caravan and motorhome<br />
dealers across Germany using<br />
its software and reaping all<br />
the benefits. This industry was<br />
already quite professional at the<br />
retail level, but companies like<br />
this are helping it leap forward<br />
into the digital age with full<br />
aplomb.<br />
Manufacturer of high quality components<br />
and accessories for the RV market, Airxcel,<br />
has promoted Anthony Wollschlager<br />
to the newly created position of group<br />
president. His role will see him oversee<br />
brands such as Dicor, United Shade, Vixen<br />
Composites and Cleer Vision Windows.<br />
Leading American firm Exxel Outdoors,<br />
which owns Sierra Designs and Kelty, has<br />
appointed Adrian French as its new sales<br />
support administrator for the UK and<br />
European markets. Adrian will assist UK<br />
and European country manager Damon<br />
Street to streamline and improve the sales<br />
and distribution service for the company.<br />
Top professional cyclist and 2020 Tour de<br />
France winner Tadej Pogacar has teamed<br />
MOVERS AND SHAKERS<br />
The who’s who of hires and promotions<br />
up with German leisure vehicle giant<br />
Carthago for this summer’s cycling season.<br />
He will be travelling around Europe for<br />
races in a Carthago c-compactline 141 LE<br />
motorhome as a result. Meanwhile, Lippert<br />
has announced that 17-year veteran of<br />
the company Andrew Pocock has been<br />
promoted to executive VP of building and<br />
transportation products. In this new role,<br />
Andrew will lead all sales and operational<br />
strategic direction for Lippert’s building<br />
and transportation products in North<br />
America, and will report to Lippert’s<br />
president and CEO, Jason Lippert.<br />
Tell us about your hires and promotions via:<br />
david.guest@dhpub.co.uk
BASE CAMP<br />
INFLUENCING YOUR INFLUENCERS<br />
■ore and more brands in the<br />
modern world are adding<br />
M<br />
social media influencers to<br />
their marketing mix <strong>–</strong> whether we like<br />
it or not. Pretty much everyone on the<br />
planet now has access to a platform<br />
to promote themselves and products<br />
they are passionate about thanks to<br />
social media <strong>–</strong> but is it right for your<br />
brand? No doubt, influencers can<br />
have powerful and meaningful reach,<br />
but how you use and manage them<br />
is very important to avoid getting<br />
stung by those looking for a free ride.<br />
Here’s some advice on how to best<br />
use and work with influencers if it’s<br />
something you are considering for<br />
your marketing.<br />
01 02 <strong>03</strong> 04 05<br />
MAKE WISE<br />
CHOICES<br />
Like anything to do<br />
with marketing, make<br />
sure you are spending<br />
your money wisely.<br />
It’s well worth doing<br />
some proper research<br />
into the influencers<br />
you are looking at<br />
working with to see<br />
how they interact with<br />
their audiences, what<br />
their reach is like and<br />
if their style fits with<br />
your brand.<br />
MEASURABLE<br />
MEANS<br />
Exposure can be<br />
hard to measure as a<br />
rule, but it definitely<br />
helps to have some<br />
loose goals in mind<br />
when working with<br />
an influencer and<br />
keeping them fully<br />
informed about<br />
what you expect<br />
from them. Even if<br />
that’s something as<br />
simple as number of<br />
impressions per post.<br />
LOOK FURTHER<br />
AFIELD<br />
Think about<br />
influencers as a way to<br />
expand your normal<br />
marketing reach.<br />
If you’re a caravan<br />
brand, don’t work with<br />
someone who is big<br />
in the caravan sector,<br />
try offering the use of<br />
a caravan to someone<br />
big in something else<br />
like hiking, fishing, or<br />
the great outdoors in<br />
general.<br />
TANGIBLE<br />
ENGAGEMENT<br />
Remember that eyes<br />
on your brand is<br />
always a good thing,<br />
but it still helps to<br />
have a call to action<br />
even when using an<br />
influencer. Getting<br />
them to help you<br />
get more followers<br />
or more visits to your<br />
website through a<br />
giveaway is a great<br />
way to get real<br />
engagement.<br />
IT’S JUST ONE PART<br />
Remember than<br />
an influencer isn’t a<br />
magic bullet that’s<br />
going to bring you<br />
tonnes of new sales.<br />
It is just part of your<br />
overall marketing mix<br />
and should work in<br />
tandem with other<br />
promotions you carry<br />
out. They can help<br />
you, but they can’t do<br />
it alone.<br />
10 | www.campingtradeworld.com
BASE CAMP<br />
Photo: Bürstner<br />
FIVE STATS TO MAKE<br />
YOU THINK<br />
▲ The Bürstner Campeo 4x4 is a sign of the times <strong>–</strong> off-road styles of RV are getting more popular.<br />
IS OFF-ROAD THE NEW<br />
ON-ROAD?<br />
Finding new niches in our<br />
industry can be hard. Many<br />
aspects and market sectors are<br />
so strong developed, the tracks<br />
already so well-defined, that<br />
coming up with something<br />
new can be difficult. However,<br />
creativity has found a home<br />
in the motorhome industry in<br />
the shape of off-road campers.<br />
German giant Bürstner has<br />
revealed its first ever 4x4 camper<br />
<strong>–</strong> the Campeo <strong>–</strong> which it claims<br />
is the perfect choice for an<br />
off-road camping adventure. At<br />
just 5.41m in length and 2.05m<br />
wide, the van is super nimble<br />
and is equipped with enhanced<br />
tyres and suspension that can<br />
help its owners stray a little<br />
further than just the roads or<br />
hardstanding pitches (where<br />
legally permitted, of course).<br />
Bürstner isn’t the first to create<br />
a camping vehicle with a more<br />
rugged outlook, other brands<br />
have tried it and no doubt many<br />
others will investigate the option<br />
too. Clearly, this isn’t going to<br />
become a best-seller but it’s a<br />
smart way of introducing a new<br />
niche that could attract more<br />
casual outdoors lovers into<br />
becoming campers.<br />
DEALS ON WHEELS<br />
Yet again, the last few months<br />
have seen plenty of business<br />
acquisitions going through<br />
in our industry as different<br />
companies aim for growth<br />
in sustainable ways. UK<br />
camping and leisure product<br />
specialist Miriad Products<br />
has taken the next step in<br />
its ambitious growth plans<br />
with the acquisition of fellow<br />
British brand Quest Leisure.<br />
The deal will apparently bring<br />
both companies symbiotically<br />
together. Lippert Components<br />
has been busy with another<br />
acquisition <strong>–</strong> this time it is<br />
American specialist metal<br />
fabrication firm Trazcor Inc,<br />
which has more than 30 years<br />
of experience in utilising<br />
innovative technology to<br />
supply custom aluminium<br />
sidewalls and panels to the<br />
recreation and transportation<br />
OEM markets. Dometic<br />
could arguably be the busiest<br />
company on the planet in terms<br />
of acquisitions <strong>–</strong> in the last<br />
two months its has acquired<br />
South African company Front<br />
Runner Vehicle Outfitters,<br />
Australian mobile power firm<br />
Enerdrive and Germanybased<br />
provider of mobile<br />
power solutions to the outdoor<br />
market Büttner Elektronik.<br />
Meanwhile, leading American<br />
retailer <strong>Camping</strong> <strong>World</strong> is<br />
continuing its expansion plans<br />
with the acquisition of TC’s<br />
RV Dealership based in St.<br />
Albans City, Vermont.<br />
DON’T MISS THE POD<br />
Don’t forget you can hear from camping and<br />
leisure vehicle industry leaders and innovators<br />
each month via the <strong>Camping</strong> <strong>Trade</strong> <strong>World</strong><br />
podcast. Search <strong>Camping</strong> <strong>Trade</strong> <strong>World</strong> on<br />
Spotify or Apple Podcasts and hit subscribe so<br />
you don’t miss an episode. If you’re interested in<br />
being a guest on our show, contact CTW Editor<br />
David Guest on david.guest@dhpub.co.uk<br />
In 2020 Australian<br />
01 businesses saw more<br />
than $175 million lost to<br />
cyber scams and hacking<br />
<strong>–</strong> with one in three caravan<br />
industry businesses falling<br />
victim to ransomware<br />
attacks in the last 18<br />
months.<br />
The Fiat Ducato is<br />
02 celebrating its 40th<br />
anniversary this year and<br />
remains the best-selling<br />
light commercial vehicle in<br />
Europe, with 149,000 units<br />
sold in 2020 (up eight per<br />
cent on 2019).<br />
An estimated 500<br />
<strong>03</strong> exhibitors will<br />
be present at the 60th<br />
anniversary edition of the<br />
Caravan Salon show in<br />
Dusseldorf. Read our full<br />
preview of the show on<br />
pages 34-37 of this very issue.<br />
The caravanning<br />
04 industry in the UK<br />
currently employs about<br />
130,000 people, including<br />
part-time staff, but that<br />
number is predicted to have<br />
grown significantly in the<br />
last 18 months.<br />
The Economic<br />
05 Development<br />
Corporaton Elkhart County<br />
in the United States,<br />
one of the RV industry’s<br />
epicentres, is involved in<br />
more than US$300 million<br />
worth of projects right now<br />
to boost the industry and<br />
help hire more people in it.<br />
www.campingtradeworld.com | 11
AROUND THE WORLD<br />
UNITED STATES<br />
One of the United States’ largest campsite<br />
chains, Kampgrounds of America, announced<br />
an impressive 80 per cent increase in booking<br />
during the Memorial Day Weekend at the end of<br />
May 2021. Even more impressive, check-ins for the<br />
KOA system were up more than 14 per cent over<br />
the company’s record 2019, pointing to a robust<br />
return to camping across the United States.<br />
“To say that campers both new and returning<br />
are eager to get back out to camp is an<br />
understatement,” said KOA President and CEO<br />
Toby O’Rourke. “Last year, we had our best fall<br />
on record as restrictions were lifted and people<br />
started to explore and travel. That trend is not<br />
only continuing, but growing as we look at<br />
Memorial Day and the summer.”<br />
Find out more at www.koa.com<br />
01<br />
Around the world<br />
<strong>Camping</strong> and leisure vehicles are a global business, but<br />
each corner of the world faces it own unique challenges<br />
and enjoys its own successes. Here’s a snapshot of what’s<br />
been happening on planet camping the last few months.<br />
02<br />
What’s happening<br />
in your part of the world?<br />
Contact us today and<br />
tell us your story:<br />
david.guest@dhpub.co.uk<br />
SPAIN<br />
The camping and caravanning market in Spain is experiencing steady growth,<br />
according to Aseicar, the Spanish caravan industry association. In January<br />
and February 2021, buyers were hesitant with only 974 new motorhomes and<br />
166 new caravans registered. However in March things began to improve to<br />
levels similar seen in 2019 (896 motorhomes and 243 caravans). Things dipped<br />
slightly again in April, but by May 1,<strong>03</strong>8 motorhomes and 283 caravans were<br />
registered <strong>–</strong> numbers that were both up on 2019. Aseicar remains optimistic<br />
things will improve, especially when it’s able to host the Caravanning Show in<br />
Barcelona <strong>–</strong> as it has gone two years without doing so due to the pandemic.<br />
Find out more at www.aseicar.org<br />
12 | www.campingtradeworld.com
AROUND THE WORLD<br />
<strong>03</strong><br />
UNITED KINGDOM<br />
Two of the UK’s major caravan industry bodies <strong>–</strong> the Approved Workshop Scheme<br />
(AWS) and the National Caravan Council (NCC) <strong>–</strong> have offered their full support to a<br />
UK Government campaign for safe towing. The SAFE campaign has been launched by<br />
the UK’s Driver and Vehicle Standard’s Agency (DVLA) and aims to help caravanners<br />
focus on safety when towing. Interest in caravanning is enduring an all-time high in the<br />
UK with many campers either returning to or trying the hobby for the first time. That<br />
combined with the fact that many caravans have been in storage for long periods due to<br />
the coronavirus lockdown, means it is especially prudent that towers know what safety<br />
checks they should be carrying out. Learn more at www.thencc.org.uk<br />
04<br />
JAPAN<br />
In Japan, a recent inauguration<br />
ceremony was held to establish<br />
a parliamentary federation in the<br />
country to promote the leisure<br />
vehicles in the country and grow<br />
the camping industry. The All-<br />
Party Parliamentary League for<br />
the Spread of Campers and Car<br />
Travel will aim to promote the use<br />
of leisure vehicles and develop<br />
the camper industry in Japan.<br />
The Japanese RV Association was<br />
heavily involved in the setting<br />
up of this federation and realises<br />
this is a pivotal moment for the<br />
camping industry in Japan.<br />
Find out more at www.jrva.com<br />
05<br />
ITALY<br />
The premiere camping and caravanning show in Italy is set to take place from<br />
11 to 19 September this year at Fiere di Parma. Italy’s caravan and motorhome<br />
manufacturers association (APC) is the organiser of the event and calls it the<br />
second most important caravanning fair in Europe. Attracting more than<br />
54,000 visitors to an exhibition area of more than 61,000sqm the show certain<br />
has size to attract the end consumer and industry professionals alike. As well<br />
as being a showcase of all things new and wonderful in the industry, the show<br />
also offers visitors the chance to camp in their own caravan or motorhome<br />
outside the exhibition hall with more than 300 electric hook-up points<br />
available. To learn more, head to www.associazioneproduttoricamper.it<br />
06<br />
AUSTRALIA<br />
It’s been a few months of ups and<br />
downs in Australia. May started<br />
with a bang when the Caravan<br />
Industry Association of Australia<br />
(CIAA) held its annual Caravan<br />
Industry Awards in Australia<br />
during the CIAA 2021 National<br />
Conference. More than 500<br />
delegates were in attendance for<br />
a night of celebrating outstanding<br />
contribution to the caravan<br />
industry in Gold Coast. Industry<br />
stalwarts such as Peter Buttigieg,<br />
Justin Hales, Geoff Olholm and<br />
Tho Whitmont were all award<br />
winners on the night.<br />
However, some sad news out<br />
of Australia was the death of<br />
industry legend Max Elsley after<br />
a lengthy battle with illness. Max<br />
was a significant and long-time<br />
contributor to both the caravan<br />
and camping industries both<br />
in his home state of New South<br />
Wales and at a national level. He<br />
and his wife Hazel owned and<br />
operated a number of successful<br />
caravan parks and Max was<br />
also heavily involved in shows<br />
and events. Keep up to date at<br />
www.caravanindustry.com.au<br />
www.campingtradeworld.com | 13
NATIONAL CAMPING SHOW THE DETAIL<br />
National <strong>Camping</strong> Show<br />
ushers in the return of live events<br />
After months of meticulous planning and navigating a series of obstacles, the first-ever<br />
National <strong>Camping</strong> Show successfully took place in the UK back in May. <strong>Camping</strong> <strong>Trade</strong><br />
<strong>World</strong> was there to scope it out meet the many camping brands exhibiting there.<br />
Photos: David Guest<br />
A<br />
■fter the announcement<br />
of the cancellation<br />
of the UK’s Caravan,<br />
<strong>Camping</strong> and Motorhome<br />
Show, the camping industry<br />
in the country was faced with<br />
a dilemma. The show, which<br />
normally takes place at the<br />
National Exhibition Centre in<br />
February, is a major business<br />
opportunity for tent, awning<br />
and camping brands to showcase<br />
their wares to the public and also<br />
make vital business connections<br />
within the trade too. Without it,<br />
and without some of the events<br />
▲ Japanese brand Snow Peak<br />
was in attendance.<br />
cancelled in 2020, the camping<br />
industry felt something must be<br />
done. And, thankfully, someone<br />
decided to do something. That<br />
someone was leading camping<br />
retailer PJ <strong>Camping</strong>, who<br />
together with Media Contact<br />
Services PR and Events, set<br />
about organising an outdoor<br />
event for tent and camping<br />
brands to try and keep that<br />
connection with their customers<br />
open. The initial idea was for the<br />
show to be a pre-camping-season<br />
show in mid-March, but delays<br />
to the easing of coronavirus<br />
restrictions on events in the UK<br />
meant the National <strong>Camping</strong><br />
Show was shifted not once but<br />
twice, to its eventual final dates<br />
of 20 to 23 May. At least the<br />
later dates would mean nicer<br />
weather, right? Maybe not. It is<br />
England after all. But despite<br />
large quantities of rain and some<br />
very challenging 40mph gusts<br />
of wind, the show successfully<br />
took place and attracted more<br />
than 3,000 visitors <strong>–</strong> no mean<br />
feat given it was one of the first<br />
outdoor consumer events of<br />
its kind to go ahead since the<br />
14 | www.campingtradeworld.com
THE DETAIL NATIONAL CAMPING SHOW<br />
▲ More than 120 tents and awnings were pitched at the show from numerous brands, as well as many accessories on display too.<br />
pandemic began.<br />
The show was also supported<br />
by a wide range of camping<br />
brands who exhibited more<br />
than 120 tents and awnings,<br />
including Coleman, Dometic,<br />
Isabella, Kampa, Karsten, Kelty,<br />
Outwell, Sierra Designs, Snow<br />
Peak, Terra Nova and Vango to<br />
name but a few.<br />
Sole retail partner and<br />
camping specialist PJ Outdoors<br />
was pleased with the level of<br />
interest from the visitors who<br />
decided to brave the outdoors<br />
over the four-day period. The<br />
company’s managing director,<br />
Richard Forman, said: “This<br />
was our first attempt to create a<br />
camping event on such a large<br />
scale and despite the weather<br />
and current Covid restrictions we<br />
were delighted that it managed<br />
to go ahead and attract such a<br />
level of interest. We were happy<br />
with the level of engagement<br />
with customers and the support<br />
that we had from the brands to<br />
make the show a success.”<br />
Exhibitors too were pleased<br />
to be at an event and engaging<br />
with end consumers once again.<br />
Damon Street, general manager<br />
of Exxel in Europe, said: “Our<br />
team at Kelty loved being face to<br />
face with people passionate about<br />
being outside again. After what<br />
seems like forever it was fun to<br />
introduce our new products in the<br />
most testing of weathers and still<br />
be standing strong after four days.<br />
We look forward to seeing you all<br />
next time.”<br />
Meanwhile, marketing<br />
manager for Grangers Natasha<br />
Seal-Jones added: “What a joy<br />
to be back outside attending<br />
an actual show. After the year<br />
we’ve all had, we were so happy<br />
to attend the very first National<br />
<strong>Camping</strong> Show. Although the<br />
weather tried its best to dampen<br />
spirits, it didn’t succeed! The<br />
event was very well organised,<br />
plots well laid out, a fantastic<br />
range of brands exhibited<br />
and the attendees were well<br />
engaged! We’ll certainly be<br />
returning next year.”<br />
It was an encouraging few<br />
days, not only for the camping<br />
industry, but also for the live<br />
events industry in general, with<br />
many more scheduled to take<br />
place around the world in the<br />
camping and leisure vehicle<br />
fraternities. The National<br />
<strong>Camping</strong> Show has proved that<br />
you can host a successful event<br />
with thousands of attendees and<br />
exhibitors during the post-Covid<br />
era <strong>–</strong> long may they continue.<br />
PLAY VIDEO * PLAY VIDEO *<br />
MISSED THE SHOW?<br />
Check out our video of<br />
eight cool things we saw at<br />
the show. The UK camping<br />
industry is bursting at the<br />
seams with innovative<br />
products and forwardthinking<br />
companies looking<br />
to try something different<br />
in order to encourage and<br />
nurture the surge in interest<br />
in camping in the country<br />
right now.<br />
www.campingtradeworld.com | 15
2021 OUTDOOR TRADE SHOW THE DETAIL<br />
Showing how it’s done<br />
<strong>Camping</strong> <strong>Trade</strong> <strong>World</strong> was there in Liverpool for one of the UK’s first trade shows<br />
since the pandemic began <strong>–</strong> the 2021 Outdoor <strong>Trade</strong> Show. Spirits were high,<br />
COVID safety was excellent, and a good show was had by all.<br />
Photos: David Guest<br />
N<br />
■ever has a trade show<br />
felt quite so good.<br />
At least that’s the<br />
impression the <strong>Camping</strong> <strong>Trade</strong><br />
<strong>World</strong> team came away with<br />
after two days at the UK’s<br />
Outdoor <strong>Trade</strong> Show (OTS)<br />
<strong>–</strong> one of the very first indoor<br />
trade shows to take place in<br />
the country since the start of<br />
the pandemic at the beginning<br />
of 2020. There was a hum of<br />
noise on the show floor of the<br />
Exhibition Centre Liverpool as<br />
outdoor industry professionals<br />
flocked to the event to get that<br />
impossible-to-replace face-toface<br />
interaction with colleagues,<br />
customers and new connections.<br />
It was an incredible effort from<br />
the organisers the Outdoor<br />
Industries Association (OIA)<br />
and MCS PR to put on such a<br />
show given the uncertain buildup.<br />
As much was done as could<br />
be done regarding COVID-19<br />
precautions, such as a limit<br />
on numbers, aisles widened to<br />
three metres to help with social<br />
distancing, and masks required<br />
when walking around the show.<br />
Needless to say, it felt safe and it<br />
felt good. It was one of the first<br />
times where you have been able<br />
to fully gauge that positivity<br />
that is ringing through the<br />
camping and the outdoors<br />
industries <strong>–</strong> the next few years<br />
are going to be wild.<br />
As you would expect, there<br />
was plenty of new products,<br />
brands and services to keep<br />
the (socially distant) crowds<br />
entertained. One of the<br />
highlights was the first UK<br />
trade showing of Dometic<br />
Outdoor <strong>–</strong> a division of the<br />
leisure vehicle and outdoor<br />
industry giant specifically<br />
targeted at the camping and<br />
general outdoors sectors. The<br />
brand showcased new product<br />
lines including Dometic Go<br />
cool boxes, camping furniture,<br />
shelters, blankets, and<br />
hydration products <strong>–</strong> as well<br />
as smart point-of-sale displays<br />
for all. It also showed off its<br />
recently-launched drinkware,<br />
Dometic Hub shelter, and<br />
eye-catching rooftop tents.<br />
The Dometic Outdoor stand<br />
was one of the most impressive<br />
at the show, and as it was<br />
the brand’s debut at OTS, it<br />
certainly caught the attention.<br />
Another thing that really<br />
caught the CTW ’s team’s<br />
collective eye was the first<br />
foray into tents from hugely<br />
popular outdoor clothing and<br />
accessories brand Craghoppers.<br />
The British company’s entry<br />
into tents may have come<br />
as a surprise to many, but as<br />
we found out when speaking<br />
with the team, it’s something<br />
that has been on the cards for<br />
a while but they wanted to<br />
ensure they brought something<br />
different to the sector. And<br />
they definitely did <strong>–</strong> the<br />
Nosi Defence Kiwi tent is a<br />
classic four-man, easy-pitch<br />
16 | www.campingtradeworld.com
THE DETAIL 2021 OUTDOOR TRADE SHOW<br />
AND THE WINNERS ARE…<br />
Each year, OTS is also the place where the winners of the<br />
annual UK Outdoor Industry Awards are announced. This<br />
year, Exxel Outdoors UK was celebrating hardest after<br />
claiming the Sleeping category award and the overall<br />
Product of the Year award for its Night Cap sleeping bag<br />
<strong>–</strong> an innovative and versatile bag with a patent-pending<br />
zipperless design that claims to offer bed-like comfort. The<br />
award sees over 2,000 outdoor enthusiasts voting for their<br />
favourite product in each of nine categories, and then being<br />
judged by a panel of outdoor industry experts. Criteria<br />
including innovation, functionality, choice of materials,<br />
environmental friendliness, safety and commercial viability<br />
were used by the judges to decide on the outright winners.<br />
Damon Street, European general manager of Sierra’s<br />
parent company Exxel Outdoors, said: “We’re obviously<br />
delighted to receive this recognition from the industry.<br />
For us, it really shows that what Sierra offers as a brand <strong>–</strong> a<br />
combination of a strong history with modern, innovative and<br />
sustainable ideas <strong>–</strong> is really resonating with the trade and<br />
consumers in the UK and Europe.”<br />
The full list of winners for the 2021 awards saw a couple of<br />
other camping brands pick up prizes, including Vango in the<br />
<strong>Camping</strong> Equipment category for its Radiate DLX Chair and<br />
Robens in the Tents category for its Chinhook Ursa S. The fiull<br />
list of winners for 2021 is as follows:<br />
poly cotton tent made using<br />
recycled, technical and modern<br />
fabrics. The breathable, waterresistant<br />
and lightweight<br />
material offers great protection<br />
from the elements as well as<br />
from insects. The tent has a<br />
real retro feel thanks to its<br />
classic design, its poly cotton<br />
build and also the fact that<br />
Craghoppers has used its retro<br />
logo on it. This could be the<br />
start of a new name in tents<br />
well worth your attention.<br />
On the subject of tents,<br />
there were some interesting<br />
introductions from Bach<br />
Equipment, a brand of the<br />
Scott Sports Group. The brand<br />
showcased some of its first<br />
tents at OTS including the<br />
single-pole, tepee style Wickiup<br />
trekking tent. The company also<br />
makes an almost bombproof<br />
‘five-season’ tent in its Spix. This<br />
tunnel tent has been designed<br />
to take absolutely anything that<br />
nature can throw at it. Other<br />
tent brands on display included<br />
British giant Vango, American<br />
names Sierra and Kelty, niche<br />
and high-tech brand Crux,<br />
and Finnish name Halti. The<br />
number of accessories relating<br />
to camping was also vast with<br />
household names such as<br />
Buff, Primus, Helly Hansen,<br />
Petzl, Grangers and many<br />
more showing that real-life<br />
physical shows are still a hugely<br />
important way to display your<br />
brand or company.<br />
Accessories <strong>–</strong> Petzl IKO CORE<br />
Backpacks/Travel Luggage <strong>–</strong> Osprey Talon Pro 30<br />
<strong>Camping</strong> Equipment <strong>–</strong> Vango Radiate DLX Chair<br />
Climbing <strong>–</strong> Petzl AlpenAdept System<br />
Clothing <strong>–</strong> Helly Hansen Odin 9 <strong>World</strong>s Infinity Shell Jacket<br />
Family <strong>–</strong> Keela Puddlebug Suit<br />
Footwear <strong>–</strong> Craghoppers Locke Packaway Shoe<br />
Sleeping <strong>–</strong> Sierra Designs Night Cap<br />
Tents <strong>–</strong> Robens Chinook Ursa S<br />
Product of the Year <strong>–</strong> Sierra Designs Night Cap<br />
www.campingtradeworld.com | 17
2021 OUTDOOR TRADE SHOW THE DETAIL<br />
▲ Key players in the UK outdoor industry were entertained and informed at the first-ever sustainability breakfast.<br />
Sustainability never tasted so good<br />
A new addition for OTS this year was<br />
a special sustainability breakfast,<br />
hosted on the morning of the second<br />
day of the event. Limited on numbers<br />
due to COVID-19 precautions, the<br />
event was sold out within a few<br />
hours of tickets being available and<br />
featured a strong line-up of guest<br />
speakers talking about everything<br />
and anything to do with improving<br />
sustainability in the outdoors<br />
industry. Andrew Denton, the CEO<br />
of the UK’s Outdoor Industries<br />
Association, kicked things off by<br />
giving an overview of some of the<br />
great initiatives the organisation has<br />
already implemented <strong>–</strong> including its<br />
pledge to ensure all of its members<br />
are net zero by 2<strong>03</strong>0. The plan is<br />
ambitious, but through collaboration,<br />
Andrew believes this can be achieved<br />
by the UK industry.<br />
Debbie Read was next to speak,<br />
the CSR manager of Equip Outdoor<br />
Technologies, which owns brands<br />
including Rab and Lowe Alpine. She<br />
spoke at length about the changes<br />
that her company has made in order<br />
to travel down the path towards being<br />
more sustainable, incuding cleaning<br />
up its act regarding packaging,<br />
changing to renewable only energy<br />
and offsetting its manufacturing any<br />
way it can.<br />
“The most important thing about<br />
this journey <strong>–</strong> and, despite the cliché,<br />
it is a journey <strong>–</strong> is actually starting it,”<br />
she said. “We may not achieve our<br />
aims by 2<strong>03</strong>0, we may achieve them<br />
before that <strong>–</strong> the path is uncertain.<br />
But what is most important is that we<br />
all act now in any way we can. Even<br />
the smallest change can help your<br />
company on a path towards being<br />
more sustainable.”<br />
Debbie explained that Rab has<br />
saved 300kg worth of polybag waste<br />
by reducing the size of its packing<br />
and getting rid of it altogether in<br />
some cases. It has also shrunk its<br />
product labels to the minimum<br />
required size and put QR codes on<br />
them instead. Rab has also managed<br />
to repair and clean up more than<br />
7,000 used products and put them<br />
back on sale via its repair workshop<br />
<strong>–</strong> and end consumers are now much<br />
more keen to buy products that have<br />
been repaired, because attitudes are<br />
changing.<br />
Next up was Scott Nelson, the<br />
programme manager at the<br />
European Outdoor Group, who<br />
emphasised that collaboration is the<br />
most important aspect of any kind of<br />
plan towards sustainability. He said:<br />
“We are an industry with nature in our<br />
name, so it’s more important to us<br />
than perhaps anyone else. But if we<br />
want to achieve big change, we have<br />
to work together.”<br />
Lastly, Dave Turnbull, the head of<br />
access, conservation and environment<br />
at the British Mountaineering<br />
Council, spoke about the good work<br />
that group is doing to help educate<br />
consumers, including the many new<br />
arrivals to outdoor pursuits. One of<br />
the most interesting stats from his<br />
presentation was that in 2010 only<br />
around 20 per cent of UK adults felt<br />
personally at risk from climate change<br />
<strong>–</strong> in 2020 that percentage had jumped<br />
to 50. Attitudes are changing, and the<br />
camping and outdoor industries must<br />
be seen to be leading the charge <strong>–</strong> for<br />
the good of the planet.<br />
18 | www.campingtradeworld.com
CAMPER KING THE DETAIL<br />
Vans with a plan<br />
With campervans experiencing a renaissance like they’ve never<br />
seen before; it is both an exciting and challenging period for<br />
the industry. What is it like to be a campervan converter during<br />
these fast-paced times? CamperKing’s Stuart Kidman tells all.<br />
Y<br />
20 | www.campingtradeworld.com<br />
■ou can’t have been<br />
paying very close<br />
attention in this<br />
industry if you haven’t heard the<br />
words ‘van life’ mentioned in<br />
the last 12 months. The growing<br />
popularity of campervans was<br />
given an unprecedented shot<br />
in the arm in the immediate<br />
aftermath of the beginning<br />
of the coronavirus pandemic<br />
<strong>–</strong> and things have been on a<br />
steep upward curve ever since.<br />
Campers around the world are<br />
seeking to have vehicles that<br />
they can use for their everyday<br />
lives as well as for holidays<br />
<strong>–</strong> a feeling that is especially<br />
prominent in those people taking<br />
up the hobby for the first time.<br />
While any kind of explosion in<br />
interest in a product category is<br />
a good thing, it has also brought<br />
challenges too, and we were<br />
interested to find out specifically<br />
what those challenges are and<br />
how they are being navigated
THE DETAIL CAMPER KING<br />
▲ CamperKing offers a wide range of customisable options in its vehicles, which have proved very popular with consumers.<br />
“We are finding that customers are looking to buy campervans as<br />
their everyday vehicles <strong>–</strong>it’s been a real change of mindset.”<br />
by the industry. Stuart Kidman,<br />
the marketing manager of<br />
fast-growing UK campervan<br />
converter CamperKing, is<br />
our guide to this booming yet<br />
complicated market space.<br />
CamperKing is a UK campervan<br />
converter that largely works with<br />
Volkswagen T6.1 models. It<br />
converts donor vans and brand<br />
new vans and in the last 10 years<br />
it has grown to become the<br />
largest VW campervan converter<br />
in the country, producing around<br />
35 vans per week.<br />
“<strong>Camping</strong> in a campervan<br />
is an extremely trendy and<br />
popular pastime at the moment<br />
and first of all, we are happy to<br />
be able to create vans that help<br />
people realise their dreams and<br />
get out there and adventure<br />
more,” says Stuart.<br />
“<strong>Camping</strong> is booming, of that<br />
there is no doubt. We are seeing<br />
that in terms of how many<br />
people are coming in trying to<br />
buy campervans from us and the<br />
number of campervans we are<br />
building <strong>–</strong> frankly, we can’t make<br />
them fast enough. But we try to<br />
encourage people to remember<br />
that this is a lifestyle, you’re not<br />
just buying a vehicle from us,<br />
this is a lifestyle. We do this<br />
through the content we serve up<br />
to customers after their purchase<br />
and the things we do to inspire<br />
them to combine other activities<br />
with using their campervan.<br />
“We are finding, like many<br />
others, that customers are<br />
looking to buy these vehicles<br />
as their everyday vehicles <strong>–</strong> an<br />
integral part of your lifestyle<br />
but also useful in other ways,<br />
such as doing the school run or<br />
going to the supermarket. It’s<br />
been a real change of mindset by<br />
consumers.”<br />
But with this boom has come<br />
challenges. Of course, there<br />
have been challenges across<br />
the board for everyone in the<br />
leisure vehicle industry in the<br />
last 18 months, but for this<br />
budding sector that was already<br />
experiencing growth before the<br />
pandemic, the challenges have<br />
been a rough sea to navigate.<br />
Stuart explains: “Meeting<br />
demand has been a challenge in<br />
itself, demand has never been<br />
higher <strong>–</strong> if that’s true across the<br />
board for all our competitors,<br />
then that makes life more<br />
difficult. Communicating well<br />
to people what we can do for<br />
them has been one of the biggest<br />
challenges. It’s a period where<br />
the perfect storm of COVID-19<br />
and Brexit happening almost<br />
at the same time has naturally<br />
interrupted supply chains and the<br />
ability for customers to come into<br />
our building and see us. There<br />
have clearly been issues with<br />
sourcing stock with everyone<br />
going after the same limited<br />
supply from the same suppliers.<br />
All of these things have made it<br />
difficult to service the demand,<br />
but at the same time they are also<br />
part of the reason the demand is<br />
so high in the first place.”<br />
www.campingtradeworld.com | 21
CAMPER KING THE DETAIL<br />
▲ A boon for CamperKing has been the fact it has a lot of vehicles in stock at any one time, so it is able to satisfy demand.<br />
A true double-edged sword<br />
<strong>–</strong> so how are things seemingly<br />
still ticking along so well at<br />
CamperKing? Well, for starters<br />
it is in the fortunate position<br />
that it has a lot of stock already<br />
at its facility <strong>–</strong> not just vans<br />
but also for parts. This means<br />
that people have been able to<br />
come to them when they have<br />
struggled to find what they want<br />
to buy elsewhere. They are also<br />
focussing their marketing on the<br />
new, younger demographics that<br />
are coming into camping as a<br />
result of people bringing forward<br />
their planned purchases due to a<br />
reassessment of things thanks to<br />
the pandemic.<br />
“With the supply problems, we<br />
have an increased responsibility<br />
to try and keep people engaged<br />
with camping,” Stuart says. “If<br />
you go camping and it’s wet and<br />
there’s a problem with your unit<br />
and you don’t have fun, that is a<br />
problem. If you don’t have fun<br />
while you’re on holiday, then<br />
what is the point of it? For that<br />
reason, we need to make sure<br />
people who are new to camping<br />
have a good experience and that<br />
we keep them. As we know from<br />
past experience, there will be<br />
drop off for a number of people<br />
who try it and don’t enjoy it.<br />
We have to be mindful that it’s<br />
not for everyone, but we can do<br />
our best to ensure that we give<br />
people a high chance of coming<br />
back for more by providing them<br />
with the right equipment and<br />
education.”<br />
CamperKing runs a series<br />
of instructional content that<br />
tries to simplify campervanning<br />
<strong>–</strong> a YouTube channel with<br />
CamperKing guides to show<br />
people how to use their vans<br />
and any accessories safely and<br />
correctly is a great example of<br />
this. Practical content is one way<br />
CamperKing helps to take the<br />
fear out of camping for newcomers<br />
so they can concentrate on the<br />
adventure ahead.<br />
One other issue that the<br />
explosion of interest in<br />
campervans has caused is that of<br />
potential safety. Camper King<br />
builds all of its vans to stringent,<br />
high-quality standards, but with<br />
the lack of any real industry wide<br />
standard to ensure conversions<br />
are safe and of a high quality,<br />
is the industry in danger of<br />
shooting itself in the foot?<br />
“It’s an interesting point,”<br />
says Stuart. “There isn’t any real<br />
standard in place so that makes<br />
it difficult for the consumer to<br />
know what they’re getting is<br />
built properly. The danger in<br />
campervanning circles is that<br />
it has become so accessible to<br />
people to even make their own<br />
that there could be quality issues.<br />
Volkswagen sought to try and<br />
address this issue with its own<br />
converter affiliation scheme, but<br />
the uptake hasn’t been great on<br />
Want to hear this interview in real time?<br />
Check out the <strong>Camping</strong> <strong>Trade</strong> <strong>World</strong><br />
podcast today.<br />
it so far. So, there’s no doubt this<br />
is a challenge and a bit of a grey<br />
area for the industry. All we can<br />
do is push the message in our<br />
marketing that we have been<br />
going for more than 10 years and<br />
we produce 35 vans a week <strong>–</strong> you<br />
don’t get to that stage without<br />
producing something that is of a<br />
very high quality.”<br />
What of the future? This is no<br />
short-term thing, according to<br />
Stuart. “I think the more people<br />
see the benefit of campervan<br />
lifestyle the more people will<br />
tune into it. At the moment it<br />
is causing residual prices and<br />
buying prices to be high, so that<br />
is proving a little bit of a barrier<br />
to some, but that will level out<br />
a bit. And when that happens, I<br />
believe we will see a second bout<br />
of people coming through keen<br />
to make the purchase they were<br />
not able to before. This period<br />
will have an exponential effect<br />
on the industry, and we will see<br />
rolling growth pattern for many<br />
years to come.”<br />
You can learn more about<br />
CamperKing via its website:<br />
www.camperking.co.uk<br />
22 | www.campingtradeworld.com
LENDOBOX THE DETAIL<br />
Lending a hand<br />
British company Lendobox is aiming to change the way the camping industry thinks <strong>–</strong> from<br />
a product model to a product-as-a-service model <strong>–</strong> with its technology driven ambition to<br />
make hiring camping equipment fast and easy for customers and for campsites.<br />
N<br />
■ecessity is the mother<br />
of invention, so the<br />
old saying goes. And<br />
that necessity can come around<br />
in many forms. For Solomia<br />
Boretska, co-founder and<br />
CEO of UK-based company<br />
Lendobox, the spark that helped<br />
her formulate the idea for her<br />
business came about on an<br />
impromptu camping trip with<br />
friends. As word got around<br />
about her trip, several of her<br />
other friends wanted to join but<br />
none of them had any camping<br />
equipment <strong>–</strong> and they certainly<br />
weren’t in a position to buy a<br />
load of expensive kit with no<br />
real experience for a one-off<br />
trip.<br />
“For me, this is where<br />
frustration crept in,” says<br />
Solomia. “I wanted to share my<br />
love of the outdoors with my<br />
friends, but they were being<br />
held back. I decided I wanted<br />
to look for ways to tackle the<br />
equipment barriers in camping.”<br />
Fast-forward two years and<br />
Solomia along with business<br />
partners Roman Boretskiy &<br />
Benjamin Irwin have created<br />
Lendobox <strong>–</strong> a start-up company<br />
that is aiming to create a more<br />
circular economy utilising<br />
technology and good industry<br />
connections. In the camping<br />
fraternity, this means Lendobox<br />
offers camping equipment<br />
rentals where and when<br />
customers need it.<br />
“We are passionate about the<br />
outdoors and seeing how many<br />
people wanted to go camping but<br />
couldn’t because of equipment<br />
made us want to do something<br />
about it,” Says Solomia.<br />
“With so many people now<br />
living in cities with a lack of<br />
space to store equipment we<br />
wanted to give everyone an<br />
easy way to access camping.<br />
Our technology lets customers<br />
easily book tent hire when they<br />
are booking their campsite<br />
pitch, as a simple add-on. The<br />
tent is delivered and pitched<br />
at the campsite by a local tent<br />
hire supplier, so there’s no<br />
extra maintenance work for the<br />
24 | www.campingtradeworld.com
THE DETAIL LENDOBOX<br />
campsite and customers turn up<br />
to a ready-made camping setup.”<br />
It’s one of those ‘why has no<br />
one thought of this before’ kind<br />
of ideas, but one that has come<br />
at the perfect time for a camping<br />
industry that is seeing a huge<br />
influx of new people or people<br />
willing to try it out for the first<br />
time. But unlike in other holiday<br />
and tourism industries, rental<br />
of equipment for tent camping<br />
specifically has never really been<br />
a serious market.<br />
Solomia explains: “Our<br />
goal is to normalise the idea<br />
of hiring camping equipment<br />
and expecting it to be available<br />
at campsites. We can hire<br />
campervans, caravans and<br />
hotels, but for those looking<br />
for the connection with nature<br />
through camping there aren’t any<br />
options. Not only does hire make<br />
camping more accessible but we<br />
help to reduce the environmental<br />
▲ Lendobox is aiming to remove the barriers to camping for those who’ve never tried it before.<br />
By working with Lendobox, campsites can easily integrate the option<br />
for customers to hire camping equipment from the inventory of<br />
Lendobox’s suppliers at the same time as booking their pitch online.<br />
footprint of the camping<br />
industry, giving customers an<br />
alternative to buying cheap<br />
polyester tents that they only<br />
use once which then end up in<br />
landfill. At LendoBox we have<br />
an opportunity to make camping<br />
accessible and more sustainable.”<br />
The sustainability angle is<br />
particularly interesting <strong>–</strong> rather<br />
than people buying cheap<br />
tents from chain stores, using<br />
them once and then them<br />
ending up in landfill <strong>–</strong> this<br />
is a way for tents to be used,<br />
re-used and then used again.<br />
Often, Lendobox’s suppliers<br />
have hundreds of such tents<br />
in storage which they hire out<br />
for events or festivals. It offers<br />
a real chance for change in the<br />
camping industry, and it could<br />
come at the perfect time for the<br />
growing number of campsites<br />
in its native UK. By working<br />
with Lendobox, campsites can<br />
easily integrate the option for<br />
customers to hire camping<br />
equipment from the inventory<br />
of Lendobox’s suppliers at the<br />
same time as booking their<br />
pitch online. There’s also no<br />
fee to use Lendobox’s software,<br />
the company just takes a small<br />
commission from the supplier on<br />
an order that it sends to them,<br />
making it very much hassle-free.<br />
“We are actively open to<br />
working with new businesses<br />
in the camping industry,”<br />
says Solomia. “We want to<br />
make as many campsites and<br />
organisations accessible to new<br />
customers with our tent hire<br />
solution. We integrate with<br />
their current booking provider<br />
which will allow for bookings<br />
to be placed without back<br />
and forth emails. Our system<br />
automatically assigns the orders,<br />
avoiding missed bookings and<br />
removing the hassle of rental<br />
order management.”<br />
Things have started off<br />
brightly for Lendobox <strong>–</strong> a<br />
real need for a business model<br />
like this has been uncovered<br />
in camping <strong>–</strong> but what of the<br />
future? Solomia explains: We<br />
hope to be bringing easy tent<br />
hire solutions all over the<br />
country, and in a year’s time<br />
we want to be working with as<br />
many organisations as possible.<br />
By year five, we aim to have<br />
normalised the concept of hassle<br />
free camping and increased<br />
campsite visitors by over 15 per<br />
cent. And in 10 years’ time we<br />
would like to work with tent<br />
manufacturers to work with<br />
us to make durable equipment<br />
for the rental sector, allowing<br />
people to rent all the equipment<br />
they need to engage with the<br />
outdoors.”<br />
Bold ambitions, but this is a<br />
bold company with real ideas<br />
about changing the way people<br />
go camping and making the<br />
process smoother, easier and<br />
more accessible to potentially<br />
thousands more new campers<br />
for the future.<br />
LENDOBOX<br />
W: www.lendobox.com<br />
www.campingtradeworld.com | 25
GERMAN TRAINING THE DETAIL<br />
▲ Thomas Aukamm of ZKF and David Onggowinarso of CIVD sign on training specialisation.<br />
Prepping the<br />
next generation<br />
The Caravanning Industry Association of Germany and the<br />
German Association of Car Body Technology are creating<br />
a new training programme to help increase the number of<br />
skilled and qualified leisure vehicle technicians in the country.<br />
IN NUMBERS<br />
4,000<br />
Trainees currently training<br />
under ZKF<br />
3,200<br />
Companies that currently<br />
work with ZKF<br />
1.3 million<br />
Leisure vehicles on the<br />
German Federal Motor<br />
Transport Authority register<br />
100,000<br />
Newly registered<br />
motorhomes and caravans<br />
in Germany in 2021<br />
30%<br />
The increase in demand for<br />
leisure vehicles in Germany<br />
over the last five years<br />
T<br />
■he Caravanning<br />
Industry Association of<br />
Germany (CIVD) and<br />
the German Association of Car<br />
Body Technology (ZKF) have<br />
agreed to create a new training<br />
occupation specialisation that<br />
will help to increase the number<br />
of skilled and qualified leisure<br />
vehicle technicians in the<br />
country. The new Caravan and<br />
Motor Caravan Technology<br />
specialisation will help the<br />
German leisure vehicle industry<br />
adapt to mee the growing<br />
demand for its products <strong>–</strong> an<br />
increase of about 30 per cent has<br />
been experienced in the last five<br />
years with more than 100,000<br />
caravans and motorhomes<br />
newly registered in 2021. This<br />
exponential growth has led to a<br />
shortage of qualified people in<br />
workshops and in the production<br />
of leisure vehicles, but this new<br />
reorganised training occupation<br />
and specialisation, which is the<br />
first of its kind for the German<br />
caravan industry, should help<br />
redress the balance.<br />
Unlike in the car or truck<br />
sector, the production, repair and<br />
maintenance of a motorhome or<br />
caravan also requires knowledge<br />
of things such as sanitary<br />
installations and liquid gas. In<br />
addition, materials such as wood<br />
and GRP are used in the living<br />
quarters of leisure vehicles, which<br />
the classic car mechanic is usually<br />
untrained to handle.<br />
CIVD managing director<br />
Daniel Onggowinarso said:<br />
“The creation of a separate<br />
specialisation takes into account<br />
the growth and change in the<br />
caravanning industry. Not only<br />
is the technology of the vehicles<br />
becoming more and more<br />
complex, but our customers are<br />
also becoming more demanding<br />
in terms of services. The need<br />
for skilled workers is increasing<br />
accordingly. We assume that<br />
around 300 apprentices will be<br />
needed by manufacturers as well<br />
as dealerships and workshops<br />
every year. The new specialisation<br />
<strong>–</strong> Caravan and Motor Caravan<br />
Technology <strong>–</strong> is a milestone<br />
for us and makes an important<br />
contribution to making the<br />
caravanning industry fit for the<br />
future.”<br />
Thomas Aukamm, general<br />
manager of ZKF, added:<br />
“Together we will position<br />
ourselves even better in the<br />
future and thus become more<br />
attractive for young people.<br />
Coping with new challenges<br />
will only succeed if associations<br />
work together, recognise<br />
synergies, and use them. New<br />
technical developments, such as<br />
the increasing digitalisation of<br />
vehicles and strongly changing<br />
mobility concepts, ensure that<br />
the job profile will also change<br />
even more. In addition, there<br />
were a permanent, omnipresent<br />
shortage of skilled workers. These<br />
dramatic changes can be better<br />
managed together in the form of<br />
a common specialisation of the<br />
training profession.”<br />
Thomas Aukamm and Daniel<br />
Onggowinarso signed a letter<br />
of intent to put the wheels in<br />
motion for this new initiative and<br />
a joint training regulation plan<br />
will be drafted soon.<br />
26 | www.campingtradeworld.com
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and<br />
Van slide-outs
THE UK DOING BUSINESS WITH...<br />
DOING<br />
BUSINESS<br />
WITH...<br />
the United Kingdom<br />
One of Europe’s major nations in terms of the camping and leisure vehicle industry,<br />
the UK has a wealth of opportunities for both import and export, as well as a large<br />
number of manufacturers, dealers, OEMs and of course camping consumers.<br />
T<br />
■he first thing you need<br />
to know about the<br />
camping and leisure<br />
vehicle market in the United<br />
Kingdom is that it’s pretty big.<br />
It is estimated that there are<br />
about 550,000 touring caravans,<br />
365,000 caravan holiday homes<br />
and 225,000 motorhomes<br />
currently in use in the UK. The<br />
industry as a whole contributes<br />
about £6 billion per year to the<br />
economy of the country, and that<br />
is before you even consider what<br />
tent camping can offer. Most of<br />
this data is actually from the time<br />
before the COVID-19 pandemic,<br />
which like in every other country<br />
with any kind of camping<br />
infrastructure, has caused a surge<br />
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DOING BUSINESS WITH... THE UK<br />
of interest and sales of camping<br />
units in the country.<br />
A great barometer of the health<br />
of the UK’s camping and leisure<br />
vehicle industry is the fact that<br />
it has two huge membership<br />
organisations that continue to<br />
grow each year: the <strong>Camping</strong><br />
and Caravanning Club and the<br />
Caravan and Motorhome Club.<br />
Both these organisations have<br />
their own campsites and help to<br />
promote and protect the industry.<br />
In terms of industry<br />
associations, the UK is also well<br />
covered. The National Caravan<br />
Council (NCC) is perhaps the<br />
best known. In its own words:<br />
“The NCC has a crucial role to<br />
play in promoting best practice,<br />
helping members become more<br />
competitive and formulating<br />
effective public policy and<br />
delivery. We are the united voice<br />
of the reputable businesses in<br />
our industry when talking to<br />
government and regulatory<br />
bodies. We quickly disseminate<br />
information to our members to<br />
protect their business interests and<br />
to give them a commercial edge.”<br />
The UK has many of its own<br />
brands and manufacturers who<br />
are big players on the global stage.<br />
In caravans and motorhomes,<br />
names like Swift and Bailey come<br />
to mind. In tents, it’s brands like<br />
Vango. Despite manufacturing<br />
not being as major a part of the<br />
economy as it once was in the UK,<br />
it is still regarded highly in terms<br />
of quality on the global stage.<br />
However, many UK brands do<br />
rely on overseas manufacturing to<br />
make and supply their products,<br />
which is something that took a hit<br />
during the worst of the pandemic.<br />
Most have recovered, but there<br />
is definitely a shortage of parts<br />
and units still affecting some<br />
parts of the industry. The country<br />
is also well-known for its many<br />
campervan conversion companies.<br />
The UK has a very extensive<br />
network of caravan and<br />
motorhome dealers <strong>–</strong> from the<br />
humble, family-run businesses,<br />
through to chains that are owned<br />
by large global suppliers such<br />
as Erwin Hymer Group. It is a<br />
highly developed sales chain and<br />
one that works incredibly hard<br />
to offer the very best in customer<br />
service to the masses.<br />
If you are looking to work more<br />
closely with a British company in<br />
any capacity, then a face-to-face<br />
meeting is one of the best ways to<br />
do that. The country still values<br />
long-term and friendly business<br />
relationships, and you can be<br />
assured of loyalty from British<br />
companies if they deem you to be<br />
conducting your business in the<br />
right way morally.<br />
FACT FILE<br />
Capital: London<br />
Population: 68,000,000<br />
Dialling code: +44<br />
Prime Minister:<br />
Boris Johnson<br />
Official languages:<br />
English<br />
Time zones: GMT<br />
Currency: Pound Sterling<br />
Internet domain: .co.uk<br />
ECONOMY IN FOCUS<br />
$3.12 trillion<br />
GDP (USD)<br />
$46,500<br />
GPD per capita (USD)<br />
6.5%<br />
GDP growth (pre-COVID)<br />
5%<br />
unemployment<br />
(2021 estimate)<br />
TOP IMPORT PARTNERS:<br />
European Union<br />
United States<br />
China<br />
Japan<br />
Turkey<br />
TOP EXPORT PARTNERS:<br />
European Union<br />
United States<br />
China<br />
Switzerland<br />
Japan<br />
▲ Campsites and caravan parks in the UK are often highly developed and well equipped.<br />
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THE UK DOING BUSINESS WITH...<br />
ECONOMY IN FOCUS<br />
The United Kingdom is<br />
a major player in world<br />
finance <strong>–</strong> estimated to<br />
be about the fifth largest<br />
national economy globally,<br />
it is a high developed social<br />
market. It is among the top<br />
ten biggest importers and<br />
exporters in the world and is<br />
a market largely dominated<br />
by the service sector. With<br />
all that impressive financial<br />
clout, it might be easy to<br />
think that everything has<br />
been rosy in the UK for the<br />
last few years, however<br />
that is far from the case.<br />
The country has been<br />
in a state of uncertainty<br />
for many years while the<br />
details of its withdrawal<br />
from the European Union<br />
were negotiated. Even<br />
now that the so-called<br />
Brexit has occurred, there<br />
is still much uncertainty<br />
in business and trading<br />
with many of its closest<br />
and biggest partners in the<br />
European Union became a<br />
lot more complicated and<br />
expensive overnight when<br />
Brexit finally happened.<br />
However, the country has<br />
been signing new trade<br />
deals with many countries<br />
around the world and all of<br />
its vital signs such as GDP,<br />
unemployment levels and<br />
human development index<br />
still remain positive. The UK<br />
will undoubtedly remain a<br />
major financial player for<br />
years to come.<br />
WHO’S WHO<br />
The UK is one of the strongest and most important markets in Europe in terms of the camping and<br />
caravanning industries. Not only does it have a wealth of manufacturers and suppliers, but its population are<br />
also extremely important in terms of camping tourism too. Companies in the British market vary from tiny<br />
one-man-bands through to internationally-recognised producers. Here is a snapshot of some of the country’s<br />
movers and shakers.<br />
SWIFT GROUP<br />
One of the largest and most popular manufacturers of caravans and motorhomes in the<br />
UK, Swift employs more than 1,100 people and is based in East Yorkshire in the north of<br />
England. The brand dates back to 1964 and aims to build leisure vehicles that are at the<br />
heart of the British holidaymaker. It also has a strong export business in Europe and even<br />
Australia and New Zealand.<br />
www.swiftgroup.co.uk<br />
BAILEY OF BRISTOL<br />
With origins in the city of Bristol that date back to 1947, Bailey can lay claim to be one<br />
of the oldest leisure vehicle manufacturers in the country. The company has constantly<br />
innovated throughout its history and has caravans and motorhomes in every corner of<br />
the world <strong>–</strong> including Australia, where it has its own manufacturing plant.<br />
www.baileyofbristol.co.uk<br />
COACHMAN<br />
Although recently acquired by Swedish company Kabe, Coachman is still one of the UK’s<br />
most popular leisure vehicle manufacturers. It focuses on quality and innovation <strong>–</strong> with<br />
smart inventions such as its 10-year water ingress guarantee. The company has been<br />
around since the 1980s and now with its new ownership it is looking towards a future of<br />
growth at home and overseas.<br />
www.coachman.co.uk<br />
ELDDIS<br />
With one of the largest caravan, motorhome and campervan production plants in the<br />
country, Elddis and its associated brands Compass, Xplore and Buccaneer have a long<br />
history of smart designs and great popularity. The company is part of the Erwin Hymer<br />
Group, which in turn is part of American firm Thor Industries, but it still maintains close<br />
connection to the local area in County Durham, England.<br />
www.elddis.co.uk<br />
Photo: Bailey<br />
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DOING BUSINESS WITH... THE UK<br />
VANGO<br />
Based in the West of Scotland, Vango has been one of the biggest names in the British<br />
tent market since 1966. The company is founded on the spirit of adventure and is known<br />
for its pioneering innovations such as its Project Hydrogen lightweight tents and its Earth<br />
Collection made from recycled single-use plastics. It was also the first tent brand to bring<br />
inflatable poles to the market.<br />
www.vango.co.uk<br />
OUTDOOR REVOLUTION<br />
A relative newcomer to the market, Outdoor Revolution specialises in not only tents but<br />
also awnings for caravans, motorhomes and campervans. Designed in the UK, Outdoor<br />
Revolution products are enjoyed by customers across the world, and the brand offers a<br />
very wide range of products that covers the full range of price points.<br />
www.outdoor-revolution.com<br />
TERRA NOVA<br />
This famous British company makes high quality tents under the Terra Nova and Wild<br />
Country Names. Both these brands are best known for their light backpacking qualities,<br />
however in recent years the company has also started to make family tents. The festival<br />
and family fun tent brand Field Candy also falls under the Terra Nova umbrella after it<br />
acquired it a few years ago.<br />
www.terra-nova.co.uk<br />
NCC<br />
The National Caravan Council (NCC) is the official UK trade body representing the interests of<br />
the leisure vehicles, holiday and park homes, and residential parks sectors. The organisation<br />
has been running for more than 75 years and works with its large membership base to tackle<br />
issues the industry faces. The organisation is also heavily involved in the running of two major<br />
exhibitions in the UK at the National Exhibition Centre in Birmingham.<br />
www.thencc.org.uk<br />
Photo: Bailey<br />
▲ Bailey of Bristol is one of the UK’s leading leisure vehicle manufacturers, and with good reason.<br />
SHOW BUSINESS<br />
There are many, many<br />
camping and leisure<br />
vehicle shows in the<br />
United Kingdom all<br />
throughout the year.<br />
Perhaps the two most<br />
significant are the Caravan,<br />
<strong>Camping</strong> and Motorhome<br />
Show in February and<br />
the Motorhome and<br />
Caravan Show in October<br />
<strong>–</strong> both taking place at<br />
the country’s National<br />
Exhibition Centre in<br />
Birmingham. Both of<br />
these have suffered recent<br />
cancellations due to<br />
the pandemic, however<br />
both should return for<br />
2022. Though these are<br />
consumer events, they are<br />
hugely important trade<br />
networking shows too.<br />
As you will have read<br />
earlier in this issue, the<br />
first-ever National <strong>Camping</strong><br />
Show recently joined the<br />
show roster in the UK,<br />
more focused on tents<br />
and awnings than leisure<br />
vehicles. At the time of<br />
writing no date for the<br />
2022 edition had yet been<br />
announced, but this show<br />
looks set to grow.<br />
Another show of<br />
importance is the Outdoor<br />
<strong>Trade</strong> Show, the show<br />
of the UK’s Outdoors<br />
Industries Association.<br />
This year it took place<br />
in Liverpool in June, but<br />
it has previously taken<br />
place in the Midlands and<br />
Manchester.<br />
The UK also has a host of<br />
local and regional shows in<br />
its calendar.<br />
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THE UK DOING BUSINESS WITH...<br />
UK MARKET IN FIGURES<br />
£6 billion<br />
Is contributed to the UK<br />
economy by the camping<br />
and caravanning industry<br />
each year<br />
550,000<br />
Estimated number of<br />
caravans in use in the UK<br />
REDISCOVERING HOME<br />
Like almost everywhere,<br />
holidaymakers in the UK have<br />
been forced to largely stay within<br />
their own shores for the last 18<br />
months. The year of 2020 was<br />
described by many in the country<br />
as a ‘staycation summer’, but<br />
even with international travel<br />
starting to become easier for<br />
British people in 2021, it seems<br />
like the imagination has been<br />
captured by holidays at home<br />
<strong>–</strong> especially camping. A recent<br />
study by the UK’s RAC <strong>–</strong> an<br />
automobile, roadside recovery and<br />
insurance specialist <strong>–</strong> found that<br />
half of drivers with an overseas<br />
trip planned will holiday in the<br />
UK in 2021 if their plans get<br />
cancelled and 43 per cent in<br />
the UK already have firm plans<br />
for a UK staycation. About<br />
14 per cent of those surveyed<br />
said camping would be their<br />
preferred holiday and whether<br />
that it is in a tent, with a caravan<br />
or motorhome <strong>–</strong> traffic will be<br />
hugely increased in the country<br />
over summer. RAC’s breakdown<br />
spokesman Simon Williams<br />
said: “For those heading off in<br />
the UK this summer it’s very<br />
apparent that the car is going to<br />
be the transport mode of choice.<br />
What’s more, if those who have<br />
foreign trips planned can’t take<br />
them there is every chance the<br />
roads will be far busier than they<br />
would be in a normal summer.”<br />
That boost in the camping<br />
industry is also evident in the<br />
figures coming from one of the<br />
country’s main membership<br />
organisations, the <strong>Camping</strong> and<br />
Caravanning Club. It recently<br />
reported that its membership<br />
has reached an all-time high of<br />
350,000 households (or about<br />
778,000 individual members). The<br />
Club’s director general Sabina<br />
Voysey said: “After a difficult<br />
2020, I’m delighted the Club has<br />
enjoyed unprecedented growth<br />
this year. The staycation message<br />
in the media has hit home and as<br />
well as reaching our highest ever<br />
membership <strong>–</strong> a major milestone<br />
for us <strong>–</strong> bookings on our<br />
campsite network have broken<br />
records for June.”<br />
225,000<br />
Estimated number of<br />
motorhomes in use in the UK<br />
4.2 nights<br />
The average length of a<br />
camping trip in the UK<br />
55 million<br />
Holiday nights are spent in<br />
caravans, tents, glamping<br />
and motorhomes in the UK<br />
13.1 million<br />
<strong>Camping</strong> holiday trips were<br />
taken by Brits in 2019<br />
*stats from NCC and Pitch<br />
Up <strong>–</strong> most pre-pandemic<br />
▲ The UK has stunning camping scenery, especially in the Lake District, Scotland and Wales.<br />
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DOING BUSINESS WITH... THE UK<br />
INSIDER<br />
INSIGHT<br />
CAROLYN BUDDING, director at Terra Nova Equipment<br />
“This summer is going to be extremely busy... we<br />
expect the upturn in the outdoor sector as whole to<br />
remain as people continue to spend time outdoors.”<br />
WANT TO HEAR FROM<br />
UK INDUSTRY LEADERS?<br />
“The UK camping market is<br />
extremely buoyant as people<br />
look to stay at home<br />
this summer. The<br />
uncertainty about<br />
holidaying abroad<br />
due to Covid<br />
has resulted in<br />
a resurgence in<br />
camping and<br />
we’ve had a really<br />
encouraging uptake<br />
and sell through of our<br />
new Wild Country Zonda<br />
Inflatable tents. Retailers have<br />
been keen to take their orders<br />
for Wild Country and Terra<br />
Nova tents in one or two drops<br />
rather than call it in over a<br />
longer period.<br />
“The biggest opportunity is<br />
that having camped this<br />
year, people will be<br />
keen to continue<br />
in the future. It’s<br />
a year when a new<br />
generation could<br />
be introduced to<br />
camping holidays<br />
and hopefully<br />
they’ll be encouraged<br />
to continue if they enjoy<br />
themselves - that comes down<br />
to them having the right kit as<br />
well as plenty of good weather.<br />
“Apart from the supply<br />
chain disruption we’ve all<br />
been experiencing, one of the<br />
biggest challenges is insufficient<br />
camping pitches as sites get<br />
booked up. Temporary sites are<br />
being opened by farmers etc to<br />
cater for the increased demand,<br />
especially over the peak school<br />
holiday period.<br />
“This summer is going to be<br />
extremely busy. Although things<br />
will tail off as the schools start<br />
back in September <strong>–</strong> we expect<br />
the upturn in the outdoor<br />
sector as whole to remain as<br />
people continue to spend time<br />
outdoors. If the weather’s good<br />
at the end of September and<br />
into the Autumn, we could see<br />
a longer camping season which<br />
would be an added bonus.”<br />
We have interviewed<br />
several UK camping and<br />
caravanning industry<br />
leaders on the <strong>Camping</strong><br />
<strong>Trade</strong> <strong>World</strong> podcast<br />
including CamperKing<br />
marketing manager<br />
Stuart Kidman, Erwin<br />
Hymer Centre Travelworld<br />
managing director Ross<br />
Edwards, and OLPRO cofounder<br />
and CEO Daniel<br />
Walton. And there’s much<br />
more to come. Head over to<br />
Apple Podcasts or Spotify<br />
and search ‘<strong>Camping</strong><br />
<strong>Trade</strong> <strong>World</strong>’ to find us and<br />
become a subscriber.<br />
www.campingtradeworld.com | 33
CARAVAN SALON SHOW PROFILE<br />
The greatest show on<br />
planet caravan?<br />
Photos: Messe Düsseldorf/ctillmann<br />
O<br />
For one week in late summer, the historic German city of Düsseldorf<br />
becomes the epicentre of the caravan and leisure vehicle universe as the<br />
Caravan Salon show welcomes the trade through its doors.<br />
■ne of Europe’s<br />
leading trade fairs<br />
for motorhomes<br />
and caravans, Caravan Salon<br />
Düsseldorf, is preparing for<br />
what will be its 60th anniversary<br />
edition when it takes place from<br />
28 August to 5 September this<br />
year. The show is one of the<br />
industry’s leading platforms<br />
for showcasing products in the<br />
camping and leisure vehicle<br />
industries and will occupy three<br />
additional halls for 2021, which<br />
will help increase exhibitor<br />
numbers by around 45 per cent.<br />
Stefan Koschke, project<br />
director for the show, said:<br />
“Around 500 exhibitors will<br />
show the whole world of mobile<br />
travel on an area of more than<br />
200,000 square metres. In<br />
13 halls and on the open-air<br />
site, they present the world’s<br />
largest selection of caravans,<br />
motorhomes, campervans,<br />
vehicle technology, components<br />
and extension parts, tents,<br />
34 | www.campingtradeworld.com
SHOW PROFILE CARAVAN SALON<br />
▲ Caravan Salon is one of the major meeting places for the caravanning industry in Europe (pics: Messe Düsseldorf/ctillmann).<br />
mobile homes, caravanning<br />
and camping accessories and<br />
equipment, outdoor clothing<br />
and equipment, tourism<br />
destinations as well as nature<br />
regions, camping and site<br />
offers.”<br />
The growth of the show<br />
and the integration of new<br />
categories will mean that<br />
the show has a new layout<br />
to accommodate these <strong>–</strong> it<br />
will also be running a full<br />
digital platform including<br />
matchmaking, web sessions,<br />
video showrooms and a hybrid<br />
forum in the tourism sector.<br />
“Caravanning as a form of<br />
holiday has been experiencing<br />
enormous and continuously<br />
growing popularity for<br />
almost a decade. The Corona<br />
pandemic has once again<br />
strengthened the trend towards<br />
individual, self-sufficient<br />
holidays and regional travel,”<br />
said Daniel Onggowinarso,<br />
managing director of the<br />
German Caravanning Industry<br />
Association (CIVD).<br />
“Motorhomes and caravans<br />
are emotional products.<br />
Potential customers want to see<br />
and touch the vehicles ‘live’,<br />
this cannot be done digitally.<br />
Real product presentations<br />
accelerate purchase decisions<br />
considerably, as the great success<br />
of Caravan Salon in recent<br />
years proves. Face-to-face<br />
events such as trade fairs are<br />
indispensable sales platforms<br />
and opportunities for staging<br />
brands and products. This is all<br />
the more true for a mediumsized<br />
industry like ours.”<br />
Organisers remain confident<br />
the show will be able to go<br />
ahead with regards to the<br />
COVID-19 pandemic and<br />
relevant restrictions. It managed<br />
to go ahead safely in 2020 and<br />
with the expected relaxation of<br />
travel in Europe, 2021 should<br />
prove even better.<br />
“We are looking forward to<br />
the anniversary with optimism<br />
and confidence.” said Erhard<br />
Wienkamp, managing director<br />
of Messe Düsseldorf.<br />
“The prospects for opening<br />
up trade fairs, which NRW<br />
Minister of Economic Affairs<br />
Andreas Pinkwart recently<br />
presented to the public, as<br />
well as the development with<br />
rising vaccination rates and<br />
the associated falling incidence<br />
rates, make us positive that<br />
we will once again send an<br />
important signal to the Europewide<br />
trade fair industry by<br />
holding the Caravan Salon<br />
in late summer. The hygiene<br />
concept under the motto<br />
“PROTaction”, which worked<br />
excellently last year, will<br />
again serve as the basis for<br />
successfully running a trade<br />
fair in times of Corona. We<br />
are very well prepared and will<br />
do our best to make this year’s<br />
Caravan Salon once again an<br />
unforgettable experience with<br />
the highest possible hygiene<br />
standards.”<br />
For more, head online to<br />
www.caravan-salon.com<br />
www.campingtradeworld.com | 35
CARAVAN SALON SHOW PROFILE<br />
THE VENUE<br />
Messe Düsseldorf<br />
Am Staad<br />
40474 Düsseldorf<br />
Germany<br />
Messe Düsseldorf has more<br />
than 70 years of experience<br />
in hosting exhibitions and<br />
trade fairs. The company<br />
hosts many different events<br />
at its 305,727sqm exhibition<br />
area each year and also<br />
runs many exhibitions<br />
overseas too, including the<br />
All In Caravaning show in<br />
Beijing, China.<br />
The City<br />
Düsseldorf is the capital city<br />
of Germany’s North Rhine-<br />
Westphalia state and is the<br />
seventh largest city overall in<br />
the country with a population<br />
of more than 610,000. The city<br />
is located at the confluence of<br />
the Rhine and the Düssel rivers<br />
and has a long and important<br />
history in Europe. Düsseldorf<br />
suffered heavy damage during<br />
the Second <strong>World</strong> War, but<br />
was lovingly restored to how it<br />
used to look. In the city’s Old<br />
Town you will find national<br />
and international restaurants,<br />
bars, breweries and countless<br />
independent stores to intrigue<br />
you. There is also a promenade<br />
alongside the Rhine, which is a<br />
great place to go for a stroll or<br />
catch a boat trip tour.<br />
The city is known for its<br />
cultural richness with many<br />
museums, an opera house and<br />
the Heinrich Heine Institut<br />
all calling Düsseldorf home.<br />
The city also has a reputation<br />
for being a very green urban<br />
environment with major<br />
parks such as the 28-hectare<br />
Hofgarten, Nordpark and<br />
Südpark offering peaceful and<br />
beautiful places to explore for<br />
tourists and locals alike.<br />
Düsseldorf has a thriving<br />
carnival scene with a million<br />
visitors a year who normally<br />
arrive for the Shrove Monday<br />
procession and is also said to be<br />
the place where the tradition of<br />
cartwheeling was originated.<br />
Areas Of Caravan Salon<br />
MOTORHOMES &<br />
CARAVANS<br />
A unique selection<br />
of the top brands<br />
in these key<br />
categories.<br />
CAMPERVANS<br />
The growing<br />
‘vanlife’ segment<br />
will be well<br />
represented.<br />
PREMIUM<br />
Luxury and special<br />
vehicles for offroad<br />
and other<br />
purposes.<br />
TECHNOLOGY &<br />
COMPONENTS<br />
Automotive tech,<br />
components and<br />
parts for every<br />
need.<br />
TRAVEL &<br />
NATURE<br />
Tourism<br />
destinations and<br />
camping and<br />
caravanning sites.<br />
EQUIPMENT &<br />
OUTDOOR<br />
Caravanning<br />
accessories as<br />
well as tents and<br />
outdoor gear.<br />
36 | www.campingtradeworld.com
SHOW PROFILE CARAVAN SALON<br />
Photos: Messe Düsseldorf/ctillmann<br />
▲ Caravan Salon usually offers a place for people to camp in their own leisure vehicles, making attending much easier.<br />
Getting to the show<br />
Arriving by air (if such things are<br />
possible by the time the show takes<br />
place) is easy enough. Düsseldorf<br />
Airport is just 3km from the exhibition<br />
centre. You can get either a short taxi<br />
ride (flat rate of €20) or the number<br />
896 bus to the exhibition centre<br />
with relative ease. The airport is also<br />
relatively close to the city centre, if<br />
that’s where your hotel is.<br />
In the more likely event that you travel<br />
to the show by car then you can do so<br />
quite easily. A number of large highways<br />
run into or nearby to Düsseldorf and<br />
the city is also conveniently close to<br />
the land borders with the Netherlands<br />
and Belgium. If you are using satellite<br />
navigation, you should use the address<br />
D-40474 Düsseldorf, Am Staad<br />
(Stockumer Höfe).<br />
Public transport to the exhibition<br />
centre is also an option <strong>–</strong> tram number<br />
U78 or U79 can get you there, as can<br />
bus number 722. Visit www.rheinbahn.<br />
de for more information.<br />
One last thing not to forget is that<br />
you can stay at the on-site caravan<br />
centre <strong>–</strong> to find out more or to book,<br />
you can call +49 211 4560 01 or email<br />
caravan-center@messe-dusseldorf.de<br />
ABOUT DÜSSELDORF<br />
620k<br />
Population<br />
217k<br />
Area<br />
(sqkm)<br />
38m<br />
Elevation<br />
(124ft)<br />
10<br />
Districts<br />
.de<br />
Country<br />
(Germany)<br />
CET<br />
Timezone<br />
(UTC +1)<br />
1,000<br />
Trains stop<br />
each day<br />
400+<br />
Advertising<br />
agencies<br />
www.campingtradeworld.com | 37
HORREX COMPANY PROFILE<br />
Your doorway to<br />
new opportunities<br />
See us at<br />
CARAVAN SALON<br />
DÜSSELDORF<br />
Hall 13<br />
Booth D36<br />
With 30 years of expertise, a host of innovative products, and a company ethos to<br />
work closely with its customers, Dutch firm Horrex is well poised to achieve its aim of<br />
becoming a total supplier to the caravan and leisure vehicle market.<br />
▲ The ethos at Horrex is flexibility, modularity and innovation <strong>–</strong> all three of which can be seen in its products. (Pic: Swift Group)<br />
J<br />
■ust because a product<br />
may appear simple upon<br />
first glance, doesn’t<br />
mean that it can’t be high quality<br />
or innovative. Take something<br />
as straightforward as a flyscreen<br />
or a window blind on a caravan,<br />
motorhome or leisure vehicle.<br />
On the face of it, it’s a product<br />
that serves a basic purpose, which<br />
is true, but for one company it<br />
represents a gateway to innovation<br />
all designed to make the lives of<br />
campers better and improve the<br />
overall leisure vehicle experience<br />
for all. That ethos is what drives<br />
Dutch brand Horrex <strong>–</strong> an expert<br />
in flyscreen doors, window blind<br />
systems, windows, room dividers<br />
38 | www.campingtradeworld.com<br />
and TV blinds for the middle and<br />
high-end sectors of the RV and<br />
leisure vehicle market.<br />
“Our ethos as a company<br />
is flexibility, modularity and<br />
innovation,” explains Horrex sales<br />
director Alina Coroian. “We are<br />
continuously improving ourselves,<br />
striving to be as innovative and as<br />
successful as we can.”<br />
A perfect example of how<br />
Horrex likes to do things is its<br />
UCS Combi blind/screens, which<br />
are easily resizable, meaning that<br />
not only can the end consumer<br />
easily cut them to size, but it also<br />
gives great flexibility on stock to<br />
dealers and wholesalers. In fact,<br />
Horrex can quickly customize<br />
many of its products to any interior<br />
design within short deadlines. The<br />
product can be supplied as a knockdown<br />
kit or completely assembled,<br />
all according to the customer’s<br />
preferences.<br />
Alina adds: “We think along<br />
with our clients to help them with<br />
new products, sizes, version <strong>–</strong> it’s<br />
a collaborative relationship we<br />
have with many of them. But,<br />
perhaps more importantly, we<br />
are all about spotting trends <strong>–</strong> we<br />
have moved into the aftersales<br />
and van conversion markets with<br />
our products that are do-ityourself.<br />
This is an opportunity<br />
for us to help improve the overall<br />
experience of end consumers in<br />
these segments.”<br />
Horrex is actually part of a<br />
larger group of companies known<br />
as the Driving Change Group.<br />
Its sibling brands include RV and<br />
leisure vehicle slide-out brand<br />
InnoSlide, electric bike producer<br />
ClikeBikes and VanCasco+,<br />
which specialises in bringing<br />
Horrex’s full portfolio to the van<br />
conversion market. All in all,<br />
the brands together have plans<br />
to become a complete supplier<br />
to the caravan, motorhome and<br />
leisure vehicle industries.<br />
Alina says: “Our short term<br />
goal is to introduce our line of van<br />
conversion products solidly to the<br />
market as well as establishing firm
COMPANY PROFILE HORREX<br />
CURVED R5000 WINDOW<br />
Thanks to the high strength powder-coated<br />
aluminium frame, the Horrex straight and<br />
curved (R5000) RV Flush acrylic windows are<br />
the newest must-have in the market. With<br />
a double glazed, UV-resistant tinted acrylic<br />
glass this window is ideal for sun-drenched<br />
summers. The multi-angle telescopic hinges,<br />
combined with our matching blind allow<br />
excellent airflow control.<br />
USC BLINDS<br />
A resizable blind, which is Horrex’s improved<br />
version of the classic Duo Plissé. It is super<br />
versatile, incredibly easy to mount and its<br />
solid construction is built to last. The shade<br />
fabric is made from four layers to ensure no<br />
light is let through and heat doesn’t build up.<br />
aftersales relationships. In the long<br />
term, we want to be a total supplier<br />
to the caravan market.”<br />
To help achieve this aim,<br />
Horrex will be showcasing its<br />
wares at the upcoming Caravan<br />
Düsseldorf show this August and<br />
September. The company has<br />
been ever-present at the event<br />
for the last 25 years, but sadly<br />
missed the 2020 edition due to the<br />
coronavirus pandemic. “Physical<br />
shows are still really important to<br />
us,” says Alina.<br />
“They give us a chance to have<br />
many face-to-face meetings. It<br />
is difficult to demonstrate and<br />
brainstorm with a client how a<br />
product might work if you don’t<br />
have it in your hands. We look<br />
forward to seeing our clients faceto-face<br />
again soon.”<br />
INNOSLIDE<br />
Designed to help extend the living space<br />
of leisure vehicles, Inno Slide slide-outs are<br />
electronically controlled and offer a secure and<br />
safe space expansion. They are also securely<br />
watertight, can be made to match the<br />
externals of the vehicle and are easy to install.<br />
CLIKEBIKES<br />
Clike compact<br />
e-bikes with<br />
aluminium<br />
frames and<br />
unique profiles<br />
for clicking<br />
accessories<br />
on <strong>–</strong> specially<br />
developed for<br />
quick and easy<br />
storage in the<br />
motorhome and<br />
camper.<br />
FLYSCREEN DOORS<br />
Horrex makes a wide range of flyscreen<br />
doors that feature high-quality pleated<br />
mesh to offer excellent bug protection and<br />
improved air flow. The door provides silent<br />
and seamless operation and also is highly<br />
visible to avoid accidental damage.<br />
WHO ARE YOU?<br />
Company: Horrex (Driving<br />
Change Group)<br />
Location: The Netherlands<br />
Products: The Driving<br />
Change Group is made<br />
up of several companies<br />
including Horrex, InnoSlide,<br />
ClikeBikes and VanCasco+.<br />
Together these brands<br />
offer a wide range of<br />
caravan and motorhome<br />
components and<br />
accessories.<br />
Other: High quality RV<br />
products from Horrex and<br />
Driving Change Group’s<br />
other brands are currently<br />
sold to OEMs in more than 26<br />
countries around the world.<br />
LEARN MORE:<br />
E: info@horrex.nl<br />
W: www.horrex.nl<br />
www.campingtradeworld.com | 39
SUPERSPRINGS INTERNATIONAL COMPANY PROFILE<br />
Proving your worth<br />
Photos: SuperSprings International<br />
You know your product is great. The customers who have purchased your product<br />
know it’s great. But how do you convert those you just can’t seem to reach with<br />
traditional marketing methods? You prove just how great your product is. Here’s how<br />
a second opinion put SuperSprings International’s money where its mouth was.<br />
T<br />
■railer SumoSprings<br />
aren’t a new for 2021<br />
item. They’re not<br />
even a new for 2020 item.<br />
But their demand is going<br />
through the roof. These zeromaintenance<br />
airless air springs<br />
by SuperSprings International<br />
40 | www.campingtradeworld.com<br />
are designed to remove sway,<br />
hop and vibration from any<br />
trailer or caravan they are fitted<br />
to <strong>–</strong> and this year their yearon-year<br />
sales growth stands<br />
at 370 per cent. SuperSrings<br />
International puts this down to<br />
several key factors. First of all,<br />
the product is hugely effective<br />
and offers something different in<br />
the marketplace. Second comes<br />
customer tesitmonials on forums<br />
and Facebook groups <strong>–</strong> a kind of<br />
word-of-mouth growth. Lastly is<br />
an increased effort in marketing<br />
the products. But there’s more<br />
that can be done. So in May<br />
2021, SuperSprings decided to<br />
get objective third party data on<br />
its Trailer SumoSprings to prove<br />
once and for all to any doubters<br />
or anyone who hadn’t realised<br />
just how great they are, that<br />
these things are the real deal.
COMPANY PROFILE SUPERSPRINGS INTERNATIONAL<br />
THE WHY<br />
Breaking into the towable<br />
RV market is no mean feat <strong>–</strong><br />
SuperSprings International<br />
has experienced that first hand.<br />
One thing the company learned<br />
quickly about this market is that<br />
manufacturers often request test<br />
data on products so they can<br />
quickly and efficiently judge their<br />
effectiveness.<br />
“Understandably, when<br />
explaining why trailers need<br />
a suspension upgrade, it’s<br />
not unreasonable for the<br />
manufacturers to want some<br />
data to back up the claims”<br />
explains Adam Weisner,<br />
chief commercial officer at<br />
SuperSprings International.<br />
“As much as we’ve heard firsthand<br />
from the consumer, we also<br />
love data, and were more than<br />
happy to oblige.”<br />
So, Adam and the team<br />
arranged to set up a serious test<br />
of the Trailer SumoSprings’<br />
credentials. They loaned a<br />
double-axle Momentum Travel<br />
Trailer from Grand Design RV,<br />
hitched it up to a 2021 Ford<br />
F-250 single-axle Super Duty<br />
truck and headed on down to<br />
the NaviStar Proving Grounds<br />
in New Carlisle, Indiana in the<br />
United States. The aptly named<br />
NaviStar Proving Grounds is no<br />
strange to rigorous testing <strong>–</strong> the<br />
former Studebaker testing track<br />
was constructed in the 1920s and<br />
has a rich history of performing<br />
objective tests of vehicles and<br />
accessories and add-ons.<br />
Adam said: “A suspension<br />
focus can deliver far-reaching<br />
benefits. RV’s incur interior<br />
damage from the rattle and<br />
roll of road conditions and the<br />
jolt and shake on the RV leads<br />
to things like dishes breaking,<br />
window treatments detaching, and<br />
undersink plumbing loosening and<br />
causing water leaks. There have<br />
been multiple stories of Trailer<br />
SumoSprings providing so much<br />
vibration control, that watches and<br />
cell phones left on nightstands<br />
have withstood 20 hours of driving<br />
across the country without so<br />
much as nudging the edge.”<br />
▲ No stone was left unturned in NaviStar’s rigorous testing of Trailer SumoSprings to provide accurate, real-world, data.<br />
www.campingtradeworld.com | 41
SUPERSPRINGS INTERNATIONAL COMPANY PROFILE<br />
Getting Technical<br />
Trailer SumoSprings part number TSS-<br />
107-47 were tested on a double-axle<br />
Grand Design Momentum Travel Trailer,<br />
towed by a 2021 Ford F-250 single-axle<br />
Super Duty truck. The test was performed<br />
at the NaviStar Proving Grounds in<br />
Elkhart, Indiana on May 18, 2021.<br />
All data was provided by Navistar.<br />
Data showed that the average<br />
reduction in G-force was 68% when<br />
the trailer was fitted with Trailer<br />
SumoSprings.<br />
0.8 SECOND CHUCKHOLE RUN COMPARISON<br />
Trailer SumoSprings vs. Original Equipment Springs<br />
Frame Acc Z (g) % Difference<br />
36.3%<br />
0.0%<br />
-50.0%<br />
-100.0%<br />
-67.2%<br />
1 2 3 4 5 6 7 8<br />
-43.3%<br />
-54.0%<br />
-71.4%<br />
-78.1%<br />
-91.3%<br />
68%<br />
AVERAGE REDUCTION<br />
IN G-FORCE<br />
-150.0%<br />
■ Difference (G%)<br />
-176.9%<br />
OVER<br />
100%<br />
HIGHER AVERAGE<br />
DISPLACEMENT<br />
AT EVERY INTERVAL<br />
Vertical Displacement Difference (inches and %)<br />
462%<br />
0.20<br />
0.10<br />
0.00<br />
-0.10<br />
-0.20<br />
-0.30<br />
-0.40<br />
-0.50<br />
Vertical Displacement Measurements (inches)<br />
-0.34<br />
0.05<br />
1 2 3 4 5 6 7 8<br />
-0.18<br />
0.14<br />
0.11 0.13<br />
-0.36<br />
0.18<br />
-0.43<br />
■ Average OE Displacement<br />
■ Average SumoSprings Displacement<br />
0.02 0.02<br />
-0.41<br />
-0.26<br />
0.10<br />
4.50<br />
4.00<br />
3.50<br />
3.00<br />
2.50<br />
2.00<br />
1.50<br />
1.00<br />
0.50<br />
0.39<br />
■ Difference (inches)<br />
■ Difference (%)<br />
114%<br />
0.31<br />
177%<br />
0.34<br />
150%<br />
0.49<br />
135%<br />
0.23<br />
0.45<br />
105%<br />
0.43<br />
105%<br />
0.36<br />
139%<br />
462%<br />
HIGHER DISPLACEMENT<br />
BETWEEN SECOND 4-5<br />
1 2 3 4 5 6 7 8<br />
42 | www.campingtradeworld.com
COMPANY PROFILE SUPERSPRINGS INTERNATIONAL<br />
▲ An on-board live feed to the data captured the speed and movement of the springs while being tested.<br />
The tests included a semi-trailer pass by with each vehicle traveling<br />
at 60mph, a durability test and various other torturous surfaces to<br />
evaluate the Trailer SumoSprings under scrutiny.<br />
TESTING TIMES<br />
Backing these amazing<br />
customer testimonials up with<br />
some real-world data was too<br />
good an opportunity to turn<br />
down for Adam, SuperSprings<br />
International CEO Gerry<br />
Lamberti and creative director<br />
Tom Bateman.<br />
The tests included a semitrailer<br />
pass by with each vehicle<br />
traveling at 60mph, a durability<br />
test over cobblestones, dirt<br />
road simulations, uneven road<br />
conditions, and various other<br />
torturous surfaces to evaluate<br />
the Trailer SumoSprings under<br />
scrutiny. The test was designed<br />
to examine the springs on two<br />
fronts: first, to see how the<br />
trailer would move side-to-side,<br />
from tail to top, and what type<br />
of sway was present. Secondly,<br />
the SuperSprings International<br />
team wanted to see if they<br />
could see a reduction in G-force<br />
vibration. This one was especially<br />
important to the team, given the<br />
feedback from users praising<br />
the springs ability to reduce<br />
vibration and what that means<br />
for extending the life of the<br />
trailer. Adam noted: “If you took<br />
a house, picked it up, and shook<br />
it, the whole thing would rattle<br />
and loosen. It’s important to<br />
measure G-force vibration at the<br />
smallest levels because that is the<br />
largest contributor to RV issues<br />
during the first year and beyond.”<br />
PROOF IS IN THE PUDDING<br />
While the SuperSprings<br />
International team were<br />
extremely confident in their<br />
product, there were some<br />
nerves before the results<br />
came back <strong>–</strong> but good news<br />
awaited them. Together with<br />
NaviStar’s director fata Justin<br />
Tevis, the team deciphered the<br />
results and saw that all of their<br />
expectations were confirmed in<br />
an objective conclusion. Trailer<br />
SumoSprings showed over<br />
100 per cent higher average<br />
displacement at every interval.<br />
This means that at any given<br />
point, the distance between the<br />
trailer frame and the factory<br />
suspension was on average,<br />
double. At one particular point,<br />
that displacement was 462<br />
per cent higher which shows<br />
a decrease in spike loading<br />
and reduction in events that<br />
cause lasting damage. And<br />
the proudest moment for the<br />
team, according to Adam, was<br />
larning that Trailer SumoSpring<br />
reduced G-force in the trailer<br />
by an average of 68 per cent.<br />
“What we were sure was there<br />
before, is now confirmed beyond<br />
any doubt,” exclaimed Adam.<br />
Check the opposite page for a<br />
full breakdown of the results.<br />
LEARN MORE:<br />
W: www.supersprings.com<br />
www.campingtradeworld.com | 43
LIPPERT COMPANY PROFILE<br />
Keeping the<br />
industry rolling<br />
This year is the 65th anniversary of the company the leisure vehicle industry knows<br />
as Lippert. We track the story of how a small and humble mobile home chassis<br />
manufacturer founded in 1956 became the beating heart of the global RV industry.<br />
T<br />
■here’s probably not a<br />
person reading this<br />
article who hasn’t at<br />
least heard of Lippert. The<br />
company is one of the world’s<br />
leading manufacturers and<br />
suppliers of products, chassis,<br />
components and accessories<br />
for the RV industry, not<br />
to mention the marine,<br />
automotive, commercial vehicle<br />
and building product industries<br />
too. Headquartered in Elkhart,<br />
Indiana in the United States,<br />
Lippert is now a truly global<br />
industry with plants and<br />
subsidiary companies all over<br />
the USA and Europe, as well<br />
as Asia and Africa. In short, if<br />
you’re in this business, you will<br />
have no doubt done business<br />
with Lippert or one of its<br />
companies at some point. But<br />
how did it get here? It’s a story<br />
of hard work, smart decisions<br />
and an ethos of being more than<br />
just a manufacturer.<br />
There are two things that<br />
largely define the history of<br />
Lippert: acquisitions and family.<br />
Founded as B&L Industries<br />
back in 1956 by Larry<br />
Lippert, the company initially<br />
manufactured chassis for mobile<br />
homes. Larry, the grandfather<br />
of current president and CEO<br />
Jason Lippert, was a visionary<br />
in many ways and quickly built<br />
up a reputable company that<br />
took on a steady path of growth.<br />
44 | www.campingtradeworld.com
COMPANY PROFILE LIPPERT<br />
▲ One of Lippert’s main European headquarters is in Italy, located just south of Florence near the banks of the river Pesa.<br />
That growth continued, as did<br />
the acquisitions until in 1988<br />
it acquired its biggest rival at<br />
the time Riblet Industries. By<br />
this time, Larry’s son Doug<br />
was the president and CEO.<br />
What’s truly amazing about the<br />
Lippert story is that it didn’t<br />
really get into the RV industry<br />
in a big way until 1997. In<br />
that year LCI was bought by<br />
Drew Industries and became a<br />
publicly listed company. But the<br />
family influence still continued<br />
<strong>–</strong> it was Jason Lippert, son of<br />
Doug and grandson of Larry,<br />
who first identified the RV<br />
industry as a market that was a<br />
natural expansion for Lippert. It<br />
was already successfully making<br />
excellent chassis for mobile<br />
homes, it seemed a natural step<br />
to start making them for RVs<br />
too. That wasn’t the last time<br />
the company diversified into<br />
a new industry, and probably<br />
won’t be the last <strong>–</strong> it is now a<br />
big player in many others <strong>–</strong> but<br />
the RV industry is perhaps<br />
what the company is best<br />
known for. And with good<br />
reason, since 1997 the company<br />
has acquired a staggering<br />
number of RV component<br />
and accessories producers.<br />
Names such as We-Shape,<br />
Coil Clip, Quality Frames,<br />
ET&T, LTM Manufacturing,<br />
Venture Manufacturing,<br />
HappiJac, Trailair, Seating<br />
Technology, JT’s RV<br />
Accessories, Nappanee Door,<br />
Schwintek, Level Up, EZ-<br />
Ride, Home-Style, Starquest,<br />
IDS Electrinics, Power Gear,<br />
Kwikee, Signature Seating,<br />
Flair Interiors, SessaKlein, RV<br />
Doors, Lexington, SureShade,<br />
Challenger Door and Schaudt<br />
GmbH have all been acquired<br />
by the company since that first<br />
move into the RV market. No<br />
wonder it has grown at such a<br />
rate.<br />
“From early on, we knew that<br />
the key way for us to grow and<br />
to continue to offer the best<br />
service for our customers was<br />
through acquisitions,” explains<br />
Lippert’s VP of marketing and<br />
PR Jarod Lippert (brother of<br />
Jason).<br />
“In a relatively short space of<br />
time we have gone from offering<br />
simply chassis to offering almost<br />
everything you could think of<br />
when building an RV, and we<br />
aren’t sitting still. We are now<br />
getting more involved in the<br />
aftermarket business than ever<br />
before and we have continued<br />
expansion in other markets such<br />
as marine and automotive. For<br />
us, diversity is the key to success<br />
as a business.”<br />
Indeed, it could be easy to<br />
forget this point. The pandemic<br />
has been kind to the camping<br />
and RV business, pushing it<br />
to new heights. But it could<br />
so easily have gone a different<br />
way if we were all in another<br />
industry. The case for not having<br />
all your eggs in one basket<br />
should ring loud and clear. On<br />
the subject of the pandemic,<br />
Lippert managed to turn the<br />
adversity of the situation into<br />
a success for itself and for<br />
the industry. Jarod explains:<br />
“When things were at their<br />
worst during the pandemic, a<br />
lot of companies shut down<br />
or had to drastically reduce<br />
their production. We had a<br />
very short shutdown but I am<br />
incredibly proud of the attitude,<br />
commitment and organisation<br />
of our teams who wanted to<br />
keep things going. We were able<br />
▲ The range of RV and leisure vehicle accessories and components Lippert produces is almost endless.<br />
www.campingtradeworld.com | 45
LIPPERT COMPANY PROFILE<br />
to keep manufacturing when<br />
many others didn’t and I’m<br />
honestly very proud to say we<br />
kept the RV industry rolling in<br />
many ways.”<br />
It would be easy to think of<br />
Lippert as a corporate giant,<br />
given all this growth and<br />
all these acquisitions, but it<br />
remains a company with great<br />
morals and one that truly does<br />
care about its employees. A<br />
great example of that is that it<br />
doesn’t use the word employee<br />
at all. Everyone at Lippert is a<br />
team member or a team leader<br />
(there’s no managers) and<br />
huge effort goes into nurturing<br />
people and making their job feel<br />
like part of their life, not just a<br />
way to pay the bills.<br />
“Our leadership development<br />
might sound like the sort of<br />
thing every company says<br />
they do, but we truly believe<br />
in bringing our core values to<br />
▲ Lippert’s people are one of the company’s real success stories.<br />
life through our people,” says<br />
Jarod. “By identifying the core<br />
values that define us, we operate<br />
programs like our Dream<br />
Achiever <strong>–</strong> a personal coaching<br />
program that helps our team<br />
members achieve their dreams.<br />
Even if that is something as<br />
simple as wanting to own their<br />
own car <strong>–</strong> we work together<br />
with them to help them figure<br />
out how to get their finances<br />
straight and how to achieve that<br />
dream. We also have the Lippert<br />
Academy for Leadership, which<br />
builds upon the leadership<br />
development fundamentals<br />
that LCI has worked hard to<br />
embed throughout our company.<br />
The Academy serves external<br />
businesses, non-profits, and<br />
individuals with a variety<br />
of programs and offerings,<br />
including on-site training<br />
and leadership development<br />
programs, executive coaching,<br />
speaking engagements, and a<br />
two-day in-house leadership<br />
development experience.”<br />
All this speaks volumes to<br />
the fact that Lippert doesn’t<br />
just want to be a company that<br />
makes things, but one that<br />
improves the world in which<br />
we live. To learn more, visit<br />
www.lci1.com<br />
1956 1969 1970 1976 1988 1997<br />
The company<br />
is founded as<br />
B&L Industries<br />
by Larry Lippert<br />
(pictured) and Don<br />
Baldwin <strong>–</strong> initially<br />
manufacturing<br />
galvanised mobile<br />
home roofing. Don<br />
sold his shares to<br />
Larry a year later in<br />
1957.<br />
B&L’s expansion<br />
had been growing<br />
steadily with major<br />
acquisitions for a<br />
decade, eventually<br />
the name B&L<br />
Industries was<br />
dropped in favour of<br />
Lippert. The parent<br />
company remained<br />
LCI.<br />
46 | www.campingtradeworld.com<br />
The company<br />
began to heavily<br />
focus on steel<br />
manufacturing<br />
and continued to<br />
grow and expand,<br />
opening new<br />
facilities around the<br />
United States.<br />
Larry’s son Doug<br />
Lippert (pictured)<br />
becomes the<br />
president and<br />
CEO of LCI. The<br />
company opened<br />
more new plants in<br />
North Carolina and<br />
Texas at the same<br />
time.<br />
Lippert acquires<br />
the assets of its<br />
largest rival at<br />
the time Riblet<br />
Industries. LCI also<br />
formed a strong<br />
partnership with<br />
Skyline, providing<br />
all its mobile home<br />
chassis.<br />
A big year for LCI<br />
<strong>–</strong> Jason Lippert,<br />
son of Doug<br />
and grandson of<br />
Larry saw need<br />
for diversification<br />
and steered the<br />
company to start<br />
building its first<br />
travel trailer chassis<br />
line. LCI was then<br />
acquired by Drew<br />
Industries and<br />
so began LCI’s<br />
relationship with<br />
the RV industry.
COMPANY PROFILE LIPPERT<br />
A Force For Good<br />
A lot of companies of Lippert’s size<br />
do their fair share of charity work<br />
to support their local communities,<br />
but Lippert truly does consider<br />
this to be one of its core missions.<br />
Collectively, Lippert team members<br />
have spent more than 350,000<br />
hours volunteering at non-profit<br />
organisations and supporting<br />
charitable fundraising events. The<br />
company also gives back more than<br />
US$ 1million every year to support<br />
the needs of its communities <strong>–</strong> not<br />
just at its headquarters, but at all<br />
of its facilities around the United<br />
States, Europe and the rest of the<br />
world. It mainly focuses on causes<br />
that work with children and families<br />
in need, educational programs,<br />
community health and wellness<br />
and its own team members in crisis<br />
or illness.<br />
Jaron Lippert said: “We impact<br />
our communities not only through<br />
good business, but also through<br />
charitable giving and volunteer<br />
work. We encourage our team<br />
members to volunteer within their<br />
local communities to support<br />
health, safety, and happiness. Every<br />
year, we support hundreds of nonprofit<br />
organisations by donating<br />
our time and talents. Our culture of<br />
caring and generosity inspires us to<br />
create transformative social change,<br />
one helping hand at a time.”<br />
That generous and caring ethos<br />
has been recreated by Lippert’s<br />
various subsidiary companies<br />
in Europe <strong>–</strong> especially its Italian<br />
branch, where team go above and<br />
beyond.<br />
2000 20<strong>03</strong> 2004 2012 2013 2021<br />
LCI becomes<br />
an international<br />
company with the<br />
opening of a facility<br />
in Lindsey, Ontario,<br />
Canada.<br />
Jason Lippert<br />
(pictured) becomes<br />
the CEO of the<br />
company <strong>–</strong> the<br />
third generation<br />
of leadership from<br />
the family. The RV<br />
chassis production<br />
capacity was also<br />
expanded with<br />
the acquisitions of<br />
Quality Frames, We<br />
Shape and ET&T.<br />
LCI acquired LTM<br />
Manufacturing,<br />
marking the<br />
company’s entry<br />
into the RV<br />
accessory market.<br />
The company<br />
officially began<br />
its aftermarket<br />
sales division<br />
with a focus on<br />
retail aftermarket<br />
product offerings<br />
and marketing<br />
programs.<br />
Larry Lipert is<br />
introduced into the<br />
RV/MH Hall of Fame<br />
for his lifelong work<br />
and service to the<br />
industry. Meanwhile<br />
Jason Lippert<br />
became CEO of<br />
Drew Industries.<br />
LCI rebrands as<br />
simply Lippert <strong>–</strong><br />
the name now<br />
represents the<br />
company’s core<br />
line of RV and<br />
commercial<br />
products.<br />
www.campingtradeworld.com | 47
MOTORHOMES SECTOR SPOTLIGHT<br />
SECTOR<br />
SPOTLIGHT<br />
Motorhomes<br />
The motorhome in its many guises has been pushing a lot of the overall growth in<br />
the camping industry for some time now and that trend shows no signs of slowing<br />
down in the foreseeable future. Companies are expanding, supply is scarce, and<br />
innovation is being introduced on a regular basis.<br />
Photo: Chausson<br />
48 | www.campingtradeworld.com
SECTOR SPOTLIGHT MOTORHOMES<br />
M<br />
■uch of the growth that<br />
we have seen in the<br />
camping industry over<br />
the last five years or so has come<br />
from the motorhome segment.<br />
Where, perhaps 20 years ago the<br />
caravan or trailer was the king of<br />
leisure vehicles, it seems as though<br />
attitudes and tastes are changing<br />
on a global scale. Motorhomes of<br />
all shapes and sizes have become<br />
more popular options with<br />
their flexibility, their all-in-one<br />
nature and the advancements in<br />
technology and home comforts<br />
on board all believed to be<br />
some of the reasons behind the<br />
swing. A conscious effort has<br />
also been made by motorhome<br />
manufacturers to make units that<br />
fall under the 3,500kg weight<br />
limit, which makes them possible<br />
to be driven by a much wider<br />
range of people who have more<br />
recent driving licenses in many<br />
countries around Europe.<br />
For a lot of campers, the<br />
motorhome represents true<br />
freedom. The ability to have a<br />
motorhome on your drive or in<br />
your garage that is set-up and<br />
ready to go at a moment’s notice<br />
is half of the appeal <strong>–</strong> as is the<br />
fact that you can go camping in<br />
relative luxury.<br />
The general growth trend of<br />
motorhomes has been on a steady<br />
increase for the first ten years of<br />
this century. Between 2000 and<br />
2007, the figures showed healthy<br />
increases across Europe. The<br />
Global interest in Google search term ‘motorhome’ in last year<br />
100<br />
75<br />
50<br />
25<br />
5 JUL<br />
2020<br />
25 OCT<br />
2020<br />
financial crash of 2008 put the<br />
brakes on things for several years<br />
but by around 2014, increases had<br />
begun to return. In 2017, 2018<br />
and 2019 the sales figures for<br />
motorhomes saw some of their<br />
biggest increases ever in many<br />
countries around the world <strong>–</strong> and<br />
we all know what happened in<br />
2020 and beyond. It seems as<br />
though a product category that<br />
was already enjoying organic<br />
growth has been further enhanced<br />
by the pandemic and now looks<br />
set for a very bright short to<br />
medium-term future.<br />
A GLOBAL PRODUCT<br />
Motorhomes are manufactured<br />
all over the world. Europe is one<br />
particular hotbed with Germany<br />
being home to a huge array of<br />
brands that build motorhomes<br />
at all different levels of the price<br />
spectrum. From affordable units<br />
from the likes of Bürstner and<br />
Knaus, through to top-end names<br />
like Niessman+Bischoff <strong>–</strong> a broad<br />
spectrum of products are made<br />
here. Other European countries<br />
such as Slovenia and Poland are<br />
also significant producers of these<br />
kinds of leisure vehicles. In the<br />
United States, motorhomes are<br />
also hugely popular. Here we<br />
see much larger models than in<br />
Europe <strong>–</strong> Class A motorhomes<br />
here can be anywhere up to 45ft<br />
(13.7m) in length and often have<br />
more luxurious and well kitted out<br />
interiors than the average home.<br />
14 FEB<br />
2021<br />
6 JUN<br />
2021<br />
However, smaller motorhome<br />
styles such as Class B and Class<br />
C are becoming more and more<br />
popular here as the scramble<br />
to own a motorhome by the<br />
American public shows no signs<br />
of slowing. Motorhomes are also<br />
widely made in Asian nations such<br />
as China, Japan, and Korea and<br />
also in Australia and New Zealand<br />
too. The motorhome truly is a<br />
global phenomenon.<br />
BUZZING FOR THE FUTURE<br />
One significant challenge facing<br />
the future of the motorhome<br />
segment is the slow demise of<br />
the combustion engine. Due<br />
to their size and weight, many<br />
motorhomes have to have diesel<br />
engines, which are coming under<br />
increasing scrutiny, and in some<br />
countries, restrictions as the<br />
environmental consciousness<br />
of the world grows. It’s clear<br />
that diesel and petrol engine<br />
motorhomes are not a sustainable<br />
plan for the long-term future,<br />
which has led to some soul<br />
searching for many manufacturers.<br />
Electric vehicles are becoming<br />
more commonplace and more<br />
affordable to all <strong>–</strong> examples<br />
like the new Fiat E-Ducato<br />
will help with the smaller sizes<br />
of motorhomes available. But<br />
presently, there aren’t many real<br />
life solutions for huge coach built<br />
or Class A motorhomes to have<br />
alternative fuel systems. It is no<br />
doubt something we will see<br />
change over the coming years and<br />
there is also no doubt that it is one<br />
of the biggest challenges that the<br />
motorhome industry specifically<br />
faces. Expect to see exceptional<br />
efforts to reduce size and weight<br />
of motorhomes in the near future<br />
to make electric power a feasible<br />
option to move them around.<br />
Expect also to see other fuel<br />
alternatives enter the market as<br />
vehicle manufacturers pour huge<br />
amounts of money in research and<br />
development to sustain their longterm<br />
futures.<br />
THE STATISTICS<br />
28%<br />
The year-on-year growth<br />
of new motorhome<br />
registrations in Germany<br />
225,000<br />
Motorhomes are on the<br />
road in the UK (estimated)<br />
24,131<br />
New motorhomes<br />
registered in the USA in 2021<br />
up to and including May.<br />
$88,500<br />
Estimated average cost of a<br />
new motorhome.<br />
10.8%<br />
The percentage increase<br />
of new motorhomes sold<br />
worldwide from 2019 to 2020.<br />
Top five countries with<br />
highest Google search<br />
interest for the term<br />
‘motorhome’ in 2020<br />
United Kingdom<br />
New Zealand<br />
Australia<br />
Argentina<br />
Ireland<br />
www.campingtradeworld.com | 49
MOTORHOMES SECTOR SPOTLIGHT<br />
Photo: Hymer<br />
▲ Motorhome users now demand smart connectivity to control aspects of their motorhome <strong>–</strong> such as the Hymer Connect App.<br />
It is no longer acceptable for customers to simply be buying a place<br />
to sleep while they are away travelling, they want home comforts.<br />
TRENDING<br />
Size really does matter when it<br />
comes to motorhomes in recent<br />
times, but perhaps not in the<br />
way you’d think. Sure, the market<br />
for huge Class A motorhomes<br />
is still strong, particularly in<br />
countries with the infrastructure<br />
to handle such mobile giants like<br />
Canada or the United States.<br />
But in Europe, and maybe also<br />
North America a little too, there<br />
is a trend for trying to make<br />
motorhomes more compact, more<br />
nimble and more lightweight. The<br />
perfect example of that can be<br />
seen in the Chausson X550 <strong>–</strong> a<br />
vehicle the French brand actually<br />
claims is a cross between a van<br />
and a motorhome <strong>–</strong> that at just<br />
5.99m in length, 2.10m wide and<br />
2.75m tall is a perhaps the first<br />
motorhome you could call a ‘super<br />
mini’. Chausson hasn’t made<br />
this motorhome by accident, it is<br />
following the trends. Consumers<br />
are looking for something with<br />
the comfort of a motorhome<br />
but not as bulky for a number<br />
of reasons. First off is weight.<br />
In many European countries<br />
you need a special additional<br />
license to drive a vehicle over<br />
3,500kg <strong>–</strong> so more and more<br />
motorhome brands are trying to<br />
make vehicles that come under<br />
this weight limit so that their<br />
potential customer base remains<br />
as large as possible. Another<br />
reason for this push towards<br />
smaller and lighter motorhomes<br />
is that with each passing year<br />
more new people enter the world<br />
of motorhome ownership, which<br />
can be daunting. The idea of<br />
driving a huge home on wheels<br />
is made far less intimidating if<br />
said motorhome appears to be as<br />
small as it can be, agile and easy<br />
to drive.<br />
Besides the size and shape<br />
of motorhomes, another aspect<br />
of the market that is a current<br />
trend is that of improved onboard<br />
technology. It is no longer<br />
acceptable for customers to<br />
simply be buying a place to sleep<br />
while they are away travelling,<br />
they want home comforts.<br />
Not only does this technology<br />
apply to the living area of the<br />
van <strong>–</strong> the ability to control<br />
heating, lighting, music and<br />
other on-board entertainment<br />
with mobile apps <strong>–</strong> but also to<br />
the driver’s cab. More and more<br />
technology is being applied<br />
here to make driving the vehicle<br />
more enjoyable and comfortable,<br />
including everything from<br />
Bluetooth connection to satellite<br />
navigation beamed into you via a<br />
head-up display. As technology<br />
advances, as already mentioned,<br />
expect to see more technology<br />
applied to the motorhomes<br />
of the future, especially if<br />
they become electric-powered<br />
vehicles. Think more advanced<br />
batteries, charging points and<br />
even solar panels to keep things<br />
moving for longer.<br />
Motorhomes look to continue<br />
to outsell caravans as the most<br />
popular form of leisure vehicle<br />
in Europe for some time to<br />
come <strong>–</strong> it is a trend that has<br />
been occurring for the best part<br />
of 20 years and shows no signs<br />
of slowing. The main threat<br />
to traditional motorhomes is<br />
that the craving for smaller<br />
and smaller camping vehicles<br />
means that campervans are now<br />
their main rivals for market<br />
dominance. However, there will<br />
always be a demographic for<br />
whom, a good-sized motorhome<br />
is the perfect way to enjoy a<br />
camping holiday.<br />
50 | www.campingtradeworld.com
SECTOR SPOTLIGHT MOTORHOMES<br />
INDUSTRY INSIGHTS<br />
CÉCILE KLAERNER,<br />
EXPORT MANAGER AT<br />
NIESMANN+BISCHOFF<br />
Photo: Niesmann+Bischoff<br />
“We’ve experienced a continuous growth of our sales since we have launched our new exterior<br />
design back in 2013, but the peak came definitely in 2019. Because of the pandemic and its<br />
restrictions, a lot of people decided to go back to their first love <strong>–</strong> camping <strong>–</strong> and rediscover<br />
their own country in a safe way. On the other side the number of completely new customers <strong>–</strong><br />
first motorhome <strong>–</strong> has been growing, which is really unusual in the luxury segment we are in.<br />
“We think it [this trend] will continue. Of course, not in these crazy dimensions, which would be<br />
impossible to handle for all our suppliers.<br />
“With the pandemic many people are coming back to true values, back to the will of spending<br />
more time in the nature, with family and friends instead of flying from one event to the<br />
next one. And they appreciate being more spontaneous, enjoying every single day of their<br />
leisure time without having to book flights, hotels and so on. There is a new awareness for<br />
environment as well.<br />
“The main [buying trend] evolution is that modern buyers are spending more time online<br />
before visiting dealers. Since we have launched interactive tours with 360° recordings and<br />
a detailed and self-explaining configurator on our website, the number of inquiries keeps<br />
growing. When customers visit their dealer, they know exactly what exists on the market and<br />
what they want.<br />
“Major trends we have been experiencing in the last few years at Niesmann+Bischoff are selfsufficiency,<br />
driving safety and individuality. People want larger tanks for fuel, water, toilet and<br />
gas, lithium equipment for an independency of up to nine days… One of the reasons why our<br />
Flair models in the 7.5 t. weight category are so much in demand in the last months is one<br />
related to the safety on the road: the only motorhome of the industry on IVECO Daily 70 C<br />
chassis with airbags!<br />
“Modern buyers enjoy individuality and want to make their motorhome <strong>–</strong> as their house <strong>–</strong><br />
unique: they combine leather seat cushions with textile backrest cushions, they choose a<br />
different furniture décor in the bedroom than in the living room and they individualise the<br />
exterior look of their motorhome with a striping in different colours.<br />
“The motorhome market has to reach the coming generations, their ideas of motorhome<br />
design their desire of sustainability and environmental protection.<br />
Renewable energy for the base vehicle and the living space will be crucial in the development<br />
as well as the use of ecological materials for the construction of the body. The motorhome of<br />
the future is a challenge, which Niesmann+Bischoff <strong>–</strong> already known for our striking design and<br />
high technology <strong>–</strong> will face in due time and without compromise.”<br />
www.niesmann-bischoff.com<br />
www.campingtradeworld.com | 51
MOTORHOMES SECTOR SPOTLIGHT<br />
BUSINESS CONNECTIONS<br />
The motorhome market is a large<br />
sector of the camping market that<br />
offers vehicles ranging from the<br />
simple and affordable through<br />
to the luxurious and expensive.<br />
They offer campers a real sense<br />
of freedom and exploration<br />
and are often used paired with<br />
other activities such as hiking,<br />
cycling and kayaking, to name<br />
just a few. They are a truly global<br />
product, so with that in mind,<br />
here’s a snapshot of 50 companies<br />
that could help you make a<br />
meaningful international business<br />
connection…<br />
Photo: Chausson<br />
▲ Motorhome accessories are<br />
an essential part of the market<br />
ACCESSORIES<br />
This is a huge market in<br />
motorhomes <strong>–</strong> not only OEM<br />
products that are made and<br />
then used by motorhome<br />
manufacturers (think doors, air<br />
conditioning, walls, windows,<br />
fly screens, steps, bike racks etc),<br />
but also sold at retail level in the<br />
aftermarket. The sheer size and<br />
versatility of a motorhome leaves<br />
it wide open to a huge collection<br />
of accessories that can be bought<br />
at OEM or retail level <strong>–</strong> and<br />
that’s before you even think about<br />
add-ons such as awnings. The<br />
business opportunities in the<br />
motorhome sector a wide-ranging<br />
and so are the companies that<br />
could help you make the most of<br />
those opportunities.<br />
MOTORHOME BRANDS<br />
Airstream<br />
www.airstream.com<br />
Adria<br />
www.adria-mobil.com<br />
Apollo<br />
www.apollocamper.com<br />
Auto-Sleepers<br />
www.auto-sleepers.com<br />
Auto-Trail<br />
www.auto-trail.co.uk<br />
Bailey of Bristol<br />
www.baileyofbristol.co.uk<br />
Benimar<br />
www.benimar.es<br />
Bürstner<br />
www.buerstner.com<br />
Carthago<br />
www.carthago.com<br />
Chausson<br />
chausson-motorhomes.com<br />
Dethleffs<br />
www.dethleffs.de<br />
Elddis<br />
www.elddis.co.uk<br />
Eura Mobil<br />
www.euramobil.de<br />
Frankia<br />
www.frankia.com<br />
Giottiline<br />
www.giottiline.com<br />
Hobby<br />
www.hobby-caravan.de<br />
Hymer<br />
www.hymer.com<br />
Jayco<br />
www.jayco.com.au<br />
Kabe<br />
www.kabe.se<br />
Kea Motorhomes<br />
www.keamotorhomes.com<br />
Knaus<br />
www.knaus.com<br />
52 | www.campingtradeworld.com
SECTOR SPOTLIGHT MOTORHOMES<br />
Photo: Bailey of Bristol<br />
PARTS & ACCESSORIES<br />
Alphaseats<br />
www.alphaseat.de<br />
AL-KO<br />
www.al-ko.com<br />
CaraControl<br />
www.caracontrol.eu<br />
Dometic<br />
www.dometic.com<br />
Horrex<br />
www.horrex.nl<br />
Liontron<br />
https://liontron.com<br />
Lippert<br />
www.lci1.com<br />
Miriad Products<br />
www.miriad-products.com<br />
Ofolux<br />
www.ofolux.it<br />
Laika<br />
www.laika.it<br />
Roller Team<br />
www.rollerteam.it<br />
Wingamm<br />
www.wingamm.com<br />
Teleco<br />
www.telecogroup.com<br />
Malibu<br />
www.malibu-carthago.com<br />
STX Motorhomes<br />
www.stxmotorhomes.com<br />
Winnebago<br />
www.winnebago.com<br />
TenHaaft<br />
www.ten-haaft.com<br />
Mobilvetta<br />
www.mobilvetta.it<br />
Swift<br />
www.swiftgroup.co.uk<br />
Thetford<br />
www.thetford-europe.com<br />
Morelo<br />
www.morelo-reisemobile.de<br />
Niessman+Bischoff<br />
www.niesmann-bischoff.com<br />
Pilote<br />
www.pilote.fr<br />
Rapido<br />
www.rapido-camping-car.fr<br />
Talvor<br />
www.talvor.com<br />
Thor Motor Coach<br />
www.thormotorcoach.com<br />
Tiffin Motorhomes<br />
www.tiffinmotorhomes.com<br />
Weinsberg<br />
www.weinsberg.com<br />
*Note: We know this isn’t<br />
every company that deals<br />
in tents on the planet, but<br />
we hope you can make<br />
a meaningful business<br />
connection through it. If you<br />
feel we’ve missed you out,<br />
contact us today to talk about<br />
editorial opportunities.<br />
Truma<br />
www.truma.net<br />
Solbio<br />
www.getsolbio.com<br />
SuperSprings International<br />
www.supersprings.com<br />
www.campingtradeworld.com | 53
SUSTAINABLITY BECOME A BETTER BUSINESS<br />
BECOME<br />
A BETTER<br />
BUSINESS<br />
Creating genuine<br />
sustainability<br />
Sustainability is more than just a buzzword in modern business, it’s something to build a<br />
business on. But being authentic with your efforts and not just using them as a PR stunt is<br />
the only real way to gain benefits and make an actual difference, says our marketing guru.<br />
■ Y<br />
ou might be sick to death<br />
of hearing about eco this<br />
or sustainability that <strong>–</strong><br />
but that’s actually a good thing.<br />
It means that so many companies<br />
are making those things a part of<br />
their company ethos or business<br />
plans that it could really be<br />
making a difference. After many<br />
years of awareness campaigns by<br />
many different companies and<br />
media, the environment is finally<br />
being taken seriously in business.<br />
No longer is having a green<br />
message just something you can<br />
put out there to try and appeal to<br />
a wider audience, it’s something<br />
consumers increasingly expect<br />
and seek out. It has to be genuine.<br />
As businesses, as employees and<br />
as consumers, we all care much<br />
more about the environment<br />
than we ever have. That doesn’t<br />
necessarily mean we’re all doing<br />
it completely right or that we’re<br />
all doing the absolute maximum<br />
we can, but it’s a start. And if a<br />
start is where you find yourself<br />
with your company or with your<br />
life <strong>–</strong> wanting to lead a personal<br />
and professional lifestyle with a<br />
softer footprint <strong>–</strong> then it can be<br />
daunting. What’s fantastic about<br />
green movements is that you only<br />
need to make a few small changes<br />
and that can start adding up to<br />
make a real difference.<br />
The best place to start is by<br />
taking a bird’s eye view of your<br />
company and its processes. Are<br />
they as efficient as they could be?<br />
Is there unnecessary waste? What<br />
can you do better? By taking a<br />
holistic view of your company<br />
54 | www.campingtradeworld.com
BECOME A BETTER BUSINESS SUSTAINABLITY<br />
you can spot the areas where<br />
small improvements can be made.<br />
Could you source your energy<br />
from more sustainable sources?<br />
Could you recycle waste material<br />
more? Could you contribute<br />
some of your financial wealth to<br />
eco projects? Not that long ago,<br />
these were questions not many<br />
businesses asked themselves,<br />
and if they did, it was for purely<br />
selfish reasons. However, in the<br />
modern world, if you don’t care<br />
about your company’s impact<br />
on the environment, you are in<br />
a shrinking and increasingly<br />
isolated minority. The very nature<br />
of the camping industry means<br />
that many of the companies<br />
within it are run by people who<br />
love the outdoors and nature, and<br />
subsequently care about both very<br />
deeply. You don’t have to look<br />
around much to see examples<br />
of that <strong>–</strong> from huge multinational<br />
companies down to<br />
small start-ups <strong>–</strong> almost everyone<br />
in this industry has their focus<br />
firmly fixed on making it more<br />
sustainable.<br />
The most important things<br />
to be when thinking about<br />
sustainability are genuine,<br />
authentic and proactive. You<br />
have to really want to make a<br />
difference and then making small<br />
sacrifices to achieve eco goals<br />
will become easier. You also have<br />
to seek out the opportunities<br />
and the ideas, they won’t come<br />
to you (at least not for a long<br />
time). Time taken to sit down<br />
and examine your business and<br />
its impact on the environment is<br />
time well spent, not just for today<br />
but for tomorrow too.<br />
ECO FACTS AND FIGURES<br />
3 planets<br />
Would be required to provide the natural resources current<br />
lifestyles require if the global population reaches 9.7billion by<br />
2050, as predicted<br />
US$120b<br />
Is the annual saving the<br />
world would make if<br />
everyone switched to energy<br />
efficient lightbulbs<br />
85.9b<br />
Is the global material<br />
footprint in metric tons<br />
35%<br />
Is the estimated increase<br />
in the global motor vehicle<br />
stock since 2002.<br />
20%<br />
Or less of all electronic waste<br />
was recycled between 2010<br />
and 2019<br />
79 countries<br />
(Plus the European Union) have reported at least one policy<br />
to report sustainable consumption and production since the<br />
COVID-19 pandemic.<br />
▲ Something as simple as a tree planting initiative, or even<br />
contributing financially to one, is a great starting point.<br />
* All stats from the United Nations Responsible Consumption<br />
and Production program<br />
www.campingtradeworld.com | 55
SUSTAINABLITY BECOME A BETTER BUSINESS<br />
6 tips to help you run a greener business...<br />
Reduce, reuse and recycle<br />
One of the most obvious ways in which<br />
to reduce your impact is to reuse and<br />
recycle things as much as possible. Try<br />
to discourage the ‘one-use’ mentality<br />
in your workplace <strong>–</strong> before you even<br />
think about throwing something into<br />
trash and landfill, carefully consider if it<br />
can be reused or repurposed somehow.<br />
It’s not always possible, but with a<br />
little creative thinking you might be<br />
able to use those aluminium offcuts<br />
for something else, even if it’s just<br />
something around the workshop. Even<br />
something as simple as going paperless<br />
with documents can make a huge<br />
difference in an office or factory.<br />
For those things that simply have to<br />
be thrown away, make sure you recycle<br />
them however you can. Talk to your local<br />
or national authorities about the correct<br />
ways to dispose of and recycle materials<br />
<strong>–</strong> it’s often much easier than you expect.<br />
To go that extra step further, consider<br />
whether you can make use of waste<br />
materials and recycle them into new<br />
products yourself.<br />
Keep it homemade<br />
One of the worst contributors to climate<br />
change is the way products and materials<br />
are constantly shipped around the globe.<br />
To help reduce your part in this impact,<br />
why not consider using more materials<br />
from your own country where possible?<br />
Of course, a lot of the time you have to<br />
source parts or materials or even the<br />
whole manufacturing process overseas,<br />
but if you can reduce your dependency<br />
on that even just 10 per cent, it will make<br />
a difference. Try and make things in your<br />
own country with your own country’s<br />
materials and you will drastically reduce<br />
your carbon footprint.<br />
If it’s broke, fix it<br />
One really simple change almost every<br />
company can make in order to reduce<br />
waste is to offer a repair service to your<br />
customers. Whether it’s an outdoor<br />
jacket, a tent or even the fixtures in a<br />
caravan, by offering a repair service you<br />
will be encouraging your customers<br />
to keep their old gear and get it fixed<br />
rather than buying something new and<br />
throwing the existing one away. This<br />
might seem counter-intuitive from a new<br />
product sales point of view, but actually<br />
it can build real loyalty with customers<br />
for your brand. You don’t have to do it for<br />
free <strong>–</strong> most consumers are happy to pay<br />
a small fee to get something fixed rather<br />
than fork out for a new one. By creating<br />
a positive experience in fixing someone’s<br />
product, you are also creating a warm<br />
feeling towards your brand <strong>–</strong> because you<br />
helped a consumer do something that<br />
makes them feel like they’re doing their<br />
bit. Making a customer feel good about<br />
themselves has zero downsides, so what<br />
are you waiting for?<br />
56 | www.campingtradeworld.com
BECOME A BETTER BUSINESS SUSTAINABLITY<br />
Offset<br />
In many instances we simply have<br />
to do things that aren’t great for the<br />
environment. We can’t always use<br />
sustainable energy, sometimes there is<br />
waste, some products are just simply not<br />
very eco. In those cases, the best thing<br />
you can do as a company is to offset<br />
the harm. There are many different tree<br />
planting initiatives out there, which you<br />
can contribute to, or perhaps you could<br />
just consider making contributions or<br />
donations to other charitable causes<br />
that do good for the environment.<br />
Even donating the rejects from your<br />
production line is a great way to offset.<br />
Second-hand success<br />
The second-hand market is already<br />
something that thrives in leisure vehicles,<br />
but it is something we could all pay more<br />
attention to. By focussing on how we<br />
can sell second-hand products that are<br />
already out there in the world, we will<br />
be reducing the new products made<br />
and subsequently waste. Of course,<br />
there will always be new products, but<br />
by having a focus on how you can help<br />
people find second-hand alternatives,<br />
you’ll be helping significantly. You’ll be<br />
extending the life of products already<br />
out there in the world and reducing<br />
waste significantly, while also potentially<br />
attracting a new demographic of<br />
customer who can’t afford to buy brandnew<br />
items all the time. You could even<br />
offer discounts to those customers<br />
buying new products if they trade in their<br />
old ones.<br />
Promote your efforts<br />
Whatever you are doing in terms<br />
of sustainability or improving your<br />
company’s relationship with the<br />
environment, make sure you shout<br />
about it. Marketing what you are doing<br />
is essential, but it’s not as easy as it<br />
used to be. Sadly many companies who<br />
have jumped on the ‘greenwashing’<br />
bandwagon are just trying to reap the<br />
kudos of being green without actually<br />
making many significant changes.<br />
This means consumers can be a little<br />
desensitised to green messaging. The<br />
way around that is to be absolutely as<br />
transparent as you possibly can be. One<br />
of the best examples in the world of this<br />
is outdoor clothing brand Patagonia.<br />
On their website you can see where<br />
every single product they sell is made,<br />
by whom and using what. This shows<br />
there’s nothing to hide, and while even<br />
Patagonia would admit they still have<br />
a ways to go in terms of being perfect<br />
environmentally, by being honest they<br />
are showing they’re doing everything<br />
they can at this moment in time.<br />
www.campingtradeworld.com | 57
MAKING CONTACT<br />
SUPERSPRINGS<br />
TRAILER SUMO SPRINGS<br />
100 per cent made in the USA, Trailer<br />
SumoSprings are manufactured using microcellular<br />
polyurethane and are designed to<br />
remove sway and vibration from your trailer.<br />
They are a zero-maintenance, airless air<br />
spring that increases overall driver control<br />
and comfort when towing. They have a<br />
lifetime warranty and are guaranteed to<br />
make your journey better.<br />
www.superspringsinternational.com<br />
LIPPERT<br />
R-BIKE<br />
Desiged to hold two e-bikes, which are fast becoming a<br />
hugely popular accessory for consumers who love camping in<br />
campervans, caravans and motorhomes, the R-Bike can also hold<br />
three traditional pedal bikes. Flexible in its use, the R-Bike can be<br />
used to mount an original line of Lippert storage accessories and<br />
was designed to use the most popular bike carrier attachments in<br />
the market today.<br />
www.lci1.com<br />
www.lippertcomponents.eu<br />
SITKA<br />
KELVIN<br />
AEROLITE<br />
30 SLEEPING<br />
BAG<br />
Billed as the sleeping<br />
bag that never sleeps,<br />
the Kelvin Aerolite 30<br />
from American brand<br />
Sitka has a jacket-like<br />
design that includes<br />
zippered, functional<br />
armholes, contoured<br />
shoulders and hood<br />
and a centre-front,<br />
two-way zipper. It’s<br />
a sleeping bag and<br />
a multi-functional<br />
piece of outerwear in<br />
one. It benefits from<br />
PrimaLoft Synthetic<br />
Gold Insulation<br />
and Cross Core<br />
technology.<br />
www.sitkagear.com<br />
FABSIL<br />
UNIVERSAL PROTECTOR UV<br />
A product that helps to prolong the life of tents,<br />
awnings and outdoor clothing, Fabsil Universal<br />
Protector is an easy-to-apply, paint-on waterproofing<br />
treatment formulated to restore water-repellency<br />
and add UV protection. You can buy it in three sizes<br />
of container <strong>–</strong> 1ltr, 2.5ltr and 5ltr. It makes a great<br />
add-on sale to anyone buying a tent or awning and<br />
also encourages people to extend the life of their<br />
products rather than just throwing them away.<br />
www.fabsil.com<br />
58 | www.campingtradeworld.com
MAKING CONTACT<br />
MSR<br />
GUARDIAN GRAVITY PURIFIER<br />
The Guardian Gravity Purifier has you covered with safe<br />
water around the world, removing viruses, bacteria,<br />
protozoa, sediment and microplastics hands-free. Simply<br />
hang it while you go about your tasks at the hostel,<br />
basecamp or campsite <strong>–</strong> its 10ltr reservoir supports the<br />
daily water needs of multiple people. Originally designed<br />
to protect servicemembers in the field, this rugged purifier<br />
handles the abuse of travel and meets the NSF P248<br />
military testing standard.<br />
www.msrgear.com<br />
BALLISTOL<br />
UNIVERSAL OIL<br />
Ballistol’s Universal Oil can be used effectively<br />
to maintain metal, wood, leather, rubber,<br />
synthetic material, skin, animal coats and<br />
much more. Widely used in the handicraft,<br />
agriculture, household, gardening, vehicles,<br />
fishing, hunting, shooting sports and general<br />
outdoors, this has almost unlimited uses in<br />
camping and RVs.<br />
www.ballistol.eu<br />
SNOW PEAK<br />
TAKIBI FIRE AND GRILL<br />
Durable, well-designed and packable, this excellent campsite fireplace is<br />
perfect for setting up a warming fire no matter where you pitch. It is strong<br />
yet lightweight and supplies with its own pack and carry bag, baseplate to<br />
protect grass and even a grill so you can actually use the fire too cook with as<br />
well as to stay warm. We first saw this at the National <strong>Camping</strong> Show in the<br />
UK and we like it a lot.<br />
www.snowpeak.com<br />
OUTWELL<br />
MOVIE SCREEN<br />
Never miss the big match again, or enjoy<br />
a movie night on the campsite with this<br />
excellent, portable movie screen from<br />
Outwell. Made form technical cotton, the<br />
screen is specially treated to prevent light<br />
penetration so you can sure of a clear and<br />
bright picture wherever you set it up. Works<br />
just as well in a tent or on the inside of your<br />
caravan.<br />
www.outwell.com<br />
www.campingtradeworld.com | 59
MAKING CONTACT<br />
LAIKA<br />
ECOVIP<br />
Recent recipient of the reddot Design Award with<br />
its space compact model, the Ecovip range of<br />
motorhomes from Laika is growing in popularity<br />
around Europe. With stylish design and a host of<br />
exciting features such as TV compartment, dropdown<br />
bed completely integrated in the wall unit<br />
line, underseat storage, the Ecovip has a lot going<br />
for it. It also features unrivalled insulation thanks to<br />
the XPS foam used in the walls and roof.<br />
www.laika.it<br />
ROLLER TEAM<br />
PEGASO 590<br />
This compact yet capable motorhome promises a<br />
whole host of features for an affordable price. It is one<br />
of the few Class A motorhomes under 6m in length<br />
and provides easy-to-drive performance and smart,<br />
space-saving ideas inside. The four-berth 590 features<br />
a spacious rear washroom, L-shaped kitchen area and<br />
drop-down double bed.<br />
www.rollerteammotorhomes.co.uk<br />
FENDT-CARAVAN<br />
TENDENZA<br />
The 2022 version of Fendt-Caravan’s hugely popular Tendenza<br />
range of caravans brings four new well-thought-out floorplans that<br />
the company says are perfect for design lovers. With a distinctive<br />
exterior design, the caravan also features TFT touch control panel,<br />
oven with barbecue function, Truma gas heater, clevel lighting in<br />
the wardrobes and by the awning rail, and practical lowered entry<br />
with carpet.<br />
www.fendt-caravan.com<br />
KNAUS<br />
VAN TI 640 MEG VANSATION<br />
This new incarnation of an already popular motorhome is now based<br />
on the MAN TGE vehicle and offers a super large interior thanks<br />
to the FoldXpand rear design and MAN chassis. The motorhome<br />
includes smooth sheet metal side walls, 17” MAN light alloy wheels,<br />
air conditioning, electrically adjustable and heated side view mirrors,<br />
insect protection door, navigation system, awning, TV, ambient<br />
lighting, bed extension for reclining area, water filter system, Truma<br />
iNet system, Truma CP‐Plus digital heating control panel, rear view<br />
camera, fatigue detection, cruise control with speed limiter.<br />
www.knaus.com<br />
58 | www.campingtradeworld.com
MAKING CONTACT<br />
BÜRSTNER<br />
LYSEO GALLERY<br />
German motorhome expert Bürstner has come up with a new<br />
concept with its Lyseo Gallery <strong>–</strong> the first motorhome model to unite<br />
the advantages of a coachbuilt/low profile motorhome with those of<br />
an over-cab bed/alcove model. When the vehicle is moving, the upper<br />
level is lowered; the vehicle then has the same silhouette as a low profile<br />
coachbuilt and is considerably more streamlined than ordinary overcab<br />
bed models, which saves fuel. Once parked up, the front part of the<br />
roof can then simply be elevated with the aid of compressed air and a<br />
specially developed air chamber system in next to no time.<br />
www.buerstner.com<br />
AIRSTREAM<br />
INTERSTATE 24X<br />
Built on the same powerful, capable Mercedes-Benz Sprinter<br />
Van chassis as its Airstream touring coach cousins, the<br />
Interstate 24X has a 3.0L V6 Turbo Diesel engine that packs<br />
188 horsepower and 325 lbs of torque. It’s six rugged wheels<br />
and dirt-road-ready tires make it ideal for taking off-road<br />
while its excellent power means it can handle challenging<br />
terrain and tow up to 5,000lbs. When you place the backrests<br />
between the benchseats you can create one of the largest<br />
beds in any Class B motorhome.<br />
www.airstream.com<br />
HOBBY<br />
BEACHY<br />
A brand-new caravan for 2022 from German brand Hobby, the<br />
Beachy is an entry level unit designed to be affordable and<br />
adaptable to holidays <strong>–</strong> whatever the family size. There are three<br />
floorplans available with the largest able to sleep four adults or<br />
families of two adults and three children. The simplified caravan<br />
has no washroom (though it does have a sink), and a small<br />
kitchen with cool box and the possibility to add a cooking hob.<br />
www.beachy.de<br />
WESTFALIA<br />
COLUMBUS 600D<br />
All the style and quality you have come to<br />
expect from German firm Westfalia is available<br />
on the popular and reliable Fiat Ducato with<br />
the Columbus 600D. At just 5.99m in length,<br />
the motorhome is nimble and easy to drive but<br />
has a host of great interior features including<br />
convenient slide-out kitchen, large rear double<br />
bed and plenty of smart storage solutions.<br />
www.westfalia-mobil.com<br />
www.campingtradeworld.com | 59
MAKING CONTACT<br />
FIAT<br />
NEW DUCATO<br />
In its 40th anniversary year, the latest incarnation of the Fiat Ducato<br />
was recently revealed, retaining the things that has helped make it<br />
one of the most successful leisure vehicle base vehicles ever but with<br />
new style and features. Fiat has pulled out all the stops in terms on<br />
on-board technology and driver comfort and has also improved the<br />
performance and lowered the CO2 emissions significantly too.<br />
www.fiatprofessional.com<br />
SIERRA DESIGNS<br />
NIGHT CAP<br />
The zipperless design of<br />
the Sierra Night Cap with<br />
oversized comforter<br />
makes it lighter,<br />
easier to get in and<br />
out of, and less<br />
restrictive when<br />
you’re inside it. It also<br />
features a patented<br />
self-sealing foot vent, that<br />
provides quick and easily<br />
ventilation if you get too hot.<br />
The Night Cap also features<br />
recycled synthetic insulation<br />
that reduces the product’s<br />
environmental impact but<br />
also offers excellent warmth<br />
when needed. The sleeping<br />
bag is available in three<br />
versions: 20°, 20° Women’s<br />
version and 35°.<br />
www.sierradesigns.com<br />
WILD COUNTRY<br />
ZONDA 4EP<br />
Perfect for smaller families or couples the Zonda 4EP has all the<br />
great features of our inflatable tents in a more compact version. The<br />
smaller dimensions allow the use of 10cm diameter Air Flex poles that<br />
contribute to a smaller packed size. If you are looking at 4 man air<br />
tents then the Zonda 4 EP is an ideal choice and great for weekend<br />
getaways as well as longer holidays.<br />
www.terra-nova.co.uk<br />
TELECO<br />
SILENT PLUS 8100H<br />
Italian RV component firm Teleco has revealed a new<br />
Silent Plus 8100H air conditioner that replaces the<br />
previous Silent 8400H and Silent 7400H models in its<br />
range. The new Plus versions offering never-beforeseen<br />
performance and ergonomics including a new<br />
internal diffuser and a much more overall compact<br />
design. The Silent Plus 8100 uses the R32 coolant, in line<br />
with a Teleco environmental policy that has seen all air<br />
conditioners use this gas since 2020.<br />
www.telecogroup.com<br />
62 | www.campingtradeworld.com
MAKING CONTACT<br />
ESVO<br />
MANDAN<br />
ESVO Excellent Light-weight Cotton Tents are made for an<br />
adventurous outdoor life and experience. The ideal tents for the<br />
wanderer, backpacker, or biker, who expects a long lifetime of a tent.<br />
The cotton has been impregnated with an anti-mould and anti-dirt<br />
treatment. It also dries very easily but must be aired at short notice.<br />
The ventilating characteristics make it comfortable to sleep and stay.<br />
www.esvocampingshop.com<br />
CAMPINGAZ<br />
ATTITUDE 2GO CV<br />
For 2021, <strong>Camping</strong>az has taken the Attitude range to the<br />
next level with the introduction of the Attitude 2go CV. This<br />
gas barbecue offers the same combination of sleek styling<br />
and pioneering, precision cooking as the larger Attitude<br />
barbecues, yet is more compact and lightweight so it can<br />
be easily transported to your favourite outdoor cooking<br />
spot. Light yet powerful, the Attitude 2go CV benefits from<br />
perfectly even heat distribution across the entire cast iron<br />
cooking surface thanks to the updated Blue Flame stainless<br />
steel burner and <strong>Camping</strong>az’s Even Temp technology.<br />
www.campingaz.com<br />
LIPPERT<br />
SOLID STANCE STEP STABILIZER KIT<br />
A hugely popular product to enhance RVs <strong>–</strong> the Lippert Solid<br />
Stance Step Stabalizer kit is now available to dealers and<br />
warehouse distributors as an retail-ready aftermarket kit. By<br />
grounding the bottom step, the Solid Stance improves stability<br />
and convenience on all current Lippert double and triple steps as<br />
well as several competitors’ double and triple steps.<br />
www.lci1.com<br />
GRANGER’S<br />
TENT + GEAR CARE KIT<br />
With more emphasis than ever on repairing<br />
and re-using old kit, Granger’s is in the<br />
perfect position to sell plenty of this handy<br />
tent care kit. Included in the smartlypackaged<br />
box are three products: Granger’s<br />
Tent + Gear cleaner, its Tent + Gear Repel<br />
waterproofing product and an expanding<br />
sponge. All of this can help people extend<br />
the life of tents they thought were maybe<br />
resigned to landfill <strong>–</strong> win, win.<br />
www.grangers.co.uk<br />
www.campingtradeworld.com | 63
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