Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
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BASE CAMP<br />
INDUSTRY INSIDERS<br />
IN THIS ISSUE<br />
▲ With an increase in caravan users comes an increase in the need for education about safety.<br />
SAFETY FIRST<br />
With more and more leisure<br />
vehicles on the world’s roads<br />
than ever before, there is a<br />
heightened awareness on road<br />
safety that should go hand-inhand<br />
with that. In Australia,<br />
that’s something it’s the<br />
Caravan Industry Association of<br />
Australia and Australian Road<br />
Safety Foundation are only too<br />
aware of. The two organisations<br />
recently revealed some research<br />
that discovered that two of three<br />
road deaths in Australia occur<br />
on its regional roads, which<br />
also happen to be the roads<br />
that 89 per cent of camping<br />
trips need to use. “Our research<br />
also indicates that Sundays<br />
and Mondays when people are<br />
potentially returning home from<br />
their camping trip, maybe tired<br />
after a big camping trip they<br />
are more at risk, so once again,<br />
plan your trip, ensure you are<br />
rested and don’t rush. The roads<br />
will be busy as other campers<br />
return home,” advises Keelan<br />
Howard, general manager of<br />
marketing and communications<br />
at Caravan Industry Association<br />
of Australia.<br />
DIGITAL INFLUENCE<br />
EXPANDING SHOWS<br />
After a year of having to attend<br />
many trade shows and events<br />
virtually, it seems that some<br />
organisers have decided that<br />
at least some aspects of that<br />
enforced digitisation should<br />
be here to stay. The Glamping<br />
Show recently held its usual<br />
event in the UK, but decided<br />
to make a full programme of<br />
seminars available online for<br />
a month-long period after the<br />
show. For a small fee, interested<br />
parties could watch a full<br />
schedule of live seminars online<br />
to get even more value from the<br />
show if they attended, or to get<br />
an insight into the hot topics<br />
they missed if they didn’t. This<br />
is a trend we will likely see more<br />
and more of as the years go by.<br />
Digital additions to shows can<br />
make a real difference, it’s just a<br />
pity it took mass cancellation of<br />
events to come up with some of<br />
the good stuff.<br />
▲ Digital expansion to trade shows is fast becoming the norm.<br />
Benjamin Baur is the CEO<br />
of caravan and RV door<br />
manufacturing expert<br />
Konrad Baur. He explains<br />
how the pandemic helped<br />
him reassess his business<br />
and set it on surer footing<br />
for the future.<br />
P44-47<br />
The industry in Sweden<br />
is looking in good shape<br />
but there are also some<br />
challenges to overcome.<br />
Chairman of the Swedish<br />
Leisure Vehicle Industry<br />
Association Lars-Erik<br />
Hörmander tells all.<br />
P26-31<br />
The cost of shipping and<br />
the lack of raw materials<br />
is a big issue in the<br />
camping industry right<br />
now, and it shows no real<br />
signs of improving in<br />
2022 according to boss<br />
of British brand OLPRO,<br />
Daniel Walton.<br />
P22<br />
www.campingtradeworld.com | 07
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