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Camping Trade World – Issue 05

The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.

The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.

What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.

And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.

If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.

Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.

We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.

We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.

If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.

Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.

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BECOME A BETTER BUSINESS DIVERSITY<br />

HAPPY HOLIDAYS<br />

This sounds like a really simple<br />

step, but by celebrating and<br />

recognising all holidays from all<br />

different cultures you will break<br />

down plenty of barriers. Just<br />

recognising Christmas, Easter<br />

and Thanksgiving could have<br />

serious implications on your<br />

diversity. It’s not always possible<br />

to let people have days off for<br />

every single holiday, but you can<br />

at least allow the holidays or<br />

occasions to be marked by your<br />

staff. This is also a great way<br />

to encourage the minorities in<br />

your workforce to come forward<br />

with their own ideas and get<br />

involved in group activities or the<br />

organisation of things. Making<br />

everyone feel welcome to make<br />

their holiday, whether that’s Eid<br />

Mubarak or Chinese New Year, is<br />

a great step you can take towards<br />

changing your culture.<br />

TRAINING, BUT NOT AS<br />

YOU KNOW IT<br />

Of course, some kind of training<br />

is going to be beneficial to<br />

helping your staff understand<br />

why diversity is important and<br />

also how to improve it. But, as<br />

previously mentioned, try not<br />

to make this seem like a lecture.<br />

A better way to do it is to use<br />

other methods to get everyone<br />

on board with understanding the<br />

importance of diversity and then<br />

make optional training available<br />

for your managers. If they are<br />

choosing to do the training<br />

because they want to improve<br />

themselves, then they are much<br />

more likely to act on the learnings<br />

from it. This can then eventually<br />

evolve into employee-led task<br />

forces that can help to further the<br />

work of the training and educate<br />

more members of your team.<br />

FLEXIBILITY IS KEY<br />

Being a flexible workplace is one<br />

of the best ways you can lay the<br />

groundwork to being an open and<br />

inclusive company. If you have<br />

good people, then let them work<br />

from home if they need to, let<br />

them not be afraid to take time<br />

off for holidays you may not be<br />

familiar with, allow them to bring<br />

fresh ideas to the table about how<br />

the company operates. By not<br />

being dogmatic with your rules<br />

and regulations, you will naturally<br />

create an environment where<br />

people from all walks of life will<br />

feel more comfortable, rather<br />

than one when particular social<br />

norms or particular social groups<br />

are the unwritten rules.<br />

PRACTICE WHAT YOU PREACH<br />

To really show that you think<br />

diversity is important, you must<br />

behave that way. Each individual<br />

and the company as a whole<br />

should want to do things to<br />

improve the way it works within<br />

your firm. Whether that is<br />

something as simple as including<br />

your pronouns in your email<br />

signature or something more<br />

largescale like making sure the<br />

office or factory is wheelchair<br />

friendly, small actions add up<br />

and breed the right culture.<br />

Use more inclusive language<br />

in your internal and external<br />

communications if you can, but<br />

most of all, if you need help, then<br />

look for it. There are plenty of<br />

people out there who can advise<br />

you on how best to go about this.<br />

Most of all, you should want<br />

to make these changes because<br />

you care about diversity and<br />

understand its importance. That is<br />

the key with all of this.<br />

www.campingtradeworld.com | 57

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