Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
ACCESSORIES SECTOR SPOTLIGHT<br />
Photo: Dometic<br />
▲ You can’t go camping without gear <strong>–</strong> there are so many accessory product categories in the modern camping industry.<br />
One significant product trend in the arena of camping kit is that of<br />
sustainability. Genuine eco products <strong>–</strong> not just greenwashing tokens<br />
<strong>–</strong> are very well received by the camping public.<br />
TRENDING<br />
Accessories can be big business<br />
<strong>–</strong> you only have to look at the<br />
way many strong and innovative<br />
camping gear brands have been<br />
acquired by bigger companies<br />
in the last few years to see that.<br />
But what are the trends in the<br />
market right now? For starters,<br />
anything that can make camping<br />
life a bit easier is a winner. With<br />
new people pouring into the<br />
hobby, they want products that<br />
can bring the home comforts<br />
they are used to on their camping<br />
trip. The quality of sleeping bags,<br />
sleeping mats, chairs, tables and<br />
cookware has had to hold a high<br />
standard to ensure people’s needs<br />
are met. Not only that, but other<br />
(arguably less essential) mod<br />
cons like power solutions, WiFi<br />
connections, and technology<br />
are all important to the modern<br />
camper. That said, there is also<br />
a movement of products that<br />
keep things simple and allow<br />
people to get back to nature and<br />
cut themselves off from their<br />
busy, modern lives. This kind of<br />
trend is largely reserved for the<br />
backpacking sector, but with<br />
the pandemic forcing many to<br />
reassess what is important in their<br />
lives, sometimes products that<br />
help them do only the basics are<br />
enough. Think water sanitation,<br />
simple and lightweight stoves,<br />
and super lightweight tents and<br />
backpacks to get people into<br />
remote locations.<br />
One significant product trend<br />
in the arena of camping kit is that<br />
of sustainability. Genuine eco<br />
products <strong>–</strong> not just greenwashing<br />
tokens <strong>–</strong> are very well received<br />
by the camping public. Whether<br />
that’s solar panels to power<br />
devices sustainably while<br />
camping, drinkware that reduces<br />
the use and need of singleuse<br />
plastic bottles, or products<br />
made from recycled materials,<br />
the trend for eco is on a steady<br />
incline. <strong>Camping</strong> has long been<br />
touted as a more environmentally<br />
friendly way to holiday, and any<br />
way in which the accessories that<br />
people use to camp cam help<br />
them achieve that is always well<br />
received. Sometimes it’s not even<br />
about the product being one<br />
that can help you be more eco,<br />
but actually the way in which<br />
it is made is most important.<br />
Using less water with fabrics,<br />
using recycled materials, less<br />
dyes and making things a little<br />
closer to home in more ethical<br />
ways all score big points with<br />
today’s consumer. We’ve seen the<br />
array of eco-friendly products<br />
grow significantly in the last few<br />
years, and expect that to grow as<br />
environmentally-friendly features<br />
become essentials, not add-ons,<br />
with almost every product out<br />
there.<br />
Colour is one final trend where<br />
we are seeing an explosion of<br />
change in recent years. Muted<br />
and bland colourways seem to<br />
be giving way to more vibrant<br />
ones that look particularly good<br />
in photos. How a product looks<br />
is almost as important as how it<br />
performs these days, especially<br />
with the pressure of having to<br />
create interesting and engaging<br />
social media content hanging<br />
heavy over many campers. It<br />
might not be the ideal world, but<br />
if your product is photogenic,<br />
it will likely see more organic<br />
growth on image-sharing<br />
platforms.<br />
50 | www.campingtradeworld.com
Change language