Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
SECTOR SPOTLIGHT ACCESSORIES<br />
N<br />
■o camping trip is<br />
complete without a car,<br />
caravan or motorhome<br />
full of gear. You can’t go camping<br />
without accessories, while some<br />
of them are essential, others are<br />
just things that campers enjoy<br />
having close at hand to make their<br />
adventures and holidays a little<br />
more comfortable. The camping<br />
accessories market covers a very<br />
broad range of products, so as<br />
you would expect it is valued<br />
very highly. Recent studies from<br />
ReportLinker estimate that the<br />
camping equipment market is<br />
worth about US $14 billion and<br />
is projected to grow by about 68<br />
per cent in the period between<br />
now and 2026. Of course, this<br />
can be attributed to the growth of<br />
popularity in camping worldwide<br />
that has been accelerated by the<br />
pandemic <strong>–</strong> but that’s not the<br />
only reason that the kit market<br />
has exploded. Innovation and<br />
the introduction of new product<br />
categories can certainly also be<br />
attributed to the growth of this<br />
sector <strong>–</strong> new materials, new<br />
manufacturing processes and<br />
more eco-friendly products have<br />
all helped to push things forward.<br />
Walking around the show floors<br />
at various events across Europe<br />
this year has shown the <strong>Camping</strong><br />
<strong>Trade</strong> <strong>World</strong> team that innovation<br />
in accessories is better than<br />
ever before. Whether that’s cool<br />
boxes with individually adjustable<br />
temperature compartments, stoves<br />
made to make campsite cooking<br />
easier in all weather conditions,<br />
sprays and treatments that help<br />
maintain your tent’s life for longer,<br />
sleeping bags that have zippered leg<br />
holes so you can get up and walk<br />
around in them, or camping chairs<br />
with their own built-in heating.<br />
The camping gear market only ends<br />
when your imagination does.<br />
GLOBAL POTENTIAL<br />
One huge benefit that the camping<br />
accessories market has is that it<br />
has the potential to be truly global;<br />
if you create a smart product<br />
like a sleeping bag, camping<br />
furniture, a stove, transportation<br />
trollies, or lighting, then the<br />
ease of distributing those things<br />
internationally is much easier than<br />
if you work in the vehicle market.<br />
It doesn’t matter which side of the<br />
road people drive on or how big<br />
their camping units are, they will<br />
all use a sleeping mat or a camping<br />
chair in the same way. This has<br />
allowed big players in Europe,<br />
such as Oase Outdoors to create<br />
wide ranges of smart camping<br />
accessories that can be enjoyed by<br />
campers anywhere on Earth. The<br />
same is true of big name American<br />
brands like Nemo, Big Agnes or<br />
REI. Another thing that gives the<br />
camping accessory market global<br />
potential is the ease of which<br />
buying decisions are made. Often<br />
these are inexpensive items when<br />
Global interest in Google search term ‘camping accessories’ in the last year<br />
compared to the outlay need to buy<br />
a motorhome, caravan or even a<br />
tent. They can be add-on purchases,<br />
or unplanned purchases, that can<br />
serve to boost your business and<br />
increase your brand exposure if you<br />
make them. Something as simple<br />
as some camping cutlery and<br />
cookware with your brand name on<br />
it could go a long way to helping<br />
you reach more casual customers<br />
around the world.<br />
NEW IDEAS<br />
As more and more companies<br />
take to the camping industry to<br />
ride the wave of success that it’s<br />
currently enjoying, new product<br />
categories spring up. Who would<br />
have thought there’d be companies<br />
dedicated to producing kit<br />
specifically for car camping just a<br />
few years ago? Well, there are. And<br />
they’re doing just great. Likewise,<br />
did you ever imagine that there’d<br />
be a company that completely<br />
reinvented the humble tent peg?<br />
Or that portable, compostable<br />
camping toilets would ever take<br />
off? It’s all happened recently. It<br />
seems as though as new people<br />
flock to camping, they bring<br />
with them new ideas to solve the<br />
perceived problems they see with<br />
it. And half the time the rest of us<br />
are left thinking ‘why has no one<br />
thought of this before?’ <strong>–</strong> it truly is<br />
an exciting time for the camping<br />
market and one with plenty of<br />
challenges to be overcome too.<br />
THE STATISTICS<br />
US $19m<br />
Estimated net sales for<br />
camping cooking brand<br />
Cadac in 2020<br />
91%<br />
The year-on-year sales<br />
growth for camping<br />
furniture in the UK from<br />
2019 to 2020<br />
$718m<br />
Wholesale sales of sleeping<br />
bags and sleeping mats in<br />
the USA in 2020<br />
56%<br />
Of campers are millennials,<br />
making them one of the<br />
largest demographics<br />
50%<br />
Increase in glamping trips<br />
by Millenials and Gen X<br />
100<br />
75<br />
Top five countries with<br />
highest Google search<br />
interest for the term ‘camping<br />
accessories’ in 2021 so far<br />
50<br />
25<br />
Australia<br />
United Kingdom<br />
Ireland<br />
8 NOV<br />
2020<br />
28 FEB<br />
2020<br />
20 JUN<br />
2021<br />
10 OCT<br />
2021<br />
South Africa<br />
USA<br />
www.campingtradeworld.com | 49
Change language