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Camping Trade World – Issue 05

The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.

The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.

What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.

And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.

If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.

Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.

We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.

We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.

If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.

Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.

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BENJAMIN BAUR INDUSTRY VIEWS<br />

▲ The Baur team has learned to work smarter during the challenges of the financial crash in 2009 and the pandemic more recently.<br />

An important sentence that I learned in the last year is “never<br />

waste a crisis,” <strong>–</strong> we did that. And I can honestly say that after<br />

this crisis we are in better shape than we would have been without.<br />

CEO OF KONRAD BAUR <strong>–</strong> BENJAMIN BAUR<br />

also on the supplier side. We<br />

have a very positive experience<br />

in our complete supply chain.<br />

I think to have the consistency<br />

that being a family business<br />

gives you is a big positive point.<br />

In terms of your personal career,<br />

was this your f irst job in the<br />

industry? How did you end up<br />

here?<br />

To be honest, yes it is my first<br />

real job. I was studying until<br />

2009, during my vacations<br />

between 2007 and then I was<br />

working in the company helping<br />

out. When you have a family<br />

business, this is normal. When<br />

I finished studying, I started<br />

looking around for other jobs.<br />

At the time Baur was in a<br />

healthy position but it didn’t<br />

really need anyone else at that<br />

moment <strong>–</strong> it was too small<br />

really. While I was looking for<br />

a job, I still helped out, I was<br />

the truck driver at the company.<br />

Then in 2009 the financial<br />

crisis hit. We came through it<br />

okay and by the time I really<br />

did manage to find a new job,<br />

Baur was constantly growing.<br />

Fresh from my engineering<br />

studies, I had some nice ideas<br />

to bring into the company, so I<br />

decided to join. It hasn’t always<br />

been easy, it has been a hell<br />

of a ride, but it is extremely<br />

challenging and has brought<br />

me a completely different kind<br />

of work that I love. I really fell<br />

for being an entrepreneur and<br />

the challenges and rewards that<br />

brings. When you are your own<br />

company, there are no excuses.<br />

You cannot say “I’m sorry, this<br />

is not my fault,” because in the<br />

end you have to deal with it.<br />

When you learn these lessons,<br />

they become a big part of your<br />

experiences and your life.<br />

Obviously, the last 18 months<br />

have been challenging for business<br />

to say the least. What have been<br />

your experiences and how have<br />

you met those challenges?<br />

On the one hand, it was a very<br />

challenging time when the<br />

pandemic first occurred. I also<br />

have to say that the last 10 years<br />

have been challenging. We will<br />

always face new challenges, but<br />

it is not so that we have not<br />

faced and overcome challenges<br />

in the past.<br />

Of course, there were<br />

moments where we did not<br />

know what would happen<br />

during the pandemic, and like<br />

everyone else, we had to think<br />

about the worst case scenarios<br />

from time to time. But the<br />

other thing is that we learned<br />

that our business has very solid<br />

foundations. We have a fantastic<br />

46 | www.campingtradeworld.com

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