Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
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SHOW REPORT SALON CARAVANING BARCELONA<br />
▲ The Fira Barcelona is a very modern and clean exhibition centre that was perfect for the caravanning industry to show its wares.<br />
L<br />
■ate in the sunkissed<br />
afternoon of<br />
a pleasantly warm<br />
and calm day in the historic<br />
city of Barcelona, something<br />
significant was happening in<br />
the camping and caravanning<br />
industry. The first day of the<br />
Salón Internacional Caravaning<br />
event at the city’s Fira Barcelona<br />
exhibition centre was just<br />
drawing to a close, and the surge<br />
of enthusiasm and optimism<br />
it injected into a country<br />
that has suffered more than<br />
most during the coronavirus<br />
pandemic was palpable. While<br />
COVID-19 infection levels<br />
never reached the heights of<br />
some neighbouring European<br />
countries, Spain still took a<br />
solid blow from the global<br />
event, with some incredibly<br />
strict lockdown rules imposed<br />
and also a sharp drop-off in<br />
tourism <strong>–</strong> the absolute lifeblood<br />
to its economy. Like everywhere<br />
else, camping and caravanning<br />
received a boost as a side effect<br />
of what has happened in the<br />
world since early 2020, but<br />
perhaps in a more subtle and<br />
measured way than the likes<br />
of Germany and the UK. This<br />
was evident while walking the<br />
floor of the Fira Barcelona.<br />
Spain is open to camping and<br />
its population is considering it<br />
as a viable leisure activity, but<br />
in a more guarded way. A large<br />
number of people attended the<br />
show over its nine-day duration<br />
<strong>–</strong> about 60,000, organisers<br />
estimate <strong>–</strong> but most of those<br />
came on the weekend days, with<br />
the weekdays a little quieter<br />
and frequented by more trade<br />
visitors. According to official<br />
communication from the show’s<br />
organisers: “The show has<br />
reflected the good momentum<br />
of the sector, with campervans,<br />
motorhomes and all-terrain<br />
vehicles as the main points<br />
of interest among visitors. It<br />
was an edition marked by the<br />
large number of visitors and<br />
the consolidation of campers<br />
as the spearhead of the sector<br />
and the main entry point for<br />
the younger public. In this<br />
sense, the van exhibition area,<br />
with the main manufacturers<br />
and companies specialising in<br />
campervans, as well as the 4x4<br />
vehicle area was once again a<br />
great success.”<br />
This is an interesting<br />
point, and one that was<br />
certainly felt by the <strong>Camping</strong><br />
<strong>Trade</strong> <strong>World</strong> team. While<br />
there was a large number of<br />
traditional motorhomes and<br />
caravans on display, it is clear<br />
that the interest from the<br />
Spanish public is focussed on<br />
campervans, micro-campers,<br />
roof tents and other potentially<br />
more affordable or more<br />
manoeuvrable ways to enjoy<br />
the hobby. Campervans being<br />
the entry point for many<br />
was evident by the number<br />
of traditional automotive<br />
manufacturers who attended the<br />
event showing their own vans<br />
and campervans. Names like<br />
Ford, Nissan and Mercedes-<br />
Benz were all there to provide<br />
the chance for people to<br />
discover their own factory-made<br />
campervans, or just to release<br />
that their vehicles are perfect<br />
for campervan conversion. That<br />
general European-wide trend<br />
of leaning towards campervans<br />
was best displayed by van and<br />
truck producer IVECO, which<br />
used the opportunity to reveal<br />
its Daily Camper <strong>–</strong> the first<br />
factory-built campervan it<br />
has made itself. IVECO vans<br />
are reasonably common to see<br />
used as base vehicles by other<br />
converters, but this is the first<br />
time the company has made<br />
its own ready-made camper to<br />
sell directly to the public, and it<br />
THE SHOW IN NUMBERS<br />
130<br />
Exhibitors<br />
200<br />
Brands<br />
600<br />
Vehicles<br />
60,000<br />
Attendees<br />
9<br />
Day duration<br />
35<br />
Years of the show<br />
www.campingtradeworld.com | 41
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