28.04.2022 Views

Camping Trade World – Issue 05

The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.

The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.

What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.

And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.

If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.

Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.

We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.

We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.

If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.

Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

SHOW REPORT KAMPEER & CARAVAN JAARBEURS<br />

▲ For some Dutch companies, such as Easy Caravanning (top picture) the show was a real chance to get some gratification for its<br />

products. For others like ArmA (top right), it was a great way to educate end users about why they need their products.<br />

with their own eyes the latest<br />

camping equipment, campsites,<br />

camping gadgets, and e-bike<br />

cycling. A large number of<br />

brands presented their newest<br />

products. In addition, there was<br />

an extensive theatre workshop<br />

program, where visitors could<br />

improve their camping skills<br />

while enjoying the latest<br />

camping trends.<br />

Rachel Jankowsky of the<br />

Kampeer & Caravan Jaarbeurs:<br />

“<strong>Camping</strong> was already extremely<br />

popular, even if it is one of the<br />

most sustainable ways to spend<br />

a holiday, especially compared<br />

to cruise and air holidays.<br />

But many people have found<br />

camping the only way to enjoy<br />

a safe holiday over the past year<br />

and a half. And, it’s also just fun,<br />

right? Go where you want, sleep<br />

in your own bed and decide for<br />

yourself what time you want to<br />

eat instead of waiting in line for<br />

the breakfast buffet: that is the<br />

charm of camping.<br />

“<strong>Camping</strong> is booming,” she<br />

continued. “Coronavirus has<br />

also contributed to that because<br />

it was actually the only way to<br />

go on holiday. The popularity of<br />

camping is now reflected in the<br />

number of tickets sold <strong>–</strong> more<br />

than 38,000. Of course, it was<br />

difficult to estimate in advance<br />

how many people would<br />

visit the fair again after the<br />

pandemic. We did not expect<br />

this huge influx.”<br />

Leo Diepemaat, chairman<br />

of the Kampeer en Caravan<br />

Industrie trade association, was<br />

positively surprised about how<br />

busy the fair was. He said: “It<br />

was great to see that we could<br />

welcome so many new campers<br />

at the fair. It is a pity that a<br />

number of brands were missing,<br />

due to delivery problems due to<br />

the corona pandemic and the<br />

enormous demand for camping<br />

equipment. But I am proud<br />

that we were able to show the<br />

full breadth of camping during<br />

this successful fair, including<br />

promising innovations. From<br />

tents and roof tents to folding<br />

trailers, from caravans and<br />

motorhomes to awnings and<br />

accessories.”<br />

The Kampeer & Caravan<br />

Jaarbeurs event covered camping<br />

across the board <strong>–</strong> from simple<br />

family tents to advanced and<br />

lightweight rooftop tents, from<br />

folding trailer tents to mini<br />

caravans, from luxury caravans<br />

to immense campers. It had<br />

everything. Whether visitors<br />

were seasoned pros or among<br />

that one million new people to<br />

the hobby, they all began their<br />

next road trip successfully in<br />

Utrecht.<br />

Don’t miss next year’s Kampeer & Caravan Jaarbeurs, stay up to date at www.kampeerencaravanjaarbeurs.nl<br />

www.campingtradeworld.com | 39

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!