Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
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SHOW REPORT KAMPEER & CARAVAN JAARBEURS<br />
▲ Main image: the Doréma stand attracted a lot of attention with a fun layout. Top right: the team at Campooz, including Raoul<br />
Veldink (on the left). Bottom right: Camp Werk managed to grab plenty of attention, as it has at other shows around Europe.<br />
T<br />
■he halls of the<br />
exhibition centre<br />
in Utrecht in the<br />
Netherlands must have been a<br />
very sad and quiet place back<br />
in October 2020. Many shows<br />
had been cancelled, Europe was<br />
in the start of the fierce grip of<br />
a winter surge of coronavirus<br />
infections and things looked<br />
bleak. As we fast-forward 365<br />
days to October 2021, things<br />
could not be more different<br />
with a bustling exhibition centre<br />
full of varied camping and<br />
caravanning companies showing<br />
off their wares with pride and<br />
interacting face-to-face with<br />
customers. The 2021 Kampeer<br />
& Caravan Jaarbeurs show was<br />
a resounding success with more<br />
than 35,000 attendees over its<br />
duration <strong>–</strong> and <strong>Camping</strong> <strong>Trade</strong><br />
<strong>World</strong> was there to taste the<br />
excitement in the air first-hand.<br />
The return to being able to<br />
speak with end consumers and<br />
also dealers is always invaluable,<br />
according to Marcel Beekman,<br />
CEO of the Sunshine Group.<br />
He told <strong>Camping</strong> <strong>Trade</strong> <strong>World</strong>:<br />
“It was good to be back at the<br />
Kampeer & Caravan Jaarbeurs<br />
in Utrecht this year. The fact<br />
that a few players in the market<br />
didn’t attend, did not impact<br />
the quality of the fair at all.<br />
For us at Sunshine Group, it’s<br />
a great place to present our<br />
brands Dorema, De Waard and<br />
Alpenkreuzer. To be that close<br />
to the consumer and be able to<br />
talk to them and to our dealers,<br />
is always useful and fun.”<br />
This simple act of being able<br />
to interact with customers faceto-face<br />
is something perhaps all<br />
of us took a little for granted<br />
before it was temporarily taken<br />
away from us by the pandemic.<br />
Not only does it help us<br />
communicate more effectively<br />
with our target customers,<br />
but for some, it helps reaffirm<br />
that the innovations they have<br />
created are truly what the<br />
market desires.<br />
“The recently held <strong>Camping</strong><br />
and Caravan <strong>Trade</strong> Fair in<br />
Utrecht has again shown that<br />
our camping concepts have<br />
gained a lot of popularity,” said<br />
Maarten de Roos, managing<br />
director of the Campfire Group,<br />
which owns brands Holtkamper<br />
and Easy Caravanning.<br />
“Not only due to the<br />
increased interest in camping in<br />
general because of the corona<br />
pandemic, but also because<br />
of trends like the awareness<br />
of our CO2 footprint and the<br />
urge to go back to the roots of<br />
real camping. An important<br />
factor here is that people want<br />
the advantages, but not the<br />
disadvantages. The ease of<br />
set-up, the ultimate outdoor<br />
feeling, the low weight and<br />
the aerodynamics of our<br />
trailer tents and the crossover<br />
camping concept of the Easy<br />
Caravanning TakeOff play<br />
perfectly into this. I think this<br />
explains why the trade fair in<br />
Utrecht was a huge success for<br />
us, and many of our industry<br />
colleagues. We are already<br />
www.campingtradeworld.com | 37
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