Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
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SWEDEN DOING BUSINESS WITH...<br />
SWEDISH MARKET STATS<br />
7,900<br />
Motorhomes and caravans<br />
have been registered in<br />
Sweden between<br />
Jan and Sept 2021<br />
30.4%<br />
Increase in leisure vehicle<br />
registrations in 2021<br />
compared to 2020<br />
35,000<br />
The usual number of<br />
attendees at the Elmia<br />
Husvagn Husbil show<br />
INSIDER<br />
INSIGHT<br />
JOHAN SÖÖR, CEO of First Camp<br />
16 million<br />
Overnight camping stays in<br />
Sweden per year (2019 figure)<br />
5%<br />
Of campers in 2019<br />
stayed in a tent<br />
Where do Sweden’s<br />
campers come from?<br />
(2018 SCR figures)<br />
75.3% Sweden<br />
12.9% Norway<br />
6.1% Germany<br />
1.8% Netherlands<br />
1.1% Denmark<br />
“The Swedish market is generally<br />
in good shape. Obviously,<br />
the pandemic caused some<br />
uncertainty especially in 2020,<br />
with fewer international guests<br />
but more domestic visitors. The<br />
market has improved gradually<br />
in 2021 and for First Camp, total<br />
like-for-like revenues in June to<br />
August this year was only 4 per<br />
cent down vs 2019, i.e., pre-<br />
Covid-19. Many retailers have<br />
reported strong sales figures this<br />
year and we’ve had many new<br />
campers at our 49 campsites in<br />
Sweden.<br />
“Due to travel restrictions<br />
during the pandemic, many<br />
Swedes have gone on a camping<br />
holiday for the first time instead<br />
of doing a charter trip to<br />
southern Europe. Many of our<br />
new guests have really enjoyed<br />
what Swedish campsites have to<br />
offer and we have an excellent<br />
opportunity to turn them into<br />
loyal campers. Furthermore, with<br />
global warming, people that<br />
historically went to campsites<br />
in southern Europe during<br />
summer are now more interested<br />
in going to Scandinavia, which<br />
perhaps has more convenient<br />
temperatures in July.<br />
“We hope that all<br />
international campers that went<br />
to Sweden pre-Covid-19 are<br />
getting back in 2022 <strong>–</strong> normally<br />
they account for 25 per cent of<br />
all overnight stays in Sweden.<br />
“I do hope that retailers<br />
and manufacturers of camping<br />
vehicles can capitalise on the<br />
large interest for camping in<br />
Sweden and are able to keep up<br />
with demand.<br />
“First Camp has grown<br />
rapidly, from 23 campsites in<br />
2018 to 55 now in Sweden and<br />
Denmark. We are continuing<br />
to drive consolidation,<br />
professionalisation and<br />
digitalisation in the<br />
Scandinavian market and we<br />
have an exciting growth agenda<br />
going forward, also outside<br />
of Sweden and Denmark. In<br />
addition, we’re continuing<br />
to invest in our product and<br />
in state-of-the-art digital<br />
solutions <strong>–</strong> for example our<br />
AI-based technology for pricing<br />
and digital marketing that we<br />
launched earlier this year. I’m<br />
very proud of the team and of<br />
what they’ve accomplished.”<br />
30 | www.campingtradeworld.com
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