Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
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CONTENTS<br />
16<br />
40<br />
48<br />
54<br />
58<br />
BASECAMP<br />
06-13 Get up to speed with what’s happening in the industry<br />
right now and use that information to help inform your<br />
decision making for the weeks ahead.<br />
THE DETAIL<br />
14-15 As 2021 draws to a close, we take a check on the general<br />
health of the industry and curate some of the most useful<br />
industry data available.<br />
16-19 Get ready for another huge camping and caravanning<br />
event in Germany <strong>–</strong> the CMT show in Stuttgart is gearing<br />
up for its return to action in January 2022.<br />
20-21 Is this the future of electric camping vehicles? A team of<br />
students from the University of Eindhoven have created<br />
something pretty special of a solar variety.<br />
22 The issues around shipping and raw material supply could<br />
last long into 2022, according to UK camping brand<br />
OLPRO and its managing director Daniel Walton.<br />
24-25 We explore a year in which Dometic acquired no less<br />
than nine different companies and what it says about the<br />
Swedish company’s strategy.<br />
FEATURES<br />
26-31 In what could be one of our best Doing Business With<br />
articles yet, we focus in on the camping, caravanning and<br />
RV market in Sweden, and how you could be part of it.<br />
32-35 Why is video so important? And how can you make it<br />
work for your business? SuperSprings International’s<br />
marketing director Tom Bateman gives us some tips.<br />
36-39 We headed to Utrecht in the Netherlands to be part of the<br />
Kampeer en Caravan Jaarbeurs show <strong>–</strong> missed it? Read our<br />
feature to find out who was there.<br />
40-43 We also made a quick trip to Barcelona recently to get a<br />
close-up view of the market in Spain at the annual Sálon<br />
Internacional Caravaning Show.<br />
44-47 Our Industry Views series continues with an in-depth chat<br />
with Konrad Baur CEO Benjamin Baur <strong>–</strong> also available in<br />
podcast format.<br />
48-53 Our spotlight turns to the camping accessories market,<br />
where we analyse the product categories, the trends, and<br />
how you can make some serious money.<br />
54-57 More advice from our marketing guru on how to become<br />
a better business <strong>–</strong> this time the focus is on how and why<br />
you should be improving your company’s diversity.<br />
MAKING CONTACT<br />
58-63 A snapshot of some of the coolest and most innovative<br />
products we have laid our eyes on in the camping,<br />
caravanning and RV industries this month. Your next bestseller<br />
could well be on these pages.<br />
www.campingtradeworld.com | 03
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