Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
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DOING BUSINESS WITH... SWEDEN<br />
POLAR<br />
Polar is a Swedish caravan manufacturer that has been around since 1964. The factory and<br />
headquarters of the company are located in Dorotea and it prides itself on craftsmanship<br />
that it says hasn’t changed in terms of quality since those early days. Attention to detail<br />
and huge experience are what set Polar leisure vehicles apart and help to make it one of<br />
Sweden’s biggest players. The company is part of the SoliferPolar AB group.<br />
www.polarvagnen.se<br />
NORDIC HUSBILAR<br />
Manufacturing motorhomes since 1990, Nordic Husbilar has a philosophy that people<br />
should be able to use their motorhomes all year round, so every part of them has been<br />
made to withstand the rigours of the Nordic winter. The company has a wide range of<br />
models and encourages users to get outside and get active, no matter what time of year it<br />
is. It also has a strong presence in neighbouring Norway with a subsidiary company there.<br />
www.nordic-husbilar.se<br />
HILLEBERG<br />
Founded back in 1971 by a professional forester in Sweden, Hilleberg is a company that<br />
only added tents to its range as a side project initially, but quickly became known for<br />
their designs that featured the inner and outer tents sewn together. Over the years the<br />
company has grown to become a well-loved brand not only in Scandinavia, but also in<br />
the United States too. The company is still a family business to this day.<br />
www.hilleberg.com<br />
Kabe produces about 850 motorhomes per year<br />
and prides itself on quality, safety and all standard<br />
equipment being included in the price.<br />
SHOW BUSINESS<br />
The main domestic show<br />
in Sweden for camping<br />
and caravanning is the<br />
Elmia Husvagn Husbil<br />
show, which lays claim to<br />
being the biggest show<br />
of its kind in Scandinavia.<br />
Taking place in 2022 from<br />
7 to 11 September in the<br />
central city of Jönköping,<br />
the show usually attracts<br />
about 35,000 attendees<br />
and is very well regarded<br />
by consumers and the<br />
industry alike. The show<br />
claims to be an excellent<br />
way for brands and retailers<br />
not only to conduct serious<br />
business, but also to propel<br />
their brands into the<br />
minds of the Scandinavian<br />
consumers. As well as<br />
being a celebration of the<br />
market, the show also offers<br />
visitors the chance to camp<br />
at the exhibition centre in<br />
their own leisure vehicles,<br />
making it even easier to<br />
attend.<br />
You can learn more online<br />
at www.elmia.se/husvagn/<br />
▲ Kabe is arguably the biggest name in caravanning in Sweden (photo © Kabe).<br />
www.campingtradeworld.com | 29
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