Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
SWEDEN DOING BUSINESS WITH...<br />
Photo: First Camp<br />
ECONOMY IN FOCUS<br />
Sweden is an economy<br />
that could be considered a<br />
throwback to simpler times<br />
in terms of its structure. It’s<br />
an export market, and still<br />
relies heavily on exporting<br />
rich raw materials <strong>–</strong> primarily<br />
wood and timber from its<br />
many large and lush forests.<br />
About half of Swedish<br />
forestland is privately<br />
owned, a quarter owned<br />
by companies and the<br />
remaining quarter public<br />
owned. Wood, alongside<br />
pulp and paper, metallic<br />
ores and waterpower are the<br />
bedrock of the economy.<br />
The country does also have<br />
very strong agriculture and<br />
relies on its dairy farming<br />
and also on its fishing.<br />
A member of the EU,<br />
Sweden still floats its own<br />
currency, the krone, which<br />
helps give it independence<br />
and remain flexible. It does<br />
have a modest financial<br />
sector within its economy,<br />
which is largely centred<br />
around the capital city<br />
Stockholm. The service<br />
sector is also relatively<br />
modest but it is growing<br />
with business services<br />
and technology quickly<br />
becoming significantly<br />
important to the country.<br />
Sweden is known<br />
for investing taxes well<br />
and has strong focus on<br />
education and society.<br />
Around three quarters of<br />
working-age women in<br />
Sweden are participating<br />
in the workforce, among<br />
the highest figures of any<br />
country in the world.<br />
WHO’S WHO<br />
Sweden might not be the first place you think of when trying to name the biggest brands in the camping and<br />
leisure vehicle arenas, however there are some notable big hitters that should be taken note of. The beautiful<br />
summers and harsh winters of Sweden have meant that producers here have to make their products to the<br />
highest quality standards, as well as matching the typical simple yet cool style of Scandinavian brands. Whether<br />
you are looking for caravans, tents or just a simple camping accessory, you will find a Swedish company that<br />
makes what you want, and probably to an excellent standard.<br />
KABE<br />
One of the biggest names in Sweden in caravans and motorhomes is that of Kabe. The<br />
Småland-based company began its operations in 1957 and has become a leading name<br />
in Scandinavia in that time. The group also comprises the Kama Fritid AB accessory<br />
wholesaler and, more recently, British caravan brand Coachman, which Kabe acquired in<br />
early 2021. It produces about 850 motorhomes per year.<br />
www.kabe.se<br />
PRIMUS<br />
With a history that dates back to 1892, Primus is a Swedish brand with serious history. In<br />
that year, the company created the world’s first soot-free kerosene stove. Since then it<br />
has gone on to continuously evolve and develop its camping and outdoor stoves and can<br />
count numerous explorers and adventurers among its happy customers. The company<br />
has a production facility in Lithiania and is part of the Fenix Outdoor International group.<br />
www.primusequipment.com<br />
FJÄLL RÄVEN<br />
With humble beginnings in the small Swedish town of Örnsköldsvik, Fjäll Räven has<br />
grown to become one of the outdoor industry’s most recognisable clothing and<br />
accessory brands. The company’s products focus on style, simplicity and practicality<br />
in true Scandinavian style, and it also makes a range of tents, sleeping bags and other<br />
products that are specific for camping. Fjäll Räven is also part of Fenix Outdoor.<br />
www.fjallraven.com<br />
28 | www.campingtradeworld.com
Change language