Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
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THE DETAIL DOMETIC<br />
Who are they?<br />
Founded in 2010, Bend,<br />
Oregon-based Zamp Solar<br />
has rapidly become a leading<br />
manufacturer in its field<br />
with more than 400 active<br />
customers.<br />
Who are they?<br />
With a staggering net sales<br />
figure of more than US $400<br />
million, Igloo is a huge player<br />
and an iconic American brand.<br />
It’s headquartered in Texas and<br />
has more than 1,100 employees.<br />
ENERDRIVE<br />
The acquisition of Australian<br />
mobile power products firm<br />
Enerdrive was the first signal<br />
that this sector was a key<br />
growth market for Dometic.<br />
Who are they?<br />
With a huge service and<br />
aftermarket network of more<br />
than 1,200 dealers, Enerdrive<br />
provides mobile power, solar<br />
power and battery products<br />
to the RV, CPV and marine<br />
industries. Its 2020 net sales<br />
were valued at US $22 million.<br />
Why buy?<br />
Dometic had clearly outlined<br />
the off-grid power as a key<br />
market for its own expansion.<br />
Buying Enerdrive also<br />
strengthened Dometic’s hand<br />
in the Pacific region.<br />
ZAMP SOLAR<br />
Another American firm was also<br />
added to Dometic’s impressive<br />
stable in the shape of Zamp<br />
Solar, a manufacturer of<br />
innovative mobile solar power<br />
solutions.<br />
Why buy?<br />
Zamp was brought in to<br />
complement the growing<br />
mobile power product offering<br />
Dometic was compiling.<br />
“Our strategy for profitable<br />
expansion in Mobile Living<br />
is built on a combination of<br />
organic and acquisitive growth,”<br />
said Juan Vargues.<br />
BÜTTNER ELEKTRONIK<br />
Germany-located Büttner<br />
Elektronik was the first<br />
European company to be<br />
bought by Dometic. The<br />
company is also an expert<br />
in mobile and solar power<br />
solutions.<br />
Who are they?<br />
With 2020 net sales at about<br />
€13 million and only about<br />
17 employees, Büttner was<br />
one of the smaller companies<br />
Dometic acquired in 2021, but<br />
its potential to grow is strong.<br />
Why buy?<br />
It was becoming obvious by<br />
now that Dometic had plans of<br />
being the leading supplier of<br />
mobile power and solar power<br />
products in the outdoor market,<br />
Büttner fit the bill perfectly.<br />
CADAC INTERNATIONAL<br />
Cadac is a global supplier of<br />
premium barbecue equipment<br />
to the camping industry and<br />
was a surprise acquisition by<br />
Dometic in September.<br />
Who are they?<br />
Cadac International sells<br />
predominantly throughout<br />
Europe to a network of more<br />
than 600 dealers and also<br />
through its own B2C channels.<br />
Its 2020 net sales were roughly<br />
€17 million.<br />
Why buy?<br />
Dometic said that with more<br />
and more people spending<br />
time outdoors using their RV<br />
or boat as a base, Cadac was<br />
a perfect fit to add to its own<br />
offering of cooling boxes, tents<br />
and mobile power solutions.<br />
IGLOO<br />
The biggest buy of the year<br />
came in September when<br />
Dometic agreed to buy world<br />
leader in passive cooling boxes<br />
and drinkware Igloo.<br />
Why buy?<br />
Juan Vargues said: “North<br />
America is the largest market<br />
for cooling boxes and outdoor<br />
products, and with Igloo’s<br />
strong brand recognition,<br />
consumer knowledge and local<br />
manufacturing capabilities, we<br />
are getting the necessary tools<br />
to further drive our sales and<br />
margin expansion.”<br />
NDS ENERGY<br />
The last acquisition (as of 12<br />
November) was that of Italian<br />
mobile and solar power<br />
solutions company NDS Energy.<br />
Who are they?<br />
Based in Pescara, Italy, NDS<br />
Energy totalled €11 million in<br />
net sales over the last year and<br />
has a sales network of more<br />
than 200 dealers in the country.<br />
Why buy?<br />
Is this the final piece in the<br />
jigsaw for Dometic in its<br />
quest to be an industry leader<br />
in mobile and solar power<br />
solutions for the outdoor<br />
market? Only time will tell…<br />
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