Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
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SHIPPING ISSUES THE DETAIL<br />
Limited stock and rising prices<br />
predicted by camping brand<br />
British tent and camping accessory brand OLPRO says it expects 2022 to be a challenging<br />
one with ongoing stock issues and material price rises set to continue.<br />
■ A<br />
severe lack of shipping<br />
containers will continue<br />
to cause limited stock<br />
and rising prices for camping<br />
and outdoor products, according<br />
to leading UK brand OLPRO.<br />
The company believes that the<br />
problems will remain ever-present<br />
in 2022, having experienced<br />
delays around several of its new<br />
products, including the highlyanticipated<br />
Wrap campervan<br />
awning, which sold out of preorders<br />
in May 2021.<br />
OLPRO says that the camping<br />
industry has experienced issues<br />
in manufacturing enough stock<br />
to meet the soaring demand<br />
for products, with the cost of<br />
manufacturing also constantly<br />
increasing. A typical container<br />
costs OLPRO around US<br />
$2,000, but during 2021 that has<br />
jumped to about US $11,000 per<br />
container <strong>–</strong> due to high demand<br />
and an ever-limited number of<br />
available containers.<br />
OLPRO’s managing director,<br />
Daniel Walton, said: “We’ve<br />
received nearly half a million<br />
pounds’ worth of stock less<br />
than we expected at this point<br />
in the year, which is a huge<br />
disappointment for a business<br />
like ours. Last year we were able<br />
to turnover £3.2million, so to<br />
have missed out on such a large<br />
amount of stock is definitely<br />
worrying.<br />
“In some instances, the delays<br />
on shipping for our products<br />
have been so severe that we’ve<br />
had to pay roughly £200 per<br />
product to get them flown over<br />
by air instead. Some of our<br />
customers had pre-ordered their<br />
products at the end of 2020<br />
and their products still haven’t<br />
arrived - we’re just as frustrated<br />
by the delays as they are. It’s just<br />
been an incredibly difficult year<br />
for logistics.<br />
“Since June, we’ve been<br />
forced to introduce an entirely<br />
new system for pre-orders,<br />
so customers are only able to<br />
pre-order a product once we<br />
know it’s manufactured, and<br />
it’s confirmed to be on the way<br />
from our factories. However,<br />
the issues we can’t work our<br />
way around is the shortage of<br />
containers and drivers available,<br />
and unfortunately this means<br />
we expect 2022 to be another<br />
year of limited stock and rising<br />
prices for our customers.”<br />
Many of these issues can be<br />
attributed to the pandemic, but<br />
the United Kingdom also has<br />
the added complication of the<br />
fall-out from Brexit, which is<br />
contributing not only to red<br />
tape on import and export but<br />
also the shortage of logistics<br />
drivers and deliverers.<br />
WE WANT YOUR VIEWS<br />
Have you been affected by<br />
shipping or manufacturing<br />
issues? Have you come up<br />
with a smart solution to<br />
solve them? Let us know<br />
your thoughts by emailing<br />
editor David Guest at<br />
david.guest@dhpub.co.uk<br />
22 | www.campingtradeworld.com
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