Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
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SOLAR LEISURE VEHICLE THE DETAIL<br />
Is this the future of<br />
leisure vehicles?<br />
A team of students from Eindhoven University of Technology in the Netherlands<br />
has presented what they hope could be the future of solar powered leisure vehicles<br />
<strong>–</strong> the Stella Vita.<br />
Photos: Bart van Overbeeke<br />
W<br />
■e’re all aware that<br />
the days of burning<br />
petrol and diesel to<br />
travel around are numbered.<br />
The environmental pressures<br />
mounting on the combustion<br />
engine are growing by the day,<br />
added to the threat that this<br />
fuel source is ultimately finite.<br />
But it is a tricky problem to<br />
navigate. For sure, leisure vehicle<br />
manufacturers understand<br />
the nature of the problem<br />
and the reasons why it has<br />
to be addressed, but in the<br />
cutthroat world of international<br />
business, it’s hard to pour so<br />
much time, money, and effort<br />
into something that isn’t yet<br />
bringing great return. Perhaps<br />
that is why it has taken the<br />
efforts of a group of students<br />
at Eindhoven University of<br />
Technology in the Netherlands<br />
to come up with a solution for<br />
the leisure vehicle market that<br />
looks like it has real potential.<br />
The solution is the Stella<br />
Vita <strong>–</strong> a solar-powered ‘house<br />
on wheels’ that is completely<br />
self-sufficient. The power it<br />
generates from the solar panels<br />
is enough to drive, shower,<br />
watch TV, charge your laptop,<br />
make coffee, you name it. It<br />
also features a pop-top roof<br />
that allows you to stand inside,<br />
a move which also allows extra<br />
solar panels to fold out so<br />
you can generate even more<br />
power when stationary. On a<br />
sunny day, the Stella Vita can<br />
travel up to 730km. The team<br />
of students at the university<br />
are better known as Solar<br />
Team Eindhoven, and they<br />
believe the fact that they work<br />
independently from the market<br />
means they are more free to<br />
experiment and innovate with<br />
the ideas they have, compared<br />
to the current mobility or<br />
energy markets.<br />
To prove the worth of the<br />
Stella Vita, a group of students<br />
from Solar Team Eindhoven<br />
recently successfully travelled<br />
from Eindhoven all the way to<br />
the southernmost tip of Spain<br />
using only power from the sun<br />
to propel them.<br />
Kjell Revenberg, team<br />
manager of Solar Team<br />
Eindhoven, said: “They [the<br />
students here] are the future,<br />
the next generation. They<br />
can encourage and accelerate<br />
the transition to a more<br />
20 | www.campingtradeworld.com
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