Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
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INDUSTRY HEALTH CHECK THE DETAIL<br />
Industry health check<br />
As we approach the end of 2021, all the vital signs point towards an industry in<br />
tremendous health despite the problems it faces. Does this set the foundation for<br />
another year of growth and success in 2022? Our crystal ball is out of action, so<br />
here’s some facts and figures to help you make up your own mind.<br />
KEEP ON SHIPPING<br />
■he public relations team at the<br />
RV Industry Association in the<br />
T<br />
United States must be getting<br />
pretty tired of writing the words ‘record<br />
shipments’, because they have penned<br />
them so often in 2021. Shipments of new<br />
RVs have been up every single month<br />
of 2021 when compared to 2020, about<br />
50 per cent up year-on-year overall. Of<br />
course, some of the figures in 2020 were<br />
abnormally low due to the initial COVID<br />
lockdowns, but the surge in sales in 2021<br />
is undeniable.<br />
www.rvia.org<br />
60000<br />
50000<br />
40000<br />
30000<br />
20000<br />
10000<br />
0<br />
TOTAL SHIPMENTS MONTHLY VS LAST YEAR<br />
2020<br />
2021<br />
J F M A M J J A S O N D<br />
BIG BUSINESS IN BLIGHTY<br />
A record number of motorhomes and<br />
campervans have been sold in the UK<br />
in the 12 months between June 2020 and<br />
June 2021, according to the country’s National<br />
Caravan Council (NCC). The industry in the UK is<br />
“successfully attracting a new, younger customer<br />
while retaining existing ones,” according to the NCC’s<br />
director general John Lally.<br />
www.leisurevehicleshub.co.uk<br />
NOT JUST NEW<br />
The boom of sales felt worldwide in the camping industry<br />
has not only been felt by those producing and selling new<br />
leisure vehicles or camping equipment <strong>–</strong> the used market<br />
has also seen a significant upturn. In Germany, the sales of<br />
new caravans and motorhomes are smashing all kinds of<br />
records <strong>–</strong> €6.8 billion, or an increase of 21.5 per cent in the<br />
first six months of 2021 alone. But used sales are also on the<br />
rise, as is the state of the camping accessories market too.<br />
www.civd.de<br />
3<br />
700<br />
16,608<br />
New motorhomes/<br />
campervans registered in<br />
the UK (June ’20 to June ’21)<br />
£1.15 billion<br />
Value of sales of<br />
new motorhomes<br />
in UK<br />
8.25%<br />
Increase on<br />
previous record<br />
2.5<br />
2<br />
1.5<br />
1<br />
0.5<br />
0<br />
2020 2021<br />
USED MOTORHOME/<br />
CARAVAN SALES IN<br />
GERMANY (€BN)<br />
600<br />
500<br />
400<br />
300<br />
200<br />
100<br />
0<br />
FIRST<br />
HALF OF<br />
2020<br />
FIRST<br />
HALF OF<br />
2021<br />
VALUE OF CAMPING/<br />
LEISURE VEHICLE<br />
ACCESSORIES SOLD IN<br />
GERMANY (€M)<br />
14 | www.campingtradeworld.com
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