Camping Trade World – Issue 05

AROUND THE WORLD
03
SWEDEN
A growing interest in camping and the outdoors in Sweden has been further enhanced
by the pandemic, according to the country’s camping industry trade and marketing
association SCR Swedish Camping. In a normal summer, camping holidays amount to
about 50 per cent of all commercial guest nights in Sweden, with about 25 per cent of
those nights taken by international visitors. It is hoped that both of these numbers will
grow – the first due to the newfound love of camping by Swedes, the second by the
gradual return of international tourism after the pandemic. SCR has noted particular
interest from tourists in the Netherlands and Germany for camping holidays in Sweden
in recent months. You can learn more about the Swedish camping market in our
special feature from page 26. Or, check out www.scr.se for even more.
04
ITALY
Almost 100,000 people attended
the recent Salone Del Camper
show in Parma in a return to the
kind of numbers the event enjoyed
pre-pandemic. The event occupied
six halls of the Fiere di Parma and
featured exhibitors from across the
entire camping market spectrum,
including leisure vehicles, tents,
awnings, accessories and other
outdoor products. The event has
continued on a steady growth
curve over the last decade and is
now supported by a wide range
of digital and interactive elements
such as a mobile phone app, video
coverage, and a strong programme
of entertainment for visitors. You
can find out more about the show
at www.salonedelcamper.it
05
CHINA
The health of the Chinese camping and caravanning industry continues to show promise
– at least that’s according to the vital signs provided by two of its biggest events, All In
Caravaning and CMT China. Between them, the two shows attracted 70,000 visitors this
year and housed hundreds of exhibitors. More important than the attendance figures
alone, were the trends seen – with CMT reporting that approximately US $13 million worth
of business was done on its show floor by both B2C and B2B transactions. Meanwhile
All In Caravaning reported a growth in the numbers of younger people interested in
camping and caravanning – about 1,500 families attended the show and the largest group
of attendees was from the 30-39 years old bracket. Learn more about these two events
and the Chinese market by visiting either www.cmt-china.com.cn or www.aicshow.com
06
AUSTRALIA
The Caravan Industry Association
of Australia has partnered with
global finance asset partner DLL
to help bring awareness of the
latter’s financing solutions to
RV and caravan manufacturers
and dealers. Caravan Industry
Association of Australia CEO
Stuart Lamont was excited by the
relationship, which would aim to
increase exposure of the DLL brand
to the Australian caravanning
and camping industry in return
for financial support. This will
continue to allow the Association
to deliver on its core pillars of
marketing, advocacy, research, and
compliance and accreditation. DLL
has more than 50 years of global
industry experience and has been
heavily involved in the agricultural
sector within Australia for over 25
years. In recent years, they have
strongly expanded their worldwide
RV exposure and are committed
to growing the local RV portfolio
in Australia and New Zealand. Visit
www.caravanindustry.com.au for
more information.
www.campingtradeworld.com | 13