Camping Trade World – Issue 05
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it. What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022. And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending. If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there. Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos. We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue. We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology. If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit. Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
The fifth issue of Camping Trade World is live now and free to view - essential reading for camping, leisure vehicle and RV industry professionals around the globe. Featuring a wide range of news, insight, features, interviews and interactive multimedia such as videos and podcasts, you won’t want to miss it.
What a year 2021 has been for our industry, eh? Will we see another like it? Hard to say, but we decided to compile the latest stats and research in our industry health check, so you can make your own educated forecasts for 2022.
And as we enter 2022, another of the industry’s major shows will take place in January in Stuttgart, Germany. We offer a full preview of the CMT show, so you can plan ahead and make the most of attending.
If new markets are something you’re thinking about next year, then we can recommend Sweden as a great place to start. Our Doing Business With article gives you an essential dossier on the camping and caravanning market there.
Perhaps you’re thinking about upping your marketing game next year? If so, then video content needs to be part of it. Our cover stars for the issue SuperSprings International share their tips on creating engaging and meaningful videos.
We ended 2021 by attending a couple of major industry shows at two opposite ends of Europe – read our wrap ups from Utrecht, the Netherlands and Barcelona, Spain in this issue.
We also spent time speaking with Benjamin Baur, CEO of caravan, motorhome and RV door expert Konrad Baur. Read the snapshot interview or listen to the full version via our podcast to glean some useful business ideology.
If the accessories market is something you’re considering getting into or want to know more about, fear not. Our sector spotlight takes a close look at the trends and product categories that could help you turn a profit.
Lastly, we explore why diversity in your business could seriously benefit its future and how you can approach this topic if it’s something you have uncertainty about. Let’s all start 2022 being more diverse and more inclusive.
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BASE CAMP<br />
Photo: Readly<br />
READ ALL ABOUT IT… AND LEARN<br />
M<br />
■agazines, particularly digital<br />
magazines, are more popular<br />
than ever before. Of course,<br />
the digital magazine you’re reading<br />
right now is going to say that, but<br />
don’t just take our word for it. The<br />
website and app Readly, a subscription<br />
service where users can access more<br />
than 5,000 different digital magazines,<br />
has reported a major boom in its<br />
subscriber numbers throughout<br />
2021. So what <strong>–</strong> you might say. But<br />
magazines are where we turn to for<br />
more information, for inspiration, for<br />
education <strong>–</strong> so the information about<br />
what kinds of magazines people are<br />
seeking out can be very helpful to<br />
forward-thinking businesses. Earlier<br />
this year, Readly reported the top<br />
readership category increases on<br />
its platform in the UK for the period<br />
between April and June 2021. The<br />
results? <strong>Camping</strong> came out good.<br />
Travel was the category with the<br />
highest increase <strong>–</strong> an impressive 42<br />
per cent). Cars and motoring, which<br />
caravanning could well be included in,<br />
was up by 25 per cent. In among that<br />
travel category was an even more indepth<br />
breakdown that revealed that<br />
caravan/motorhome and camping<br />
were terms found in the top ten.<br />
Chris Couchman, head of content at<br />
Readly in the UK, said: “The magazines<br />
we read reveal the passions and<br />
interests of the nation. With so much<br />
pent up desire for holidays we’ve seen<br />
the biggest surge of readership for<br />
travel magazines <strong>–</strong> from consumers<br />
planning and executing the perfect<br />
staycation, to staying nimble and<br />
responding to changing restrictions<br />
to travel abroad. Magazines and<br />
newspapers are a hugely popular path<br />
to planning holidays <strong>–</strong> offering insight<br />
and inspiration for destinations and<br />
activities.”<br />
Readly is today a digital partner to<br />
900 publishers worldwide with an<br />
inventory of over 5,000 magazine and<br />
newspaper titles. The magazines on<br />
the platform were read 99 million times<br />
during 2020.<br />
Learn more at www.readly.com<br />
WHAT’S THE SWISS FOR<br />
BOUNCEBACKABILITY?<br />
Imagine how tough the last<br />
two years of being an event<br />
organiser have been with<br />
everything that has happened in<br />
the world <strong>–</strong> and then throw on<br />
top of that the fact that the last<br />
time you tried to run your event,<br />
the Government closed it down<br />
halfway through. That was the<br />
bizarre reality facing the Suisse<br />
Caravan Salon this year as it<br />
made a successful comeback<br />
in the city of Bern. The 54th<br />
edition of the event recently<br />
took place from 28 October to 1<br />
November in Bern, Switzerland<br />
and attracted more than 50,000<br />
visitors during its five-day<br />
duration. The attendance far<br />
exceeded the expectations of<br />
event organiser BernExpo<br />
Groupe <strong>–</strong> exhibition director<br />
Mario Kovacevic said: “With<br />
a number of 50,600 visitors,<br />
we are drawing an extremely<br />
positive balance. We received<br />
countless positive feedbacks<br />
from both visitors and<br />
exhibitors. Everyone was happy<br />
to meet live again and to be able<br />
to look at the latest trends. Our<br />
exhibition team felt it was a<br />
great privilege to be able to host<br />
this Suisse Caravan Salon.”<br />
Want to attend in 2022?<br />
Head online and visit<br />
www.suissecaravansalon.ch to<br />
learn more.<br />
DEALS ON WHEELS<br />
It’s been a slightly quieter<br />
couple of months compared<br />
10 | www.campingtradeworld.com
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