VANS MAG April 22

EMOTIONS
This month the letter we present, it has been already posted on Yoobic.
Diego Baronchelli, emea dtc vp,
has something to share with us!
Hello Team,
With Easter break passing shortly, I wanted to reach out to reinforce the important
role that DTC plays within our Brand.
Our stores play a crucial role in creating a physical and emotional connection
with our brand.
The DTC business, compromising of our e-comm team as well as our physical
stores, are the pinnacle expression of our Brand where we show Vans at its
absolute best.
No doubt, COVID had an impact on all of us and as a retail leadership team we need
to continue focusing on our internal and external customers.
I am fully aligned with the fact that we can no longer work in silos, and
we must now focus on collaboration to make a difference and keep pace with
our customers, and brand needs.
Despite some further challenges we may face in the coming months,
I look forward to the period with confidence and enthusiasm, thanks to the
great initiatives kickstarted over the past few months across all
departments and business areas.
My commitment to YOU, together with the entire HQ organization is to enable
YOU, our field teams to perform at your best, improving our service accuracy
across all areas and maximizing the opportunity for both Brand and Business.
I am sure it will translate into an even better customer experience.
See you in your stores soon.
cONFIDENCE
ENTHUSIASM
Diego Baronchelli