VANS MAG April 22

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WELCOME LETTERTHE NUMBERS GAMEKNOW YOUR PRODUCT – RETAILVANS FAMILY UPDATELet’s get scrappyNew van dorensHeart and soleSTRAIGHT FROM THE FIELDVans 66Ecipss
EMOTIONSThis month the letter we present, it has been already posted on Yoobic.Diego Baronchelli, emea dtc vp,has something to share with us!Hello Team,With Easter break passing shortly, I wanted to reach out to reinforce the importantrole that DTC plays within our Brand.Our stores play a crucial role in creating a physical and emotional connectionwith our brand.The DTC business, compromising of our e-comm team as well as our physicalstores, are the pinnacle expression of our Brand where we show Vans at itsabsolute best.No doubt, COVID had an impact on all of us and as a retail leadership team we needto continue focusing on our internal and external customers.I am fully aligned with the fact that we can no longer work in silos, andwe must now focus on collaboration to make a difference and keep pace withour customers, and brand needs.Despite some further challenges we may face in the coming months,I look forward to the period with confidence and enthusiasm, thanks to thegreat initiatives kickstarted over the past few months across alldepartments and business areas.My commitment to YOU, together with the entire HQ organization is to enableYOU, our field teams to perform at your best, improving our service accuracyacross all areas and maximizing the opportunity for both Brand and Business.I am sure it will translate into an even better customer experience.See you in your stores soon.cONFIDENCEENTHUSIASMDiego Baronchelli
Page 1: VANS MAGAZINE4th issue // 2022
Page 5 and 6: Top performersUPT WINNERSMOSCOW BD
Page 7 and 8: FULL PRICE
Page 9 and 10: INSPIRATIONCOMMITTED TO MAKING A DI
Page 11 and 12: PRODUCT FEATURESAND BENEFITSAPP & A
Page 13 and 14: VANS XALEX KNOST & LEE-ANN CURRENIN
Page 15 and 16: Vans x Daniel JohnstonIn SP22 we ha
Page 17 and 18: WOMEN’SPLATFORM SHOESWomen’s pl
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Page 21 and 22: New joinersIN MARCHWE FINALLY WELCO
Page 23 and 24: somethLizzie exclusiveBehind the sc
Page 25 and 26: Point Donation ResultIN LIGHT OF IN
Page 27 and 28: Van dorens!It’s all about vans’
Page 29 and 30: HEART &ISOLEITHIS MONTH WE ARE READ
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Page 33 and 34: Also Italy is ready to present usbi
Page 35 and 36: Catarina Neves - 16 items - 261,33
Page 37 and 38: A special MINI andsuper COLOURFULcu
Page 39 and 40: 76%StorERESULTSSOL +76%LAS PALMAS +
Page 41 and 42: Two girls from Aviles want to share
Page 43 and 44: PSSAS ANTICIPATED LAST MONTH. WE FI
Page 45 and 46: PSSGIORGIA AND CECILIAbolognaGiorgi

VANS MAG April 22

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