VANS MAG April 22

WOMEN’S
PLATFORM SHOES
Women’s platform shoes are an increasingly important part of our WMNs FTW
business. We are seeing a big trend on platforms in our market not just from
competition but also within our platform offers.
This trend translated into a positive sell out on both Stacked and Platform.
Currently, platforms represent almost half of the WMN FTW business in S22,
and to support that, the plan for the season is to continue investing and
bringing-in new options for our consumer.
SS22 MERCHANDISING PLAN
PLATFORM 47%
Mix %
STACKED 17%
STACKFORM 4%
PLATFORM 74%
SENTRY WC 5%
UNDERFOOT ELEVATION FROM THE GROUND
34 MM
42 MM
17.5 MM
25.4 MM
CLASSICS PLATFORM 2.0 STACKFORM STACKED