VANS MAG April 22

28.04.2022 Views

THE PROBLEM WE ARETRYING TO SOLVEA SUSTAINABLE SHIFT.OUR CONSUMER NEEDS TO KNOW ANDUNDERSTAND OUR SUSTAINABILITYEFFORTS + PRIORITIES.THROUGH THIS COLLECTION, WE NEEDTO INDICATE THE SHIFTS WE AREMAKING AROUND SUSTAINABLEPRODUCTS.ONGOING COMMITMENT.VANS BELIEVES IN CHANGINGATTITUDES AND NORMALIZINGENVIRONMENTAL HEALTH.THE ECO POSITIVITY PACK IS A STEPIN OUR ONGOING PRODUCTSUSTAINABILITY DIRECTION.PERSONAL PARTICIPATION.PEOPLE ARE ACTIVELY SEEKING OUTTANGIBLE WAYS THEY CAN MINIMIZE THEIRENVIRONMENTAL IMPACT, ESPECIALLYAROUND A GLOBAL CULTURAL MILESTONESUCH AS EARTH DAY.THIS PRODUCT STORY + MOMENT IS ANOPPORTUNITY AT CHANNEL, TO DRIVE ANDCOMMUNICATE OUR FORWARD PLANNINGVALUES.VF SUSTAINABILITY TARGETAn absolute reduction of Scope 1 and 2greenhouse gas emissions 55 percent by 2030,from a 2017 baseline yearAn absolute reduction of Scope 3 greenhousegas emissions 30 percent by 2030, from a 2017baseline year focusing on farm-to-retailmaterials, sourcing operations and logisticsVF is committing that 100 percent of our topnine materials will originate from regenerative,renewable, or recycled sources by 2030.Our Eco Positivity collection so reflecting theseefforts!

PRODUCT FEATURESAND BENEFITSAPP & ACCFABRIC SOURCED FROMORGANICALLY GROWNCOTTONFTWUPPER IS50% RECYCLED COTTON50% HEMP BLEND100% JUTEFIBER LACESRECYCLEDPOLY LABELECO VERDESTITCHINGNEW ECO RUBBEROUTSOLEEARTH DAY: 22 ND OF APRIL

PRODUCT FEATURES

AND BENEFITS

APP & ACC

FABRIC SOURCED FROM

ORGANICALLY GROWN

COTTON

FTW

UPPER IS

50% RECYCLED COTTON

50% HEMP BLEND

100% JUTE

FIBER LACES

RECYCLED

POLY LABEL

ECO VERDE

STITCHING

NEW ECO RUBBER

OUTSOLE

EARTH DAY: 22 ND OF APRIL

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