VANS MAG April 22

THE PROBLEM WE ARE
TRYING TO SOLVE
A SUSTAINABLE SHIFT.
OUR CONSUMER NEEDS TO KNOW AND
UNDERSTAND OUR SUSTAINABILITY
EFFORTS + PRIORITIES.
THROUGH THIS COLLECTION, WE NEED
TO INDICATE THE SHIFTS WE ARE
MAKING AROUND SUSTAINABLE
PRODUCTS.
ONGOING COMMITMENT.
VANS BELIEVES IN CHANGING
ATTITUDES AND NORMALIZING
ENVIRONMENTAL HEALTH.
THE ECO POSITIVITY PACK IS A STEP
IN OUR ONGOING PRODUCT
SUSTAINABILITY DIRECTION.
PERSONAL PARTICIPATION.
PEOPLE ARE ACTIVELY SEEKING OUT
TANGIBLE WAYS THEY CAN MINIMIZE THEIR
ENVIRONMENTAL IMPACT, ESPECIALLY
AROUND A GLOBAL CULTURAL MILESTONE
SUCH AS EARTH DAY.
THIS PRODUCT STORY + MOMENT IS AN
OPPORTUNITY AT CHANNEL, TO DRIVE AND
COMMUNICATE OUR FORWARD PLANNING
VALUES.
VF SUSTAINABILITY TARGET
An absolute reduction of Scope 1 and 2
greenhouse gas emissions 55 percent by 2030,
from a 2017 baseline year
An absolute reduction of Scope 3 greenhouse
gas emissions 30 percent by 2030, from a 2017
baseline year focusing on farm-to-retail
materials, sourcing operations and logistics
VF is committing that 100 percent of our top
nine materials will originate from regenerative,
renewable, or recycled sources by 2030.
Our Eco Positivity collection so reflecting these
efforts!