VANS MAG April 22

VANS MAGAZINE
4th issue // 2022

WELCOME LETTER
THE NUMBERS GAME
KNOW YOUR PRODUCT – RETAIL
VANS FAMILY UPDATE
Let’s get scrappy
New van dorens
Heart and sole
STRAIGHT FROM THE FIELD
Vans 66
Eci
pss

EMOTIONS
This month the letter we present, it has been already posted on Yoobic.
Diego Baronchelli, emea dtc vp,
has something to share with us!
Hello Team,
With Easter break passing shortly, I wanted to reach out to reinforce the important
role that DTC plays within our Brand.
Our stores play a crucial role in creating a physical and emotional connection
with our brand.
The DTC business, compromising of our e-comm team as well as our physical
stores, are the pinnacle expression of our Brand where we show Vans at its
absolute best.
No doubt, COVID had an impact on all of us and as a retail leadership team we need
to continue focusing on our internal and external customers.
I am fully aligned with the fact that we can no longer work in silos, and
we must now focus on collaboration to make a difference and keep pace with
our customers, and brand needs.
Despite some further challenges we may face in the coming months,
I look forward to the period with confidence and enthusiasm, thanks to the
great initiatives kickstarted over the past few months across all
departments and business areas.
My commitment to YOU, together with the entire HQ organization is to enable
YOU, our field teams to perform at your best, improving our service accuracy
across all areas and maximizing the opportunity for both Brand and Business.
I am sure it will translate into an even better customer experience.
See you in your stores soon.
cONFIDENCE
ENTHUSIASM
Diego Baronchelli

Top performers
UPT WINNERS
LUGANO 1,98
COPENHAGEN 1,84
MOSCOW MEGA T.S. 1,78
MOSCOW METROPOLIS 1,72
ANTWERP KAMMENSTR 1,71
CR WINNERS
OXFORD 63,26
PARIS BASTILLE 24,80
LUGANO 23,21
BERLIN BUTCHER 22,49
LEEDS 21,10
ATV WINNERS
LUGANO 73,78
COVENT GARDEN 66,73
COPENHAGEN 65,26
BERLIN BUTCHER 64,28
VIENNA 62,95
CR
UPT
12,59% 1,47
MAR 22

Top performers
UPT WINNERS
MOSCOW BD 2,30
ALCOCHETE 2,09
SAN MARINO 2,04
PULKOVO 1,94
AGIRA 1,93
CR WINNERS
CASTEL ROMANO 25,69
MOSCOW BD 20,65
FRANCIACORTA 19,17
AGIRA 19,06
BIRMINGHAM RW 18,85
ATV WINNERS
SAN MARINO 47,66
MENDRISIO 43,76
ROERMOND 43,01
BICESTER 39,89
LA VALLEE 39,87
CR
UPT
15,54% 1,67
MAR 22

RESULTS
1 st Gore-tex
2 nd Ultrarange
3 rd Platform
4 th Comfycush
5 th Sk8-hi
CR AOV UPT
1,72%
(-34,50%)
€ 71,39
(+18,20%)
1,46
(+1,60%)
FOOTFALL -12,70%
mar 22

FULL PRICE

SS22
ECO
POSITIVITY
EARTH DAY: 22 nd of April

INSPIRATION
COMMITTED TO MAKING A DIFFERENCE,
VANS HAS CURATED THE ECO POSITIVITY
PACK WHICH LAUNCHES IN THE MONTH
OF APRIL, JUST IN TIME FOR EARTH DAY
ON 22 ND OF APRIL. THE COLLECTION
OFFERS SUSTAINABLE ELEVATED
PRODUCTS WITH UP-CYCLED VINTAGE
GRAIN SACKS AND THEIR UNIQUELY
BOLD GRAPHICS. BOLD POSITIVE
MESSAGES ARE INCORPORATED, WHICH
ARE INSPIRED BY THE YOUNGER
GENERATION AND THEIR DEMAND TO
IMPROVE OUR PLANET.
EARTH DAY: 22 ND OF APRIL

THE PROBLEM WE ARE
TRYING TO SOLVE
A SUSTAINABLE SHIFT.
OUR CONSUMER NEEDS TO KNOW AND
UNDERSTAND OUR SUSTAINABILITY
EFFORTS + PRIORITIES.
THROUGH THIS COLLECTION, WE NEED
TO INDICATE THE SHIFTS WE ARE
MAKING AROUND SUSTAINABLE
PRODUCTS.
ONGOING COMMITMENT.
VANS BELIEVES IN CHANGING
ATTITUDES AND NORMALIZING
ENVIRONMENTAL HEALTH.
THE ECO POSITIVITY PACK IS A STEP
IN OUR ONGOING PRODUCT
SUSTAINABILITY DIRECTION.
PERSONAL PARTICIPATION.
PEOPLE ARE ACTIVELY SEEKING OUT
TANGIBLE WAYS THEY CAN MINIMIZE THEIR
ENVIRONMENTAL IMPACT, ESPECIALLY
AROUND A GLOBAL CULTURAL MILESTONE
SUCH AS EARTH DAY.
THIS PRODUCT STORY + MOMENT IS AN
OPPORTUNITY AT CHANNEL, TO DRIVE AND
COMMUNICATE OUR FORWARD PLANNING
VALUES.
VF SUSTAINABILITY TARGET
An absolute reduction of Scope 1 and 2
greenhouse gas emissions 55 percent by 2030,
from a 2017 baseline year
An absolute reduction of Scope 3 greenhouse
gas emissions 30 percent by 2030, from a 2017
baseline year focusing on farm-to-retail
materials, sourcing operations and logistics
VF is committing that 100 percent of our top
nine materials will originate from regenerative,
renewable, or recycled sources by 2030.
Our Eco Positivity collection so reflecting these
efforts!

PRODUCT FEATURES
AND BENEFITS
APP & ACC
FABRIC SOURCED FROM
ORGANICALLY GROWN
COTTON
FTW
UPPER IS
50% RECYCLED COTTON
50% HEMP BLEND
100% JUTE
FIBER LACES
RECYCLED
POLY LABEL
ECO VERDE
STITCHING
NEW ECO RUBBER
OUTSOLE
EARTH DAY: 22 ND OF APRIL

COLLECTION
CLUSTER A
Hero
Colourway
CLUSTER B
CLUSTER D
CLUSTER E
ECOM ONLY
CG AND OX ONLY

VANS X
ALEX KNOST & LEE-ANN CURREN
IN APRIL LAUNCHES A COLLECTIVE COLLABORATION WITH ALEX KNOST AND LEE –ANN
CURREN.
IT IS OUR FIRST TRUE UNISEX STORY AND WE WANRED TO BUILD IT THROUGH THE LENS
OF SURF WITH PROBABLY THEY MOST STYLIST ATHLETES WE HAVE AS PART OF OUR
PORTFOLIO.
ALEX KNOST
IT DOESN’T TAKE AN EXPERT TO NOTICE SOMEONE WITH
NATURAL ABILITY ON A SURFBOARD.
ALEX EXERTS THIS INSTANTLY UPON POP-UP.
WHILE MOST OF HIS GENERATION REPEATEDLY
OBSESSING WITH BRUCE IRONS CLIPS,
ALEX STUDIED ’60S SURF FLICKS WITH HIS FATHER.
OUT OF THE WATER ALEX STAYS BUSY CREATING MUSIC
WITH HIS BAND “TOMORROW’S TULIPS” AND
HANDCRAFTS HIS OWN BOARDS THROUGH HIS
PERSONAL LABEL, BROWN MICROWAVE TELEVISION
SURFBOARDS.
AND ALSO HE ALSO DIRECTED TAN MADONNA, ARGUABLY
ONE OF THE BEST SURF FILM VANS MADE.
LEE-ANN CURREN
LEE-ANN SHOULD BE NO STRANGER TO US IN EMEA, AS THE
DAUGHTER OF LIVING LEGEND TOM CURREN, LEE-ANN
HAS FORGED QUITE A REPUTATION IN HER OWN RIGHT,
ESTABLISHING HERSELF AS A RISING STAR IN EUROPEAN
SURFING.
SHE HAS BEEN CROWNED BOTH EUROPEAN JUNIOR
CHAMPION AND 2X ASP EUROPEAN CHAMPION.
AFTER A SUCCESSFUL YEAR IN 2009,
SHE QUALIFIED AS THE YOUNGEST EUROPEAN EVER FOR THE
WORLD CHAMPION TOUR.
.FAST FORWARD TO TODAY AND LEE ANN HAS EVOLVED HER
SURFING SHIFTING FROM THE COMPLETIVE SCENE TO
ONE OF FREE SURFING AND TRYING MORE
EXPERIMENTAL SURF CRAFTS.
LEE ANN HAS ALSO BECOME WELL KNOWN MUSICIAN.
WITH HER UNIQUE SOUND, LEE ANN CREATED MUSIC FOR
TAN MADONNA, WHICH WON BEST SOUND TRACK AT THE
LONDON FILM FESTIVAL IN 2019.

COLLECTION
HERO STYLE
OXFORD STREET AND
COVENT GARDEN
REVERSIBLE
C CLUSTER
COVENT GARDEN

Vans x Daniel Johnston
In SP22 we have a collaboration in memory of the legendary outsider
musician and artist Daniel Johnston.
Johnston recorded, produced and distributed his own lo- fi recordsmostly
on cassette and drew the now iconic album artwork by hand – he
was the Epitome of DIY.
His music is hugely influential with artists from Kurt Cobain to the
Velvet underground citing him as an inspiration.
His Artwork is also hugely recognisable and has been used in repeat
collaborations with Supreme, Folk and with Vans with No Comply
Skateshop.
Johnston battled with mental illness and was diagnosed with bi- polar
disorder and schizophrenia – in the documentary film ‘the devil and
Daniel Johston’ ,
he recounts how during one psychotic episode whilst flying in a small 2
seater plane piloted by his father, he grabbed the planes keys from the
ignition and threw them out the window - forcing them to crash land
in a forest, but this story has a positive ending, as well as both men
miraculously surviving, Johnston became a meaningful ambassador for
mental wellness and is the inspiration for the
“Hi How Are You Project”.

COLLECTION OVERVIEW
The Vans Skateboarding + Daniel Johnston collection was inspired by
his iconic cassette tape artwork. In his early song- writing years,
Daniel would hand- draw individual cassette tapes and hand them out to
friends and strangers. The artwork on the shoes features a
checkerboard created from these cassettes as well as the same lo- fi,
gritty execution from Johnston’s iconic art. You will find these on a
Skate Sk8- Hi which is the marketed style as well as an Authentic and
Slip- On.
Also in our App&Acc collection lots of fine details can be found, such
as the Authentic Chino pant in the Loose Fit with artwork details, the
ryon shirt with printed artwork or the hoodie which is a 435 grams
French terry hoodie with brushed back, which makes it really premium
with a nice weight to it.
E Cluster
OXFORD AND COVENT GARDEN

WOMEN’S
PLATFORM SHOES
Women’s platform shoes are an increasingly important part of our WMNs FTW
business. We are seeing a big trend on platforms in our market not just from
competition but also within our platform offers.
This trend translated into a positive sell out on both Stacked and Platform.
Currently, platforms represent almost half of the WMN FTW business in S22,
and to support that, the plan for the season is to continue investing and
bringing-in new options for our consumer.
SS22 MERCHANDISING PLAN
PLATFORM 47%
Mix %
STACKED 17%
STACKFORM 4%
PLATFORM 74%
SENTRY WC 5%
UNDERFOOT ELEVATION FROM THE GROUND
34 MM
42 MM
17.5 MM
25.4 MM
CLASSICS PLATFORM 2.0 STACKFORM STACKED

PLATFORM 2.0
Of course, first we need to have a look at the most classic platform
style, the Vans Platform 2.0.
This style is a classic vans style which is characterized by our typical
rubber waffle sole and a height of 25.44 mm.
STACKFORMS
Next, we have a look at a version with even more thickness: the
Stackform.
These shoes elevate your look with a 34 mm plateau, a full +9mm
increase from the Platform 2.0
The new internal crate has a waffle shape that provides better support
and structure, moreover the upper part of this style is made of more
seasonal and premium materials than the classic Platform 2.0.

STACKED
The third platform style we have in our portfolio is the Vans Stacked. With
exaggerated soles, front and side reinforcements and a 42 mm plateau, the
Stacked represents a new interpretation of our classic platform style, while
keeping alive the Vans DNA.
SENTRY
Lastly, we have a look at the Sentry, which right now is available as SK8-Hi
and Old Skool model.
It merges modern features, like the textured hips and vulcanized soles, with
UltraCush insoles, since the goal is to offer maximum comfort. It is a response
to the Combat boot trend, as well the current positive sell-out on Sk8-Hi.

THE LATEST FROM THE FAM!

New joiners
IN MARCH
WE FINALLY WELCOMED
5 NEW STORES TO OUR SPANISH FAMILY!
La Coruna
oviedo
Madrid plaza norte
Madrid gran plaza
malaga

FOR SPRING VACATION, WE COULDN'T RESIST TO ASK OUR VANS FAMILY MEMBERS
WHICH DESTINATION THEY ARE DREAMING ABOUT GOING TO. WHICH ONE WOULD YOU
PICK?
SO FAR, WE ARE RECEIVING SMASHING RESULTS!
ENGAGEMENT (tile clicks):
UK: 12,494
DE: 4,586
FR: 4,162
NL: 2,038
ES: 6,330
IT: 6,718

s
o
m
e
t
h
Lizzie exclusive
Behind the scene video
s
e
e
n
i
n
g
e
l
DURING THE LAUNCH OF THE LIZZIE,
WE SHARED A SPECIAL BEHIND THE SCENES VIDEO,
ONLY VIEWABLE BY OUR FAM.
THIS BTS JUMPS INTO THE WORLD OF ‘SOMETHING ELSE ENTIRELY’
CREATED THROUGH THE EXTRAVAGANT EYE OF DIRECTOR, DANA
TRIPPE.
KEEP YOUR EYES PEELED FOR GUEST APPEARANCES FROM TONY HAWK,
AXEL CRUYSBERGHS, TAYLOR KIRBY, RAY BARBEE, RONNIE SANDOVAL,
CHRISTIAN HOSOI, EVEN BMXER DAKOTA ROCHE AS WELL AS A SET DESIGN
THAT RIVALS SOME OF HOLLYWOOD’S WEIRDEST AND WILDEST.
ENGAGEMENT (views):
UK: 10,680
GERMANY: 3,304
FRANCE: 3,600
THE NETHERLANDS: 1,566
SPAIN: 5,186
ITALY: 5,178
t
i
r
e
l
y

Free Vans sunglasses on
OUR VANS FAMILY MEMBERS
WERE ABLE TO
REDEEM A FREE CODE TO UNLOCK
VANS CHECKERBOARD
SUNGLASSES ON ROBLOX.
ANY ROBLOX USER CAN DRESS
THEIR AVATAR WITH THIS
AUTHENTIC ACCESSORY AND LET
THEM EXPLORE VANS WORLD
LOOKING SHARP!
Redemptions:
UK: 3,699
GERMANY: 1,187
FRANCE: 531
THE NETHERLANDS: 300
SPAIN: 1,399
ITALY: 1,127

Point Donation Result
IN LIGHT OF INTERNATIONAL WOMEN’S DAY,
THIS YEAR VANS HAS PARTNERED WITH SISTERHOOD,
AND WE AS A FAMILY NEED TO MAKE OUR PART.
WE HAVE ASKED OUR MEMBERS TO
DONATE 100 POINTS, WHICH WE HAVE TRANSFORMED INTO A €10 DONATION
THAT WILL PROVIDE MORE PROGRAMMES AND OPPORTUNITIES TO GIRLS TO BUILD
THEIR CONFIDENCE, FLEX THEIR CREATIVE MUSCLE AND USE THEIR VOICE TO CREATE A FUTURE IN
WHICH ALL GIRLS & GENDER-EXPANDING YOUTH CAN THRIVE.
WE FINISHED THIS AMAZING CAMPAIGN WITH A SMASHING RESULT OF
…..
25.000 POINTS DONATED,
AND A 2.5K EUROS DONATION TO SISTERHOOD!

MALAGA
Staff meeting
time!
This week we have had a staff meeting
and we have seen many interesting
things!
We saw that we had problems with some
standards and decided to find a remedy!
As we enter and leave the stockroom
many times, we have placed some
orientation photographs at the exit door
to the store to help the workers.
For example:
• Shoe sample size:
• how to put the laces,
• range of colors for the rounder,
• discount stickers on labels.

Van dorens!
It’s all about vans’ people
A new section dedicated to our teams.
We will try to add all the new employee and the new roles in our
EMEA stores.
For the NEW ROLE SECTION, here we have
Natalia Lamagrande’s experience.
Natalie is now covering Cristina (SM of Las
Rozas) during her Maternity leave;
“Hi Vans family!
This is Natalia, current SM from las Rozas outlet, in Madrid.
This story starts in 2017. I was on a hiatus from being SM for more than 10 years in familiar
business.
I was searching for a job to change my perspective when I found a store in Las Rozas
that was different from the others. So, I entered and I left my CV. Cristina was so kind
and saw my potential. They had a supervisor role at that moment. I was a SM in that time
but something inside of my heart told me to accept that position and I became a
supervisor in Vans!
2 years later I become an ASM, and I had the opportunity to show my skills and develop
more management work.
Now, since Cristina is on maternity leave, I am the current SM, taking care of the store,
which is my second home. And you know that home is where the heart is, right? A
piece of my heart is in Las Rozas, and will always be this way.
I have been really lucky to have Cristina and all Las
Rozas Team by my side because we are growing as a
family. Also, I need to say a really big thank you for this
big chance that Telmo has given to me.
In April, I had the opportunity to see in person all
the Iberia’s SMs, and it was a real pleasure. I am
looking forward to seeing all of us evolving and
becoming the best brand of VF.
A massive hug for everyone!!
Have a fantastic year,
Natalia”
Natalia

Share with us your passions, talents and creative
expressions!
C’mon it’s time to Show everyone
what you’re worth!
CREATIVITY TAKES COURAGE!
HEY GUYS, DON’T FORGET THAT IT’S A
BRAND INITIATIVE, SO PLEASE MAKE SURE
YOU WEAR VANS!

HEART &
ISOLEI
THIS MONTH WE ARE READY TO SHARE A STORY FROM italy.
LET’S MEET luca suzzi, sm of vans outlet barberino!
“Hi All,
Who knows what is the SECOND most famous
attraction in Barberino, after Vans (for sure!)?
I’m Luca, SM of Vans Outlet Barberino!
My journey in Vans has started in 2018, entering with the role of ASM.
My previous experience in retail was really different... changing from a brand to another
without any time to settle was a very strong experience,
with 11 years of work just blown away from a day to another.
The difference was in a first impression really huge, the
values and the human dimension of the company was
something that really impressed me.
Less than 4 years and I had the chance to meet many wonderful people that supports me during
this journey: Lorenzo, who first gave me the chance to enter in this family, since he was the SM
at the time, showing immediately a great passion for the brand, the role and for all the values
involved (in fact now he is supporting Retail OPS)...
Then 3 different flavors of DMs that shows a great mixture of experiences and characters…a
large container to draw from!
Luca on the right
with his wonderful
vans family!
Gioele... How tall are
you????

The next 2 years were a real test (as for all of us), the most challenging time ever to start as SM
since the pandemic change deeply the way we used to work, but despite all of this,
I found myself very lucky thanks to my family: Marta, Ginevra and Simona, always
in the field demonstrating courage, adaptability, passion for their work and a
commitment that really inspires me...a real “girl power”!
Then came Gioele, our new ASM where I found a huge
support, great communication skills and an amazing
experience on the floor due to his previous 7 years old
career.
What can I say...we are a very small store compared to all
the other Vans store out there, but I can sincerely say
that here I found great people,
colleagues and friends with whom I shared everything you can possibly share during these
strange years.
All this just for saying that sometimes (many times) is people that make great
a brand or a company, and Vans is the proof.. despite the huge shit storm out
there!”
Luca suzzi
SM VANS OUTLET barberino
Here a photo of Ginevra with a
parrot that flew into our store,
and it didn't want to go out
anymore as it got lost.
The mugello moto gp circuit!!!!
It’s only 30 mins from our store!

...STRAIGHT
FROM THE FIELD!
Lugano’s team is on fire
For this spring month, we have some VANStastic big sales:
let's start we a super sale in a power blonde combo by Giada and Marta, with their 1095 CHF
and 31 Items;
continue with our queen Giada and she's three big tickets from 373 CHF with 8 Items,
408 CHF with 6 Items, and 530 CHF with 5 Items;
now we have our new entry, Claudio who immediately decided to show us how to do it with
his two big sales from 311 CHF by 7 Items and 363 CHF by 7 Items;
finally, we close the circle with Marta and her big tickets from 388 CHF by 9 Items.
We are also sending you our photo of the dinner to wish you a
Happy Easter and a happy beginning of the year from the VANS Lugano Team to
everyone!

Malaga is ready to
compete for the victory!
We have a very full month, with very good tikects.
...STRAIGHT
FROM THE FIELD!
Mario, 12 Items total amount 316€.
Javi y Toni 11, Items total amount 360€.
Javi, 8 Items total amount 246.77€.
Toni, 10 Items total amount 213.75€.
The Terrible Three
in Las Rozas
In a time lapse of 2 hours they made sales for
615€
They are... The terrible three
(Ivan, Angel and Ruth)
We are so proud of them!
Veni vidi vici!
3
2

Also Italy is ready to present us
big results!
International customers and staff in
Noventa di Piave!
...STRAIGHT
FROM THE FIELD!
• Ele Our skater girl sold 8 items for an amount of Eur 235.50
• Luke Our englishman sold to an american family 11 items for Eur 270.50
• Red Our Red is on fire! He sold 17 items for Eur 473.90
• Sara sold to our first German family of the season 7 items for Eur 280.20
An Happy family in Agira!
Look ay these happy faces!!!
We send below the photo of an amazing big
sale made by LILLO with this marvelous family.
He enjoyed the time spend with his customers
that congratulated him before leaving the store.
GREAT JOB LILLO
The purchase value was:
€439,10
18pz
3
3

...STRAIGHT
FROM THE FIELD!
IN THE MEANTIME IN
SERRAVALLE...
Marco, ASM of Serravalle, shows us the ticket of a
sale of €399.50 with 10 items.
AND IN ROME,
PORTA DI ROMA
Here's a big sale by Emanuele and our new
hire Sara for a total of €415 (7items).
IT’S TIME TO GO TO THE
NORTH...
Germany –
Berlin Butcher
We would like to share a big sale made from the
new team member in Berlin Butcher, FELIPE!
He joined our team last month an is doing a great job,
Felipe did a big over 500€ sale on a busy
Saturday!
3
4

Catarina Neves - 16 items - 261,33€
Sales Associate
...STRAIGHT
FROM THE FIELD!
The netherlands-
Amsterdam
Elena Perez Sevilla is a little shy
and doesn't want to be in the
photo but that didn't stop her
smashing out a €900 sale to a
very nice Mexican family.
And now a last stop in
Portugal to end these big
Sales under the sun...
WELCOME TO ALCOCHETE!
SARA MOREIRA
23 items - 467,98€
Alcochete’s Girls are ready to smash!
Look at the number of items!!!!
CATARINA NEVES
• 29 Items - 744.15€
• 22 Items - 495.50€
3
5

Vans 66
FROM OUR STOREs WE RECEIVED always CONFIRMATION OF HOW MUCH
OUR CUSTOMERS LOVE THE VANS FAMILY PROGRAMME!
This month, this section has a double- value:
Vans 66 + big sale!
In Paris One Nation there’s a
collector of Vans Family
points!
This month, Jessye help this
special customer to reach a
new personal record of Vans
Family points.
Guess how many points he has
on his account?
Well…
9500!
But how did he reach this
great results?
For sure this last big sale
helped a lot
Thanks Jessye –
Another big ticket for an
amount of 198,50€.
I WOULD SAY THAT A HUGE VANS SIZE 66 IS WELL DESERVED!

A special MINI and
super COLOURFUL
customer in Mallorca
EIDAN OFF THE WALL!
We introduce you Eidan, with only 3 years
old he has a great passion for colors!
He walked into the store and
went straight to the brightest
shoes!
He saw them in the window and immediately
said he wanted those, because was the
same colors of his coat.
He had a book of dinosaurs, and he told and
showed us all the dinosaurs dolls he had
with him.
We love your style,
Little Eidan
Explained to us the various existing
species and that his favorite was the
Velociraptor with feathers.
He also told us that he loves sharks
and when he grows up he want to
become a paleontologist.

CONCESSIONS

76%
StorE
RESULTS
SOL +76%
LAS PALMAS +40%
AVENIDA MALLORCCA +35%
* 2022 VS 2021
Top performers
40%
35%
SOL LAS PALMAS AVENIDA
MALLORCCA
UPT WINNERS MULTIPLE SALES ATV WINNERS
MARBELLA 1,01
PORTAL DEL ANGEL 1,00
LISBOA 0,98
LAS PALMAS 0,93
TARRAGONA 0,92
MALAGA 15,7%
MARBELLA 15,5%
PAMPLONA 15,3%
SABADEL 15,0%
PORTAL DEL ANGEL 14,3%
SOL 57,80
PORTAL DEL ANGEL 53,60
TARRAGONA 50,90
OPORTO 49,50
CASTELLANA 48,90
ATV SALES COMP UPT
€ 47,40 +17,9% 1,09
MAR 22

Sku results
1 st UA SK8 HI MTE 1 BLACK/WHITE
2 nd UA VANS SPORT SUEDE BLACK
3 rd UA CRUZE TOO CC (STAPLE) BLACK/TRUE WHITE
4 th UA authentic (pig suede) pomegranate/snow white
5 th Ua old skool stacked (checkerboard) multi/true white
N° ops SALES COMP UPT
avt
10534 18,2% €58 1,68
MAR 22

Two girls from Aviles want to share something with us
Hello!
My name is Susana Alvarez and work at Vans ECI Avilés.
I’m happy to present you my family, which includes some special and beloved animals.
But it’s not all... We have Sky, a little rescued kitten,
that now completes our family, always full of
infinite unconditional love.
I hope this story will help my colleagues to share
their pets with this great Vans Family!
My boyfriend and I have been a dog family
since long before Deva came into our lives.
We have two dogs.
Deva is the little Andalusian “bodeguera”, a very
Smart dog. She came to our home 14 years ago,
after she was refused by a family, that sadly,
didn't want her.
Uma, a German pug, had the same sad
experience.
She reminds us Scooby Doo.. She is fearful of
every noise and unaware of her size and
weight.. She is 3 years old, but she’s still a
baby.
IT SEEMS THAT
SKY IS A HUGE
VANS SUPPORTER!
“Animals are a window to your soul and a doorway to
your spiritual destiny. If you let them into your life
and allow them to teach you, you will be better for it.”

VANS OFF THE STREET WITH MTEs
Hello!
My name is Natalia Portela, work at Vans ECI Avilés.
We had planned to go by motorbike (my partner has a giant BMW) and do a small tour of
Portugal (Porto, Aveiro, Braga and Guimarães).
We had some very cool ideas for magazine content with landscapes that we would find along
the way on a motorbike, but the bad weather didn't allow us to do it and we finally travelled
by car... Our initial idea VANS OFF THE "ROAD" became VANS OFF THE "STREET" (walking
and raining a lot).
As a curiosity, we went into a little souvenir
shop in Braga. We were wearing our MTE ready
for the cold and the rain.
We were chatting for a long time with the 3
very nice shop assistants who helped us. They
fell in love with our boots, and taking advantage
of the good time we had, they asked us about
them because they had caught their attention.
They didn't know the brand and I, as a proud member of Vans, took out my mobile and
showed them the website.
We spent some time browsing the website: new products, outlet area, women, men and
children, they were interested in things for their children... I'm sure they ended up buying
something!
I hope you like them.
A big hug family!
And don’t forget to visit Portugal!

PSS
AS ANTICIPATED LAST MONTH. WE FINALLY HAVE THE CHANCE TO KNOW MORE
OUR COLLEAGUES FROM VANS PSS STORES.
WE STARTED PRESENTING OUR ITALIAN TEAMS AND
THEY ANSWERED TO OUR CALL!
EVEN IF SHYLY THEY ARE STARTING TO SHARE WITH US SOME GREAT
CONTENTS.
IT WILL BE A GRADUAL PROCESS , BUT WE ARE SURE THAT IN THE NEXT
MONTHS WE WILL HAVE ALWAYS MORE MATERIAL TO SHARE WITH YOU!
IN THE MEANTIME,
A MESSAGE FOR THE ITALIAN TEAMS...

PSS
ELENA
napoli
We already met Hurricane Elena in
the previous Issue.
This time she’s ready to show us a
looooong ticket of
23 Items for a total of 1012€
Francesco
from Rome just can’t
get enough!
Let’s see him with
with 2 big tickets!
Euroma
FRANCESCO

PSS
GIORGIA AND CECILIA
bologna
Giorgia and Cecilia did a wonderful job!
Look at these 2 tickets:
GIORGIA
10 pieces and a total € 403,00
CECILIA
13 pieces and a total of € 369,00
Molfetta
Hi Family,
My name is Marco and I have only women in my team!
They are special! They live and work embracing the real
OFF THE WALL style: indipendent, fearless and with a very strong attitude... Not easy to
control!
Envy or Compassion for me?
What do you think of my situation?
I met them only 6 months ago and, as a fighter, I’m learning to «love» each of them!
Maybe one day I’ll find the right way to «hold them off»! Wish me «Good Luck!»
From left to right:
Michela
Marianna
Simona
Katia e
Valeria

STAY TUNED!
Drop us a note, we appreciate your feedback:
vans_retail_ops@vfc.com