SPRING 2022
Distributor's Link Magazine Spring 2022 / Vol 45 No 2
Distributor's Link Magazine Spring 2022 / Vol 45 No 2
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14<br />
THE DISTRIBUTOR’S LINK<br />
Joe Dysart<br />
Joe Dysart is an Internet speaker and business consultant based in Thousand Oaks,<br />
California. A journalist for 20 years, his articles have appeared in more than 40<br />
publications, including The New York Times and The Financial Times of London.<br />
During the past decade, his work has focused exclusively on ecommerce.<br />
Telephone: 631-256-6602; web: www.joedysart.com; email: joe@dysartnewsfeatures.com<br />
AI PERSONALIZED NEWSLETTERS: HOW FASTENER<br />
DISTRIBUTORS CAN DEEPEN CUSTOMER LOYALTY<br />
Fastener distributors looking to auto-generate<br />
marketing newsletters that feel much more personal to<br />
customers are reaching out to artificial intelligence for help.<br />
Turns out, AI is great at continuously analyzing what<br />
readers are clicking on in the newsletters they receive from<br />
your fastener distributorship -- and then customizing the<br />
future content they receive<br />
based on those behaviors.<br />
Over time, that continuous<br />
analysis and readjustment of<br />
content results in an evermore<br />
personalized marketing<br />
newsletter for each customer<br />
-- and generally, more sales<br />
from each customer.<br />
In fact, 61% of<br />
customers who are treated<br />
to personalized marketing<br />
content from businesses say<br />
they are likely to buy from<br />
that business as a result<br />
of that personalization,<br />
according to a study by<br />
Movable Ink (www.aithority.<br />
com/technology/martech/<br />
movable-ink-launches-firstannual-survey-on-the-power-of-personalization-amid-anevolving-marketing-landscape).<br />
And 80% of Generation Z and Millenials say they are<br />
happy to allow publishers to track their digital behavior in<br />
exchange for a more personalized marketing experience,<br />
according to a study (www.prnewswire.com/newsreleases/over-23-of-gen-z--millennials-say-personalized-<br />
BUSINESSES ARE HYPER-PERSONALIZING MARKETING<br />
NEWSLETTERS TO THEIR CUSTOMERS WITH AI<br />
80% OF GENERATION Z AND MILLENIALS SAY THEY ARE<br />
HAPPY TO ALLOW PUBLISHERS TO TRACK THEIR DIGITAL<br />
BEHAVIOR IN EXCHANGE FOR A MORE PERSONALIZED<br />
MARKETING EXPERIENCE<br />
content-is-a-must-for-subscribing-to-publishers-email-<br />
newsletters-301298613) from Jeeng, an auto-personalized<br />
newsletter and digital marketing service.<br />
In a phrase, AI personalized email “uniquely provides<br />
a powerful way for publishers to build that coveted one-toone<br />
relationship,” with customers -- especially with young<br />
subscribers, according to<br />
Jeff Kupietzky, CEO of Jeeng<br />
(www.jeeng.com), an autopersonalized<br />
newsletter and<br />
digital marketing service.<br />
Besides personalizing<br />
marketing newsletters by<br />
watching behaviors, fastener<br />
distributors can also use AI<br />
to study and react to a wide<br />
variety of personal data-points<br />
they track about each of their<br />
customers. Those include:<br />
¤ Basic demographics like<br />
age, sex, home location, work<br />
location, political party and<br />
similar<br />
¤ The time of day a<br />
reader is most likely to interact<br />
with your AI-personalized<br />
marketing letter<br />
¤ The type of device a reader is most likely to use<br />
when reading your AI-personalized marketing<br />
¤ The history of the reader’s purchases with your<br />
business<br />
¤ The average dollar value of the reader’s purchases<br />
with your business.<br />
CONTRIBUTOR ARTICLE<br />
CONTINUED ON PAGE 102
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