SPRING 2022

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THE DISTRIBUTOR’S LINK
STAFDA BEAR GRYLLS TO KEYNOTE STAFDA’S SAN DIEGO MEETING from page 78
In addition, Jude Nosek, Vice President-Marketing
and New Product Development, for Keson LLC, Aurora,
IL, will be STAFDA’s Associate State of the Industry
Speaker at the General Session.
For over a decade, he worked in
marketing for Anixter, a $10 billion
company with 500 inside and 150
outside salespeople. He wrote hundreds
of brochures, technical white papers,
product sell sheets, and catalogs.
During that time, Nosek also worked as
a project manager and eventually as an
internal creative director designing sales
and marketing strategies and support
materials executed around the globe.
In Fall 2004, he was asked to assess the marketing
needs of Keson, a company founded in 1968 by his
grandfather, Roy Nosek (the company name is the family
name spelled backwards). Soon, Jude was working
alongside his brother, Aaron and cousin, David. Since
that time, Keson has weathered almost 20 years of
growing stronger and more relevant to those who need
measuring and marking products.
The greatest challenge to date came
with the joining of two companies to
form Keson LLC and the subsequent
introduction of Austrian-based SOLA
products and Keson Levels into the
North American market. He worked
with teams on both sides of the Atlantic
to help craft an offering, compose
messaging, and launch the next phase
of Keson’s evolution, balancing the
needs of both brands under one
company’s offering.
STAFDA’s San Diego Convention Registration opens
on Monday, June 27 at 8 a.m. Central from the membersonly
section of stafda.org.
SPECIALTY TOOLS & FASTENERS DISTRIBUTORS ASSOCIATION
JOE DYSART AI PERSONALIZED NEWSLETTERS: HOW FASTENER DISTRIBUTORS CAN DEEPEN CUSTOMER LOYALTY from page 102
The service also integrates Google Analytics into its
service, so you’ll be able to rely on world-class analysis to
better personalize your newsletters with each send.
Plus, MarketTraq serves-up an ‘Email Engagement
Score,’ for every subscriber, enabling you to segment-out
readers based on the interests they share, the amount of
money they have to spend based on past behaviors, how
often they engage with your personalized newsletter and
similar.
¤ Frizbit (www.frizbit.com): The service’s newsletter
personalization starts by tracking products and/or services
each subscriber has purchased -- as well as each product or
service they’ve engaged with, including categories they’ve
shopped, images they’ve viewed and prices they’ve checkout.
Friztbit will also analyze and adjust newsletter content
based on the total amount of time a customer spends with
the newsletter for your fastener distribution company or on
your digital property, how often they spend money, the value
of goods or services they purchase and the categories of
goods and services they shop.
Still other data points tracked include last time of visit
to your Web site and the computer device or devices they
use.
¤ Adobe Campaign Personalization (www.
experienceleague.adobe.com/docs/campaign-classic/
using/sending-messages/personalizing-deliveries/aboutpersonalization).
Adobe offers an incredibly detailed look
under-the-hood at how its newsletter and marketing
personalization works.
Like its competitors, it personalizes newsletter and
other marketing content for your fastener distributorship
based on a subscriber’s interaction with your newsletter
and other, highly personalized data points.
Still other newsletter personalization services to check out
include:
*Bronto (www.bronto.com/product/email-personalization)
*Autopilot (www.autopilotapp.com)
*Emarsys (www.emarsys.com/channels/email)
*Insider (www.useinsider.com)
JOE DYSART